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BRANDS<br />
And if research conducted at two properties is anything to go by, it’s<br />
worth it. Quantitative research collated feedback from more than 30<br />
guests at Holiday Inn Express ® London – Greenwich and a comparable<br />
generation three hotel, Holiday Inn Express ® Harlow. The insight was<br />
clear: guests love it. Five out of ten guests gave the generation three<br />
model 5/5 and the other five guests gave it 4/5. Already impressive<br />
results, but generation four topped that with almost eight out of<br />
ten guests giving it 5/5 and the rest rating it 4/5. “It’s safe to say we<br />
are pleased with the results” admits Karan. “By piloting the public<br />
space at Holiday Inn Express London - Park Royal, which was already<br />
a successful hotel, we were able to check the full enhanced scope<br />
versus what the base model should be like. It is a great product that’s<br />
been the result of a lot of hard work.”<br />
Holiday Inn Express London - Park Royal is a fantastic example of<br />
where the brand is heading. Reception desks have been replaced by<br />
space-saving pods, improved working areas and free WiFi encourages<br />
people into revenue-generating space and more flexible F&B reflects<br />
guest needs. To launch in such a key London location is a massive<br />
coup for the brand and an exciting addition to <strong>IHG</strong>’s estate.<br />
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