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ISSUE 3<br />
contents<br />
Welcome to issue three 3<br />
Travel: France and the luxury market 4<br />
Exploring the dominant position of <strong>IHG</strong> ® in the country’s luxury segment<br />
and revealing why Bordeaux should be your next city break<br />
Interview with… Apurva Pratap 10<br />
Vice President of Distribution & Commercial Marketing, Europe, <strong>IHG</strong><br />
The Boom of Branded Boutique 12<br />
Looking at the benefits of branding in the fastest growing hotel segment<br />
Chinese outbound tourism: 21<br />
The facts and figures<br />
Enter the Dragon 22<br />
Highlighting the importance of being China Ready<br />
Meet… Rajesh Rana 26<br />
Director, Andras House<br />
How low can you go? Lowest Price Promise 28<br />
Launching <strong>IHG</strong>’s long-awaited Advantage Pricing model<br />
with Holiday Inn Express ®<br />
<strong>Openings</strong> 2015 30<br />
Holiday Inn Express – the Next Generation 38<br />
Unveiling the public space at Holiday Inn Express ® London – Park Royal<br />
<strong>IHG</strong> on the Road 42<br />
Showcasing <strong>IHG</strong>’s presence at the industry’s hottest events<br />
Events 45<br />
Dates for your diary<br />
A Day in the Life of… Gilles Goasdoué 46<br />
New Hotel <strong>Openings</strong>, Europe, <strong>IHG</strong><br />
What is Responsible Business? 48<br />
Shining a spotlight on corporate responsibility initiatives,<br />
from <strong>IHG</strong> ® Shelter in a Storm to the <strong>IHG</strong> Green Engage ® system<br />
Credits: Editor-in-Chief: Catherine A. Ross | Picture Editor: Rachel Fermie | Contributors: Philippe Bijaoui | Abigail Goldsbrough | Sandra Plant |<br />
Photography: Alain-Caboche.com | AntonStark.co.uk | FabriceRambert.com | Kuvatoimisto Kuvio Oy | PlainviewMedia.com | Anders Portman |<br />
Martin Sommerschield | VisualEye.biz | <strong>IHG</strong> <strong>Design</strong>: Marc Pattison | Tracey Gibbins (H&O) Print: Tim Sherringham (InnerWorkings)<br />
Cover image: InterContinental ® Marseille - Hotel Dieu<br />
For advertising enquiries, please contact europedevelopment@ihg.com<br />
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