Tai Pei book
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OBJECTIVE 1+2<br />
10 MILLIONS CAMPAIGN<br />
Objective:<br />
To increase awareness 60% for <strong>Tai</strong> <strong>Pei</strong><br />
in one fiscal year<br />
Strategy:<br />
Appling variety traditional as well<br />
as digital forms of media for gaining<br />
awareness of the brand.<br />
Events and Gorilla are also applied to<br />
reach target audience.<br />
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