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Development Quarterly - Issue 3 IHG Europe's Development, Design & Openings magazine

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TRAVEL<br />

Why Bordeaux?<br />

Classified as a UNESCO World Heritage Site in 2007, Bordeaux<br />

earned the enviable title of 2015’s Top Destination by European<br />

Best Destinations earlier this year. It’s not hard to see why. A recent<br />

regeneration project has revived the city’s elegant dignity and<br />

injected new life into areas previously untouched. Chartrons is a<br />

case in point. Once an area of abandoned warehouses, gentrification<br />

has transformed it into the city’s trendiest neighbourhood, with<br />

contemporary design shops, clothing boutiques and delightful<br />

eateries. And food and wine are what makes this city tick. You can<br />

eat and drink yourself silly in a host of restaurants, from multiple<br />

Michelin-starred offerings to the diverse food stalls at Marché des<br />

Capucins. Bordeaux’s wine production remains world dominating,<br />

and no trip to the region is complete without a vineyard tour or two.<br />

The sweeping Garonne river, with its quaint riverbank homes and<br />

the beautiful Pont de Pierre, provides countless photo opportunities.<br />

So too does the Triangle-d’Or, which combines 18th-century charm<br />

with modern bustle. The Musée d’Aquitaine is a testament to the<br />

city’s illustrious heritage and no visit to Bordeaux is complete<br />

without taking in the unbeatable views from the Cathédrale<br />

Saint-André’s bell tower.<br />

Bordeaux unites classical and neo-classical architecture with urban<br />

development and attracts tourists and businesses from around the<br />

world. It presents a unique investment opportunity and <strong>IHG</strong> is very<br />

proud to be opening the InterContinental Bordeaux - Le Grand Hotel<br />

later this year.<br />

09

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