India's 40 under 40 Brightest Business Leaders

Neha Vivek Dalvi,
Founder and CEO
“
I understood the secret
behind the healthy
life, which made me start
Aarya Naaturals, which
is completely based on
age-old traditional recipes.
“
We were able to enjoy the age-old traditional foods and
delicacies of our native only when we visited our native
place, during vacations or else it was never possible to
enjoy them in our day-to-day city lives. Whatever was
brought along when we returned home after vacation used
to get over in a month or so.
After my postgrad when I was able to visit my native place
and spend some time with the locals I was able to
understand their food habits and their lifestyle. And I came
to know that not only the fresh air but the healthy foods that
they eat is a reason for their long life and is the reason why
they are not touched by any kind of health issues or medical
problems.
Their day-to-day diet contained all the superfoods which
are not adulterated and are fresh farm foods based on the
age-old traditional recipes. There is no kind of preservation
or adulteration or any other external additives or chemicals.
They eat the foods which are cultivated on their very own
farms.
This comprehension made me think about the ways we
could bring these natural, original, and traditional foods into
the daily lives of our clientele, thus bridging the divide and
promoting healthy living through Aarya Naaturals.
Today, we are bringing back all the age-old recipes from the
rural areas to the urban areas, also making people
understand the importance of these foods and their nutritive
values. We are trying our level best to promote a healthy
and balanced diet, natural farm-grown cold-processed stone
grounded foods.
What initial challenges you have to surmount to ensure
Aarya Naaturals’ success rate reaches greater heights?
Initially, it was a task to make people understand the
benefits of these superfoods, it was difficult to break the
stereotypes.
People in urban areas had a different food lifestyle, and it
was difficult to make them believe and trust the health
47 | July 2022 | www.insightssuccess.in