4+Magazine+Issues+(Corcoran,+Ferriss,+Huffington,+Gary+Vee)

STARTING OUT
BrainQuicken (later
renamed Body Quick)
was in his view, Ferriss’
first attempt at a “proper”
company. “All the documents
were in order, accountants,
payment processors and so on,”
he says. “I launched the company
while I was still employed at a
full-time job, because I didn’t
want to jump and then find the
safety net. I wanted to test [the
net] and only jump when I knew
it could work.”
After making his first sale
online, Ferriss describes the
moment as “this incredible
epiphany and happiness, where
I realized I don’t need to be in
one location and I don’t need
to sell my services by the hour
to make money. I had always
believed that, but it was always
a speculative hope. I knew it was
possible, but I hadn’t tasted it.”
Regarding the first 12 months of
running a business, he says, “It’s
a rollercoaster. If you’re thinking
of doing your own thing, it’s an
education. You’ll learn more in
the first six months than in two
years at the best business school
in the country, bar none. It’s a
real experience. Emotionally.
Psychologically. Financially.
Physically. It’s a hell of a lot
compressed into a really short
period of time.”
SUCCESS STORY