Tai Pei book

SEASONALITY
We will kick off our every day adventures campaign in April, because the summer
months are good months for frozen food we cant have a slow kickoff. Magazines,
cable television, social media, out-door ads, and music media would be used.
This momentum would push us into the back to school phase where we focus on school
events and supplement with smaller doses of all our other ads. Outdoor ads will decrease
since these are primarily used in summer. Once winter arrives our focus shifts more towards
ads that are mainly in home or in shopping places. This includes Social media, music media,
cable commercials, magazine ads and poster size ads in shopping places. We would also partner
with coffee shop near shopping areas since warm coffee is popular during winter seasons. We
would then end with a bang in the frozen food Isle as we reach frozen food month in March. We
would mainly used our owned media and set up guerillas near the frozen food isle.
KICKOFF
APRIL - JULY
Every day adventures Campaign,
Facebook ads, Instagram ads, Spotify
ads Magazine ads, Pandora ads,
Cable commercial ads and outdoor
ads in popular places of summer
gatherings. Search engine adword.
BACK
TO SCHOOL
AUGUST - NOVEMBER
In school ads, guerilla tactics in
school supply section. School
events. Facebook ads, Instagram
ads, Spotify ads, Pandora ads, Magazine
ads, Cable commercial ads.
WINTER
DECEMBER - FEBRUARY
Cable commercial ads, Ads within
shopping centers and malls. Coffee
shop ads. magazine ads, Facebook
ads, Instagram ads, Spotify ads.
NATIONAL
FROZEN FOOD
MARCH
Facebook ads, Instagram ads, frozen
food isle guerilla.
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