BID Business Plan 2017-2022 ONLINE

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“Placemaking is taking on a new importance for the East Cliff. The Coastal <strong>BID</strong> is well placed to provide not only the lead, but also the resources needed to achieve this.” “We need the Coastal <strong>BID</strong> to help us make the most of our natural assets, as well as looking into potential new events and activities if we want to attract new audiences to stay in Bournemouth.” ALISON GANDOLFI Balincourt Hotel “Marketing Bournemouth as a leisure break destination off-season continues to be a priority in an increasingly competitive market for hoteliers on the East Cliff.” JOHN MARSH Oceana Hotels 73% OF SURVEY RESPONDENTS FROM THE EAST CLIFF SAID MARKETING THE DESTINATION IS IMPORTANT Investing TOURISM RETAIL FOOD & DRINK OTHER 56% 24% I% I9% Rateable value percentage by key sectors 20
Pokesdown PROMOTING TO MORE RESIDENTS & VISITORS Pokesdown lies just east of the suburb of Boscombe and west of Southbourne and is well known for its rich heritage and architecture. Evidence of human occupation in the area dates back to the Bronze Age. In 1909 when Lock's Field was being developed into what is now Hillbrow Road, a notable Bronze Age cremation cemetery was found. A number of urns were recovered, some of which were sent to the British Museum. In 1926 more urns were found around Harewood Avenue, and between Lascelles Road and Kings Park entrance. There is some evidence that people of the Iron Age were also present in the locality. For instance, an axe head of the period was found near St. James' Church. During the late eighteenth and early nineteenth centuries, the district began to grow in association with the nearby Stourfield House. Pokesdown railway station was opened in 1886 and quickly became the heart of the area. Many other communal places developed around the station including the Community Green on which from time to time local markets were held, and The Bell pub became an established community hub. In 1895 Pokesdown became an urban district. Eventually Pokesdown became more and more influenced by the phenomenal expansion of Bournemouth, so that ultimately in 1901 the district became incorporated into the then newly formed County Borough. A must for Antiques Lovers Pokesdown’s Christchurch Road is renowned for the number of retro and vintage shops on offer, providing you with huge variety and great quality too. In particularly, you will find antiques, furniture, clothing, jewellery and accessories. It is recommended to visit the traders mid week when the best bargains can be made, but you are bound to find some hidden gems on the weekend too. Most of the shop units are in traditional size and full of stock, which makes the collectors’ experience even more exciting. 21
Page 1 and 2: Working Together WE CAN MAKE A DIFF
Page 3 and 4: A BUSINESS IMPROVEMENT DISTRICT ‘
Page 6 and 7: Executive SUMMARY Bournemouth Coast
Page 8 and 9: INVESTING in our communities Two ke
Page 10 and 11: INSPIRING people to return Ensuring
Page 12 and 13: COASTAL BID Awards CREATIVE CONCEPT
Page 15 and 16: Boscombe 20I7-2022 INVESTING IN You
Page 17: PROMOTING TO MORE RESIDENTS & VISIT
Page 23 and 24: Pokesdown INVESTING IN Your COASTAL
Page 25: The Seafront PROMOTING TO MORE RESI
Page 28 and 29: “We are keen to work with other o
Page 31 and 32: INVESTING IN Southbourne Your COAST
Page 33: Tuckton PROMOTING TO MORE RESIDENTS
Page 36 and 37: “We’ve seen what the Coastal BI
Page 39 and 40: INVESTING IN Westbourne Your COASTA
Page 41: PROMOTING TO MORE RESIDENTS & VISIT
Page 44 and 45: “Conferences are a vital element
Page 46 and 47: LEADING IN Development • Hilton a
Page 49 and 50: Retail LEVY PAYERS 46% BY NUMBER 20
Page 51: LEVY PAYERS II% BY NUMBER 20I7-2022
Page 55: LEVY PAYERS I8% BY NUMBER 20I7-2022
Page 58 and 59: 20I7 20I8 20I9 2020 202I TOTAL £79
Page 60 and 61: Governance BOARD MEMBERS PAUL CLARK
Page 62 and 63: The Ballot • All businesses meeti
Page 64 and 65: Working Together WE MADE A DIFFEREN
Page 66 and 67: BRINGING MORE PEOPLE to Bournemouth
Page 68 and 69: CREATING an Eventful Town 20I2-20I7
Page 70 and 71:
PROMOTING THE Trading Districts 20I
Page 72 and 73:
SUPPORTING BUSINESSES and Saving Mo
Page 74 and 75:
Listening TO BUSINESSES 20I2-20I7 T
Page 76 and 77:
Bournemouth TODAY & TOMORROW Bourne
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