Luxury Chartering 2017

GEOFFERY CASSIDY | ZETTA JET
Personal
PRIVATE FLIGHT
INTERVIEW WITH GEOFFERY CASSIDY, MANAGING DIRECTOR, ZETTA JET
WRITTEN BY LITALIA YOAKUM
T
he world’s first truly personalized private
airline, Zetta Jet promises to deliver the
ultimate in bespoke luxury experiences
that combines a dedicated Asian service
philosophy with the flexibility and ‘can-do’
spirit of the U.S., adorned with the glamour of Europe’s
enduring chic style on its Bombardier fleet.
Headquartered in Singapore, Zetta Jet is a FAA-certified air
carrier and the first only part 135 operator authorized to
conduct polar flights, enabling Zetta Jet to optimize routes
without limitation. With strong operational capabilities and
established offices both in Los Angeles and Singapore,
Zetta Jet also leverages an established network of sales
From left to right: James Seagrim, Geoffery Cassidy and Matthew Walter
and support offices in New York, London, San José,
Shanghai and Singapore.
The private airline offers an extensive list of services for
any type of flier. For those who fly occasionally, the ultimate
convenience and flexibility is available through on demand
charter offering a pay-as-you-go structure, on demand
access to preferred aircraft and a dedicated round-theclock
concierge service. Frequent fliers may benefit from
a personalized block hour program, offering guaranteed
availability within 48 hours of booking, fixed hourly rates, no
capital investment or monthly management fees, along with
the world-class concierge service.
Making success in all parts of the world
possible is the company’s floating
fleet. “With Zetta Jet, customers can fly
anywhere in the world, anytime of the day
on the finest and youngest ultra-long-range
all-new Bombardier fleet,” says Zetta Jet
Managing Director, Geoffery Cassidy.
The fleet consists of 16 Bombardier
aircraft consisting of the Global 6000,
Global 5000, Global XRS, Global Express
and Challenger 650, all of which have
guaranteed 24/7 coverage with a global
reach. “Our fleet of aircraft are capable of
flying the longest routes, have the most
advanced navigational instruments, and a
host of features and amenities to deliver
the ultimate private jet experience,” explains Cassidy.
Each aircraft is decked out with a mix of cabin
configurations and varying interiors, personalized to meet
each client’s desires. “Whether it’s a charter flight for a
single passenger or a large group, Zetta Jet aims to deliver
a revolutionary private flight experience by creating unique
guest experiences and offering only the absolute best in
service and amenities that the world has to offer.”
A tailored experience can include everything from sourcing
a rare, vintage wine paired with Michelin Star cuisine to
creating a relaxed sleeping atmosphere, complete with
double divans. Guests also have access to the fastest
in-flight Ku-Band and KA-Band Wi-Fi, a whisper quiet cabin,
high-end amenities and high-tech facilities from a large LCD
screens to iPads loaded with the latest movies and hits.
Catering to a diverse clientele is seemingly difficult, yet
Zetta Jet manages to make it work, effortlessly. “With cabin
crew representing some 20 nationalities, Zetta Jet pairs
passengers with an attendant who is intimately familiar
with their culture and language, as well as their preferences
in all facets of services.”
While the company succeeds in creating a global footprint,
the ever-growing and sometimes hard to tackle, Asia
market is a major focus.
“Asia is one of the most challenging regions to operate
in due to a number of factors, such as airports, facilities,
permits, slots and the size of the region,” says Cassidy.
“However, Zetta Jet not only has strong operational
capabilities and expertise in the U.S. market but also in
Asia, where we aim to be the strongest player offering
bespoke charter operations.”
Although chartering an aircraft throughout this region
may often require significant time and effort, Zetta Jet has
managed to significantly decrease the burden through a
number of partnerships.
“In November 2016, Zetta Jet announced its agreement
with Jet Aviation to ensure seamless maintenance and
handling services for our fleet throughout the global MRO
and FBO network.” Jet Aviation’s business service model
provides maintenance services to large-cabin aircraft from
four MRO hubs located in Basel, Dubai, Singapore and St.
Louis, along with complementary bases worldwide.
Further enhancing Zetta Jet’s position as a leading private
jet operator in Asia is its recent merger and acquisition of
Advanced Air Management (Zetta Jet USA Inc) and Asia
Aviation Company (Zetta Jet Pte Ltd). The acquisition
will further advance the company’s promise to deliver
the ultimate in bespoke luxury experiences and extend
Whether it’s a charter flight for a single
passenger or a large group, Zetta Jet aims to
deliver a revolutionary
private flight experience
by creating unique guest experiences and
offering only the absolute best in service and
amenities that the world has to offer.
its core business of private aircraft charter with aircraft
management solutions for its global customers under the
core brand of Zetta Jet.
Operations will expand as its fleet grows. “The company
is in discussions with Bombardier about acquiring Global
7000s, which will feature spacious four-zone cabins and
a 7,400-nautical-mile range, allowing nonstop flights
between London and Singapore, Washington, D.C. and
Beijing, and New York and Dubai.”
Until then, Zetta Jet will maintain its commitment
to “putting the luxury back into private travel and
personalizing private flight again.”
www.zettajet.com
12 Luxury Chartering | Issue One
Luxury Chartering | Issue One 13