Development Quarterly - Issue 3 IHG Europe's Development, Design & Openings magazine

BRANDS
The Boom of
Branded Boutique
The boutique segment is the fastest growing in the industry
and IHG ® is the global leader in the field. But why exactly is
boutique seeing such a surge in popularity and what can
branding bring to the traditionally independent market?
For the last four years the boutique segment has outperformed the
overall industry in demand, supply and growth. So when earlier this year,
IHG announced the acquisition of Kimpton ® Hotels & Restaurants it was
a significant move which, alongside Hotel Indigo ® , gives IHG the largest
footprint in the global boutique hotel space. No mean feat considering the
competition in a segment that’s enjoying so much success.
Combined, IHG’s Hotel Indigo and Kimpton Hotels & Restaurants brands
boast a total of over 200 open and pipeline hotels across 22 countries.
The pace of growth of Hotel Indigo alone is far outstripping the competition
and with Kimpton on board, IHG has taken another leap ahead of the
game. Richard Solomons, Chief Executive Officer of IHG elaborates,
“The distinctive and innovative Kimpton brand will fit perfectly into the IHG
brand family. The acquisition is another step in IHG’s well-established
asset-light strategy of investing in high-quality growth, building on a
strong track record of developing iconic global brands. We will use our
scale, network of owner relationships, and powerful digital platforms to
accelerate Kimpton’s growth both within the US and internationally.“
Hotel Indigo ® Helsinki - Boulevard
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