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SUCCESS STORY<br />
But this DNA did not<br />
translate into a drive to<br />
achieve straight A’s in<br />
school. Rather, it did the<br />
opposite. “I didn’t speak<br />
the language in the country<br />
that I lived in. I was short. I<br />
was a bad student.” Taken<br />
together, these factors may<br />
have tipped the scales to<br />
creating his overwhelming<br />
desire to succeed.<br />
Sadly, for those hoping<br />
to emulate Vaynerchuk’s<br />
success, you can’t<br />
retroactively engineer<br />
these factors any more than<br />
you can alter the genes<br />
that decided your hair<br />
color. It seems that being<br />
driven in business was, for<br />
Vaynerchuk, not necessarily<br />
a choice, but an aspect of his<br />
personality that was always<br />
there.<br />
“Even at a young age,<br />
I was slinging stuff,” he<br />
says. “Blow pops, baseball<br />
cards, lemonade stands,<br />
washing cars.”<br />
“I never knew a<br />
world where I could<br />
work for somebody else,”<br />
he says. And five years<br />
ago, that drive culminated<br />
in VaynerMedia, a digital<br />
agency which focuses<br />
on storytelling across<br />
platforms. He has since<br />
built up to a $100 million<br />
business. With a staff of<br />
600, it is now home to<br />
offices across America.<br />
You couldn’t fault him on<br />
confidence. It’s this brash<br />
quality that has earned<br />
Vaynerchuk his share of<br />
detractors over the years.<br />
Yet part of his skill is being<br />
able to harness his sheer<br />
exuberance and make it<br />
work for him. We now live<br />
in an age where shameless<br />
self-promotion is less a<br />
liability than a necessity,<br />
and it was this that<br />
guaranteed his first<br />
win in video media.<br />
He says he was around 12 or<br />
13 when he decided his path<br />
in life. “Back in sixth and<br />
seventh grade, I was like,<br />
‘I’m a businessman,’ and I<br />
would stay up as long as my<br />
parents let me working on<br />
my baseball card business.”