PhotoBiz Magazine // Spring 2017

eyond SEO
Strong Calls To Action – Make Sure All
Roads Lead To “Contact Me”
You never want a visitor to feel like there is no “next step.”
A page that just ends is a dead end. So always take the
opportunity to ask customers to contact you, book or buy
whenever it seems appropriate.
Strong calls to action are personal, to the point, and
urgent. The best ones also let customers know what
benefit they get once they click.
“Secure Your Session Before They’re Gone”
“Get Your Personal Quote Now”
“Give Them Boudoir Photos They’ll Treasure Forever”
That kind of thing.
Take A Close Look At Your Style
Maintaining a consistent, modern look to your site makes
you more attractive as a photographer.
Take a look at your fonts. Are they easy to read? Do they
clash with the background? Test your site on multiple
browsers and devices to make sure your site looks good
across many platforms – you never know which one your
visitors will use.
Also, take a look at your template and layout to make
sure it’s fresh. Change is hard, but we try to make
it as easy as possible to stay on the crest of current
design trends.
Focus On Your Bread And Butter
Most photographers do more than one kind of photography.
But what is your bread and butter? What pays the bills?
What do you want to do most?
A website that features many kinds of photography can
struggle, because both visitors and search engines often
wind up confused.
So what can you do?
Separate your industries. At a minimum, group your
photography types and examples into their own pages
and galleries. Make sure your homepage clearly
expresses your bread and butter industry. That will help
to draw in your preferred audience and keep things tidy
on your site.
Update Your Blog!
We love blogging! It adds relevant searchable text to your site, engages readers, and
provides heaps of shareable material for you to use on social media.
An active blog lets visitors know that you, too, are active, and is a great place to post about
your recent work.
Post about your recent sessions, promote sales or specials, and share your experience and
insight with the world. You’ll add credibility to your brand and bring in even more visitors
through search than your website can do on its own.
With these tips in mind, go forth and give your website a second look. See if you can find
any dead-ends you can fix or galleries you can refresh. By making a few changes, you could
see a major change in your website engagement.
Website woes? Give us a call and
we’ll be glad to take a look. We are here
to help you grow and succeed!
26 PHOTOBIZ MAGAZINE