PhotoBiz Magazine // Spring 2017

logging for SEO
#5: The Call To Action
At the end of the day, your blog is for your business. If used effectively, it can and should be
generating leads for you. This requires a shift in thinking about the people reading your blog.
The typical reader that stumbles on your post from Facebook, Google Search, word-ofmouth,
etc. is here for entertainment. It’s your job to help a casual visitor think, “Hmm, I might
actually want to hire this person.” How can you do that? With a call to action.
A call to action is a direct instruction or request for the reader to do something specific. In
this situation, the request could be “Check out more related articles!” or “Contact me about
booking your own session.”
To do this, you’ll want to place a link or button at the end of your post that invites users
to learn more. There should also be an opportunity to contact you directly from the blog
article – either with an embedded form, your phone number & email, or a link to your
Contact form (preferable).
Final Thoughts
A few final thoughts on optimizing your posts:
Spell-check your blog before posting them! Remember that your blog represents your
brand, your business, and you professionally. Make sure there are no grammatical, spelling,
or other types of errors.
Do not rant! Remember that this blog is visible to everyone. Therefore, bad-talking other
businesses, brands, clients, etc. is a big “no-no” as this can hurt your potential for future
business.
Consistency is key. The only thing that’s worse than not having a blog is having a blog
that you update bi-annually.
Share, share, share! No one just “sees” your blog article once you post it. It’s up to you
to get the word out about this post through social media, email blast, word of mouth, etc.
If you want to discuss blog strategy, how it relates
to SEO, or your SEO in general, contact our Support
Team and ask about our SEO Kickstart service.
18 PHOTOBIZ MAGAZINE