BID Business Plan 2017-2022 ONLINE

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BRINGING MORE PEOPLE to Bournemouth 20I2-20I7 In the first five years the Coastal BID: • Undertook innovative off-season promotional activity targeting spring and autumn • Retained a professional marketing agency • Complemented and worked with Bournemouth Tourism and the Town Centre BID • Worked with others to attract new town conferences “The Coastal BID has enhanced the main Tourism website with its campaign imagery and avoided duplication by driving enquiries to specially enhanced pages within the site.” DAVID BAILEY Miramar Hotel “The energy and support of the Coastal BID was crucial in launching and developing Business Events Bournemouth.” PAT COYNE BHLive 63 % OF SURVEY RESPONDENTS SAID THEY WOULD USE BID CAMPAIGNS IN THEIR OWN MARKETING “The Coastal BID has run a series of highly successful, imaginative campaigns with consistent branding and stunning images, developed by professional marketeers, using a variety of different media channels.” SARA UZZELL Chair of BTMG Whitehall & Arlington Hotels “We’ve worked with the Coastal BID each year to help promote Bournemouth as a destination of choice for short breaks in the lead up to Christmas.” STEVE HUGHES Manager, Town Centre BID 74
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Working Together WE CAN MAKE A DIFF
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A BUSINESS IMPROVEMENT DISTRICT ‘
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Executive SUMMARY Bournemouth Coast
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INVESTING in our communities Two ke
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INSPIRING people to return Ensuring
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COASTAL BID Awards CREATIVE CONCEPT
Page 15 and 16: Boscombe 20I7-2022 INVESTING IN You
Page 17: PROMOTING TO MORE RESIDENTS & VISIT
Page 20 and 21: “Placemaking is taking on a new i
Page 23 and 24: Pokesdown INVESTING IN Your COASTAL
Page 25: The Seafront PROMOTING TO MORE RESI
Page 28 and 29: “We are keen to work with other o
Page 31 and 32: INVESTING IN Southbourne Your COAST
Page 33: Tuckton PROMOTING TO MORE RESIDENTS
Page 36 and 37: “We’ve seen what the Coastal BI
Page 39 and 40: INVESTING IN Westbourne Your COASTA
Page 41: PROMOTING TO MORE RESIDENTS & VISIT
Page 44 and 45: “Conferences are a vital element
Page 46 and 47: LEADING IN Development • Hilton a
Page 49 and 50: Retail LEVY PAYERS 46% BY NUMBER 20
Page 51: LEVY PAYERS II% BY NUMBER 20I7-2022
Page 55: LEVY PAYERS I8% BY NUMBER 20I7-2022
Page 58 and 59: 20I7 20I8 20I9 2020 202I TOTAL £79
Page 60 and 61: Governance BOARD MEMBERS PAUL CLARK
Page 62 and 63: The Ballot • All businesses meeti
Page 64 and 65: Working Together WE MADE A DIFFEREN
Page 68 and 69: CREATING an Eventful Town 20I2-20I7
Page 70 and 71: PROMOTING THE Trading Districts 20I
Page 72 and 73: SUPPORTING BUSINESSES and Saving Mo
Page 74 and 75: Listening TO BUSINESSES 20I2-20I7 T
Page 76 and 77: Bournemouth TODAY & TOMORROW Bourne
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BID Business Plan 2017-2022 ONLINE

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