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BID Business Plan 2017-2022 ONLINE

Bournemouth Coastal BID proposals 2017 - 2022

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THE CONSULTATION WITH<br />

LEVY PAYERS<br />

What you told us!<br />

The Coastal <strong>BID</strong>’s original vision and objectives remain valid for the next five years.<br />

While local trading districts want more control over how the money raised in their area<br />

is spent, marketing Bournemouth as a destination remains important.<br />

<strong>Business</strong>es are looking for tangible and demonstrable returns, although these benefits<br />

vary from business to business. These may be marketing, event or business support<br />

related, while for others the focus will be on aspects of corporate social responsibility.<br />

Overheads should be kept as low as possible.<br />

Office based businesses should be more involved in community projects and could<br />

have access to <strong>BID</strong> services as <strong>BID</strong> levy payers.<br />

Marketing the destination remains important for 64% of all businesses across all<br />

sectors. The <strong>BID</strong> should not replace the Council’s statutory services.<br />

71% of businesses said that Partnership working is important.<br />

The <strong>BID</strong> levy should not be increased above the current 1.5% of rateable value.<br />

The rateable value threshold should be increased to match that used to calculate<br />

small business rate relief. (This will raise the threshold from the current £9,500 to<br />

£12,000.)<br />

Encourage more ratepayers with a rateable value of less than £12,000 to join the <strong>BID</strong> by<br />

paying a fixed voluntary contribution of £150.<br />

Group procurement and bulk buying were of interest to 53% of businesses.<br />

Over half those who responded said business support was a key requirement.<br />

A new priority is placemaking, with concerns around issues such as the capacity of the<br />

car parks, their cost and tackling anti-social behaviour (including shop lifting).<br />

Increased business can be identified from <strong>BID</strong>-supported events, however these need<br />

to be evaluated on a case by case basis.<br />

“The Bournemouth Coastal<br />

<strong>BID</strong> is an excellent and quite<br />

unique example of regional<br />

place management embracing<br />

strategic destination<br />

marketing alongside very<br />

local tangible district<br />

delivery.”<br />

Dr JULIE GRAIL<br />

The <strong>BID</strong>s <strong>Business</strong><br />

65

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