Tai Pei book
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
SEASONALITY<br />
Sales are up during the summer<br />
months (June and July)<br />
The rest of the months are<br />
steady but are dependent on<br />
weather<br />
Colder weather causes people<br />
to eat at home instead of eating<br />
out. This leads to more people<br />
making frozen food an option.<br />
Match is National Frozen food<br />
month and is included in the<br />
summer months as a time of<br />
high sales.<br />
Based on survey monkey consumers usually eat frozen food for dinner or for lunch. This<br />
means that they are eating it either at their place of work or once they get home from work.<br />
Some consumers have it as an evening snack; few have it as breakfast or a late night snack.<br />
This means that it may be best to try to reach them at their place of work or school right<br />
before the lunch cravings as well as on their drive home from their place of work since they<br />
are probably thinking about what they want to eat and may be too tired to make dinner.<br />
15
Change language