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INFOGRAPHIC<br />
$35,000<br />
per annum<br />
The threshold of household<br />
income in China that<br />
makes international<br />
travel affordable<br />
70%<br />
of outbound travel from China<br />
is to major cities<br />
62%<br />
of total<br />
outbound<br />
travel<br />
will be<br />
leisure<br />
tourism*<br />
97m ARRIVALS<br />
Annual arrivals from China<br />
to global destinations*<br />
61%<br />
The expected<br />
per-night increase<br />
in money spent<br />
by Chinese tourists*<br />
53%<br />
of disposable income<br />
currently spent on travel<br />
150<br />
CITIES<br />
Chinese cities<br />
with a population<br />
of over 1 million<br />
Additional volume of Chinese visitors arriving by 2023<br />
MILAN +108%<br />
LUCERNE +86%<br />
WARSAW +123%<br />
FLORENCE +120%<br />
ROME +181%<br />
FRANKFURT +100% VENICE +127%<br />
PARIS +93% LONDON +174%<br />
MUNICH +105%<br />
China is now recognised as the largest travelling nation and contributor to hotel revenue growth<br />
in the world. The Chinese outbound market preference is evolving towards long-haul, leisure-driven<br />
travel, primarily to cities. Urbanisation drives GDP growth and household income levels. <strong>IHG</strong> ® China<br />
Ready accreditation enables hotels to deliver a great experience for Chinese guests.<br />
*by 2023<br />
21
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