Tai Pei book
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TACTICS<br />
FUEL YOUR ADVENTURE<br />
In-store<br />
Out-of-Home<br />
What: Along with billboard to gain awareness<br />
of the brand, we will also place billboards to<br />
inform about promotion and events. Some<br />
billboards will be applied as guerilla techniques.<br />
Also, part of the budget for this, we are going<br />
to use wraped vehicle advertising.<br />
Why: Billboards are a great medium to gain<br />
awareness at a low cost. Its will good for high<br />
frequency to gain awareness and make our<br />
message more memorable.<br />
How much: $500,000<br />
How Many: 300 Million*<br />
What: After successfully running a series of<br />
ads in store to gain awareness of the brand.<br />
Our next step is to remind Walmart shoppers<br />
to come back to the frozen aisle to pick up<br />
more <strong>Tai</strong> <strong>Pei</strong>.<br />
Why: Millennials love Wal-Mart. As they<br />
are at Walmart, we want them to pick <strong>Tai</strong> <strong>Pei</strong><br />
again.<br />
How much: $500,000<br />
How Many: 40 Million*<br />
29<br />
*Agency estimate
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