PhotoBiz Magazine // Spring 2017

est for SEO
IS WORDPRESS BEST
FOR SEO?
Written by HOLLY H.
We got a great question from a reader who heard that
WordPress is best for SEO.
This is something we also hear from time to time – it’s
a popular rumor! Somehow people believe that by just
having a WordPress site they will be rewarded with higher
search rankings.
What a cool world that would be, right? Just like magic, you
can convince Google to show your site more than your
competitors – through no work of your own!
Well, I’m here to tell you that just isn’t so. SEO is not magic,
and the platform you use has little to no impact on how
your website ranks in search engines.
How Do Search Engines Rank Websites?
Search engines have refined their algorithms to favor sites
that serve up the most useful and interesting content. This
means Google considers the quality of the information
you publish as the most important factor for SEO.
Beyond having rich and useful content, search engines also
consider your site’s metadata, the number of links to your
website, your navigation, traffic, and mobile-friendliness.
There is nothing in Google’s ranking algorithm that
checks if a site is WordPress, Drupal, or hand-coded
in HTML.
Websites are websites, what matters is what’s on ‘em.
No, WordPress Doesn’t Automatically
Give You a Boost in SEO
Now, there are good plugins for WordPress that you can
install that will help you configure your SEO.
But that’s not an example of “WordPress being great
for SEO.” It’s an example of you doing more work to
get your WordPress template ready to POTENTIALLY
optimize your SEO. It’s not automatic. And it’s not
exactly easy.
You still have to use the tools in a smart, controlled way.
WordPress or Yoast isn’t going to hold your hand or do it
for you.
But you know who will help?
This Guy. (His Name’s Alex.)
The key difference between WordPress and PhotoBiz is the level of
help you get.
WordPress leaves you on your own with a thick manual. We give you
access to Google Certified Experts who can help you optimize your
site’s content and achieve the highest ranking possible.
Your PhotoBiz site also already has automatic SEO features built right
in to publish your sitemap and generate meta titles, descriptions, and
keywords based on your content. And if you want to fine-tune your
metadata, you can do so by clicking the “SEO” button on each page.
We wish you luck fine-tuning your site! And remember, if you ever
need some advice on writing killer SEO content, we are here to help!
Check out the Growth Hub (blog.photobiz.com) for tips on how to
improve your SEO, search ranking, and customer traffic. And if you
want a BIG hand getting your SEO just right, Alex offers an SEO
Kickstart program that will fine-tune your pages, metadata, and
content strategy.
Want to know more about SEO?
Give us a call at 1-866-463-7620.
12 PHOTOBIZ MAGAZINE