COMMON Magazine Europe - SPRING 2017
The Spring '17 issue of COMMON is all about fashion and a little bit of everything else in between. Read our report on London Fashion Week, get insider on the best leather goods, and interviews from tech and grooming experts. Fancy the best hotel in Berlin? We've got that covered too. Or a Michelin star restaurant in Zurich? No problem! In need of a brand new watch? Check out our entry level favorites at the SIHH!
The Spring '17 issue of COMMON is all about fashion and a little bit of everything else in between. Read our report on London Fashion Week, get insider on the best leather goods, and interviews from tech and grooming experts. Fancy the best hotel in Berlin? We've got that covered too. Or a Michelin star restaurant in Zurich? No problem! In need of a brand new watch? Check out our entry level favorites at the SIHH!
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<strong>COMMON</strong>//<strong>SPRING</strong> <strong>2017</strong>//<br />
AAAAAAAAAAAAAAAAAAAAAAA<br />
FOLLOW THE YELLOW BRICKELL<br />
ROAD<br />
JOSH MEYER, CO-FOUNDER OF BRICKELL MEN'S PRODUCTS GIVES US AN<br />
INSIGHT TO THE ALL-NATURAL REMEDY FOR SKINCARE<br />
By Azhar Ahmad<br />
First, tell us about yourself and your role in the<br />
company.<br />
I’m Josh Meyer (RIGHT), the co founder and<br />
CEO of the company. I manage the sales and<br />
marketing, while my business partner, Matt<br />
Bolduc (LEFT), manages our operations and<br />
logistics. I’m the “face” of the company so I<br />
do a lot of interviews, press events, and<br />
other initiatives to help guys relate to our<br />
brand.<br />
How did you decide to be in the grooming and<br />
skincare industry?<br />
A few years ago, my girlfriend at the time<br />
was making fun of my wrinkles. I decided I<br />
should start taking better care of my skin. So<br />
I started doing some research and checking<br />
out my options. But none of the brands<br />
resonated with me. I was looking for a high<br />
quality, luxury brand that would help me<br />
take better care of my skin – but only with<br />
natural ingredients. While investigating one<br />
of the ingredients used by a brand I was<br />
considering, I read a study showing that this<br />
same ingredient was responsible for<br />
shrinking the testicles of laboratory mice!<br />
That was horrifying. I knew I couldn’t<br />
possible be alone – that other guys like me<br />
were looking for the same type of natural<br />
products for the same reasons. That got me<br />
interested in the men’s grooming industry.<br />
When I realized it was the fastest growing<br />
segment of the beauty industry, I knew<br />
there was potential to build a successful<br />
business around this idea. I contacted Matt<br />
and told him what I had been thinking. After<br />
doing his own research, he agreed. Together<br />
we took advantage of the opportunity we<br />
saw and dove into the market.<br />
What are the main selling point of the products?<br />
Are there any special or key ingredients in the<br />
making of the products?<br />
The main selling point is that our products<br />
are made with all natural and organic<br />
ingredients. Most companies say they use<br />
natural ingredients, but they end up only<br />
being trace amounts. We put on our labels<br />
the natural & organic content, most of our<br />
products are 100% natural or very close to<br />
it. We use some of nature’s best ingredients<br />
that are extremely powerful: hyaluronic<br />
acid, aloe, green tea, plant stem cells,<br />
Vitamin C, to name a few.<br />
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