Tai Pei book
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COMPETITORS<br />
brands’ ad spendings last 12 months<br />
Compared to the majority of <strong>Tai</strong> <strong>Pei</strong>s competitors, they are lagging behind substantially in total spent<br />
on advertisement, as well as in total sales. We believe this is due primarily to how they are currently<br />
spending their advertising budget. For instance, Stouffers spent $23765.2 (000) during the previous<br />
12-month period with sales totaling $678,326,400. <strong>Tai</strong> <strong>Pei</strong> on the other hand spent, $17(000) with sales<br />
totaling $80,000,000. <strong>Tai</strong> <strong>Pei</strong> received excellent returns on their sales, however they can and will do<br />
much better under our plan, by diversify where they spend their advertising dollars, as well as focusing<br />
in on the key market of millennials.<br />
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