India's 40 under 40 Brightest Business Leaders

The way of business solutions

VOL 07

ISSUE 01

2022

THE BUSINESS INSIDER

LEADERSHIP HACKS IN

THE DIGITAL AGE

Mehul Oswal

Director

Treasurer of Jewells' Timeless Wisdom

Editor’s Note

SHINING STARS

OF ILLUMINATED

INDIAN INDUSTRY

4.0 ERA

Abhishek Joshi

Deputy Editor

abhishek.joshi@insightssuccess.com

he fiction of the present is the future's reality, just

Tlike a theoretical big bang might be the past's truth

of the universal saga of galaxies, nebulas, and the

ever-shining stars. Similarly, the epic of human civilization

riding on wave after wave of industrial revolutions would

not have been possible without the brilliantly shining

entrepreneurial starry minds, generation after generation,

expanding the universe of human ingenuity.

These young entrepreneurial spirits keep burning with an

everlasting passion for enterprising. They intuitively sense

and grab the most opportune moments of their life and turn

them into golden streams of prospering enterprise entities at

a very early age. This way, they keep illuminating the

darkness of generations with their shimmering

magnificence of progressive enlightenment.

By their sheer will, determination, out-of-the-box thinking,

and novel approaches to everything, these innate leadership

personalities nurture a long-term successful organizational

legacy that redefines the contemporary concept of

leadership.

Since the ages before and after independence, India has

always produced a youthful breed of business leaders in

every stratum of society and economy. Continuing in the

modern era, this breed of novel champions is expanding

exponentially like the universal tale.

Today, with industry 4.0 ushering itself into industry 5.0

with the help of technological revolution and digital

transformation, young enterprising Indians are learning to

take risks from a very young age and, by doing so, are

constantly disrupting the old norms, and redefining the

traditional concepts of both business success and social

progress.

On a mission to meet the best of these 'India's 40 Under 40

Brightest Business Leaders,' Insights Success found the

forty dazzlingly illuminated stars after a thorough search.

Depicted in the following pages are their mind-boggling

stories and an article crafted by our in-house editorial team

for your entrepreneurial empowerment.

Flip through this exclusive edition and get enlightened in

their basking glory!

C o v e r S t o r y


A r t i c l e

THE BUSINESS INSIDER

LEADERSHIP HACKS IN

THE DIGITAL AGE

C O N T E N T

Anand Justin Cherian

The Gamechanger in Human

Resource Solutions

Anshul Bansal

Resolute and Substantial Leadership

Charisma

Antara Bhattacharjee

A Transcendental Wizardry of the Booklore Kind

Chandni Bhardwaj

The Trusted Companion of Immigrating Aspirants

Dr Manish Das

An Award-Winning Edupreneur on

a Mission of Social Reformin

Jayraj Mehta

Exploring the Unlimited Opportunities

Megha Singh Nandiwal

A Revolutionary Leadership Brilliance

P r o f i l e s

Neha Vivek Dalvi

An Empresses of Aarya Naturals

Bringing Back the Ancient Wisdom

P r o f

Poongkodi Jose

Enriching You with Enchanting Travel Experiences

C O N

Prakash Goduka

The Spirited Leader of the Highest

Excellence Benchmark

Rachit Poddar

The Catalyst in Accelerating Startup

Ecosystem

Raj Mutreja

Reasonably, Unconventional

Engineering Experiences

Rishikesh Kshatriya

Your Instant Celebration Nightlife Event Locator

Rubina Qureshi

The Quintessential Empresses of Everything Royalty

S.R. Andal Kannan

Creative Genius of a Magical Mind

i l e s

Saravanan Suresh

One of the finest Indian Business

Development Strategist

Shaiphali Saxena

An Angels Musical Sounds of Success

Shankar Garg

An Agile Mind’s Swiftest Changemaker

Shefali Dash

A Process-Oriented Empathetic

Leadership Personality

Shraddha Subramanian

Helping businesses create 10x revenue

with ease!

Umesh Sharma

Resonating with Baazar Retail Consumers’ Pulse

T E N T

Viraj Shah

A Creative Ideator of Larger-than-Life

Events and Campaigns

Zarina Poonawalla

Unlocking Your True Potential Through Coaching

Editor-in-Chief Pooja M. Bansal

Deputy Editor Abhishek Joshi

Managing Editor Gaurav PR Wankhade

Art and Design Head Rashmi singh

Associate Designer Revati Badkas

Sr. Vice President Megha Mishra

Sr. Sales Manager Tejaswini Whaval

Business Development Lead Neha Bhilare

Sr. Business Development Executive Nitin Patil

Technical Head Prachi Mokashi

Technical Specialist Amar Sawant

Digital Marketing Manager Renuka Kulkarni

SME-SMO Executive Nikita Khadalkar

Circulation Manager Tanaji

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RNI NUMBER: MAHENG/2018/75953

Management

Abhinav Asthana,

Founder and CEO

Abhinav Bharti,

Managing Director and

Head of India ECM

Abhay Hanjura,

Founder

Company Name

Postman

JP Morgan chase

Licious

Brief

Postman is an API platform for building and using APIs. Postman

simplifies each step of the API lifecycle and streamlines

collaboration so you can create better APIs—faster.

JPMorgan Chase (NYSE: JPM) is one of the oldest financial institutions

in the United States. It is a global leader in financial services, offering

solutions to the world's most important corporations, governments and

institutions in more than 100 countries.

Licious is a fresh meat brand and its mission is to keep raising the

bar of the fresh meat experience for consumers in India.

Anand Justin Cherian,

Principal

Anshul Bansal,

Owner

Antara Bhattacharjee,

Founder

Archana Rajaram,

Founder

inQsights

Technocrat Anshul

My Secret Bookshelf

Rajaram Legal

inQsights was started with the core belief that Human Resource

functions and decisions need to leverage analytics better. The

company successfully delivers value by integrating consulting

advice, analytics and technology.

Technocrat Anshul provides videos to tell people about interior

design ideas for their homes. With the videos, people can get the best

design ideas for the interiors as well as the knowledge of how to

make a house a dream home.

My Secret Bookshelf is like a magic wand for all the book lovers, a

wand which lets them enter the world of classics and fictions. It is a

community of readers, who come together in this world of hustles and

rat races to enjoy the fragrance of a new book, to enter a new story.

Rajaram Legal specializes in legal counselling for venture

capital/private equity investments and exits across various sectors,

including digital media, health care, retail, financial services, e-

commerce, education and technology.

Chandni Bhardwaj,

Founder and CEO

VISTA VISADO

Vista VISADO is a trusted firm for the customer who needs a work

visa and growing part for the leadership buds who wants to start a

business in the visa industry.

Dhaval Shah,

Co-founder

Divyank Turakhia,

Founder

Dr Manish Das,

Director

Ganesh Rao,

Partner

API Holdings

Media.net

Supercounsellors

Trilegal

API Holdings' custom-built technology platform aims to provide

each stakeholder in the healthcare value-chain benefits of an

interconnected network.

Media.net is a leading global advertising company with one of the most

comprehensive portfolios of advertising technology in the industry

across search, native, display, mobile, local, products and video.

Supercounsellors try to know students' problems and give the best

solution by measuring their potential with a psychometric test,

questionnaire and different activities where we try to take 360-

degree views of the peer group etc.

Trilegal is a full-service law firm with offices in Bengaluru, Delhi,

Gurugram and Mumbai. It has been consistently recognised as the best

Indian law firm for the quality of its services and client satisfaction.

Company Name

Jayraj Mehta,

Founder and CEO

Kalyan Krishnamurthy,

CEO

Kunal Moktan

Megha Singh Nandiwal,

Senior People Officer

Mehul Agrawal,

Co-founder and COO

Mehul Oswal,

Director

Management

Virtual Wonderss

Flipkart

Property Share

Vamstar

Cars 24

Mahendra Jwellers

Brief

Virtual Wonders is a multi-platform 3D media company that creates

immersive experiences for every major media platform, including

AR, VR, mobile and console Gaming, premium large format screens,

video, stills, exhibits, 3D printing, and beyond.

Flipkart is committed to transforming commerce in India through

investments in made-in-India technology innovations, customercentric

constructs, a diverse category landscape and a world-class

supply chain.

Property Share was founded by a team with deep experience in

institutional real estate investing and technology with the aim to

democratise real estate investing for ordinary investors by providing

institutional quality analysis, asset management and liquidity.

Vamstar brings together expertise in sourcing, procurement, artificial

intelligence, as well as software engineering and data science to

transform the way healthcare organizations discover and connect

with suppliers.

CARS24 is a next-generation e-commerce platform for pre-owned cars

and bikes. The company provides the best experience for car buyers by

offering a wide assortment of certified cars that are home delivered with a

click of a button while sellers get the best price for their vehicles

Mahendra Jwellers is one of the oldest and most reputed jewellers in the

country. Its legacy of over four generations is built on trust, excellence

and on warm relationships with customers and society.

Neha Vivek Dalvi,

Founder and CEO

Aarya Naturals

Aarya Naturals products are freshly made using Vedic techniques,

cold-pressed, stone grounded and are made in small batches to

maintain freshness.

Nithin Kamath,

Founder and CEO

Nikhil Kamath,

Co-founder and CFO

Nirupa Shankar,

Executive Director

Zerodha

Brigade Enterpeises

Zerodha is India's biggest stock broker offering the lowest, cheapest

brokerage rates for futures and options, commodity trading, equity

and mutual funds.

The Brigade Group is one of India’s leading property developers

with over three decades of expertise in building positive experiences

for all stakeholders, the company has developed many landmark

buildings and transformed the skyline of cities across South India.

Peeyush Dalmia,

Senior Partner

Mckinsey & Co

McKinsey & Company is the trusted advisor and counselor to many of

the world's most influential businesses and institutions.

Poongkodi Jose,

Founder

The Holiday Navigator

The Holiday Navigator specializes in organizing customized

holiday packages in India and various other countries.

Prakash Goduka,

Managing Director

Prashanth Bangur,

Director

Rachit Poddar,

Executive Director

SM Group of

Companies

Shree cement

Rachit Group

S.M. Group of Companies is a full-fledged integrated marketing

communications (IMC) company helping clients in Asia to build

market share through strategic marketing and offline

communications.

Shree cement is one of India's most sustainable and fastest growing

companies that embrace varied perspectives, bias to action and

continuous innovation to create happiness for all its stakeholders

Rachit Group focuses on quality and awareness of the market trends

with an esteemed clientele throughout India and a number of other

countries across the world.

Company Name

Raj Mutreja,

Founder and

Managing Director

Rishab Shroff,

Partner

Management

Gravity Concepts

Cyril Amaechand

Mangaldas

Brief

Gravity Concepts focuses on creating state-of-the-art concepts and

executing seamless events high on technology, engagement and

experience, thereby delivering great impact and accelerating towards

becoming a trendsetter in the industry.

Cyril Amarchand Mangaldas (cam) is India’s leading law firm with

global reputation of being trusted advisors to its clients.

Rishikesh Kshatriya,

Founder and CEO

BOYOG

BOYOG is a true example of emerging technologies as our inbuilt

CRM provides the best for event companies and clubs to

handle their guest list.

Rubina Qureshi,

Director

Saravana Suresh,

Co-founder and

Business Development

Manager

Sarvesh Shashi,

Founder and CEO

Shaiphali Saxena,

Founder, Director,

and Sound Engineer

ZR Luxury Homes

Vector Solutions

(India) Pvt Ltd

Fitternity

Angels Music

Academy

ZR Luxury Homes is the pioneer to bring Italian techniques of the

lost wax casting of brass to India and trained our labour to make it

competitive in the Italian market.

Vector Solutions assures the offered quality of its products and also

ensures that they will give a hassle-free performance to the user. The

company also delivers its assignments using customized packaging.

Fitternity is India’s de-facto wellness booking and subscription

platform that enables users to browse and book fitness and wellness

services across a network of 12,000+ partnered gyms and studios in

India making it a holistic destination for all things wellness.

Angel School of Music strives dedicatedly to offer to aspiring

musicians international music courses.

Shefali Dash,

Human Resource

Director

Shankar Garg,

General Manager

and Region Head

MSG Global Solutions

India Pvt Ltd

Xebia

MSG Global Solutions India is a consulting, implementation, and

managed services provider that helps companies improve their

operational efficiency and decision-making capabilities utilizing

SAP technology.

Xebia is a global network of passionate technologists and pioneering

craftsmen who deliver cutting-edge technology and game-changing

consulting to companies on the brink of transformation.

Shraddha Subramanian,

Founder and CEO

Sujeet Kumar,

Co-founder

Umesh Sharma,

Head of Marketing

Sparkling Soul

Udaan

Baazar Retail Pvt Ltd

Sparkling Soul assists its clients to tap into their inner intelligence,

the internal navigation system for them to generate marvellous

results faster.

Udaan is solving core trade problems faced by small and medium

businesses, that are unique to India, through its unique India-fit lowcost

business model by leveraging technology and bringing the benefits

of eCommerce to them.

Baazar Retail provides quality products at the most affordable price

to the highest number of customers and at points closest to them.

Viraj Shah,

Founder

Clover Entertainment

Clover entertainment is Mumbai based event company which

provides top notch event services across pan India.

Zarina Poonawalla,

Founder and CEO

ABBZOH Expertise

Unique

ABBZOH Expertise Unique provides ultimate life coaching podcasts

that help people in enhancing their emotional intelligence, integrity,

and perspective.

Mehul Oswal

Director


Nowadays, whenever the name

diamond comes into clients' minds, they

think of Kolhapur and Mahendra

Jewellers. We are becoming synonymous

with Diamonds

o you know how the most precious Jewells, Gems,

DDiamonds, Rubies and costliest metals like Gold,

Silver, Chrome, and Platinum are hiding beneath

the earth's crest?

Ancient people believed that these are the timeless seeds of

our galaxy's brightest, ever-glowing, starry Sun God, who

sowed them into the planet earth to be found by the future

generations of Sun God worshippers.

According to these Sun God-worshipping ancestors, the

deity also set the rules for the finders. Every generation

must work hard, earn their treasure with ethics, ingenuity,

and innovation, and upgrade their material and mental

wealth by changing old things and constantly adding

something anew. That is the only way to keep the deriving

value from this treasure of Jewells' timeless wisdom.

Innately knowing this automatically without being told, as

if the story was transmitted to his unconscious mind by

birth, Mehul Oswal, the fourth generational treasurer and

Director of Mahendra Jewellers from Kolhapur began his

entrepreneurial journey from the bottom instead of from

atop, as is the case with ninety-nine per cent others.

Inherent Legacy of Values and Principles

Mehul conveys, "We have a legacy of 117 years in the

jewellery industry. Our great grandfather was one pioneer in

expanding the jewellery business in Kolhapur. So, I am the

fourth generation in the jewellery business. The inspiration

was always in my blood from my childhood days." True to

his inherent legacy, Mehul used to visit the store and

observe everything keenly from his childhood days, he used

to go to the showroom in summer vacation.

And though from that young age, Mehul realized that he

was born with a golden spoon in his mouth, later on, when

he began his own ascent, he did it by keeping that golden

spoon out of his mouth.

Mehul shares, "I knew we as a family are sitting on a

legendary treasure grown into this brand of Mahendra

Jewellers by my great grandfather, grandfather, my father,

and uncles, including our traditional exports as well.

However, I began my learning from the basics. First thing, I

noticed that our brand has excellent potential. We have the

legacy of the brand name. So, as a new generation, I felt I

should do something, bring in some change, some upgrade

like creativity, innovation or new trends, anything.”

Thus, after completing his education in 2009, Mehul joined

the family business, not as an owner but as a lowly

salesman. He began attending to clients coming to his

jewellery showroom. And he kept interacting with his sales

team and his clients to learn about the process and

India's 40 under 40 Brightest Business Leaders

expectations of customers. And he began his research and

analysis that what was Mahendra Jewellers' potential as a

brand in the Kolhapur city? What was the buying potential

of the people of the city? And what difference he could

make?

For example, the brand name of Mahendra Jewellers was

well known for its antique golden, temple, and Kundan

jewellery. Mehul says, "This has been our strength like

customization of these types of traditional jewellery, but not

Diamonds. The diamond section was a very small portion

of our showroom. So I focused on Diamonds.”

The Kohinoor of Kolhapur

Mehul decided to find out the reasons behind this factor so

that he could expand his Diamonds section. And he saw that

even people from Kolhapur used to travel all over India to

buy diamond jewellery. They used to go to metro cities like

Puna, Mumbai, Delhi, or Bangalore but would not purchase

it from Mahendra Jewellers; why? This made Mehul

curious. And he decided to change this trend.

Mehul remembers, "To change the trend, I must know the

trend. I must understand the market. Hence, I started

visiting national shows like international jewellery shows in

India. The top ten shows. After that, I visited the Hong

Kong, China, Singapore, and Dubai shows. And I began

grasping the nit-bits from the market, what was going on in

the world. And how I can present this to the Kolhapur

people. From the bottom-most point of view, That was my

first lesson learned that be a humble learner, then only you

will know what is going on.”

Always keep a

learning attitude;

whether you have

20 or 50 years of

experience,

learning should

never stop

With the new learning came new strength, knowledge, and

confidence to build a team that can showcase what this new

generation can do to the Kolhapur city people. "And I knew

our potential and strength, which the Kolhapur people

trusted. Slowly, I started organizing three to four HNI

special exhibitions every year, where we welcomed people

to participate in any of the special outdoor exhibitions.

There I used to present new and trending jewellery. And I

focused on diamonds. For us, the diamond was a big task in

Kolhapur. The old mindset was diamonds won't go well in

Kolhapur. Don't take interest. That was the senior's mindset.

Uncle used to say, "Kolhapur and diamonds won't go." But

I had complete confidence in the Kolhapur people. What's

the potential of Kolhapur? I know these people go out of

Kolhapur to buy not only diamonds but imported cars and

diamond jewellery too. And Kolhapur has the records of

buying these things.”

The Golden Vision

Kolhapur's per capita income, its ranking, area-wise, was

first or second highest. Thus observed Mehul with his

golden vision, and to change the age-old mindset, he

combined advanced technology with jewellery exhibitions.

He kept launching new exclusive diamond jewellery year

after year in Kolhapur by inviting prime, VIP, and HNI

clients, getting huge responses and grand success in 2015-

16. Mehul showed his seniors the results on paper and

convinced them to change their traditional mindset that

diamond jewellery won't go well in Kolhapur.

Mehul proclaims, "And today, I would like to say that the

Mahendra Jewellers brand is known for its diamonds, along

with its silver, gold, platinum, and other classic jewellery.

Whenever the name diamond comes into clients' minds,

they think of Kolhapur and Mahendra Jewellers. We are

becoming synonymous with Diamonds."

Also, Mahendra Jewellers are getting popular because of

their speciality of customization like diamond iPhones,

branded diamond watches, and diamond ornaments. "I

launched a diamond iPhone around 2015. It was a perfect

publicity event. And we as a brand were recognized not

only in Kolhapur but all around the globe.”

Although, again, convincing his seniors was not easy.

However, Mehul, with a golden vision set on the future and

Sun God's story stirring in his unconscious mind, succeeded

against all the odds and completely transformed the brand

of Mahendra Jewellers by taking it to the next level.

Today, Mahendra

Jewellers are the

benchmark of quality

assurance and hallmark

of international

authenticity

In the League of Royals

Every year, Mehul kept launching such types of products,

such as accessories, phones, watches, sunglasses, specs,

gold specs, diamond specs, uncut jewellery, and Diamond

Polki jewellery by specializing and customizing them. It

took Mehul around five to seven years to turn around the

diamond category with his experience, surveys, lot of travel

where he kept attending other multiple shows. Mehul's

hard work, risk, and daring paid off, as people, including

royal, prime and VIP families, who were going outside the

city for a diamond or other jewellery began preferring

Mahendra Jewellers. Thus Mahendra Jewellers became the

family jeweller of the people of Kolhapur.

Yet, Mehul, keeping the Kolhapur's royal background,

culture and the blessing of Chhatrapati Shahu Maharaj alive

in his soul, is humble enough to attribute all of his success,

each of his achievements to his ancestral legacy of fathers,

grandfathers, and great grandfathers who treated their

customers as Gods. Mehul expresses, "This is the ancient

legacy of ethics, trust, quality control, craftsmanship,

innovations, creativity, varieties, and different classes of

design, and the warm relations with our peoples, customers

and society. This is what we have in our blood, our spirit

that we have to always work with ethics and innovation.

This is our positive strength, our very backbone.”

Even today, after so much success and achievement Mehul

never stops but keeps attending to all of his clients

personally. And clients, too, have so much trust and

bonding with Mehul that they take an appointment and call

him whenever they wish to buy any kind of jewellery.

Mehul reflects, "People's faith in us is our greatest

achievement. Such achievement never comes from

marketing gimmick, paid advertising, or fake show-off.

Today, not only Kolhapur people but clients across the

globe, whenever they land in India, they plan to visit

Kolhapur and Mahendra Jewellers. So we have national as

well as global recognition and presence.”

The Book of Raining Wisdom

Mehul's advice for the budding aspirants who are willing to

venture into the jewellery industry is a book of raining

wisdom. "As per my past 12, 13 years' experience in

business, I would like to say that instead of relying on

ancestral or family fortune, you must work hard on your

own, be ethical in all your business dealings, and never stop

learning. It is never late or enough to learn new things. You

must have a learning attitude."

"Never think that I have a good, big brand or a good

backup. Time changes. It would help if you always

upgraded with time, whether it is a designing part,

technology, etc. You must adopt that change."

"We have a strong presence over here, but with time, we

always upgraded our showroom interior-wise, hospitalitywise,

because it is the demand of time. We have to change.

Keep on changing our business pattern."

“If you don't change with time, you will be outdated. In

today's competitive, one-touch access to everything,

customers are smarter and do their own research before

buying. They have impulses and abundant choices;

however, they have an already fixed mindset of "I want to

buy this. I want this jewellery. And I want to customize it

this way.”

And to cope with them, you should know every info related

to the industry you are in. You must know your industry in

and out. You can not only rely on your father or ancestors'

earnings, fortune, and goodwill. If you don't have enough

education and practical knowledge, you will not succeed in

the long run. So, always keep a learning attitude; whether

you have 20 or 50 years of experience, learning should

never stop."

“Value the time. Value your team. And one more thing I

must mention. Your health is important as well. It would

help if you gave your time, like morning time, at least one

hour or whatever you can give, to your mental health and

physical fitness. If you are mentally and physically fit, you

can do anything. You can work hard. You can work

efficiently. After I wake up at around 6:00 AM, I give my

morning time, one to two hours, to my physical fitness and

mental health, whether it is yoga, gym, meditation, or

spiritual thing. This is one thing many people forget to give

time to their fitness. And at an early age struggles with

anxiety, mental exhaustion and depression. So in the

morning, please give one hour to yourself, your fitness. I

am myself a fitness freak. For the last 15 to 18 years, I have

been giving my morning time to myself. That is most

important. The rest of the 18 hours working is yours. How

you make it productive, that's up to you.”

“That is how we became the first silver hallmarking license

holder in India. And we are an ISO 9001 company. Also, we

were the first one to get the hallmarking gold license in

2005, the first in Western Maharashtra. Moreover, I started

authenticity like international lab certification for diamond

jewellery. So, our jewellery is authentic internationally; the

trend I started first in Maharashtra, Western Maharashtra.

Authentic lab certification."

These were the small steps which enhanced and boosted,

and later all Mehul's seniors trusted him and wholly handed

over the reins of Mahendra Jewellers to him. They never

interfered after that. Today, Mahendra Jewellers are the

benchmark of quality assurance and hallmark of

international authenticity.

Diamonds are Forever

Mehul envisions, "We plan to keep on expanding to serve

better and best. Naturally, we are very aggressive in

expansion. In the near future, we will add many greater

number of stores. Even before COVID, we relaunched our

flagship store where we had changed everything

technology-wise, like the software, hardware, testing and

designing lab. Right now, we are working in an entirely

seamless environment."

Even if the customer does not come to the showroom,

everything is seamless, online, and secure with Mahendra

Jewellers. The level of technology adopted by Mehul at his

showroom is amazing. Everything, including quality

assurance, authenticity, transparency, and all types of

reports related to customers, including their feedback, is

online.

“We have every team of HR, branch manager, floor

managers, sales, customer service, CRM, etc. For the last

seven years, I have been training our staff to focus on

customer experience. We are maintaining a personal

relationship with our customers. On their anniversaries and

birthdays, we invite them over and celebrate with them.

That is the way we want to grow together with our clients.

This is our present and future focus. We will always be

known for our ever-shining ethics and dazzling brilliance

of transparency. That is our core belief at Mahendra

Jewellers, Kolhapur," concludes Mehul.

Anand Justin

Cherian

Principal

inQsights

Anand Justin Cherian

The Gamechanger in Human Resource Solutions

mployees form an integral part of any organization

Efor their important role in mobilizing every

function through their skills and comprehensive

acumen. Hence, it becomes essential for every business

organization to have profound human resource strategies for

the sustenance and growth of the business.

However, the company's management does feel the heat of

certain challenging situations, which can be disruptive to

business operations and the organization culture. Hence, it

becomes essential to hire experienced human resource

consultants who can provide effective employee

management solutions in creating long-term systems that

not only streamline the organization structure but also build

talent pipelines to make the business more future-ready.

Anand Justin Cherian, Principal of inQsights, stands to

the testimony of professional HR consultants who support

business organizations in building and developing a robust

HR architecture with the objective of enabling a continuum

of progress.

Justin, an MBA from IIM Calcutta, has over 12 of diverse

experience in various dimensions of HR, which include

talent management, learning and development, organization

design, and more. His dynamic and creative approach

brings in powerful analytics, encouraging ideas and

deployment skills for his team.

Justin started his corporate career with the corporate

learning and organization development team in Essar,

India's renowned infrastructure organization; before

teaming up with Inqubex - inQsights. An avid lover of arts

including music, painting, and photography; Anand has

been instrumental in crafting customized and scalable

solutions for various business organizations in scaling the

desired progress to achieving their goals in the modern

business arena.

In a brief interview with the Insights Success team, Anand

Justin Cherian shared valuable facts highlighting his

professional journey, his experiences, and how he made

important decisions in the process of offering effective

human resource solutions.

Anand. please tell us about the saga of inQsights since

its inception.

As an idea, inQsights started taking shape sometime around

2017-18, when we (at Inqubex) found ourselves working on

several productivity improvement assignments, all of which

entailed a certain amount of data analysis and visualization.

As consultants at

Inqubex, we always

work as extensions of

our client HR teams,

and we have carried

the same ethos

forward with the HR

Tech offerings of

inQsights as well.

19 | July 2022 | www.insightssuccess.in

Working with an Analyst across the different projects, we

toyed with the idea of automating the analysis in a manner

that would be fungible across organizations. Though we

brainstormed a bit, the flood of projects meant we got

pulled into more immediate priorities, and this idea

remained dormant till we, like the rest of the world, were

shaken up by COVID-19.

The pandemic and the resulting lockdown gave us a

moment to reflect on our organizational journey and pushed

us to think more actively about enhancing our consulting

offerings with the power of technology. From there, it was

an incredible adventure with its fair share of highs and lows

till we got in place a suite of HR Tech tools early this year

and went live with inQsights.

Tell us about your source of inspiration behind

venturing into the business arena?

Well, I called myself a fossil at Inqubex, the parent

Consulting firm behind inQsights, having joined it back in

2013. The challenge of building a new business from

scratch, that too in the exciting HR Tech space, was too

interesting to pass!

What were the initial challenges that you had to

surmount to ensure inQsights' success rate reached

greater heights?

The first challenge was internal for me—the shift from a

Consulting mindset—where the answer to most answers is

‘It depends’ to a more productized and scalable construct,

took some effort. That bridge, however, was more or less

crossed in the course of the product development.

Our strong experience base, which forms the basis for the

tech portfolio, together with the space we have left for tool

customization and configuration for unique client needs,

gives me the confidence to pitch our HR Tech solutions to

organizations across sectors.

What professional values and qualities do you think

your clients value in you and inQsights the most?

What are the USPs that highlight inQsights' uniqueness

in the Human Resource Management sector?

Firstly, inQsights offers an array of easy-to-deploy, cloudbased

HR Tech tools. So, there are no elaborate IT system

integration efforts needed, no complex project

management–just simple solutions to complex problems.

That brings me to the second highlight – the offerings

address diverse HR Management needs – from organization

productivity to talent assessments, to employee engagement

and more. We are a one-stop shop for needs across the

employee lifecycle and deliver our solutions seamlessly,

combining technology with our legacy strengths in

consulting.

As an experienced professional, what would you like to

advise the budding aspirants willing to enter the modern

business arena?

All I’ll say is that there is a lot more to starting up and

running a sustainable business than funding fairy tales that

go viral on social media. If you have a sound value

proposition for your clients and a good team to help you

deliver the same, then it's a matter of time before things

click – of course, with tonnes of hard work and some

sleepless nights to make things interesting.

How do you envision your company's operations with

the emerging technologies and automated tools that are

revolutionizing the business world by enabling

innovations?

inQsights itself aims to make data and technology a more

active part of a function that has traditionally lagged on this

front. Technology is a great enabler; however, I don't see it

as driving innovation in isolation or replacing human

intelligence anytime soon. We still need smart practitioners

to derive maximum impact from the technology. I am

fascinated at the potential of what can be achieved when

HR Tech-enabled insights meet HR practitioners with the

skill and will to make things happen. It's a great time to be

part of this journey!

I think clients like us for our straight-talking and

implementation-focused approach to partnership. As

consultants, we always work as extensions of our client HR

teams, and we have carried the same ethos forward with

inQsights as well.


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India's 40 under 40 Brightest Business Leaders.

o you know there is a magical alternative reality

Deverywhere around us? That version of the

charming multiverse feels more real than our own

version of everyday reality. Every now and then we crave to

enter this immersive world, where we get so involved and

absorbed that we begin to live in those fictional tales and

wonderful stories driven by fabulous characters and their

journeys.

It is the metaverse of books. For different people, books

represent distinct parallels. For some, it is the school where

they learn not only to read their letters but the very

philosophy of their lives. Yet for others, books play the role

of Guru, guiding them throughout their lifetimes. And for

ardent book lovers, books are like best friends forever,

playing the role of compassionate companion wherever and

whenever they need it.

In the fast pace of modern lives, some might get a feeling

that people are reading less and less books, nowadays.

However, that is not true. Just like any life cannot live

without food, we, the homo sapiens, cannot live without the

food for our thoughts. In fact, books are our philosophers,

our wizards who over the aeons have wizened us, enabling

us to evolve more and more into homo sapiens, sapiens. We

get spellbound by the charms of words and the magic of

books, always and forever.

It was her passion, obsession, and enormous love for books

that Antara Bhattacharjee founded My Secret Bookshelf,

a magical wand for all the book lovers, a wand which lets

them enter the magical world of classics and fictions.

Antara shares the secret, "We are a community of readers,

who come together in this world of hustles and rat races to

enjoy the fragrance of a new book, to enter a new story. We

are currently operating in three dimensions: Book Store,

Book Club, and Author Promotion Program."

She spoke in an interview with Insights Success, where she

revealed the idea behind her bringing this universe full of

magnificence to all of us, the devoted bibliophiles.

Please tell us more about My Secret Bookshelf.

My Secret Bookshelf is a unique online bookstore that

offers books by Indian authors and promotes their writings.

In fact, it is a warm community of book lovers who come

together to interact with each other and discuss and enjoy

the book's passion. Apart from its feature of an online

bookstore, it also includes a book club and an author

promotional program.

The website is very subtle and welcoming with numerous

book titles put up on display. The best part is that it offers

books at a special price on the MRP.

What was your inspiration behind venturing into the

business arena?

My Secret bookshelf is an online bookstore established in

2018 with the objective of promoting Indian authors and

their writings. We wanted to nurture the habit of reading by

recommending books which are written by Indian authors.


surmount to ensure My Secret bookshelf's success rate

of reaching greater heights?

The challenge to date has been with marketing and

promotions. To let people, know about our existence and

why they should buy books from us.


your clients' value in you and My Secret bookshelf, the

most?

Transparency and consistency in our business have been

acknowledged and appreciated. Also, our passion for

literature provides the readers with a growing option of

numerous titles. My Secret Bookshelf offers all the books at


Antara Bha acharjee,

Founder

discounted prices which itself is a deciding factor for many

customers. Our readers enjoy the privilege of ordering the

copies specially signed by the authors themselves.

What are the USPs that highlight My Secret bookshelf?

Unconventional and quality books which are written by

Indian authors. We often list author-signed copies. We

always provide discounts, and our pricing is less than any

other e-commerce website. These aspects make any

customer feel special and valued. Encouraging people to

buy books at the best prices has increased our popularity

steadily as the quality and virtues speak for themselves.

We now have more than 180 titles by Indian writers. We

have participated in more than ten literature festivals and

book fairs in India in the last three years. My Secret

Bookshelf has successfully organised around five online

literature festivals in Indian colleges and institutes.

We wanted to

nurture the habit of

reading by

recommending books

which are written by

Indian authors.



advise the budding aspirants willing to enter the

business world?

If you want to become rich overnight, then this isn't for you.

Bookselling requires perseverance, consistency, passion and

love for books. You need to connect with the readers by

showcasing your titles in the gallery.

Identify the reasons why any book reader will reach your

bookstore and buy from you. Focus on the two main aspects

of taking customer feedback and improving your service

regularly.

Understanding the basic aspect of any business to sustain

and succeed is in their customer satisfaction. Satisfied

customers will be loyal ones for a long period of time. They

are also a reliable source of reference in recommending our

bookstore to their family and social circles.

How do you envision My Secret Bookshelf's operations

with the emerging technologies and automated tools that

are revolutionizing the business world by enabling

innovations?

Being an online platform, we are approaching most book

lovers through online promotions. Search engine

optimization of the website is done periodically to direct the

customers towards our site

Social Media is the most happening interactive digital

platform today, with almost every smartphone user active

for some part of the day. Facebook & Instagram

promotions, and Twitter updates all constitute

approximately eighty per cent of promotions done online.

We encourage the active engagement of our book club

members as they gather in our book club events. Various

readers share their thoughts, suggestions and feedback on

the book of the month.

Our emailers are sent to our database of old and existing

customers to keep them updated about our events and

activities.


India’s 40 under 40 Brightest Business Leaders

Chandni

The Trusted Companion

of Immigrating Aspirants

Bhardwaj

The unfamiliarity of the

unknown is the biggest fear of

immigrants. However, it

becomes necessary in certain

circumstances to migrate to an

unknown and unfamiliar place, leaving

the place, locality, community, society,

and known, familiar people around

you. The reasons vary according to the

individual in concern.

But behind all those circumstantial

reasons, situations, and scenarios, one

thing remains common. The hope of a

better tomorrow. An optimistic,

positive sense of the future which

every one of those migrating

individuals feels in their emotional

hearts and wishfully thinking minds.

During the entire process of

immigration and after reaching those

unfamiliar and unknown foreign lands,

where the immigrants do not know

much about the people, their ways,

their cultures, they need someone

compassionate enough to make them

feel like a family.

Welcome to VISTA VISADO, more

than a visa processing firm, where the

Founder and CEO Chandni

Bhardwaj instantly makes the

immigrating aspirants her family and

guides them like a companion

throughout the process.

Facing umpteen hurdles, obstacles,

challenges, and up-downs, Chandni

purposefully built VISTA VISADO to

help people get visas easily and make

themselves familiar with the entire

transition to becoming a citizen in their

dreamt foreign lands. In the journey,

she herself never lost an opportunity to

learn something new and add new

family members to her extended

professional family of VISTA

VISADO.

Insights Success team approached her

for its edition of India’s 40 under 40

Brightest Business Leaders. She

reminisced her story of initiating

VISTA VISADO, her inspirations,

earlier struggles, present

accomplishments and future plans.

Let us become familiar with this

exemplary leader of an Immigration

Consultant.

Ma’am, please tell us about the saga

of VISTA VISADO since its

inception.

Vista Visado has always been a firm of

‘To the people and For the people.’

After the launch, it was not a great

success, and it was not easy to be. But

our clients who trusted us with our

work helped us boost our firm and

stand a storm in the world of

immigration.

Vista is just not a company but a fruit

of the hard work of my very productive

and loyal colleagues and supporters.

Since it started in 2019, it has been

through many ups and downs, but it’s a

very successful and beautiful journey

with each day learning a new thing. We

are blessed to connect with immigrants

as family and will try and focus on

building more healthy and valuable

relations with our clients ahead.

What was your inspiration behind


This is my favourite question; I just

love this part of my life. When you

have decided on your goals, you work

for them, or you plan how to make

your goal a success. I was completely

unaware of where I wanted to be and

what I wanted to do in future.

During my very early age as a teen, I

was aware that I just needed to

complete my studies–graduation–and

would get married, and life would be

fantastic, you know, like a fairy tale.

So gradually, after completing it, I

moved to Ludhiana, Punjab, because of

my family’s wish. Which I think now

was the best decision made by them for

me. While travelling interstate,

exploring and enjoying things to the

fullest, I realised that travelling might

be my career ahead.

I gave interviews in many companies,

but in Punjab, the mentality is that you

aren’t suitable to work in Punjab if you

are not Punjabi. I was rejected more

than 40 to 60 times in my interviews

just because I was a Maharashtrian and


Chandni Bhardwaj

Founder and CEO

Our customers’

faith in us has

made VISTA

VISADO a leader in

the immigration

“industry“

not Punjabi. My experience was

horrible, but as we say, not all five

fingers of our hands are the same, and

so are the people.

Luckily, I got someone who helped me

find a job in the immigration industry.

Everything seemed to be great going

until one day when a story from my

client’s mother touched me

emotionally. It moved all my

concentration on the solution to the

issues and problems faced by

immigrants. The client's situation was

that he processed his file and got

rejected. His mother used to be a

housemaid. So, managing the

processing amount in lakh was

impossible for them.

I realized that these immigration

consulting companies were dwindling

these hopeful people of their hard-


earned money and leaving them

rejected, dejected and teary-eyed at the

end of the day. It stirred my soul to the

core. The intensity of that compassion

was so strong that I carefully studied

the industry, the process, and

everything to the last minute detail.

My solution for all the genuine cases

of aspiring immigrants is VISTA

VISADO, where our client’s trust is

our backbone and all the power we

derive from their belief in us. Those

teary-eyed people were my biggest

inspiration. They spoke millions of

words through those dreamy eyes

without uttering a word from their lips.

That was the day when God decided

my path and prepared me to help these

people.

What were the initial challenges you

surmounted to ensure VISTA

VISADO’s success rate to reach

greater heights?

As I said earlier, it wasn’t easy going

or making it to the heights we are

today. I had to face my family in

starting the firm, which was against my

business. They were like, you should

choose a government job or join

politics which was never my thing.

Talking about the market, building

your own brand’s mark was quite the

most challenging task. Because there

were already established firms in the

market that were very impressive and

great going, to set a benchmark on that

was a bit harder but not impossible.

Steadily we kept working, and hard

work paid off; we were successfully

established with the trust of our clients

and our entire client-centric process.

What professional values and

qualities do you think your clients

value in you and your company the

most?

The primary thing they value is the

correct and proper counselling

provided to them on time. They do not

have to pay any extra or hidden

charges. Since they can put their

queries at any time and get resolution

instantly from us, they feel most

profitable and comfortable.

When you are transparent with

customers, it is the most vital

relationship you build and improve

upon your qualities. We never believed

in quantity; we always kept our core

qualities–truth, transparency and

accuracy–intact. The customer is more

than Almighty God to us; they are our

family for whom we care and provide

the best of best services.

What USPs highlight your VISTA

VISADO’s uniqueness in the

industry you cater to?

The biggest USP that highlights our

company is that we consider customer

requirements a priority.

We work on the solution the customers

are looking for and fulfil their essential

to advanced requirements. And overall,

we are entirely transparent to our

customers, which is very rarely seen in

this industry.

Our motto–we don’t work for money;

we believe in building a healthy

relationship with our customers–is

aptly reflected in our slogan, logo,

vision statement and everything we do.

This way, our customers’ faith in us

has made VISTA VISADO a leader in

the immigration industry. It also allows

us to make a mark with our unique

stamp of a firm.

As an experienced professional, what

would you like to advise budding

aspirants willing to enter the

business world?

It’s great when you see growing buds

working. But before entering into any

business or venture, you should have

complete knowledge and backup.

Because in business, you just do not

invest capital or assets; you invest

energy, time and, most likely, your

dreams. You should first study and

have proper knowledge of whatever

you do or invest in. We wish luck and

success to every growing bud.

How do you envision VISTA

VISADO’s operations with the

emerging technologies and

automated tools revolutionizing the

business world by enabling

innovations?

Technology, no doubt, has helped

businesses a lot in many ways and very

effectively.

Today, everyone can easily and quickly

update themselves with the latest

business and tech world trends

compared to earlier times. Digital

applications and various software have

made it achievable for the service

providers like us to remain strong in

our aim.

The impact is also without any

interference in our day-to-day

operational procedures. The positive

influence is making our processes as

smooth and seamless for the customers

as possible.


Dr Manish Das

An Award-Winning Edupreneur on a Mission of Social Reforming

Dr Manish Das

Director

Supercounsellors


Just like the theory of multiple intelligences, there

should be a theory of multiple talents. If somebody

would devise it then its first contender would be Dr

Manish Das, the Director of Supercounsellors, who is the

wealthiest personality with as many talents and professional

qualities as possible. He is like a protagonist from a social

reformist story who is always on a mission to transform

society with his constant positive contribution.

Dr Manish is a Freelance Professional Model, Actor,

Dancer, Anchor, Theatre Artist, Performer, Author, Trainer,

Social Worker, Artist, Counselor, Musician, Poet, Chess

Player, Astro-Palmist, Columnist, and an Advocate at the

Supreme Court of India, Different High Courts and

Session Courts in India.

Dr Manish, the Director of Supercounsellors and his

mother Mrs Rupali Baruah Das, the First lady career

Counsellor from North East India run multiple foundations

and educational institutes along with Supercounsellors

including,

• www.careernewsz.com – for Career Counselling

• www.directadmissionandloan.com – for Career

counselling along with Educational loan assistance for

students with financially weaker backgrounds.

• www.indianoverseas.in – for abroad students

• www.kef360.com – for career counselling with an

online psychometric test.

• www.iipa.in.net – for our own online courses.

• www.supercounsellors.com – for online counselling to

educational-related people.

• www.aig.institute.org.in – for Graphology Institute

• www.iipalawtutorial.institute.org.in – for Law

Coaching.

• www.iiopa.institute.org.in – for International Institute

of Performing Arts.

• www.kef.institute.org.in – for Kulendra Das

Educational Foundation.

• www.indialawtimes.in – for Law News and Articles.

• www.northeastassam24.com – for North East Assam

News.

• www.manishdas.com – an informative site about

Advocate Manish Das.

• www.rupalibaruahdas.com – informative site about

Rupali Baruah Das.

• www.iipa.institute.org.in – for IIPA (NGO)

• www.bandhancity.com – for Northeast Assam’s First

Matrimonial.

• www.bandhancity.in – for North East Assam First

Matrimonial.

• www.dasandcolawfirm.com – for Any Law matter and

any registration, tax and services. Always choose one

of the North East Assam’s oldest Law Firms since

1932.

• www.ice.institute.org.in – for Any Computer Software

and Hardware Courses from Govt. of India and Govt.

of Assam Awarded Intech Computer Education (ICE)

Since 2000.

• www.kefcareers.com – for Any kind of Scholarship and

Career-Related Courses.

• www.gonew.in – for A to Z in Traveling and Unique

Courses and Help in Getting New Courses.

• www.lexnext.in – For A to Z in all your Law-related

needs and solutions.

• www.kefcareer.in – For A to Z in Career Related

Courses.

In this mission of 22 years, Dr Manish has won several

accolades and awards including

· The Real Super Heroes Award 2022 from FSIA

· Best Teacher Award Winner of 2021,

· Best NGO Award Winner of 2021,

· Best Educational Counsellor Awardee 2020,

· Best Edupreneur of the year 2020 and many more.

Dr Manish shares, "We have a mission: To educate the

next generation which will fulfil our vision to make India

a developed country by contributing to the field of

education."

Dr Manish spoke in an interview with insights success for

its edition of 'India's 40 Under 40 Brightest Business

Leaders.' Let us get educated and counselled from the

following highlights of that inspirational discussion.

Sir, please tell us about the saga of your reputed

business since its inception.

It was started long back in 2000 by me along with my

mother Mrs Rupali Baruah Das. Since then, my role as an

educator and counsellor has evolved over the years. And the

experience was great because every time we get new

listeners, a new environment, different schools and

sometimes the same schools. Beyond this, we do a face-toface

session with most of the students and try to know their

problems and give the best solution by measuring their

potential with the psychometric test, questionnaire and

different activities where we try to take 360-degree views of

the peer group etc.


“

We have a mission: To

educate the next generation

which will fulfil our vision to

make India a developed

country by contributing to

the field of education.

“


business arena?

My Mom who wants to prove something worth doing as we

are the first in our family to start a social business. It was

her brainchild and back in 1990 she was the First lady

career Counsellor from North East India in the year 2000,

we had formed our organization and now it is 2022 almost

32 years for my Mom and 22 years for me. We continuously

work in this field in all four seasons and have different

branches in different parts of Assam.

Apart from my mother, my father – Late Kulendra Das –

Former Assistant Conservator of Forest and a Class-1

Gazetted Officer of Assam Government and in his memory,

we have launched one of our firms KEF – Kulendra Das

Educational Foundation – where we provide scholarships

to meritorious and financially backward students with all

feasible help from our end.

And my third inspiration is my grandfather – Late Radhika

Ram Das – Former Education Minister of Assam and

Freedom Fighter of India, Tamra Patra Awardee from

Prime Minister of India, Principal of University law

College and Dean of Faculty of Law of Gauhati University,

Guwahati.


surmount to ensure your business's success rate reached

greater heights?

Many like – financial competition, surrounded by negative

thinking people always try to demotivate you but we had

trust in ourselves. My mom always says to me, son when

defeat comes, accept it as a signal that your plans were not

sound, rebuild those plans, and set sail once more toward

your coveted goal.

I follow this mantra every day. That is how we have

reached millions of people through our various foundations.

More than money-making or popularity seeking, our

business is about giving opportunities to those who are

outside the purview of government help. It is challenging

but immensely satisfying.


your clients value in you and your company the most?

They are

· Trust: We are recognized by Govt. of India as well as

Govt of Assam as we earlier participated in Govt

training programs of PMKVY, District Municipality

Training, District Industrial Training, Skill India,

NSDC, Donear Ministry, etc. We have a great Alumni

Network.

· Quality: In 32 years we never compromised with our

quality education institutes and our priority services.

We are recognized by top Colleges and institutions for

our quality services. Besides this, we had done

seminars, events, and education fairs where top

colleges like VIT, AMRITA VISWAPEETAM, and

SATYABAMA were organized for the very first time

in Dibrugarh in 2018.

We were always first to take an active role in the field

of a pioneer with assured results and success without

compromising our quality that's why we are ISO

9001:2015 CERTIFIED Organization and also an

MSME unit with National NGO registration from New

Delhi to do welfare in the education sector.

· Commitment to deadlines: We set deadlines for

ourselves and for those whom we serve. And once

given a commitment, we stick to it and fulfil it no

matter what.

· Result-oriented approach: we always believe growth

is the only way to touch new endeavours and set a goal

for the benchmark of success and due to which we

overcame the pandemic. And today we are working

like never before and going ahead strong.

· Treatment of Equality: For us everyone is equal. Thus,

we treat whoever approaches us with a treatment of

equality and fairness.


What are the USPs that highlight Supercounsellors'

uniqueness in the industry you are catering to?

Quality with time given to the clients as per their

expectations. Furthermore, I have learned that all students

are different in their approaches and require different as

well as specific attention. we organized tests to analyze

them and make them speak, write, and take part in different

activities.

Sometimes we use projectors, sometimes fun activities,

during the pandemic we used to conduct online sessions

with Digitally Driven technology support with the help of

Google Form, Typeform, ZOOM App, Mentimeter.com,

Padlet, Kahoot.com, Microsoft team, Google Team, etc.,

where we utilized different ways to specifically get in touch

with the students.

Apart from this, we follow ARCS – Attention, Relevance,

Confidence and Satisfaction, VARK – Visual, Aural,

Read/Write and Kinesthetic approach, we learned that like

all five fingers of a hand are not same, similarly, every

student requires separate and specific solution based on the

analysis and test results. All these are our USPs, which are

appreciated by everyone we serve.



business world?

Focus is a must. But maintaining it in the long-term and too

constantly is not an easy task. This is where your passion,

perseverance, and willpower come to your aid. Your focus

should be on your goal, what the consumers are expecting

from you and how their expectations are changing and how

you can match them every time they change. So, focus

again and again. And if you get distracted you must refocus.

That is the only way to succeed in any profession.

How do you envision Supercounsellors' operations with



innovations?

We have introduced innovative methods like

· VARK – Visual, Aural, Read/Write and Kinesthetic.

· ARCS – Attention, Relevance, Confidence and

Satisfaction.

· DMIT- Demographic, Maintain, Intelligence Test.

· SWOT ANALYSIS – Strength, Weakness,

Opportunities and Threats.

· Psychometric Test

· Classroom Activities

· Quiz

· Debate

· Extempore Speech

· Dumb Charades.

· Group Discussion.

We are going to take forward all of these activities in the

coming years too. Similarly, we are also going to advance

our digital and online teaching pedagogies so that we could

reach to more and more students.

Supercounsellors Awards List-

· Awarded by Govt. of India

· Awarded by Govt. of Assam

· Awarded By MSME

· Awarded by Donear Ministry

· Awarded by Dibrugarh Municipality

· Awarded by DICC

· Awarded by GOC, CO, Office – Indian Army

· Awarded by IIE

· Awarded by Mindler

· Awarded by University

· Awarded by CDA, USA

· Awarded by UCLA, Los Angeles, USA

· Awarded by Edumilestones

· Awarded by Bodhani

· Awarded by Europa Academy, London,UK

· Awarded as Career Analyst

· Awarded as Global Career Counsellor

· Awarded International Career Counsellor

· Awarded as National Career Counsellor

· Awarded as Overseas Studies Counsellor

· Awarded Organization by ISO 9000:2015

· Awarded by Skill India

· Awarded by MSEPC

· Awarded by NSDC

· Both were awarded by the Indian Army

· Dr Manish Das the author of the book – "The Assam

Municipal Corporation Act 2022"

· Dr Manish Das got awarded as Best Author of the

Year Award from the Ironman of the Year award



Jayraj Mehta

Exploring the Unlimited Opportunities

Technology continues to advance every day, and as a

result, new industries are being created and are

impacting every sector in significant ways. Whether

you're the CEO, a manager, an employee, or an aspiring

entrepreneur, educating yourself on these emerging novel

technologies can lead to innovative advancements in your

own business.

As these emerging technologies continue to evolve, they are

enabling the smart automation of everyday processes,

which opens up endless business opportunities. For

businesses, staying on top of emerging technologies is key

when trying to deliver custom software solutions that meet

your customer's exact needs. Moreover, AI (Artificial

Intelligence), VR (Virtual Reality) and Mixed Reality (MR)

advances in the last couple of years have opened the door to

new business software capabilities.

The journey of Virtual Wonderss started with a dream to

explore the unlimited opportunities in Virtual, Augmented

and Mixed Realities. The organization sees a huge scope in

this technology in the next 15-20 years.

After all the research work, Virtual Wonderss started team

building and developing this business; it started developing

st

th

the games in 1 phase and started its gaming arena on 18

March 2022. The company plans to set up a Virtual Gaming

Arena throughout India in the coming years.

Under the leadership of Jayraj Mehta, Founder and CEO,

Virtual Wonderss plans to usher in a futuristic era of Indian

Virtual Gaming Arena globally.


business arena?

I see people stuck to their mobiles and TVs these days.

When we were kids, we usually played out and were

engaged in some of the other activities. Now, we can't

separate the technology and the use of gadgets, so this is a

perfect mix to give you the best real-time experience of

Gaming which contains full-body activity and workouts.

And yes, there is a huge scope in this business in coming

years as we feel technology will drive India and things and

life will change drastically.


surmount to ensure Virtual Wonderss' success rate

reached greater heights?

As we started research in this business, we found the cost of

the technology is very high and the team to make the

contents are less. But as we knew, we wanted to get started,

and with not a very high funding, we explored more and got

connected with people who did the job for us, and that was

the start we were looking for.


your clients value in you and Virtual Wonderss the

most?

We believe in giving the best we can, we don't run for the

money, but money follows us.

The quality of experience at a reasonable price is the best

thing to offer.


Jayraj Mehta,

Founder and CEO

“

"There is a huge scope in gaming arenas

in coming years as Virtual Wonderss feels

technology will drive India and things and

life will change drastically.”

“


What are the USPs that highlight Virtual Wonderss'


We believe Virtual Reality is a new concept, and people are

not much aware of this, so we want people to try the

experience, and we have made user-friendly plans for the

same.


advice the budding aspirants willing to enter the

business world?

Give your best, and you will get the best.

How do you envision Virtual Wonderss' operations with



innovations?

As we are into Gaming in the first phase and there is huge

potential in the Gaming and Entertainment Industry, we

plan to explore this in-depth and give a thrilling experience

to all. Further, we are doing Corporate training in Virtual

Reality, which will provide a competitive edge to all major

corporates who have started adopting VR.

Website : virtualwonderss.com

Email : virtualwonderss@gmail.com

Mobile : 9136131661



Megha Singh

Nandiwal

A Revolu onary Leadership Brilliance

Growth and change are inevitable in modern

industry, but transformational leadership can

inspire workers to embrace change by fostering a

company culture of accountability, ownership, and

workplace autonomy.

Transformational leadership is often a key to motivating

and promoting individuals, beliefs, or products.

It has the potential to make significant changes in the

organization through example-based leadership.

Gaining a better understanding of this leadership type may

help you identify the most appropriate ways to exhibit

leadership in your current role.

For any transformational leadership charisma, it is critical

to intellectually challenge the people they lead, attentively

analyze their unique ideas, motivate them and act as a

positive influence. Certainly, Megha Singh Nandiwal

comprehends all these fundamentals with a unique skill set.

Megha is a cheerful person and an exemplary HR leader,

being Senior People Officer at Vamstar. She goes out of

her ways to interact with employees across the organization

and build strong relationships with them. During her career,

Megha has displayed a knack for making tough decisions

while also being sensitive to employees and going the extra

mile to bring them on board with such decisions.

In an interview with Insights Success, Megha shared

valuable facts highlighting her experiences and her journey

at Vamstar.

Megha, please tell us about the saga of Vamstar since its

inception.

Vamstar was founded in 2019; Vamstar brings together

expertise in commercialization and market access, Artificial

Intelligence, as well as software engineering and data

science to transform the way healthcare organizations

discover and connect with suppliers.


business arena?

I am an MBA from Harvard University, Boston. Seeing the

healthcare business for a decent time, I was quite fascinated

by how this is managed at several ends. In my opinion,

healthcare companies struggle daily to find buyers for their

products and services.

We have heard this countless times from customers, friends,

and colleagues in the industry. The cost and complexities of

the manual processes involved in traditional healthcare

procurement are far too cumbersome. For many, there is a

lack of comprehensive supplier insights.

That's why we built an AI-driven healthcare and life

sciences marketplace, centralizing and shaping data in one

format and aggregating all buyer and supplier intelligence.

Vamstar makes it easy for life science industry

professionals to identify more market opportunities, analyze

real-time data insights, and optimize supply-demand

connections.


About the Leader

Megha has displayed a knack for making tough decisions while also being sensitive to

employees and going the extra mile to bring them on board with such decisions. Megha had a

larger vision in mind. She believes getting great people on board is the key to building a great

business.

Megha came up with practical and strategic HR plans to improve the employees' condition

during stressful times. She invested her time in engaging with employees, apprising them of

the company's situation, and talking to them about how they all can work together to tide

through the challenging phase. This approach led to a remarkable turnaround for Vamstar

during the crucial stage of the COVID-19.

Megha Singh

Nandiwal,

Senior People

Officer


“

We either

believe a job

is done or not

done; at Vamstar,

we always

believe in

staying tuned in

“

What were the initial challenges you had to surmount to

ensure Vamstar's success rate reached greater heights?

While we set up the business, it was a challenging time with

the outbreak of COVID-19. There was a complete

lockdown with high needs for healthcare in both B2B and

B2C segments worldwide. The topmost challenge was

recruiting relevant folks.

over two Trillion healthcare products in less than three

years!


your clients value most in you and Vamstar?

On the business front, we believe that we are driven by

Customers, Community and Compassion. On top of this,

we believe that staying true to yourself and your values and

having the continued focus on what you want to achieve;

will for sure get you success. I think our internal and

external customers appreciate the transparent process in

carrying out business activities with us. We either believe a

job is done or not done; at Vamstar, we always believe in

staying tuned in.



business world?

Human Resource is a challenging profession. Apart from

choosing the right talent for the specific job, an HR

professional also needs to train and develop new workers,

engage them, resolve legal hassles faced by the company

and ensure a high level of productivity.

As a Senior People Officer at Vamstar, I wanted to appoint

employees who believed in the vision. If you look at the

traditional hiring practices, you tend to recruit people who

can perform their jobs well.

It was not possible virtually. I firmly believe that in order to

find like-minded people, you need to meet them and spend

quality time with them instead of a zoom video interview. It

was deep tricky to match up to working from home,

connecting with people in different time zones and making

blind choices.

We are lucky to have found the initial set of the first 25

employees who were brilliant and compatible.

Together with our efforts, we scaled up the business not just

in the United Kingdom but in India, the United States, the

Middle East, and Europe. Today we have more than 150

employees in these countries, supporting 65+ clients and



Neha Vivek

Dalvi

An Empresses of Aarya Naaturals

Bringing Back the Ancient Wisdom

‘ arogyam Dhansampada!’ meaning 'Health is the

AReal Wealth!' Amidst the global coronavirus

pandemic, climate crisis, global warming, modern

lifestyle and healthcare emergency, the time has come that

we must go back to nature, natural foods, simple, healthy,

hygienic and sustainable lifestyle.

However, people are so used to artificial flavours, tastes,

added chemicals, unwanted additives, synthetic elements,

unnatural substances, and simulated ingredients in their

instant, ready-to-eat, packaged oily, extra-spicey, salted and

deep-fried foods that they find it almost impossible to adopt

a healthy, nutritious, and beneficial way of foods, diets, and

eatables.

Health crisis or no health crisis, people find it hard to resist

their temptations for fast foods, fast life, and a fast

downward slope. In today's rapid space, even modernity

sounds like traditionality. People's psychology is again

stagnating into a cesspool of stereotypes and unhealthy

habits due to their constant penchant for the modern cliché

that if it is contemporary, it must be good.

These stereotyping and unhealthy habits are proving to be

detrimental to people's health, leading them into a quagmire

of modern lifestyle diseases like diabetes, obesity, blood

pressure, tension, depression, anxieties, allergies, and so on.

It went on up to the point that it seemed we had lost all our

ancient, age-old, hard-earned wisdom of treating one's

health as wealth and treating one's eating as a holy sacrifice

of plant life-based natural foods into one's own bodily fire

to create the healthiest fuel of life for the lifetime.

This is when arrived Neha Vivek Dalvi, committed to the

mission of bringing back that ancient wisdom of a life full

of health's wealth, durability, and longevity by convincing

people to embrace Aarya Naaturals.

In a candid discussion with Insights Success for its

exclusive edition of 'India's 40 under 40 Brightest Business

Leaders', Neha, the Founder and CEO of Aarya Naaturals,

elaborated on her dedication and devotion to her

commitment of making people see through the unhealthiness

of modern artificiality and bringing them back

on the path of sustainability and the way of longest and

healthiest natural living.

Let us feast on it!

Please tell us about the saga of reputed Aarya Naaturals

since its inception.

The journey till date was amazing but filled with many ups

and downs; going through all the odds, we are able to reach

clients Pan India and overseas, but the struggle is not yet

over. We are still growing and passing through various

phases, learning new things, experiencing exploring and

evolving, We believe in chemical-free products, our

products are freshly made using Vedic techniques, coldpressed,

stone grounded and are made in small batches to

maintain freshness. It was a task to create an acceptance for

our products in the competitive market , making people

aware about the benefits of our products, making them

understand the USP, it was after a journey of almost 12/14

months that we were able to create some space in the

market. Sincere hard work, perseverance, has helped us

reach, where we are today.


business arena?

I am a cosmetic chemist and aromatherapist by profession.

Getting into the food business was never planned, farming

and mango cultivation was done in our native place.


Neha Vivek Dalvi,

Founder and CEO

“

I understood the secret

behind the healthy

life, which made me start

Aarya Naaturals, which

is completely based on

age-old traditional recipes.

“

We were able to enjoy the age-old traditional foods and

delicacies of our native only when we visited our native

place, during vacations or else it was never possible to

enjoy them in our day-to-day city lives. Whatever was

brought along when we returned home after vacation used

to get over in a month or so.

After my postgrad when I was able to visit my native place

and spend some time with the locals I was able to

understand their food habits and their lifestyle. And I came

to know that not only the fresh air but the healthy foods that

they eat is a reason for their long life and is the reason why

they are not touched by any kind of health issues or medical

problems.

Their day-to-day diet contained all the superfoods which

are not adulterated and are fresh farm foods based on the

age-old traditional recipes. There is no kind of preservation

or adulteration or any other external additives or chemicals.

They eat the foods which are cultivated on their very own

farms.

This comprehension made me think about the ways we

could bring these natural, original, and traditional foods into

the daily lives of our clientele, thus bridging the divide and

promoting healthy living through Aarya Naaturals.

Today, we are bringing back all the age-old recipes from the

rural areas to the urban areas, also making people

understand the importance of these foods and their nutritive

values. We are trying our level best to promote a healthy

and balanced diet, natural farm-grown cold-processed stone

grounded foods.

What initial challenges you have to surmount to ensure

Aarya Naaturals’ success rate reaches greater heights?

Initially, it was a task to make people understand the

benefits of these superfoods, it was difficult to break the

stereotypes.

People in urban areas had a different food lifestyle, and it

was difficult to make them believe and trust the health


making them tastier, then, in reality, you not only dilute

their quality and freshness but also make them unhealthier

and un-nutritional for the customers.

In other words, you are playing with customers' health,

which is a strict no-no for us. Businesses might earn more

money in the short term by playing with their client's

health. However, with the awareness, people can see

through the all the fakeness and actually are valuing our

products more and more with each passing day.

What USPs highlight Aarya Naaturals' uniqueness in

the industry you are catering to?

Our products are made in small batches, they are delivered

freshly, all ingredients are sourced directly from farmers,

and all our recipes are traditional and have high nutritional

value; all are farm-made, homemade, stone-grounded, hand

pounded, and hygienically manufactured.

When we say natural, we mean natural. When we say

healthy, we can assure everyone that our products are

healthy and fit for all age groups.



business world?

Go get your dream; there's nothing to fear if you have your

goal defined and you are loyal towards your work and goal.

Do what you want but truthfully, be wise, be kind, be loyal

and trust me, the whole universe will gather to make your

goal successful.

benefits of these chemical-free natural food products. We

collaborated with many doctors and nutritionists, there are

many brands in the market with the claim of organic and

natural food, and we had to go through various Q&A to

make our brand stand out over all of them. We had to

compete with them and make our brand stand out in various

parameters.



The quality of our product is valued the most by our clients;

we supply freshly made products that are chemical and

preservative-free. We are strictly against any non-natural

flavouring, artificial colouring, and synthesized simulating

of any of our products. Because we think that when you add

these fake substances into the food with the intention of

Short-term profits earned with dishonesty will definitely

harm you and your business in the long run. Always

remember that.

How do you envision Aarya Naaturals’ operations with



innovations?

Being in a farm-oriented business, machinery can only be

used at the final stage of packing, labelling and transport.

Using machinery at the manufacturing level might spoil the

taste; we believe in the cold processing of our products

compared to the hot process.

Yet, as we plan to expand our product line by adding more

personal care products, that might require us to bring in

better machinery to save time, energy, and effort in the

future.


Poongkodi

Jose

Enriching You with

Enchanting Travel Experiences

Poongkodi Jose,

Founder

Avid travellers might say that 'Travel

is the only thing you buy that makes

you richer.' It is absolutely true.

While travelling, you meet new people,

explore different cultures, experience new

things, embark on adventures, and even

redefine your meaning of life.

This joyful voyage can also shape you into a

better, more well-rounded person as you learn

and gain a novel perspective from different

places and people. But if you are not good at

travel planning, it may lead to more costly

and inconvenient vacations, spoiling the best

experience of life.

In such a scenario, a person like Poongkodi

Jose can be extremely helpful. She is an

MBA graduate, and her love for planning

vacations encouraged her to launch The

Holiday Navigator.

Through it, Poongkodi offers the journeying

spirits an exciting, immersive, yet

inexpensive and stress-free vacation.

In an interview with Insights Success for its

edition of 'India's 40 under 40 Brightest

Business Leaders, Poongkodi Jose discussed

her passion and efforts to start her business,

her journey, and how she is adopting modern

technologies to improve the future of

travelling.



Please tell us about the saga of The Holiday Navigator


The Holiday Navigator was started with a lot of passion and

an aim to create a brand that offers affordable and hasslefree

vacations. We have achieved that with our sincere

efforts and diligence and are confident to continue doing the

same. We consider each holiday special and work on it with

the same vigour, which has been our strong point. What

started as help planning the holidays for families and

friends is now a full-time business.

Today, we have created a good customer base, including

corporate companies, institutions, and business owners.

Although the idea of travel is fun, planning and arranging

the same needs meticulous planning, which is not as much

fun. We are a team of young individuals who personally

love travelling, and so we connect well with our clients'

needs and help make their vacation much more enjoyable.


business arena?

Being an MBA graduate, I always wanted to start

something of my own but never had clarity on when and

how. I love my job and enjoy planning vacations, and as

soon as I saw the scope of venturing into it as a business, I

took the initiative. After necessary research and planning, I

still was not ready somehow, being from a family who was

never in the field of business. I had support from my family,

which was an added advantage.

Being a young mom, I wanted to be available for my little

one even when working, and I knew a regular office going

job would not be able to give me the luxury of using my

time as I would prefer. As the saying goes, 'It is easier said

than done,' creating something on your own is lot more

challenging, and managing it every day is not easy. After

much deliberation, I took the leap of faith and started my

company. Today, I know a lot of women in different areas

of field, friends and acquaintances who are running

successful businesses. I take inspiration from them and

make efforts to develop my own business.


ensure The Holiday Navigator's success rate reached

greater heights?

give good packages and services. It was challenging to

convince clients that even though we are a small company,

we can offer good services at even better pricing. Because

somehow in our country, less cost is always compared to

lesser quality, which is not always true.

Another challenge was although we knew the product, we

didn't know how to market it. Thanks to digital media,

things are much better now. Being a woman-run business, I

feel it is a challenge to prove every time that I can handle

things or say even better than what is expected.



Our clients have always appreciated us for,

Ÿ Being transparent and honest – We believe it is good to

give the clients certain details which will help them

decide on things better, even if it means they learn more

and sometimes choose to do it themselves.

Ÿ Swift response – We believe the sooner you respond, the

easier it is for the clients to decide on things.

Ÿ Our Expertise – We plan and arrange things keeping in

mind the need of the guests, at the same time give

valuable suggestions, to make changes to create a better

holiday and

Ÿ Our Quality – We never compromise on quality. We

choose quality over business any day because otherwise,

you will only lose your client, the pillar of your very

business.

We choose quality over

business any day because ot

herwise, you will only lose your

client, the pillar of your

very business.

Like every small business, we struggled to reach out to the

right kind of clients. Travel and Tourism is a big industry,

and there are enough travel agencies, big and small, who



advise budding aspirants willing to enter the business

world?

It is always good to do the necessary research before getting

into something. It will help you to be prepared and do

things better. Starting a business is challenging but not

impossible. Along with necessary preparation, one has to be

ready for failures. At such times one needs to be motivated

and persistent with their efforts. Nothing happens overnight,

so patience is a critical factor. Be open to criticism and

constantly work towards developing or improving your

products or services for your clients. This will help you

succeed in the long run.

How do you envision The Holiday Navigator's

operations with the emerging technologies and

automated tools revolutionizing the business world by

enabling innovations?

Automation and Innovation are a necessary part of our

present world of business. Being part of service industry

like Travel and Tourism, I will be happy to welcome it with

open hands as long as it does not affect the service quality.

It will be easier to stay connected with your clients, update

them on the status of their bookings, give them a platform

to make changes, ask queries, and provide necessary

feedback.

What USPs highlight The Holiday Navigator's


Providing quality services is our main USP. Our guests

have always lauded us for continuously serving them with

the best services every time. We meticulously plan every

holiday, so most of our packages are fool-proof except in

situations beyond our control. Our clients know that we will

always be ready to go that extra mile to ensure things are

good or even better. We prepare them in advance for things

like weather, local shopping areas etc. This helps them be

better prepared for the holiday and enjoy it to the

maximum. We provide holiday packages suiting each

pocket. We get good deals and offers which always is

welcomed by our guests.

It can save time and avoid miscommunication and

misunderstanding as everything discussed can be recorded

for both parties. At the same time, it might not be suitable

for all kinds of clients and a personal human touch is

needed in the field of Travel and Tourism.


Prakash

Goduka

The

Spirited Leader

of the Highest

Excellence

Benchmark

Prakash Goduka

Managing Director

SM Group of

Companies



For those who are ready to slog and do the hard work

with immense patience and perseverance, nothing is

impossible, big or small. Not the business they are

doing or the aim they are going to accomplish.

The rising tale of a humble middle-class family to

becoming Freshy, North-East India's successful, favourite

and popular home-grown flagship brand of a hundred

crore, offering a fresh, natural, organic, healthy, tasty and

original range of freshly made fruit juices, pickles, sauces,

jams, and snacks, is a testament to the fact that Fortune

favours those who decide to make their own fortune.

Established in 2005, Freshy is the brand of food products

from S.M. Commotrade Pvt. Ltd.

As it happened with Prakash Goduka – now only 38 and

yet the Managing Director of SM Group of Companies,

back in 2005, when he along with his younger brother

Bikash Goduka visited an exhibition in Guwahati. Prakash

recollects that while roaming around the huge exhibition, he

came upon a huge crowd gathered around a small stall.

Curious he investigated and saw to his amazement that

people were gathered there to drink Lychee juice sold

cheaply by a Bangladesh-based company showcasing its

products at the exhibition. When Prakash himself tasted the

drink, an idea came to him as, to why no one from India

could think of a drink made of Lychee? "But since I could

think of it, then we as in family could definitely do it,"

thought Prakash.

Surmounting the Adversities

He discussed this idea with his father RK Goduka and

Brother Bikash Goduka, all living in Guwahati as a joint

family and surviving by selling 3000-4000 KG processed

tea to tea stall owners every month – again an idea of

Prakash, both the brothers were studying in college but had

to work harder since their family shifted their base from

Sivasagar to Guwahati.

"Those three-four years from 2002 to 2005 were the real

hardship. But I never felt down, as we were a family, and we

were together and we survived the hardship by selling

processed tea before the Freshy idea struck me and my

father and brother supported me in that," tells Prakash.

Freshy Inception of Ideas

The family from their own reserve and by taking loan from

friends & relatives – and set up a ready-to-drink orange

squash and lychee juice unit in a rented 3000 Sq ft area in

the Guwahati itself. Immediately the trio commenced their

marketing to food suppliers and technologists so that they

could launch their product. Prakash adds, "We recruited ten

people and began our company with an initial goal of doing

at least 50 to 60 lakh rupees business in our first year."

To achieve it Prakash and the family appointed distributors

in Assam, Meghalaya and Manipur. They also began

visiting distributors and shop owners to market their

products. Soon they began receiving tremendous responses

because "The quality of our products is top-notch. With

Freshy, we make North-East's favourite range of pickles,

fresh juices, jams, sauces and more — we bring the

celebration of taste with the freshness and health of fruits

and vegetables," reveals Bikash.

Expanding the Horizons

The response was so huge that with Freshy, SM Group did

a roaring business of two – two and a half crore rupees in

just a year, "Surpassing all our expectations. And we knew,

that if we maintain the quality and freshness of our products

intact, we could expand the brand. And during the last two

decades, we did just that," shares Prakash.

Without looking back, the trio bought a huge plot of 57,000

Sq ft in Guwahati and expanded the plant by 2006.

"Encouraged by our father, the Chairman of SM Group,

we immediately expanded our product line to pickles,

sauces, jams, vinegar, other fruit juices and fresh food

items," states Prakash.

In 2009 SM Group have been contracted by a leading

Indian F&B brand Britania to manufacture and pack its

“

Always remember

fortune favours

those who keep

persistent in their

work forever.

“


cleaning processes ensure that only the best enters the next

stage of processing.

With investments in technology and machines, Prakash and

the team ensure that every aspect of the processing

including water sources, pulping, mixing, and cutting up to

packaging and storing of various products is done in a dust

and adulteration-free environment. Prakash says, "Our

inspection processes involve the most stringent of quality

measures to ensure that only what's worth being called a

'Freshy' product reaches out to the consumers."

The Spirit of Excellence

popular biscuit brand 'Rusk, "Which we continued till 2013,

after which we commenced manufacturing and exporting

similar biscuits to Gulf Countries," says Prakash.

Post that, the company expanded into packaged drinking

water and also set up an additional fresh juice

manufacturing plant having a 1000 liters per hour capacity

in 2013 itself. By 2015 SM Group's turnover was hovering

over 20 crore rupees with an employee strength of 100.

Today, The company, with its vast and highly advanced

processing and packaging units offers a range of food and

allied products to consumers across the key locations in the

North-East of India. High on quality and taste, Freshy

products are trusted and loved by consumers across age

groups.

A Hallmark of Health, Freshness and Purity

It is in Freshy's core values that the team must conduct its

business fairly, with honesty and transparency. Everything it

does must stand the test of public scrutiny. The Spirit of

Excellence is the guiding force for the company.

"It is aligning with these core values, our mission and

vision that during the pandemic, we set up a face mask

production unit and are planning to launch our range of

personal health care products this year," reveals Prakash.

The Future Benchmark

As an exemplary leader and visionary entrepreneur,

Prakash's wisdom full of advice to the budding aspirants

and enthusiasts trying to make it big in the business world

is straightforward. "When it comes to your business or goal,

nothing is big or small. Instead of blaming luck, if one

should keep doing hard work then sooner or later, they are

going to be lucky. Always remember fortune favours those

who keep persistent in their work forever."

Freshy products are today a hallmark in quality and

trustworthiness. This has been earned with its singleminded

focus on ensuring that its processing units are in the

most hygienic of environments and technology for

eliminating any adulteration is the most modern in the

industry. It employs a multiple-stage testing process to

ensure that only the choicest and the freshest of the produce

are picked as raw materials.

For this, it only partners with the most reputed of farms,

orchids and experienced suppliers. Bikash Goduka he

himself personally looks after the procurement of fresh fruit

& vegetables to ensure quality. Every fruit, vegetable, herb

and condiment samples are thoroughly checked to ensure

the highest of quality, Freshy stands for. Its filtering and


Leadership

Hacks

in the

Digital

Age

The Business Insider

Business organizations in the modern age have been

very progressive and innovative in their work

culture. The leadership role that has been pivotal in

driving the organization towards strong business results has

undergone a transformation.

The modern digital age has created excellent platforms for

effective and speedy business operations. The leaders today

have changed their approach to business and people

management.

The new age leadership in the modern digital world has

empowered others to lead and create self-organised teams

that efficiently manage their day-to-day operations.

Nowadays, leadership is more functional based on roleplaying

than the traditional hierarchy system. Modern

business leadership is dynamic with active participation,

encouraging involvement and contribution from all the

employees.

The leaders are implementing new innovative practices to

ensure effective working and regular progressive

developments towards the organizational objectives.

Embracing a Clear Vision

Ambitious and futuristic business leaders have one common

factor: vision. They understand that having a clear vision is

necessary for the business organization to work in the right

direction.

To meet the challenges of the modern age, the leaders are

constantly on the lookout for new challenges, preparing to

meet the challenges, organizing the strategies effectively,

and guiding the numerous teams in getting ready with

suitable plans. They are wise to research the market

scenarios, competition, and latest developments with

internal analysis based on customer feedback and

suggestions.

With a Growth Perspective

Modern leaders have identified the importance of

teamwork. The volume of work done by a single individual

can be complemented by teamwork which divides the tasks

into smaller units, and the work gets done faster. Work

becomes more accessible, simpler, and more enjoyable

when performed in a team background.

Leaders build an ecosystem of collaboration and team

activities as it complements each other efforts and

encourages quick learning from other colleagues.

Employees are given tasks with deadlines which keeps

them focused on effective completion.

Enhancing Engagement

Leaders need to prepare their teams to continuously engage

with their teammates while nurturing the growth mindset.

The purpose of engagement is to identify the high potential,

be open to new ideas, and make sure that these ideas are

quickly implemented. Parallelly, leaders always need to be

on the lookout for the concerns and challenges of their

teams.

Hence it always helps to be a good speaker; most of all,

team leaders need to be good listeners– especially in

diverse teams. However, a high level of diverse team

culture might lead to differing points of view. At this crucial

point, leaders identify a need for discussion wherein they

patiently listen to the people's concerns and bring them all

together towards deriving the best and most effective

solutions.

Effective Communication

Leaders are the powerhouse of active and spontaneous

communication. They always expect and call people to

voice their opinions openly and spontaneously. Be it work

instructions, reports, suggestions, requests, changes,

amendments, applications, or even complaints. The modern

age of digital technology has offered numerous avenues of

quicker communication.

Timely response and adherence to the guidelines make

things easier and very feasible. Communication builds good

clarity and understanding among all. Leaders have nicely

brought all the employees in the close loop for faster and

more effective working.


Encouraging Participation

Leaders focus on the change of roles and simplified work

distribution. Every project is treated with a new goal, and a

new team is assigned to its completion. This encourages

interesting team combinations of different people in every

work assignment and boosts team spirit among all

employees.

Another important advantage of getting people to

participate in having a diverse work scenario wherein

people find the work interesting and challenging. Active

participation helps better learning, healthy interpersonal

relationships, and better employee-company bonding.

Employees are given the liberty of out-of-the-box thinking

in identifying and formulating new initiatives.

Exercise Control

Today's leaders have equipped themselves and the

company's work structure with modern digital fortification.

Apart from communication, digital technologies have

supported the process of data and system security,

performance monitoring, and workplace surveillance.

Leaders offer employees the best learning and working

environment through various initiatives.

However, checking and controlling the possible negative

influencers lurking around becomes crucial. Modern

software surveillance systems and CCTV keep a close track

of employee behaviour and take regular reviews of the

work and communication within the teams. The work

protocols are so designed to keep all employees engaged

and productively occupied with their suitable tasks and

profiles.

Accelerating Towards Dynamic Horizons

Leaders are those brains of the organization who rightly

identify the potential and drive the business growth leading

on all fronts. Apart from guiding, motivating, and equipping

the employees, they carefully sense the possible

vulnerabilities and strengthen the organizational structure

with a working model for driving the business growth in

smooth and dynamic progression.

- Kedar Borgaonkar



Rachit Poddar

The Catalyst in Accelerating Startup Ecosystem

t is an ancient wisdom that until you face the darkest

Iphase in your life, you cannot shine the brightest.

Similarly, the darkest phases of crisis always bring

disruptive change and ideas into the otherwise stagnating

industry.

It happened when the pandemic hit the globe. Though it

seemed that everything came to a standstill, in reality, the

crisis gave such a momentum to evolution not just globally

but in India also, that almost everything transformed in an

unprecedently shortest span of time.

The same was the case with India's startup ecosystem. In

the past, people, especially youngsters, were hesitant and

afraid to venture into self-employment, entrepreneurship, or

starting a business, doubting its and their future altogether

in uncertain market scenarios.

Gone are those days, and outdated is that time. Today's

young generation learned fast from the pandemic that

uncertainty is the most evident characteristic of everything

in this world. It also dawned on them that if one wishes to

progress in their personal and professional life, then taking

risks and daring to bring the disruption to that illusion of

permanency and traditionality is the only way forward.

Bringing that forward momentum to the fore and showing

the world that Indian young entrepreneurial minds are now

ready to take on the future leadership challenge, Rachit

Poddar is leading the cause as the catalyst in accelerating

the startup ecosystem.

A Budding Entrepreneurial Mind

Rachit is a second-generation value-oriented entrepreneur,

startup accelerator, and angel investor aged 25, based in

India and London. He is currently leading the Venture

Capital and Diversification division of Rachit Group as an

Executive Director, headquartered in Surat, Gujarat,

predominantly in the textiles industry.

The group of companies has been one of the market leaders

since 1992 in manufacturing and trading a wide range of

fabrics and designer ethnic wear for women. The Group

serves high-end, premium retailers and wholesalers across

25+ states in India and over ten other countries.

The group aims to diversify and invest in the businesses of

the future while keeping values, sustainability and impact at

its core by leveraging technology, people and ecosystems.

The group's mission is to build and invest in sustainable and

impactful businesses across the globe.

An Angel on a Grand Mission

Rachit is on a purposeful mission of impacting millions of

people through his portfolio ventures. He is leading IVY

Growth Associates as a founding partner to work on this

mission. It is a Micro VC and Angel Network with 300+

Angels in the community aiming to create an impact in the

global startup ecosystem with over 40+ investments across

sectors like Edtech, EV, Agritech, SAAS, D2C, FinTech etc.

and stages from Pre Seed to Series A funding rounds.

Mega Startup Summit 21 by 72 at Surat: On this mission,

under Rachit's craftsmanship, who is also the Co-founder of

IVY Growth Associates, an incubation and startup

ecosystem network in collaboration with Sapio Analytics,

an AI solutions firm, held a three-day mega startup summit

th th

called 21 by 72 from 17 -19 June at Avadh Utopia, at


Rachit is a second

generation value-oriented

entrepreneur, startup

accelerator, and angel

investor aged 25, based in

India and London.

Surat, Gujarat. More than 200 entrepreneurs and 8000

global attendees participated in the summit, which was a

humongous success.

Rachit shares, "21 By 72 was our first-ever summit in Surat

with the mission to establish the city as a thriving startup

hub in India. We planned our summit around multiple

activities like panel discussions, networking dinners, and

startup pitches to offer investors and entrepreneurs plenty

of opportunities to interact and network with each other.”

All in all, during the summit, investors awarded $500K to

the startup firms like Sapio Analytics, Gorilla Link, a spacetech

startup based in Israel, CarDekho, and Swytchd etc.

Rachit says proudly, "We are overwhelmed by the positive

responses we received," adding, "With some even hailing it

as the city's most prestigious startup event ever held. Above

all, the Minister of State for Finance, Dr Bhagwat Karad,

and Chief Minister of Gujarat, Bhupendra Patel, had

noticed and praised our efforts. And it has given a massive

boost to our team's spirit.”

Rachit has also personally invested in 15+ Startups and

partnered with companies across the value chain of venture

capital like Incubator, Accelerator, Angel Network, Micro

Funds, AIF Fund, and Investment Banking Firm. Rachit

has been recognised by Times 40U40 Surat award and

Indian Achievers Award 2021 for Young Entrepreneur

and also has been featured in YourStory, BusinessWorld,

BW Disrupt, Business Standard, Economic Times,

VCCircle, TOI.

Learning the Trade

Rachit Poddar,

Execu ve Director,

Startup Accelerator,

and Member of

Forbes Councils,

Rachit has pursued his bachelor's and master's degree from

the University of Wolverhampton in BA(Hons.) Business


management at Mumbai campus and the University of

Westminster, London in M. Sc Entrepreneurship,

Innovation and Enterprise Development, respectively.

Further, he has also accomplished an Executive Education

Alumni status from London Business School. He is an

enthusiastic learner who has also accomplished several

short courses from some of the prestigious institutes across

the world like the University of Oxford, SPJIMR, IIM-A,

HBS Online, Product School and Draper University. He is

proactive in attending and organising startup conferences

and events globally.

Honing the Craft

He takes pride in being a member of some of the most

prominent global organisations like Forbes Business

Council, Corporate Connections, TiE, Della Leaders Club

Mumbai and Institute of Directors London. He is very

passionate about travelling. He has travelled to 24

countries. He is an adventure seeker with achievements in

scuba dive and sky diving. He loves reading, singing,

researching and working with teams. He believes in

creating meaningful relationships, challenging the status

quo and living extraordinary experiences driven by values.

A Master of Many Arts

Rachit Fashion Pvt Ltd has emerged as one of the leading

manufacturers of bridal and party wear in the surrounding

area. Rachit states, "Our main focus on quality and

awareness towards the market trends has earned us an

esteemed clientele throughout India and a number of other

countries across the world."

Rachit Creations Pvt Ltd. leads in the manufacturing of

dyed fabric of a wide range, including Jacquard, Net,

Georgette, Chiffon and Crepe. Rachit Industries Pvt Ltd

excels in weaving. "We have incorporated the use of worldclass

infrastructure and the production of a vast array of

flawless grey fabrics," concludes Rachit.


Raj Mutreja

Founder and

Managing

Director

With over a decade

of conceptual

growing into a fivemillion-dollar

company, the GC

saga sings tales of

trust, efficiency, and

excitement.

India's 40 under 40 Brightest Business Leaders.{Edi on 2}

Raj Mutreja

Reasonably, Unconventional Engineering Experiences

nce upon a time, an intelligent man was sitting

Ounder an apple tree. When an apple fell down, so

many unconventional questions arose in his

ingenious mind, like, why the apple fell straight down

rather than sideways or even upward. Chasing the answers

to those questions with his imaginative genius, Sir Isaac

newton formed the theory of the law of gravity, a

revolutionary concept full of timeless ideas that

transformed the world as we see it.

Today, thanks to Sir Isaac, Transformatory ideas are being

used frequently to advance businesses, industries, and

corporates. To match the customer expectations, unique

ideas are being created reasonably using unconventional

engineering advancements. By realising the exponential

power of ideas, Raj Mutreja, a pathbreaking engineer,

established Gravity Concepts, a quintessential Events and

Experiential Marketing agency.

In an interview with Insights Success for its edition of

‘India’s 40 under 40 Brightest Business Leaders, Raj, the

Founder and Managing Director of Gravity Concepts

conveyed the story of his successful business, novel

insights, expert ideals, traits and future vision.

Raj, please tell us about the saga of Gravity Concepts


Cut out to make a successful engineer; I found my calling

through my innate urge of creating moments! Moments

engineered with a concept, manufacturing ideas into

reality. Exploring the art of storytelling towards making an

impact has been the intention all along.

Gravity Concepts was an incepted with the sole focus of

creating concepts that elevated brand experiences for

consumers, customers, and employees. Moments that

embarked as memories, creating milestones of significance

for the healthy growth of Gravity.

The saga of GC evolved not just with (X numbers) of

clients with the hunt for talent that was passion-driven and

real about making moments matter with the team. Gravity

later elevated touching heights of success only because of

the workforce that has kept the concepts, ideas and

execution going.

After over a decade of conceptual growing into a Fivemillion-dollar

company, the GC saga sings tales of trust,

efficiency, and excitement.


business arena?

The inspiration comes from life, its lessons, its learning,

and its tests; at 23, my father fuelled my dreams of doing

something substantial with super cool support and freedom

of getting out there and getting it done. Pessimistic about

procrastination, his words just ignited my innate need to

explore, expand and experience, which has truly made me

the exciting ball of energy, I am today.

There onwards, the inspiration grew with the need to

explore how we could touch the hearts and lives of our

customers, via the brands, with experiences that fit the

current times and trends. With 25 MNCs within the first year

and a turnover of one million dollars by our second year of

conception, Gravity Concepts was also one of the few who

played it large in 2020, with 300 virtual events that allowed

the pandemic to become our space to bloom and blossom –

our intention, we raised the bar with our concepts that

varied from on-ground to virtual and today, into the

hybrid spheres.


Standing tall, selling stories that captured ROI, values,

integrity, and hearts of our clients and their customers. We

are now Omnipotent!


Gravity Concepts’ success rate reaches greater heights?

Like every new venture built on passion and hunger to

make a difference, when I began Gravity more than a

clientele, I chose to focus on the foundation that Gravity

was going to be built upon, with people pursuing the same

goals with their individual expertise. Breaking free from the

ideas of being preferred vendors, we elevated to being

potential partners that visualize the client’s vision towards

driving marquee events, activation, and experiences. The

hiccups were barely any different from the regular, but

thankfully pauses and failures don’t shake me but make

what’s to follow more irresistible.

Risks excite me that make the regular a challenge I take up

every day, each day like it’s the beginning and every client

like it’s a brand-new story; the initial hiccups are

fortunately a continuing process that allows me and my

team to stay abreast – fresh and new.


your clients value in you and Gravity Concepts the

most?

The beauty of our effort and enthusiasm is reflected in the

admiration and trust our clients find in Gravity Concepts.

Being an ace conversationalist, I find the rhythm of

connection with conversing about thoughts, possibilities,

and potential, and that is what frames a top-notch concept.

We talk and walk their brands to ensure we are emitting the

same vibe they envision. Another key element that has truly

fire blazed our paths have been the constant space for

learning. We, Gravity Concepts, are unbreachable with the

knack of learning, adapting, and evolving with every new

mind we connect with on the client’s side.

What USPs highlight your brand’s uniqueness in the

industry you are catering to?

Our core is formed with concepts; we lean towards

delivering efficiency and value, respecting time and effort.

While we are ferociously flexible, we are also reasonable to

ourselves and our business. The GC team thrives on the

vibrant culture of ideas that drive innovation. Being

technology enthusiasts, one of our USPs shine with the kind

of variety and reach we bring with our infusion of

technology. For EG 2012, we introduced Drum Café to the

Indian experiential space with an act originating from

Africa. Our expertise also shines ways onto the space of

curating conceptual experiences in the space of government

campaigns and events.



business world?

The force of attraction towards weaving stores that

amplified required vision and intentions is what justified our

space within the experiential marketing sphere of the

country. At the end of the day, when YOU love doing

something – it shows. It needs you to be slightly stubborn,

sturdy, and strong because it is definitely not easy but is

also absolutely fun!

After all, isn’t life about making most of everything!

There are times when it all looks like an absolute waste of

time, but then the fact that you’ve come this far, there is no

harm in exploring it even more, right?

How do you envision Gravity Concepts’s operations

with the emerging technologies and automated tools


innovations?

With that said, Gravity concepts is taking its capabilities to

newer heights; we envision our concepts creating memories

that stay a lifetime with Gendaphool, Our weddings’

vertical.

Creative Concierge and the Print Republic shall enhance

our clientele with a one-stop solution for all creative and

branding requisites.

With IHM, we aim to ace curating experiences with an

internal team that looks after all things hospitality and

logistics.

With Gravity Concepts, we aim to gravitate everything

experiential under one roof, bringing our client to the

comfort of a creative home. Where together, we create

moments that matter.



Rishikesh Kshatriya

Rishikesh Kshatriya

Your Instant Celebration Nightlife Event Locator

sn't life a celebration? There is an utmost need to

Icelebrate professional or personal accomplishments,

which are fruits of discipline, determination, and hard

work. It can definitely give some enjoying moments from

every day's dull and boring life and can boost the mood,

reduce stress, and can recharge for the achievement of the

next ambitious goal.

That's why partying is important, as it reflects an overall

attitude of gratitude and gives us a chance to explore the

things that we have, other than what we don't have. As we

all human beings are social animals, by partying, we can

bond and get to know each other with more people

approaching and having fun which is one of the essential

parts of socializing. A company of lovely and best-hearted

friends who loves to laugh and have fun with tasty, mouthwatering

food are enough to boost the mood, reduce

depression and can create unforgettable memories of life.

But just imagine, if you don't know at which instant and

place the party is organized, then all your precious moments

can be turned into a big blunder. You will waste all your

valuable time in searching for the party place, in a confused

state of mind and enjoying nothing at all. So, it would help

if you definitely had someone who has the clarity about the

party arrangements all across the happening places.

And here is a youngster who is there to solve all your

problems with his one-of-a-kind idea.

Rishikesh Kshatriya, a Bachelor of Business

administration, is a perfect example of a youth icon and

nightlife event locator, who has established a platform

named BOYOG, Be On Your Guestlist, for party

enthusiasts and even event managers to let them discover

upcoming party events in your hometown, access guests

lists and purchase tickets.

In an interview with Insights Success for its edition of

'India's 40 under 40 Brightest Business Leaders, Rishikesh

spoke about the complete story of his most unique business

idea, his inspiration, struggles, valuable traits, uniqueness

and how he is using emerging technologies to take BOYOG

all over India.

Please tell us about the saga of BOYOG since its

inception.

Many times, party enthusiasts have no idea about when and

where nightlife events are being held. The lack of clear

information about club events, concerts, and gigs creates

confusion among party lovers. To solve this problem, I

started BOYOG- Be On Your Own Guestlist, in 2022, with

my experience in the events services management industry.

The app allows party lovers to browse through the best

upcoming events in their hometown or when travelling. We

offer them the easiest way to access the guest list, purchase

tickets and reserve bottle services.


business arena?

I think this is quite an unorganised sector. Youngsters are

often unaware of the locations of exciting nightlife events

happening around. Also, there is a lack of use of modern

technology in nightlife entertainment, as tickets get booked

manually. A lot of time is wasted in manual bookings of

tickets which often results in long queues outside clubs and

events. All these problems inspired me to establish a

platform that can satisfy every party enthusiast's needs.


BOYOG's success rate reaches greater heights?

Well, we are about to launch a start-up with our platform in

July. That in itself is going to be challenging. In the past,

BOYOG has successfully done events in the pre-COVID

era.



Well, BOYOG will be an easy way for Event Companies

and Promoters to completely take over management as an


With BOYOG, you

don't have to worry about

your weekend plans;

the app has all the

information you need about

your favourite clubs

with just a click.

Rishikesh Kshatriya,

Founder, CEO

organizational system with our CRM. With BOYOG, event

managers can easily:

Ÿ Manage Attendees and Bookings (Door Management)

Ÿ Manage Check-In

Ÿ Identify Customers with A Unique Barcode

Ÿ Analyse Events and User Behaviour

Ÿ Receive Real-Time Payments

Ÿ Use CRM To Manage Customers

What USPs highlight BOYOG's uniqueness in the


BOYOG is a platform for party enthusiasts, event explorers,

and event managers. At BOYOG, we are committed to

facilitating interactions among people around

entertainment. Various events lack an organized guest list

management system. Because of this, consumers have no

idea when and where nightlife events are being held.

The lack of clarity and information about club events, gigs,

and concerts often leaves partygoers confused trying to get

on the best guest list events. BOYOG lets people discover

exciting events and parties even. Our solution enables

venue owners to list events and partygoers to browse and

join events. Party enthusiasts can find events around them

and access guest lists, purchase tickets, and reserve bottle

service while venue owners get a steady stream of

customers. At BOYOG, we are dedicated to satisfying the

needs of every party enthusiast.

How do you envision BOYOG's operations with the

emerging technologies and automated tools

revolutionising the business world by enabling

innovations?

I think BOYOG is a true example of emerging technologies

as our in-built CRM provides the best for Event Companies

and Clubs to handle their guest list. As we grow and

develop, we wish to maximise our technology in the

nightlife sector, so getting on the guestlist gets as easy as

booking a movie ticket.









Saravanan

Suresh

One of the finest Indian Business Development Strategist

If India wishes to realize its dream of becoming a

gazillion dollar developed superpower, its industry

must shoulder the primary responsibility of managing

India's energy demand, supply, production capacity, growth,

development, and the entire array of energy and power

management solutions.

Some of the major aspects of energy and power

management solutions include Energy Conservation

Measures, Power Quality/Harmonics Mitigation Solutions,

Power Factor Correction Systems, Retrofitting of Existing

APFC Panels, Energy Management systems, and

Automation Projects.

All these aspects come under the purview of the Smart

Electrical management solution which is used to monitor as

well as control the production capacity, quality, distribution

and usage (power consumption) of energy along with taking

timely and appropriate measures related to the control of

energy wastage and precaution in quality production,

distribution and supply.

One of the prominent names fast emerging as the smartest

energy management solution provider ,Manufacturer and

distributor is Chennai based Vector Solutions (India) Pvt

Ltd, under the visionary leadership of Saravanan Suresh,

Co-founder, a Business Development and Management

Strategist, who astutely emphasizes the need for energy

management across the secondary sector in India.

The Fighting Spirit of the Vector

The company, 'Vector Solutions (India) Pvt Ltd' based in

Chennai was initially started as a dealership firm in the year

2013 with three employees in a residential apartment with

no proper infrastructure or warehouse.

For the first two years, the company went through losses

due to financial incompetency and strictly limited resources.

There had been a situation when the company's future had

no ray of hope as the resources totally dried up.

On the Path to Success

In order to support its founder, Mr R.C. Sairam Suresh, his

son Saravanan, jumped in to support the company after his

college hours at the age of 19 as a Business Development

Executive to deal with basic accounts and client follow-up.

Struggling to cross the tough time, the company managed to

get some permanent clients in Chennai through the efforts

of the duo and the dealership business was stabilised to

surviving extent. With stunted growth as a dealership firm,

the company started to look for more opportunities to

expand its verticals as the turnover was just below 4lakhs

which was truly not sufficient to hire more manpower or to

expand its scope.

Transcending Tumultuous Times

With loans and personal savings, the company managed to

shift its base from a one-bedroom residential apartment to a

proper industrial atmosphere and started its semimanufacturing

set up with engineers hired on a contract

basis as they were not able to hire them on a permanent

scale due to financial crunch. With strenuous efforts, Vector

Solutions managed to find some potential clients who

trusted them with basic panel manufacturing projects. On

successfully completing it, Vector Solutions managed to

take up Government projects and started to work for Tamil

Nadu electricity board, Indian railways, Tamil Nadu press

limited, BHEL, Neyveli Lignite Corporation, Power grid

corporation of India etc.

Spreading the Power

Vector Solutions offers an exclusive range of products with

extra fine quality. Saravanan reveals, "We are the leading

distributor and solution provider with dedicated panel

manufacturing set up of our product range.”



Saravana Suresh,

Co-founder

Our company has

already hit a business

of 7-8 crores per year

and has recently

launched its new

vertical with a focus

on 'energy auditing

and energy

management studies.

Vector Solutions' product range comprises of Power Factor

correction components, Harmonics solution products,

Metering solutions with Energy Management systems,

Product Servicing and many more in the list. Saravanan

adds, "Our offered ranges are highly demanded in the

market because of their durability and sustainability.”

At Vector Solutions, Saravanan and the team believe in

providing good service to the customer and getting repeated

orders from them.

Saravanan conveys, "We assure the offered quality of our

products and also ensure that they will give a hassle-free

performance to the user. We deliver our assignments using

customized packaging.”

With its excellence in service and years of industrial

experience, the firm has created a big list of clientele and

offers them a varied range of products as per their demands.

Saravanan shares, "With the support of our new technical

team head, Mr Venkatesh, who joined our company in

2017, we successfully embarked on our brand journey as a

'solution provider for large-scale electrical turnkey

projects' in South India. With just eight companies as

clients during the year of inception, today, I am happy to

say that Vector Solutions has grown to more than 540 B2B

companies as clients with operations across Tamil Nadu,

Andhra Pradesh, Telangana, Karnataka, Pondicherry

and Maharashtra.”

Teamwork is the Key to Victory

According to Saravanan, his father, Mr Sai Ram Suresh is

the active leader of Vector Solutions and provides his

complete guidance and supervision for the tremendous

growth of the company. The father-son duo both interact

with the company employees in a regular manner and

receive feedback on the company facilities provided to

them. With the wonderful coordination and vast experience

in this field, the firm is regularly growing in the industry

and serving its clients in an efficient manner.

Team members for any organization are an essential

element in its success and achievement in the industry.

Vector Solutions' team provides its clients best services

with utmost satisfaction. They are always ahead to initiate

the new assignments and complete them with great

dedication. Saravanan says, "Team members of our

organization are highly efficient and dedicated towards their

work. They never compromise with the product quality and

work as per the guidelines provided by us. They know the

value of customers and can go beyond to please them with

our services. With their help, we own a reputed position in

the market. Our employees have a good work ethic towards

their job and work hard to maintain the standard of the

company.”

Future of the Smartest Indian Power Management

According to Saravanan Vision of Vector Solutions is to set

the targets as reliable as possible and source quality

electrical products and earn a reputation and goodwill from

its customers with their utmost satisfaction. Saravanan

Suresh feels, "We have emerged as one of the top most

solution provider, panel manufacturer and distributors of

our product range and successfully achieved a reputed

position in the industry with the efforts of our dedicated

expert team for site studies."

Similarly, talking about the company's mission, Saravanan

says, "We are completely dedicated towards our valuable

clients and make sure that they feel pleased with our entire

range of products and services." The products are perfectly

designed as per the client's requirements. The products

encompass both excellent performance and brilliant quality.

The product range is highly acclaimed by the clients for its

many features. They are sturdy in construction and

dimensionally accurate. Saravanan assures, "We deliver our

entire product with the most reliable quality standards,

which uses highly efficient design techniques.”

Saravanan adds, "Our company has already hit a business

of 7-8 crores per year and has recently launched its new

vertical with a focus on 'energy auditing and energy

management studies."

As per the expectation of Saravanan, Vector Solutions will

continue to be a bootstrapped firm with 100 percent

ownership rights and it might take another 7-8 years

approximately to join the 100crore club.

"Our mission for the next five years will be to reach out to

projects and establish our presence in northern states as

well," concludes Saravanan.





Shankar Garg

An Agile Mind's

Swiftest Changemaker

Shankar Garg,

General Manager

and Region Head

“

With all my

experience at

Xebia, we help

our customers

appreciate that

quality without

compromise is our

topmost priority

“


Whichever industry it is catering to, be it

architecture, an IT firm cannot solve the internal

problems of its clients by remaining a distant

observing outsider and being a mere instructor. That IT firm

must become a compassionate companion creating a

seamless and integrated backbone of an IT system of its

clients' businesses. Just the way Xebia does, with the

promise of delivering Software Engineering, Strategy,

Consulting and Digital Services.

Initially, beginning as a group of architectural advisory,

Xebia's General Manager and Region Head, Shankar

Garg fast grasped this scenario and quickly transformed the

company into IT Architects. Today, by helping his client,

Shankar is creating digital leaders.

In a candid discussion with Insights Success, Shankar

elaborated on this visionary change which led to Xebia's

present accomplishments. That awe-inspiring interview is

given herein.

Please tell us about the saga of your reputed business


As an organization, we started as a group of senior

architects who were helping some of the largest banks in

Europe with their architecture strategies. Around two

decades back, we were doing majority assessment scans on

architectures for banks which were primarily monolithic at

that time. We were helping them move away from

monolithic architectures to much more granular, or

basically smaller, architectures.

That's how, initially, the company name also had IT

architects in it. And, once we presented our findings about

these maturity assessments and transformation plans, clients

liked them a lot. But, about two decades back, none of our

customers had the bandwidth or the skill sets to implement

the transformation plans we recommended. That's why, they

said they liked our plan and they really wanted to

implement it. They asked us why we did not help them

implement it and that's how the entire IT services

organization was born and that's how we are into this IT

consulting services business.


business arena?

When we started around two decades back, there were

many closed-box technologies, like Oracle and so on. They

were doing great progress, but we thought there are so

many open-sourced technologies, like Java, and Java was

our proven bet. So, we went ahead with Agile and Java as

the two core mainstream service lines for our business.

The inspiration that we fundamentally believed was that

instead of working in a Water fallish manner, where the first

product reaches business stakeholders at least a year later, it

is best for everyone that small glimpses of the product reach

business stakeholders within the first two weeks after they

give us the requirements. And at that time, we thought this

was going to phenomenally change the way IT services

companies work.

The second inspiration was that we felt that instead of

working with these closed-boxed technologies, it would be

better to work with Java — which was an open-source and

also free — and other related technologies which were also

free. So, we reduced the overall IT project development

cost.

To sum it up, we now had the ability to deliver every two

weeks on an open-source platform. And we also reduced the

time to market and reduced the overall development cost —

these were the two main inspirations for getting into this

business.


surmount to ensure your business's success rate reached

greater heights?

At Xebia, we picked up Agile methodologies and, at that

time, 99% of the projects were going on in the Waterfall

methodologies. As everyone knows by now, Agile is not

only about project management—it is all about a mindset,

people's behaviour and the processes we work on. It also

involves the technology making it an overall game-changer.

Thus, at that time, we not only had to win a particular

customer but also had to win a customer against the most

popular software development methodology. So, it was

Waterfall versus Agile.

We had to first help people understand the pitfalls of

Waterfall and then teach them how to work in a new, much

more incremental way. That was the biggest challenge we

faced at that time—first, helping people change their

mindsets and making them understand that there was a

better way to work, a better way to collaborate and a better

way to reduce time to market.




Our values define quality without compromise and connect

with the customer. The very first thing our customers expect

is quality without any compromise. There are many times

when customers push us to deliver something faster than it

really can be delivered. But, when we make them

understand that, if they try to do this, we would, probably,

have to cut corners, skip some unique SKCs etc. and they

do understand. We explain to them that today, we might

deliver sooner. But, if we do it without quality, it has to be

revisited anyway. So, it is better to do it right the first time

around. With all my experience at Xebia, I have seen that

our customers appreciate this fact and, many times, we help

them appreciate that quality without compromise is our

topmost priority.

The second thing that customers really like about us is our

connect with them; we understand their challenges wearing

their hats and analyzing situations from their perspective.

We hand-hold them through the process and extend the

required support. That connection between our

techies/consultants and the customer is where we win the

real challenges.

What are the USPs that highlight your brand/company's


Our unique strength lies in our people. As an organization,

we want to be recognized as thought leaders in areas that

we work on. To achieve this, we continuously hire

exceptional people. We strive to innovate in everything we

do and ride the latest technology wave. We encourage our

employees to learn new technologies, write a lot of blogs

and books and participate in hackathons.

So, this ecosystem helps us and our techies to be at the

forefront of the technology revolution and helps our

customers understand how we can work with the latest

technologies in a better way. So, that is where our

uniqueness comes into play.



business world?

This is my advice to the people I'm training in business

right now. When one is fresh out of college, either technical

courses or business programs, one tends to focus primarily

on only one of the techniques. As coders, we basically tend

to focus on the technology and, as business graduates, we

tend to focus only on the business solutions.

My suggestion to them would be to focus on three

things—people, process and technology. Irrespective of

whether you have a technical background or business, we

are all humans first. In whatever we do, whatever solutions

we bring, nowadays, most of the users' journey—for bank,

for retailers and for everything—is purely digital.

How you introduce empathy in any process or workflow is

very important because we are moving more towards the

digital world. Basically, we are interacting less with people

and our main medium of interaction is, probably, the mobile

app or the user interface we have built. So, how you

introduce empathy in that entire workflow and how you

collaborate with your colleagues is extremely important.

Then comes the process and the simpler it is, the better.

Many a time, we come across applications and programs

built in the process that become so complicated over a

period of time that, sometimes, we need to look at things in

a much simpler way. So, simplicity wins.

The next is technology. For technology graduates, I suggest

that they not only focus on technology, but also understand

how Agile works because, a lot of times, we see that when a

person is working individually, s/he is brilliant in terms of

coding. But, when put in a team, it becomes difficult for

them to collaborate. That's where the challenge comes in.

So, for coders, learning about collaboration and Agile is

more important and, for business graduates, learning about

technology—having a basic overview of how technology

works, how the software development lifecycle goes and

what the latest technologies are—these are equally so. How

can one mix one's business processes with technological

advancements? That's where we feel fresher's should be

trained.

How do you envision Xebia's operations with the

emerging technologies and automated tools that are


innovations?

I believe advancements in technology and entire AI or

automation will help people focus on what they do

best—innovate. For instance, right now, we have a fully

automated process of reimbursements. There are many

people within the administration and finance teams who

have saved hundreds of hours every month and now, they

can focus on something better. Same with the entire

automated billing system, our PMOs and finance team do

not need to run from pillar to post to get the time sheets of

each individual and submit them to our customers. It is a

fully automated system.

With advancements in technology in the current times, you

don't need to be a master of it to use it. If I use it in the

Cloud, there is AI, ML, natural language processing and

image-processing available as a service. It is plug-and-play.

We believe this encapsulation of technology will lead to

more innovative solutions in future.




Shradha

Subramanian

Helping Businesses Create 10x Revenue With Ease!

hat is more important, only earning money or

Wgrowing a career you feel passionate about, and

gives you inner fulfilment?

This is an important question that crosses every

professional's mind eventually.

Indeed, money is an important part of our lives, but burning

out earning that money v/s enjoying and creating with

passion can lead to different level of life!

Success means money for some but it can mean much more

for people who are passionate about creating a difference,

impacting the world in their own way and also creating

wealth with ease.

For this way of living with joy and expansion, you must

tune into your inner being. That inner voice which is your

internal navigation system, guiding you towards miracles.

That inner voice is nothing but intuitions, your gut feeling

which is always available for every human being to be

successful and live a life of dreams.

Most of the times, even successful business owners are so

busy solving their personal and professional problems only

as an outward challenge that they often ignore the power of

their inner voice. A voice which can help them meet

Shraddha Subramanian, India's first Intuition expert who

is always listening to her inner voice and impacting

millions of souls with her inspirational establishment of

Sparkling Soul.

An extraordinary personality, a hurdle racer who loves

speed and is disruptive in her coaching methods, Shraddha

helps her clients to tap into their inner intelligence, the

internal navigation system for them to generate marvellous

results faster. In the business world, her mission is to

contribute to the Indian economy by helping thousands of

business owner generate 10x revenue with ease.

In a candid interview with Insights Success for its edition of

'India's 40 under 40 Brightest Business Leaders, Shraddha

elaborated on the determination that empowered her to deal

with the ups and downs of life, her journey to attain inner

fulfilment, and her future mission.

Ma'am, please tell us about the saga of Sparkling Soul


My journey towards coaching began in 2012 when I was

diagnosed with cancer. Being a positive person and still

allowing this in my zone didn't go well with me. I started

to identify the reasons and as I helped myself overcome

it, it became my mission to help individuals dealing with

stress and considering small hurdles as big roadblocks. I

started to enjoy the conversations with people and

helping them in their journey towards success.

I discovered myself as a coach then. I kept coaching

people at work.

April 2013, during my visit to London on an official trip,

I wrote few things that I wanted to happen. This was a

regular exercise I would do every time, but I felt this

time it was special. Many more things came which were

beyond my imagination. I wrote I want to share what I

learnt in my corporate career so far to the world, I

wanted to be an author, physically fit and a mother.



Follow your

“ intuitions,

they are your

pathway

towards

success.

“

Shraddha Subramanian,

Founder and CEO

Aug 2013, I got an opportunity to attend a 2-day

workshop at work, which was the start to manifesting

my desire to share corporate learnings with the world.

2014-2015 – I contributed to my organization as a

coach/corporate trainer by sharing my learnings as a

workshop to almost 250 people.

Feb 2016 – Beating cancer & the wish to nurture a life

came true in 2016. My daughter Ira was born.

Fast forward 2017, as I always invested in myself to

learn new things every year, I completed my coaching

certification. During this period, I realized I was already

having skills and was coaching with ease. Today I am

India's first Intuition Expert, certified Business and

Executive coach with 3500+ hours of coaching and

corporate training experience. My forte in business

coaching is internal alignment using intuitions & energy

work to bring results that business owners would expect to

happen in the outside world. I help them to tap into their

intuitions, raise their energies for powerful decision making

and be that huge reservoir to receive immense

opportunities, growth & money with ease.

Jan 2018 – To explore my space as a coach in this world, I

took a sabbatical from my work. I realised coaching came

naturally to me. I started to enjoy coaching & was ready to

the leap of faith which changed my life for good.

Aug 2018- This was the start of my entrepreneurial journey

where I left the successful corporate career and started as a

fulltime coach.

Sep 2018 – I published my first book 'Circle of

Perspectives.' This book is a treasure of my experiences in

the professional & personal world and is intended for

people to accept, enrich and redefine their perspectives

towards life. By publishing this valuable book, I became a

best-selling author.

April 2019 – With my desire to impact the world of

business & corporate, I established the firm 'Sparkling Soul.

This name comes from my mother as she had been a

sparkling soul and someone who always supported me in all

my dreams.

Dec 2019 – There was a spark and the vision to impact 5

generations to come evolved. From this space, my every

conversation became focused towards impacting people in

such a manner that it percolates down to their 5 generations

to come.

The year 2020 – My dream of focusing more towards my

coaching business came to a pause as my father's health

kept detoriating because of cancer. Being committed like

him, I kept moving with strength & took the pandemic as an

opportunity to impact hundreds of business owners to

generate revenue by helping them identify their jackpot in

the business.

The Year 2021- I started working with India's top five

business owners in various industries. It was an amazing

experience for me, as I was able to help them create

manifolds in their business and had become instrumental

part of their success.

I also started a unique, innovative program for business

owners – "Scale Your Business, Build Your Legacy". This

unique program has 4 pillars – Setting the Unreasonable

Revenue Goal, Mastering Inner Alignment, Raising Energy

& Taking Inspired Actions. The whole idea of helping

business owners align to their purpose of starting the

business and freedom they desired by venturing into

entrepreneurship v/s burnout of working 24/7, struggling to

charge for their products & services and shifting their

income orbit with ease created a buzz in the industry. This

was the new way of doing business. Where businesses only

looked for strategies to grow, my program was churning

much more for them as I helped them operate from their

intuitions & energy which is responsible for any strategy to

work. My strong faith that strategies do not work unless the

business owner is internally aligned for success. This way

of business coaching is a breakthrough in coaching industry

and I feel happy & proud to be the pioneer of the same.

The Year 2022- As I continue my journey of contributing to

businesses in major way, I am also contributing to

corporates through Leadership & Executive Coaching.

Businesses excite me and I would continue to be on this

journey of making my country proud.


business arena?

Ÿ No one in my family is into business. This gives a

pathway and inspiration to venture into something very

different and new.

Ÿ Business Excites me. When I help business owners, I feel

I am helping the Indian Economy grow. We have so

much potential in MSME & SME space for it to grow

manifolds. This also connects back to my dream as a

national player to make my country proud.

Ÿ I love to work with people. Their journeys, stories, why


they do what they do excites me. And as human beings

are the biggest resource, enriching and enhancing their

lives is my mission.

What initial challenges you had to surmount to ensure

your Sparkling Soul's success rate reached greater

heights?

In 2012, dealing with cancer trued my life around. Being a

positive person, very much into self-help, I could deal with

it and overcome that challenge, but it left a desire in me to

impact people's lives and help them deal with their

challenges with ease and grace. That's when I chose to be a

coach, leaving behind a leadership position and a hefty

salary in the IT world. Not that I didn't enjoy IT, I did. It

was just that I found my purpose, my love for making a

difference to people rather than working with systems and

code.

When I started my business, I had multiple responsibilities.

My daughter was just two years, and my mother had cancer,

so she needed extra attention. There was a big question of

whether to work for my passions, my purpose or continue

the comfortable job giving me all I wanted except following

my purpose.

I took a leap of faith and kept on moving towards my

dream. After my mother passed away and I gathered myself

to focus. Within six months, my father was diagnosed with

cancer and my plans to scale my business were again

shaken. After losing him within eight months of diagnosis

and dipping much into the grief of losing both parents, I

kept bringing strength through my work and impacting lives

on the go. My husband - Subramanian's support had been

instrumental in dealing with all this and helping me grow.

My coaching and its impact on the world kept me going

during the difficult times, and I made a huge impression in

2020-2021 by impacting 500+ business

owners/professionals. I am privileged to be guided into this

profession where I am touching hundreds of lives.


your clients value most in you and your company?

My intuitions, genuine interest in their growth, standing by

their side as a support as they sail through challenges and

biggest cheer leader as they mark each success, integrity,

sharing things straight, and many more are the traits they

value in me and my coaching the most.

What USPs highlight Sparkling Soul's uniqueness in the


Ability to identify deep rooted blocks: As an intuition

expert, my unique offering is that I can identify the deeprooted

blocks in individuals in just three minutes of

conversation in the free discovery call. This helps my

clients not wait for multiple sessions for the root cause to be

discovered, and we focus on solving the challenges more

than discovering them from the first session of our paid

work together.

This is very unique compared to other coaches in the

industry, where they first start the coaching assignment and

then identify the root cause to solve it. Given my vision of

impacting five generations to come, today, when I help my

client shift and powerfully deal with life, I know it will

percolate to their fifth generation. My coaching believes in

that, and that is how I create an influence in people's lives.

Getting results in less time: My methods in coaching are

disruptive. I massively cut down on preparation for change

time in my coaching, which helps my clients with excellent

results in a short span of time.

Channel of opportunities: This is another unique thing

about my coaching, as, in the coaching industry, people go

for six months to one year of coaching assignments. I help

transformation happen in as quick as three sessions as well.

There have been examples where the free discovery call

with me opened up a lot of channels for the individuals as

they already know the root and start receiving massive

opportunities in life. Examples include an art gallery owner

in Hyderabad, an events company owner in Pune, a

financial planner in Canada, an audio-video company owner

in Dubai and many more who started to create much more

after just a discovery call with me.



business world?

Ÿ Find faith in yourselves: Trusting yourself is the biggest

asset one can have for growth.

Ÿ Ask for support: Asking is a trait of a great leader.

If you wish to generate 10x revenue with ease, connect

with Shraddha for a free discovery call at

https://calendly.com/lifecoachshraddha/discoverycall





India's 40 under 40 Brightest Business Leaders.

Viraj Shah

A Creative Ideator of

Larger-than-Life Events and Campaigns

You might have seen magnificent, mesmerising,

enchanting, and enthralling larger-than-life

entertainment events on the TV or personally.

Once in a while, you might have wondered how these

events could have been organised on a massive scale.

You are correct in that amazement! It is genuinely

wonderous. There is tremendous hardwork, teamwork,

compassion, planning, and smart work that goes into

creating such an event and executing it successfully.

Most of the time, organising such events can be hectic and

exhaustive. Straight from the planning stage to the final

execution, it demands keen attention to every detail to

ensure a smooth and hassle-free flow, turning the event into

a memorable one.

To arrange any event, there is definitely a need for superb

planning and exceptional organizing skills, as well as

creative skills and out-of-the-box thinking, which will play

an essential role in giving fruitful results, so that we will

cherish those memories forever.

There is a strong need for a skilled and experienced person

to take care of all aspects of arranging these events. Here is

that unique persona, Viraj Shah. With his creativity and

strong urge to do something extraordinary and desire to

explore his artistic abilities, he launched an everlasting

event company, Clover Entertainment, in 2013.

In a sincere conversation with Insights Success for its

exclusive edition of 'India's 40 under 40 Brightest Business

Leaders, Viraj, the Founder at Clover Entertainment

explained his beautiful journey of initiating an innovative

entity, his inspirations, earlier struggles, professional ethics

and attributes and future goals.

Sir, please tell us about the saga of Clover

Entertainment since its inception.

At the beginning of this business journey, we were just

exploring our creative abilities and how they can impact the

people around us. An example of that is our first project

which was a CSR initiative, where we worked with a group

of more than 500 underprivileged kids and organized a

Flash Mob at Inorbit, creating a platform for these kids to

showcase their talent. But as we progressed further, we

created a structure, and we were able to substantially grow

this business and at the same time sustain it as well.


business arena?

From the get-go, my partner and I always envisioned doing

something larger than life and out of the box. We didn't

want our creativity to be tied down and restricted. Using the

learnings from our cumulative experience and applying

certain ideas as marketing solutions, for our clients helped

us become the business we are today.

Some of the people that inspired us are the bigwigs of

businesses like Ratan Tata, Anand Mahindra etc. They are

not only making a big impact in their businesses but also

making a difference in the society.


Viraj Shah,

Founder

I always envisioned doing something

larger than life and out of the box.



ensure Clover Entertainments's success rate reached

greater heights?

Every business goes through a teething period, and so did

ours. In the initial days, the challenges include finding the

right fit for the team, understanding client expectations and

creating a strategy to meet those expectations.

To surpass these challenges, we started hiring fresh talent

whose mindset matched ours, and we trained and honed

their skills which in turn helped us bag the clients that we

aspired.



· Timeliness: We provide our best services under exact

timelines to fulfil the needs of customers.

· Integrity: We work with a high level of integrity;

whatever we say, we will do it.

· Delivering Quality: By delivering excellent quality

products and services, we are focused on giving customer

satisfaction.

What USPs highlight Clover Entertainment's


· Attention to detail: We are detail-oriented people. While

completing any task, we pay equal attention to small and

crucial details to produce exceptional quality and errorfree

work.

· Innovation: To meet rapidly changing market needs, we

provide services with innovation, which adds uniqueness

to our business.



business world?

The most important thing is that one should focus on

integrity because one can teach skills but not work ethics to

an individual. Secondly, focus on your strengths, and

simultaneously know your weaknesses and try to minimize

them.

Lastly, keep updating yourself with new trends and learn

new skills to stay updated and relevant. A bonus piece of

advice would be never to give up on your dream and create

smaller goals to achieve it.

How do you envision Clover Entertainment's operations

with the emerging technologies and automated tools


innovations?

In 2019, we ventured into Digital Marketing which helped

us to integrate campaigns and events, that we did offline

with the online space. After the COVID Pandemic,

everyone has realized the importance of connecting with

people online through technology. We are trying to build

ideas based on this integration which will give brands 360-

degree support to reach their audience better.

· Out of the box Ideas: We allow the free flow of ideas

without creating any boundaries, which helps to meet

customer requirements creatively.


Zarina

Poonawalla

Unlocking Your True

Potential Through Coaching

Even Arjuna would not have become the greatest

archer on earth if Guru Dronacharya had not

coached him. Similarly, Arjuna should not have

ever fought in the greatest battle of ten kings called

Mahabharata if not for the timeless wisdom and eternal

guidance of Lord Krishna.

A guide is as essential in one's personal and professional

life as a breath of fresh air to the one suffocating and

drowning in chaotic and turbulent waters of a lifetime. A

coach is that person who makes you believe in your own

abilities and empowers you to reach your true potential. To

attain the maximum possibility of your proficiency, you

need to identify what is important and what is not, and this

is where a veteran coach helps you for sure.

With the valuable insights that a coach has acquired to

mentor you, you will be able to see things more clearly and

make you realize which area needs more improvement and

what your strengths and weaknesses are. By effectively

working on it, you can definitely reach the successful

milestones you ever dreamed of in your personal as well as

professional life.

A prolific and genuine life coach, leadership coach and

emotional intelligence practitioner as compassionate as

Zarina Poonawalla, a true discoverer of innate human

potential through ABBZOH Expertise Unique and The

Life Manifesto.

In an awe-inspiring conversation with Insights Success for

its special edition of 'India's 40 under 40 Brightest Business

Leaders', Zarina, Founder and CEO of ABBZOH

Expertise Unique, narrated her mesmerizing tale.

Now, let us get entranced with Zarina!

Please tell us the ABBZOH Expertise Unique's saga


I always say this when asked, and it always stands true – 'I

did not choose my profession; my profession chose me.'

I entered this training industry at 19, worked at CRISIL and

went on to be associated with training ever since. While

studying in Australia, I also had a stint selling American

Express Credit Cards there, and in that sales job working

with people and teams, I seemed to become more and more

certain of my calling. People were my calling; helping

individuals find their potential and watch them grow into

who they truly want to be was just so fascinating and

fulfilling.

When I came back to India, I was always inclined toward

this industry, but frankly, the idea of coaching was very

alien at the time, especially in India. I worked in training

for a while under a great boss and mentor. When I started,

coaching was not easy. There was a sense of ego and power

play because successful people did not think they needed

help doing anymore. People who didn't consider themselves

successful did not feel that being coached was an

investment rather a waste of time and money.

But this challenge was one I was ready to accept and

overcome. I landed clients eager to improve and prepared to

invest in themselves, and in this digital marketing era, I am

proud to say 80% of my business started and grew on

referrals, and word of mouth. I kept learning, growing, and

studying- I learnt Intelligent Leadership and was coached

by Steve Job's coach John Mattone.

I have studied Emotional Intelligence, Cognitive

Behavioural Therapy and Neuro-Linguistics in my



coaching journey and I am learning sleep

science. Of course, now the industry has

crossed billions of dollars, and Coaching

has become a sought-after industry for

many aspiring coaches, especially since

the pandemic. I am just truly privileged

to be part of this industry for over 15

years.

What was your inspiration behind


The inspiration was simple. I noticed

people were desperate to run their

businesses in a better way. They wished

to acquire powerful leadership acumen,

healthy relationships, and, in that way,

fulfilling their lives. But some were

afraid to seek help, while others didn't

know where and how to start. My

inspiration truly came from these people

and the urge to be that bridge between

where they are and where they want to

be. People inspired me to venture into

this business arena.

Zarina Poonawalla,

Founder, CEO

What were the initial challenges you

had to surmount to ensure ABBZOH

Expertise Unique's success rate

reached greater heights?

The first challenge was my age; I started

coaching at 24. And I had been judged a

lot based on my age. People would think

what a young coach can provide, whether

she will be mature or wise enough,

whether she will be unbiased and

objective, and whether she has the

knowledge of relationships and

leadership, for that matter life itself to the

level to understand and guide. But these

doubts always vanished after our first

consult or session.

Another challenge was people being

coached because they wanted to do better

and be better, not because something was

essentially wrong with them. This was a

stigma, and there was no clear

understanding between coaching,

therapy, and counselling.

People were my calling;

helping individuals to find

the potential within and watch

them grow into who they truly

want to be was just so

fascinating and fulfilling.


What USPs highlight ABBZOH Expertise Unique's

uniqueness in the industry?

What highlights my brand is credibility, accountability and

rapport building, and the human connection with clients.



business world?

Do not enter this business for fast money or if you want to

be busy with a side hustle. You are responsible for people's

lives more than you can imagine. How you say, how, and

why you say it helps them assess and evaluate their lives.

When they seek guidance from you and make you part of

their life and leadership journey, they show that they trust

you completely. Never breach that trust. Be impeccable,

trustworthy and learn emotional intelligence if you are keen

on this business.

Sometimes, I had to explain the difference and prepare them

for a less clinical approach. Also, since coaching was lesserknown,

people shared their lives fully and honestly, whether

it was about their company's financial conditions, leadership

status or a family's relationship status. It wasn't easy and, at

the same time, a bold step for them to share and trust.

Sometimes I had some clients with a sense of power play in

them. Bigger fishes or overbearers by nature who took time

to open up to the idea as their egos would get the better of

them. But it was all just a matter of time before they and I

got past this hurdle and landed on common rooted grounds.

The challenge was to not take their high handedness

personally and to not get offended. So plenty of lessons and

learning for me. Being patient and dealing with clients

calmly has helped me overcome these challenges. I, too,

have constantly been learning in the process. Today, some

of the ego-driven clients from the past are the humblest

most positively transfromed and also my biggest

cheerleaders.



That's a question best asked to them. But I would like to

believe that it is my emotional intelligence, integrity,

perspective, and the ability to help them make decisions or

steer in directions they wish to with more clarity. These are

the values I think they value in my company and me the

most.

How do you envision ABBZOH Expertise Unique's

operations with the emerging technologies and

automated tools that are revolutionizing the business

world by enabling innovations?

Oh, I am sure you would agree that technology is a friend

or a foe depending on how you decide to use it. You can

either build with it or destroy with it. In general, automated

tools have been a blessing for our industry. I have launched

my app 'The Life Manifesto, with content for all recorded

and live. The process is underway and will be live very

soon.

I have been running a successful podcast available across

all platforms like The Empowering Series and Monday

Mantras. Now, 'The Life Manifesto is on IVM podcasts. It

is also available on all audio platforms like Spotify, Apple

podcast, Jio Saavn etc. So, it is helping me reach out to

thousands across the globe, with an increasing list of clients

amongst them. Additionally, technology has been a gamechanger.

Since the pandemic, I took time to adapt.

However, my collaboration with apps and brands

worldwide helped me conduct over 500 live sessions,

streams, and workshops.

If you become too reliant on it, technology might cripple

you. Thus, I have been using it as much as I need it. That

way, it has been miraculous in the coaching and learning

industry. And along with the App, Podcasts and Live

Sessions, innovation and creative thinking play an immense

role. So, I am always working on that.

India's 40 under 40 Brightest Business Leaders

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