BID Business Plan 2017-2022 ONLINE
Bournemouth Coastal BID proposals 2017 - 2022
Bournemouth Coastal BID proposals 2017 - 2022
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PROMOTING THE<br />
Trading Districts<br />
20I2-20I7<br />
In the first five years the Coastal <strong>BID</strong>:<br />
• Helped develop the brand identities of Boscombe, Southbourne and Westbourne<br />
• Produced a new leaflet promoting the attractions of the coastal districts<br />
• Introduced new wayfinding signage linking the seafront and retail areas<br />
• Provided funding for marketing activity in conjunction with the local trade associations<br />
“Our guests are<br />
always looking for<br />
things to do and the<br />
Coastal <strong>BID</strong> Walking<br />
Map keeps them in<br />
town, while providing<br />
plenty of ideas for<br />
them to explore the<br />
diversity of the local<br />
area.”<br />
“Without the financial<br />
support and<br />
encouragement of the<br />
two <strong>BID</strong>S, the new<br />
integrated wayfinding<br />
signs and maps would not<br />
have been installed.”<br />
JON WEAVER<br />
Bournemouth Tourism<br />
“The research<br />
undertaken by the<br />
Coastal <strong>BID</strong> was<br />
fundamental in<br />
helping us identify a<br />
brand for Westbourne<br />
which we then used<br />
to develop our<br />
marketing plans.”<br />
“The Coastal <strong>BID</strong> has<br />
provided the money<br />
which has enabled us<br />
to deliver a range of<br />
local marketers<br />
activities and high<br />
profile events.”<br />
FIONA MCARTHUR<br />
Chair SOSBA<br />
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