Tai Pei book
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TACTICS<br />
Events/ Guerilla<br />
EVENTS:<br />
What: We will host or sponsor some events and<br />
concerts, especially during the National Frozen<br />
Food phase.<br />
Why: National Frozen Food Month is a big chance<br />
to boost sales by encouraging consumer repurchase<br />
of <strong>Tai</strong> <strong>Pei</strong>. Through a series of activities and<br />
events, we can remind consumers to choose <strong>Tai</strong><br />
<strong>Pei</strong>.<br />
How much: $1,000,000<br />
How many: 20 Miilon*<br />
GUERILLA:<br />
What: Giant golden chopsticks in high traffic areas.<br />
Individuals share photos of themselves posing<br />
with them on social media for a chance to win<br />
American Express gift cards or some other prize<br />
including their own golden chopsticks.<br />
Why: Guerilla marketing draw attentions. Guerilla<br />
can also be filmed for advertising as well as<br />
commercial purposes. By including acontest with<br />
Guerilla marketing , we can generate more buzz<br />
on social media.<br />
How much: $550,000<br />
How many: 10 Million*<br />
27<br />
*Agency estimate
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