BID Business Plan 2017-2022 ONLINE

BUSINESS EVENTS
Bournemouth
20I2-20I7
This section: Business events Bournemouth (BEB) provide event organisers
with a single, convenient point of contact for:
• Venue bookings • Delegate reservations • Destination information
Activities
BEB AND COASTAL BID’S VENTURE PARTNERSHIP
• Developed a new and vibrant brand identity for Bournemouth’s business tourism product
• Created a dynamic and engaging website presence
• Opened up new e-marketing and social media channels
• Attended national trade shows
• Created a proactive, online accommodation service
• Signed up 41 hotels to BEB’s delegate accommodation service
• Created added value through delegate experience and incentive packages
• Created a destination mobile app to drive delegate footfall to the town centre
• Hosted Familiarisation trips to Bournemouth for clients and journalists to increase exposure
• Produced on brand marketing collateral, e.g. Conference Directory
Measurement of success
BEB AND COASTAL BID’S VENTURE PARTNERSHIP
• Generated over 15,000 bed nights, equivalent to £2
million in hotel revenue, £5,280,000 in economic benefit
• Over 118,000 Conference Delegates visited Bournemouth
in 2016
• Recorded 37,000 unique website visits
• Reached over 62,000 B2B readers a year through trade
media (digital and print)
• Generated over 21,000 click-throughs and 5,200,000
million website page impressions through digital
pay-per-click advertising
• Reached a 156,000,000 million TV/radio audience in
publicity for a single event in September 2015
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