BID Business Plan 2017-2022 ONLINE
Bournemouth Coastal BID proposals 2017 - 2022
Bournemouth Coastal BID proposals 2017 - 2022
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Retail<br />
LEVY PAYERS<br />
46% BY NUMBER<br />
20I7-<strong>2022</strong><br />
£2,026,400<br />
The retail sector is undergoing<br />
dramatic change and evolution.<br />
Success comes from offering a<br />
combination of channels through<br />
which consumers can experience<br />
and buy. 71% of consumer journeys<br />
begin online, with 42% buying via<br />
the web. 18% start in a shop, with<br />
31% purchasing in store. The<br />
Coastal <strong>BID</strong> is able to develop<br />
partnerships across the retail<br />
spectrum offering benefits to all.<br />
45<br />
“The small independent trader<br />
needs all the help we can get<br />
these days to retain our<br />
competitive edge.”<br />
FINANCE 1%<br />
29% RETAIL<br />
“The Coastal <strong>BID</strong> has<br />
delivered a safer,<br />
more animated<br />
environment in which<br />
we can do business.”<br />
All <strong>BID</strong> businesses.<br />
Key Sectors by percentage rateable value.<br />
49%<br />
OF SURVEY RESPONDENTS SAID<br />
<strong>ONLINE</strong> SHOPPING<br />
IS IMPORTANT TO THEM<br />
YET 63% GENERATED<br />
LESS THAN 20%<br />
OF THEIR TOTAL SALES <strong>ONLINE</strong><br />
“The Coastal <strong>BID</strong> has delivered<br />
high impact marketing and<br />
promotional activity, which we as<br />
a traders organisation simply<br />
couldn’t afford, resulting in<br />
significant increases in footfall.”<br />
“The Coastal <strong>BID</strong> has enabled<br />
us to extend our marketing<br />
and tap into a huge range of<br />
new events which have helped<br />
us increase footfall to the<br />
Sovereign Centre.”<br />
PETER RUSCOE<br />
Sovereign Centre Manager
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