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SUCCESS STORY<br />

But this DNA did not<br />

translate into a drive to<br />

achieve straight A’s in<br />

school. Rather, it did the<br />

opposite. “I didn’t speak<br />

the language in the country<br />

that I lived in. I was short. I<br />

was a bad student.” Taken<br />

together, these factors may<br />

have tipped the scales to<br />

creating his overwhelming<br />

desire to succeed.<br />

Sadly, for those hoping<br />

to emulate Vaynerchuk’s<br />

success, you can’t<br />

retroactively engineer<br />

these factors any more than<br />

you can alter the genes<br />

that decided your hair<br />

color. It seems that being<br />

driven in business was, for<br />

Vaynerchuk, not necessarily<br />

a choice, but an aspect of his<br />

personality that was always<br />

there.<br />

“Even at a young age,<br />

I was slinging stuff,” he<br />

says. “Blow pops, baseball<br />

cards, lemonade stands,<br />

washing cars.”<br />

“I never knew a<br />

world where I could<br />

work for somebody else,”<br />

he says. And five years<br />

ago, that drive culminated<br />

in VaynerMedia, a digital<br />

agency which focuses<br />

on storytelling across<br />

platforms. He has since<br />

built up to a $100 million<br />

business. With a staff of<br />

600, it is now home to<br />

offices across America.<br />

You couldn’t fault him on<br />

confidence. It’s this brash<br />

quality that has earned<br />

Vaynerchuk his share of<br />

detractors over the years.<br />

Yet part of his skill is being<br />

able to harness his sheer<br />

exuberance and make it<br />

work for him. We now live<br />

in an age where shameless<br />

self-promotion is less a<br />

liability than a necessity,<br />

and it was this that<br />

guaranteed his first<br />

win in video media.<br />

He says he was around 12 or<br />

13 when he decided his path<br />

in life. “Back in sixth and<br />

seventh grade, I was like,<br />

‘I’m a businessman,’ and I<br />

would stay up as long as my<br />

parents let me working on<br />

my baseball card business.”

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