CRST 2016

samanthakollasch

Celebrating

the New

CRST Center


In the fast lane

We’re proud to be running side-by-side with CRST to

bring new vitality to downtown Cedar Rapids. All of us

at Bankers Trust send our congratulations to CRST for

helping transport our community into the future. And

we look forward to passing you in the halls.

Bankers Trust is excited to bring expanded services

and new convenience to our loyal customers.

• Full-service 1st floor branch

• Street-level customer parking

• Drive-thru teller with ATM

Member FDIC

221 Third Avenue SE 319-896-7777

400 Blairs Ferry Road NE 319-221-1230

BankersTrust.com

2 www.CRST.com


A letter from Dyan and John Smith:

CRST CENTER

201 FIRST STREET SE

CEDAR RAPIDS, IA 52401

WWW.CRST.COM

SEPTEMBER 2016

AN ADVERTISING SUPPLEMENT OF THE

CORRIDOR BUSINESS JOURNAL

WRITER: JIM OFFNER

PHOTOGRAPHER: RYAN COMPANIES

DESIGNER: BECKY LYONS

MEDIA CONSULTANT: KELLY MEYER

As we celebrate the grand opening of CRST International’s

new headquarters in downtown Cedar Rapids, we reflect back

more than 60 years to CRST’s humble beginnings and our family

founders’ first headquarters—a $125 chicken coop.

It is with great gratitude and tremendous respect that we

dedicate this new, beautiful building to CRST’s founders and

John’s parents, Herald and Miriam Smith, for their extraordinary

vision to grow CRST into one of the nation’s largest trucking

companies and to foster Cedar Rapids’ growth and vitality along

the way.

Having been born and raised in Cedar Rapids, and having

raised our three children here, we are committed to the economic

prosperity of our community and hope our investment in this

new, $37 million building will inspire additional new growth and

development in our downtown.

We believe that a strong, vibrant downtown is important to

those who already live here, but it is also extremely important for

attracting a strong, talented workforce. As we’ve seen in other

areas around the country, younger professionals desire to live

and work in a cosmopolitan downtown—one that is thriving with

great restaurants, entertainment and the arts—which is another

significant passion of ours that we are pleased to continue to

support.

As CRST continues to achieve record growth under the direction

of CRST International President and CEO Dave Rusch and his

leadership team, the grand opening of our headquarters could not

have come at a better time to accommodate our growing team of

employees.

We thank all the employees of CRST—the drivers, mechanics,

office personnel, supervisors and leadership team—whose

integrity, ingenuity and can-do spirit have made CRST International

an industry leader in growth and profitability. Our family is forever

grateful to these dedicated men and women, whom we are proud

to call the best in transportation.

We are also proud to welcome Bankers Trust, our anchor tenant

occupying the top two floors of the building and providing a

street-level full-service branch, as well as tenants RSM and Holmes

Murphy, to their new homes in our new building.

Putting together the financial pieces and partnerships to make

this building a reality involved many business, community and civic

leaders. We extend our heartfelt thanks to officials from the City

of Cedar Rapids and the State of Iowa for their assistance along

the way. And we cannot thank enough OPN Architects and Ryan

Companies for building us this striking statement of a building that

has forever changed the skyline of downtown Cedar Rapids.

We are excited to celebrate another significant milestone for

CRST and our family. We are proud to call Cedar Rapids our home

and the home of the headquarters for CRST International.

Sincerely,

John and Dyan Smith

www.CRST.com 3


FAMILY HEIRLOOM:

Smiths Get Set to Open CRST’s New Tower

John and Dyan Smith are about to christen their newest family heirloom – the

$37 million, 11-story corporate home of CRST International Inc. – in downtown

Cedar Rapids.

“We decided this would be an opportune time to develop a downtown

building that CRST and the city would be proud of,” said John, 67, chairman

and son of Herald and Miriam Smith, who started Cedar Rapids Steel

Transportation in 1955 out of a refurbished chicken coop they bought for $125.

“Smitty,” as Herald was called, convinced his customers he could save them

money by contracting with owner/operators who were hauling livestock to

Chicago to return to the Cedar Rapids area with loads of steel instead of

empty trucks, according to the company website.

CRST ultimately evolved from a trucking firm into a major transportation/

logistics firm.

CONTINUED ON PAGE 6

4 www.CRST.com


CONGRATS

We are proud to

assist you in adding

to the Cedar Rapids

skyline!

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CONTINUED FROM PAGE 4

Herald Smith died in July 2015, but he lived long enough to see the new tower

rise, John said.

“His dad was really pleased; he was very much looking forward to seeing this

building completed,” said Dyan, 66, who also serves on the company’s board.

The Cedar Rapids-headquartered company, which has spread to locations in

Alabama, Indiana, California, Ohio, Kentucky, Pennsylvania, Illinois, Texas and

Oklahoma, has 5,500 employees, as well as over 2,400 owner/operators, for a

total of 7,900 stakeholders in CRST, John said.

The company pondered expansion of its existing campus on the southwest

side of Cedar Rapids, as well as sites south of town, near the airport. Based on

studies, the downtown site made the most sense.

In 2012, the decision was made to build downtown, John said.

CONTINUED ON PAGE 10

6 www.CRST.com


ROAD

TO

SUCCESS

Congratulations on constructing a beautiful building

for CRST headquarters and other area businesses to

thrive in.

We commend you on driving our community, state and nation in

Transportation Solutions and Comprehensive Logistics. We are proud

to sit along side you on your journey.

truenorthcompanies.com


The Smith family tasked OPN

with creating a “statement

building” that would dramatically

change the Cedar Rapids skyline.

The original renderings are

shown here.

Flood wall design looking north.

Looking west during the day.

Looking north at night.

8 www.CRST.com


Congratulations

CRST Center

101 T&K Drive, Ely

319-848-4191 800-383-7663

www.tkroofing.com


CONTINUED FROM PAGE 6

The couple was involved in every phase of the process.

“When the opportunity came to build downtown, I knew we wanted

to build something that was contemporary and would appeal to the

people of Cedar Rapids,” Dyan said.

Dyan worked closely with Cedar Rapids-based project designer OPN

Architects.

“That’s why we have the modern glass facing the river with the view,

to be seen by people coming into downtown, and the brick facing

downtown, as a nod to what was more traditional,” Dyan said.

The new project makes a statement about the success CRST has

enjoyed over the years, which is an image they believe is critical to

attracting new, young talent into the industry and community, John said.

CONTINUED ON PAGE 12

10 www.CRST.com


You see possibility.

We see you.

When you are ready to plan for the future, spend some time with

our online financial tools and resources that are designed to help

you work toward your goals. Start your journey with us – we are

here to support you. financialgenius.usbank.com

U.S. Bank is proud to welcome CRST to their new downtown

Cedar Rapids headquarters.

Visit one of our convenient area branch locations today!

Equal Housing Lender. Member FDIC. ©2016 U.S. Bank 4/16

www.CRST.com 11


CONTINUED FROM PAGE 10

When the opportunity came to

build downtown, I knew we wanted

to build something that was

contemporary and would appeal to

the people of Cedar Rapids.

— Dyan Smith

Resourceful.

Responsive | Reliable

CRST does anticipate growing

in its new home. The firm will

occupy two floors of the new

building, with a third floor

remaining for future expansion,

Dyan said.

A family-owned business like

CRST can invest in its future with

nimbleness that perhaps a larger

corporate entity might not have,

John said.

“In terms of family business, I

think a family can make quicker

decisions for the long term and

not have to worry about quarterly

earnings like public companies

do,” he said. “There are

advantages to being private, and

we intend to stay private.”

Indeed, family is key to CRST’s

success, John said.

“Although the family is not

involved in running the day-today

business, we see our job

as ensuring that the vision and

principles that CRST was founded

upon by my father are carried out

in the future,” he said.

John credited a “professional

management” team led by

President and CEO David Rusch

for having kept the company on

course.

“It’s key that the next

generation keeps active and

growing,” John said. n

We are proud to be a part of the

design and construction team for

the CRST Center!

Cedar Rapids, IA

(319) 366 8321

terracon.com/cedar-rapids

Environmental Facilities Geotechnical Materials

12 www.CRST.com


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This kind of coverage will leave your tail wagging.

HOLMESMURPHY.COM

HOLMES MURPHY

IS PROUD TO ADD

“NEIGHBOR”

TO OUR 19 YEAR

PARTNERSHIP!

CONGRATULATIONS,

CRST!


New CRST Center Evolves

as ‘Collaborative’ Effort

Structures like the new CRST Center don’t just go

up; they evolve, according to those who designed

and built the gleaming new $37 million, 11-story

waterfront tower in downtown Cedar Rapids.

Indeed, the original thinking didn’t involve a

new building at all, according to Marc Gullickson,

CEO/Midwest for Ryan Companies, the project’s

general contractor.

Company Chairman John Smith and his wife,

Dyan, who also serves on the board, were initially

interested in renovating and expanding the

company’s longtime headquarters on the southwest

side of town, Gullickson said.

“The project evolved over time to become a new

building,” he said. “Suburban and urban locations

were considered, but the Smiths were convinced

that if they were going to build new, they should

build downtown and be part of the post-flood

revitalization effort for the city.”

At that point, Ryan Companies took on more than

a contractor’s role, applying its development skills

to support such efforts as finding a site, developing

a project pro forma, negotiating issues with the city

and pursuing tax credits, Gullickson said.

“It has been great fun,” he said.

Cedar Rapids-based OPN Architects got the call

to design the building.

“When you have a company like CRST and

members of this community like John and Dyan

Smith who are making this kind of commitment to

this downtown and community, it’s very rewarding to

be associated with it,” said Dan Thies, CEO of OPN.

The excitement rose as the building concept took

shape, Thies said.

“I think in our world, the design process is always

very exciting and every project presents a new

CONTINUED ON PAGE 16

14 www.CRST.com


CRST’s new employee break room located on the fifth floor of CRST Center.

Amperage congratulates

CRST International and the Smith Family

on your new headquarters

You’ve been moving the community forward for over 60 years—building neighborhoods,

underwriting the arts, supporting local needs and fostering our economy.

Thank you for advancing Cedar Rapids downtown development.

We’re proud to call CRST International our long-standing client

and now, our neighbor.

AMPERAGEmarketing.com

CEDAR FALLS | CEDAR RAPIDS | DES MOINES | DUBUQUE | QUAD CITIES

www.CRST.com 15


CONTINUED FROM PAGE 14

set of elements for us to work on and solve in a

creative manner,” he said.

It’s a collaborative process, Thies noted.

Thies also noted that the Smiths were personally

involved in all design meetings.

“Very hands on, and certainly they were interested

in the CRST leadership understanding the building

and being excited about what will become home to

their administrative group,” Thies said.

The Smiths vetted physical models, 3-D analyses

and even materials going into the project, Thies

said.

Dyan Smith, who acknowledged a passion for

building design, said she had a clear vision for the

final project.

“Since it’s on the river, I wanted it to have

sweeping views of the river,” she said.

That would be fitting, since the city has had an

intimate relationship with the Cedar River since its

founding, she said.

“I wanted lots of windows; I wanted the interior

to be as open as possible so each tenant coming in

could decide if they wanted open space or smaller

spaces or offices,” she said.

The new building has been a hive of activity

throughout the building process, Gullickson said.

“On a given day, there could be 200 people

on-site working,” he said, noting that about 25

subcontractors were involved.

Coordinating all that activity required “having a

good quarterback,” Gullickson noted.

“That is our job: Having a design partner that

is committed to working with us is essential, and

OPN has been terrific,” he said. “It is our job to

manage the schedule and coordinate the effort.”

That includes any unforeseen obstacles,

Gullickson said.

“Any job – and this project is certainly no

exception – will have hiccups,” he said. “Knowing

how to deal with the hiccups is essential. Everyone

has to work together to make a project like this

work.” n

It’s always a pleasure

to recognize the

achievement of

our clients.

Proud to partner with

you on your new building.

Congratulations on the completion of the new CRST

Center. RSM looks forward to serving clients from this

new location beginning October 24, 2016.

rsm us.com

1711 Hawkeye Dr | Hiawatha

319.743.9891 | www.hawkeye-electric.com

Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International.

AP-CN-ALL-ALL-0816

McGladrey is now RSM. Learn more about our unified global network at rsmus.com/mcgladrey.

16 www.CRST.com


This fourth-floor office has views to the east.

Proud to do the steel erection

for the CRST project.

Cedar Valley Steel is a certified AISC steel erector. Our experience

is in all types of structural steel erection including AESS,

catwalk systems, entrance canopies, metal decking, mezzanine

framing, miscellaneous steel, ornamental steel, pre-engineered

metal building, skywalk bridges, structural & miscellaneous steel

demo, reinforcing, shear stud welding, precast erection, heavy

rigging and machinery moving.

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(319) 373-0291

www.cedarvalleysteel.com

www.CRST.com 17


TRUCKING TO PROSPERITY:

CRST Could Ignite Other Projects

CRST International Inc.’s new 11-story tower

is more than the newest jewel adorning

downtown Cedar Rapids, according to economic

development leaders.

They see the $37 million office complex as

potentially being a key that could unlock untold

prosperity in the heart of the city’s business district.

“This building is one of many new projects

that showcase the progress and growth in Cedar

Rapids and our core district areas,” said Brian

Crowe, economic development strategist with the

Cedar Rapids Metro Economic Alliance.

The new tower also symbolizes CRST’s evolution as

one of the area’s strongest enterprises, Crowe said.

“Since 1955, CRST has evolved from a trucking

firm to one of the nation’s leading providers

of transportation solutions, and this skylinetransforming

tower in downtown Cedar Rapids

shows their pride and confidence in locating their

headquarters here,” he said.

Confidence is crucial to growth, Crowe noted.

“By building and maintaining their headquarters

here in Cedar Rapids, CRST is showing their

confidence as one of the largest privately owned

transportation companies in the U.S., but also

their confidence in Cedar Rapids,” he said.

Crowe noted that the tower also will serve as fertile

ground for other local companies it will house.

“Obviously, we are all excited to see the

building completed, but it is extremely exciting

to know that three other major local tenants –

Bankers Trust, RSM International and Holmes

Murphy – will take occupancy in the new building

as well,” he said.

CRST has just cast a strong vote of faith in Cedar

Rapids and the Creative Corridor, Crowe said.

CONTINUED ON PAGE 20

WELCOME TO THE

SKYLINE

& CONGRATULATIONS

CRST

VISION &

COMMITMENT

Thank You

John & Dyan Smith and Family

CRST International

18 www.CRST.com


The fourth-floor boardroom, which overlooks the Cedar River, features a stretched fabric ceiling with LED lighting above

the conference table.

CONGRATULATIONS

ON YOUR NEW BUILDING

Industrial - Commercial - Utility

Residential - Agricultural

319-393-6406

WWW.PRICEELECTRIC.US

www.CRST.com 19


CONTINUED FROM PAGE 18

“The CRST Center and the many other new

projects underway in Cedar Rapids will continue to

add vibrancy and amenities while adding jobs and

capital investment to our city,” he said.

Dan Thies, CEO of Cedar Rapids-based OPN

Architects, which designed the riverfront tower,

noted that the building is the first privately

developed office building in downtown since the

Great America Building, which came online in the

late 1990s.

“When a project like this comes along, I think

it’s a significant statement about the strength

and health and vibrancy of our community, the

economic stability of our community,” Thies said.

“It’s a heck of a statement for an important private

company to step forward and say they’re making

a commitment to downtown.”

CRST Chairman John Smith said development

could ignite other projects.

“You can never exactly know what projects are

going to spur growth, but all I can tell you is that

after we announced we were coming downtown,

you just keep hearing of new projects and that the

face of downtown is going to continue to change

in the next five years, and we’re just part of that,”

Smith said.

It could be the start of something big

downtown, Smith said.

“We’re not bringing our whole operations

downtown, but we’re bringing our corporate

headquarters downtown, and I think it spurs

people to think about it,” he said.

Opening the new headquarters downtown is

good for business across the Creative Corridor,

Smith said.

“Indirectly, I think the better Cedar Rapids does,

the better the Corridor does,” he said. “The

way Cedar Rapids is going to grow is to get our

downtown really sold and get people down there.

It’s a long-term project that never stops.” n

Growing with you for over 100 years

Congratulations CRST

on your new Center!

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20 www.CRST.com


Artwork accents the walls throughout the fourth and fifth floors of the CRST Center.

Congratulations

CRST on your new headquarters

CONSTRUCTION CO. INC.

Let Dave Schmitt Construction be your worry-free contractor

250 50th Ave. SW Cedar Rapids, IA 52404 (319) 365-8669 daveschmittconstruction.com

www.CRST.com 21


The U-shaped outdoor terrace wraps around the fourth floor.

22 www.CRST.com


The new CRST Center is located at 201 First St. SE, Cedar Rapids.

www.CRST.com 23


For sixty years, we have been proud to

call CRST our partner and friend.

Congratulations on achieving an extraordinary vision.

115 3rd Street SE, Suite 1200 | Cedar Rapids, IA 52401 | 319.366.7641

1150 5th Street, Suite 170 | Coralville, IA 52241 | 319.354.1019

www.simmonsperrine.com

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