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Serving Southwest Riverside County Since 1989<br />
VOLUME 28, NUMBER 5<br />
MAY <strong>2017</strong><br />
And...<br />
The Challenge of Being<br />
a Trustee<br />
Temecula’s Hidden<br />
Treasure<br />
SCORE Mentor of Year<br />
Another Great<br />
Reason to<br />
Ditch Sugar<br />
page 20<br />
<strong>May</strong> is<br />
Osteoporosis<br />
Awareness Month<br />
page 21<br />
AWARDS<br />
Temecula Valley Hospital<br />
Earns “A” Grade for Patient<br />
Safety for the Second Time<br />
by Ted Saul<br />
Sr. Staff Writer<br />
Make Your<br />
Website<br />
Look Like<br />
<strong>2017</strong><br />
August 6th 1991 is an important date in Internet history. On this day, the first<br />
website was launched for public use. While the site no longer exists one can imagine<br />
how it might have looked. So how is your website? Does it compare favorably to<br />
the competitions? Does it look like it belongs in <strong>2017</strong> or 1991?<br />
City of Temecula Planning Commission and Old<br />
Town Local Review Board Positions Available<br />
The Temecula City Council invites interested residents of the City of Temecula to<br />
apply for one position on the Planning Commission. The position is for a full three-year<br />
term through June 15, 2020. The Temecula City Council also invites interested residents<br />
to apply for two positions on the Old Town Local Review Board. The positions are for<br />
full three-year terms through June 15, 2020.<br />
To be a member of the Planning Commission and the Old Town Local Review Board<br />
it is necessary to be a resident of the City of Temecula and a registered voter at the time<br />
the application is submitted.<br />
SEE PAGE 22<br />
SEE PAGE 25<br />
The Leapfrog Group, a nonprofit organization<br />
committed to driving quality, safety, and transparency<br />
in the U.S. health care system, today<br />
released new Leapfrog Hospital Safety Grades,<br />
which assign A, B, C, D and F letter grades to<br />
hospitals nationwide. Temecula Valley Hospital<br />
received an “A” for the second time in a row for<br />
its commitment to reducing errors, infections, and<br />
accidents that can harm patients.<br />
SEE PAGE 27<br />
PHOTO: CY RATHBUN<br />
FROM LEFT: Murrieta Rotary Club President Mike Stromsoe,<br />
Adria Poindexter from New Gen Club, LouEllen Ficke<br />
and Jennifer Rasmussen from Commerce Bank<br />
Lou Ellen Ficke Receives<br />
RAVE Award<br />
The RAVE award—Rotary Award for Vocational Excellence<br />
is awarded to special people in our community who have had<br />
positive impacts in their workplace and community.<br />
SEE PAGE 28<br />
COMMUNITY<br />
Lee Torres<br />
Named General Manager<br />
at Pechanga<br />
page 12<br />
COMMUNITY<br />
Michael Fisher to Receive<br />
<strong>2017</strong> ‘SCORE Mentor of the<br />
Year’ Award<br />
page13<br />
LEGAL<br />
GeT DIVORCED LIKE AN<br />
“A-LISTER”<br />
page 15<br />
page 19 page 19
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
2 <strong>May</strong> <strong>2017</strong>
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
4 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
In this issue<br />
Make Your Website Look Like <strong>2017</strong> 1<br />
Temecula Valley Hospital Earns “A” Grade 1<br />
Planning Commission and Local Review Board Positions Available 1<br />
Lou Ellen Ficke Receives RAVE Award 1<br />
Community 8-13<br />
The Challenges of Being a Trustee to Aging Parents in California 14<br />
Get Divorced Like an A-Lister 15<br />
Is Probate in California Always Required When Someone Dies? 16<br />
The Importance of Proofing 17<br />
Business Seminars and Workshops 18<br />
Learn about Opportunities with a Criminal Justice Degree! 19<br />
Sandra Turner Presented with March Teachers are Heroes Award 19<br />
Another Great Reason to Ditch Sugar 20<br />
<strong>May</strong> is Osteoporosis Awareness Month 21<br />
Temecula Valley Woman Joins LLU Children’s Hospital Foundation Board 21<br />
LLU Medical Center Awarded Advanced Certification 22<br />
Microdermabrasion“ 21<br />
The Importance of a Makeover 23<br />
Preventing Heat Exhaustion 23<br />
What’s Your Backup Plan? 24<br />
Real Estate Fraud - Alive and Well 26<br />
Badoooooinnnng! 27<br />
Arts & Entertainment 29-31<br />
<strong>May</strong> ‘17
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
6 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
www.TheValleyBusinessJournal.com<br />
www.facebook/<br />
thevalleybusinessjournal<br />
For questions, comments, or story ideas, please<br />
e-mail publishertvbj@verizon.net or<br />
call (951) 461-0400.<br />
EDITOR/PUBLISHER/CEO<br />
Linda Wunderlich<br />
Email: publishertvbj@verizon.net<br />
ADVERTISING SALES INFORMATION<br />
(951) 461-0400<br />
CREATIVE DIRECTOR<br />
Helen M. Ryan<br />
www.HelenMRyan.com<br />
VP OF DISTRIBUTION<br />
Dane Wunderlich<br />
STAFF WRITERS/<br />
CONTRIBUTING WRITERS<br />
Gene Wunderlich<br />
Ted Saul<br />
Helen M. Ryan<br />
Stefani Laszko<br />
Nicole Albrecht<br />
Julie Ngo<br />
Tracey Papke<br />
Craig Davis<br />
Vickie Becker<br />
Tom Plant<br />
Esther Phahla<br />
Dr. Dennis Petersen<br />
Steve Amante<br />
Jack Brown<br />
Dr. Derek Albrecht<br />
Monique deGroot<br />
Mort Grabel<br />
Robert Rosenstein<br />
Steven Brunette<br />
John Messina<br />
Andrea Shoop<br />
CONTRIBUTING PHOTOGRAPHERS<br />
Cy Rathbun<br />
Todd Montgomery<br />
Kip A. Cothran<br />
Tom Plant<br />
Pat Benter<br />
Criteria for Submitting Articles:<br />
1. Since the publication of articles is an added<br />
public relations feature for our advertisers,<br />
their articles will be given first priority. Other<br />
articles will be published on a space available<br />
basis.<br />
2. Articles should be submitted as a Word<br />
document file.<br />
3. Articles must be business-oriented and<br />
pertain to the author’s area of expertise. A<br />
photo of the writer is appropriate.<br />
4. All submissions are subject to editing by the<br />
publisher.<br />
5. Send completed articles by e-mail to:<br />
publishertvbj@verizon.net<br />
6. Article and advertising deadlines are the 15th<br />
of each month for the next issue.<br />
The Valley Business Journal is a California Corporation.<br />
All rights reserved. Reproduction in any form, in whole or<br />
in part, without the written permission of the Publisher<br />
is prohibited. The publication is published monthly. The<br />
opinions and views expressed in these pages are those<br />
of the writer or person interviewed and not necessarily<br />
those of The Valley Business Journal. The Valley Business<br />
Journal hereby expressly limits its liability resulting<br />
from any and all misprints, errors and/or inaccuracies<br />
any advertisement or editorial may contain, to the<br />
credit of the specific advertising payment and/or the<br />
running of a corrected advertisement or editorial<br />
correction notice.
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
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<strong>May</strong> <strong>2017</strong><br />
TEMECULA COUPLE<br />
OFFERS FULL-SERVICE<br />
TRANSPORTATION; LAUNCHES<br />
BREWERY TOURS<br />
Most locals know John and Kim<br />
Kelliher as advocates for tourism,<br />
Rotarians, and the founders of<br />
Grapeline Wine Tours. But did you<br />
also know the couple owns a full-service<br />
transportation company?<br />
Stryder Transportation is probably,<br />
unintentionally, one of the best kept secrets<br />
in the Valley. Now marking its 12th<br />
year in business, Stryder is the driving<br />
force behind Grapeline Wine Tours,<br />
providing all of its vehicles and licensed<br />
drivers.<br />
But what’s really not widely known<br />
is that this local company has quietly become<br />
a comprehensive ground transportation<br />
company with a major local impact.<br />
Stryder offers wedding shuttles, corporate<br />
transportation, commuter services,<br />
and rides to all the Southern California<br />
airports. And this month, in conjunction<br />
with Temecula Valley Craft Beer Month,<br />
Stryder is launching a new service: The<br />
Stryder Brew Hopper.<br />
Local breweries will be collaborating<br />
throughout <strong>May</strong> to offer featured beers,<br />
beer pairings and other specials, said<br />
Rebecca Paredez, Marketing Director<br />
for Visit Temecula Valley. “It’ll be a<br />
great month to check out all that the local<br />
breweries have to offer.”<br />
For small beer-loving groups during<br />
the months of <strong>May</strong> and June, a Stryder<br />
six-passenger executive SUV can be<br />
secured Sunday through Friday for up to<br />
five hours for just $275, plus gratuity. Or<br />
for a larger posse, 12- to 35-passenger<br />
mini-coaches are available to visit any<br />
of the 11 local breweries within the Temecula<br />
Valley.<br />
Guests can travel a la carte, or Stryder<br />
is offering an introductory Brew Hopper<br />
tour on Fridays and Saturdays that includes<br />
beer tastings at three breweries,<br />
transportation and lunch for just $95 per<br />
person.<br />
“The craft breweries locally have<br />
really become something worth experiencing,”<br />
said Stryder founder and IPA-fan<br />
John Kelliher. “There’s gastro-pub fare,<br />
a fun vibe, and some great craft beers<br />
out there.”<br />
The Stryder Brew Hopper will offer<br />
the same exceptional service, flexibility<br />
and insider knowledge to brewery aficionados<br />
that Grapeline brings to wine tour<br />
fans, Kelliher said.<br />
Meanwhile, he said the company<br />
plans to continue to expand its transportation<br />
services for local businesses<br />
and residents -- even on a large scale as<br />
demand increases.<br />
For example, during Pechanga Resort<br />
and Casino’s first year of its current<br />
$285-million expansion, Stryder ran a<br />
service 24 hours a day shuttling Pechanga’s<br />
3,000-plus employees from a remote<br />
parking lot to the casino. Stryder also ran<br />
a six-month trial commuter service for<br />
the casino, transporting employees daily<br />
from Perris and Sun City to the casino<br />
and back.<br />
“We expanded our fleet and our driving<br />
staff three-fold during the past year,”<br />
said General Manager Emily Falappino.<br />
“We now have the most expansive fleet in<br />
the Valley and can offer the most full-service<br />
and cost-effective transportation options<br />
for local businesses and residents.”<br />
For more information about transportation<br />
services or to book The Brew<br />
Hopper, contact Stryder at 951-693-0242<br />
or visit gostryder.com.
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
9<br />
Antony Chandler<br />
to be Guest Speaker<br />
at Temecula Valley<br />
Learning Forum<br />
<strong>May</strong> 2nd<br />
Antony Chandler, General Manager<br />
of Mercedes Benz of Temecula is the<br />
guest speaker for The Temecula Valley<br />
Learning Forum in <strong>May</strong>. He will be<br />
talking about the opening of Mercedes<br />
Benz in Temecula and the economic impact<br />
the dealership has in the community.<br />
We will be meeting Tuesday, <strong>May</strong><br />
2nd 9:00 am – 10:00 am at Mercedes<br />
Benz of Temecula. Refreshments and<br />
coffee served.<br />
Temecula Chamber Commissions National Publisher<br />
for Book on Temecula Valley<br />
The Temecula Valley Chamber of<br />
Commerce (TVCC) has proudly commissioned<br />
a leading national publisher,<br />
HPN Books, to produce a full-color<br />
coffee table book titled TEMECULA<br />
VALLEY. This one-of-a-kind book will<br />
highlight the exciting story of the Temecula<br />
Valley’s amazing growth and recognition<br />
as a great California community.<br />
It will showcase not only our business<br />
sector and outstanding quality of life, but<br />
also the people of the Temecula Valley.<br />
The TVCC hopes to highlight the life<br />
and enterprise that has helped create our<br />
dynamic economy, rich heritage, and the<br />
unique culture of the Temecula Valley. A<br />
special feature of the book is a section<br />
entitled “Temecula Valley Partners,”<br />
honoring businesses and institutions<br />
which have played a major role in the<br />
development and vitality of the region.<br />
The elegant, oversized volume will<br />
feature the stunning photography and<br />
vibrant writing of acclaimed Temecula<br />
photojournalist, Jann Gentry, owner of<br />
Gentry Studio. This keepsake will have<br />
a wide local, national and international<br />
audience, distributed by the Temecula<br />
Valley Chamber as a unique piece to<br />
introduce our region to business location<br />
and investment prospects. The book<br />
will be circulated to business leaders,<br />
government officials and new residents.<br />
In addition, it will be sold in book stores<br />
locally, nationally, on Amazon and as<br />
an e-book.<br />
For more information on being a part<br />
of this book please contact Bart Barica,<br />
Managing Editor at 951-526-7545, or<br />
2010media@q.com.<br />
About the Temecula Valley Chamber of<br />
Commerce<br />
Since 1966 the Chamber has made<br />
every effort to promote business development<br />
and give our members direct access<br />
to business and community leaders who<br />
share their economic, civic and social<br />
concerns. We provide access to a complete<br />
list of members who embody the<br />
expertise needed to help you manage the<br />
financial, organizational, and marketing<br />
issues that businesses face every day.<br />
We are an advocate for business, dedicated<br />
to regional prosperity by informing<br />
our members of the latest business<br />
trends. The Chamber unites the efforts<br />
of business, industrial and professional<br />
individuals to ensure an enhanced business<br />
climate, harnessing the tremendous<br />
potential of the private enterprise system<br />
and enabling its members to accomplish<br />
collectively what no one could do individually.
THE VALLEY BUSINESS JOURNAL<br />
10 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Temecula’s Sweet Oaks Experiencing<br />
a Dynamic Transformation under<br />
New Ownership<br />
Heather Petersen, founder and Chief<br />
Executive Officer of National Merchants<br />
Association (NMA), recently purchased<br />
Sweet Oaks Ranch, a 40-acre equestrian<br />
facility and vineyard property in the heart<br />
of Temecula horse and wine country.<br />
“I am proud to be the new owner of<br />
Sweet Oaks,” Petersen said. “It is a very<br />
special place that has great potential to become<br />
a premier destination for members<br />
of the local community and visitors from<br />
around the world.”<br />
The property, conveniently located<br />
near the intersection of Highway 79 and<br />
Pauba Road at 43240 Los Corralitos<br />
Road, is just 15 minutes from Old Town<br />
Temecula.<br />
Petersen has selected one of the country’s<br />
most well-respected equestrians, Jess<br />
Hargrave, to serve as the head trainer for<br />
Sweet Oaks. Hargrave is a Certified Level<br />
III coach with a wide range of specialties<br />
ranging from U.S. Pony Club to dressage<br />
and eventing.<br />
Sweet Oaks is equipped with state-ofthe-art<br />
equestrian training equipment, facilities<br />
and amenities including top-flight<br />
horse barns with 28 stalls, two large arenas<br />
complete with covered viewing area and<br />
24/7 onsite security.<br />
Petersen, who built NMA from a<br />
home-based business into a multi-million<br />
dollar payments industry giant, has big<br />
plans for the property. Her vision includes<br />
a destination wedding venue, a wine<br />
production facility, and the ability to host<br />
private, corporate and live music events.<br />
“We are excited about the plans that<br />
we have for Sweet Oaks,” Petersen said.<br />
“We are committed to creating first-class<br />
venues where memories will be made to<br />
last a lifetime.”<br />
About Sweet Oaks - A world-class<br />
equestrian training facility with topof-the-line<br />
equipment and some of the<br />
country’s most respected trainers, Sweet<br />
Oaks is located on 40 picturesque acres<br />
in the heart of Temecula horse and wine<br />
country. The property is dedicated to creating<br />
elevated experiences for equestrians<br />
and visitors alike. Sweet Oaks Ranch is<br />
undergoing an exciting transformation that<br />
includes plans for a wine production facility,<br />
and a picturesque venue for live music,<br />
private events, and destination weddings.<br />
Visit http://www.SweetOaks.com.<br />
Read the full press release on PRWeb<br />
at:<br />
http://www.prweb.com/releases/SweetOaks/NewOwnership/prweb14241286.<br />
htm
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
11<br />
Temecula’s Hidden Treasure<br />
Bamboo House<br />
by Tom Plant<br />
Tucked away in Temecula’s Tower<br />
Plaza at the corner of Ynez and Rancho<br />
California Roads sits Bamboo<br />
House Asian Bistro. I’d been hearing<br />
a buzz about this place well before I<br />
paid my first visit, and it’s very clear<br />
what all the excitement is about. I sat<br />
with general manager Chase Waitman,<br />
and his enthusiasm is evident.<br />
Chase has local roots in the Temecula<br />
Valley, and he and Executive Chef/<br />
owner Dong Ho pay tribute to the region<br />
in everything they do. Local wines<br />
are prominently featured, and they use<br />
only the freshest ingredients, choosing<br />
local at every opportunity. Bamboo<br />
House features local musicians, with<br />
violin virtuoso Diego de Jesus Mondragon<br />
performing nearly every Friday<br />
evening. When Diego isn’t available,<br />
other local artists step in.<br />
Chase and Dong pride themselves<br />
not only on the quality and variety of<br />
their food, but on their friendly staff<br />
as well. Regulars are greeted by name.<br />
It’s family friendly with family style<br />
portions. New menu items are introduced<br />
often and there are always chef’s<br />
specials. “It’s a little bit upscale, but<br />
still casual,” Waitman told me. Dong<br />
is Vietnamese, and the Asian fusion<br />
menu features not only Vietnamese<br />
food, but Chinese, Japanese, Korean<br />
and Hawaiian, too. He graduated from<br />
culinary school at age 26 and his passion<br />
for everything he touches, from<br />
the food presentation to the menu<br />
and décor is evident. Sushi chef Max<br />
Takao is well respected in the area<br />
and comes from the family that started<br />
Nihon Japanese restaurants.<br />
I came for lunch and enjoyed a<br />
delicious appetizer plate with Pacific<br />
Islander’s Ribs, crab won tons, summer<br />
rolls and Vietnamese egg rolls.<br />
The presentation was simple, yet<br />
elegant with fresh flowers perched<br />
atop the appetizer plate. Each bite<br />
was delicious, seasoned to perfection<br />
and bursting with fresh flavors. For an<br />
entrée I enjoyed Bo Luc Lac, cubed<br />
filet mignon sautéed in a garlic sauce<br />
with peppers and onions aside a tossed<br />
green salad.<br />
Lunch specials are offered from<br />
11 – 2 everyday and include both<br />
soup and salad. Happy hour is from<br />
3 – 6 every day with all appetizers,<br />
house wine and well cocktails $5, $3<br />
Sapporo and $4 for all other drafts.<br />
Bamboo House Asian Bistro, 27473<br />
Ynez Road in Temecula. This is one<br />
hidden treasure worth searching for.
THE VALLEY BUSINESS JOURNAL<br />
12 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Lee Torres<br />
Named General Manager at<br />
Pechanga<br />
The Pechanga Development Corporation’s<br />
Board of Directors has just named<br />
the first-ever general manager promoted<br />
from within Pechanga Resort & Casino,<br />
California’s largest resort-casino and No.<br />
1 casino in the country voted by the readers<br />
of USA Today. Lee Torres, Pechanga’s<br />
former chief marketing officer, will now<br />
oversee the entire property and all 11<br />
divisions as the new general manager.<br />
In addition to overseeing all departments<br />
and the property as a whole, Lee<br />
will continue to play a lead role, in conjunction<br />
with the Pechanga Development<br />
Corporation, in executing Pechanga’s<br />
$285 million expansion set to be completed<br />
by December <strong>2017</strong>. Lee has been<br />
an integral part of Pechanga’s leadership<br />
team, most recently serving as its chief<br />
marketing officer and vice president<br />
of marketing for the past six years. He<br />
has been instrumental in the property’s<br />
growth, as well as in obtaining the honor<br />
of being named the No. 1 casino in the<br />
United States.<br />
“As a reflection of Pechanga Resort<br />
& Casino’s growth and commitment to<br />
internal development, the board is especially<br />
proud that Lee is the first general<br />
manager to be promoted from within<br />
the organization,” said Edith Atwood,<br />
president of the Pechanga Development<br />
Corporation. “Lee has been an integral<br />
part of Pechanga’s strong growth and<br />
success over the last six years, and we<br />
look forward to his leadership and strategic<br />
vision for the future of the property.”<br />
Prior to Pechanga, Lee worked for<br />
some of the largest casino properties in<br />
the U.S., serving as the vice president<br />
of casino marketing and<br />
director of marketing. In<br />
those roles, he ran player<br />
development, VIP services<br />
and database and marketing<br />
analytics. He also oversaw<br />
the departments that ran advertising,<br />
public relations,<br />
business development and<br />
sponsorships, group sales and bussing,<br />
database and analytics, and event hotel<br />
revenue management.<br />
“I’m honored to be the first general<br />
manager selected from within of such a<br />
premier property, rivaling even the most<br />
prestigious of casino-resort properties in<br />
Las Vegas, by the Pechanga Development<br />
Corporation’s Board of Directors,” said<br />
Lee Torres, general manager at Pechanga<br />
Resort & Casino. “They’re trusting me<br />
with not only the responsibility of overseeing<br />
all 11 divisions and essentially all<br />
four thousand team members on property,<br />
but also with leading the charge on<br />
Pechanga’s $285 million expansion. This<br />
is a very exciting time for Pechanga and<br />
I’m deeply humbled to be a part of the<br />
journey.”<br />
The current $285 million resort<br />
expansion set to open at the end of the<br />
year includes the addition of 568 rooms<br />
and suites, 70,000 additional square feet<br />
of indoor/outdoor event space, a luxury,<br />
two-story spa and salon, a four-acre resort<br />
pool complex with eight new pools,<br />
and two new restaurants. Pechanga just<br />
celebrated the grand opening of the brand<br />
new 2,400-space parking garage featuring<br />
44 electric vehicle charging stations<br />
and three Tesla Superchargers, marking<br />
the completion of the first phase of the<br />
expansion. Enough solar to power 100<br />
homes along with a moving sidewalk to<br />
the casino entrance will be added to the<br />
new East Parking Garage this summer.<br />
Lee has worked in the gaming industry<br />
ever since earning his bachelor’s<br />
degree in business management from the<br />
University of Nevada, Las Vegas in 1998.
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Michael Fisher<br />
to Receive <strong>2017</strong><br />
‘SCORE Mentor of<br />
the Year’ Award<br />
13<br />
The U.S. Small Business Administration,<br />
Santa Ana District Office has selected<br />
Michael Fisher as the <strong>2017</strong> SCORE<br />
Mentor of the Year. After a successful<br />
50 year career in retail, shopping center<br />
and commercial real estate development,<br />
Fisher joined the SCORE Inland Empire<br />
chapter and now spends his retirement<br />
mentoring small business owners and<br />
entrepreneurs in the Murrieta, California,<br />
area. He was nominated for the award by<br />
Scott Agajanian, Business Development<br />
Manager for the City of Murrieta.<br />
Four years ago when Fisher became<br />
a Certified SCORE Mentor, he started<br />
out volunteering to help small businesses<br />
one day a week. This quickly became two<br />
days, then three, and now he spends his<br />
retirement volunteering to what amounts<br />
to almost a full-time job. In his capacity<br />
as a Certified SCORE Mentor, he enjoys<br />
helping business owners avoid making<br />
missteps with business planning or sales<br />
and marketing ramifications, he provides<br />
resources to entrepreneurs to help them<br />
get assistance in fields they may be lacking<br />
in, and he counsels on how to prepare<br />
for growth and manage expectations. He<br />
builds awareness in his clients, educates<br />
them in areas of business ownership they<br />
may be unaware of, building their confidence<br />
but also warns them of possible<br />
downfalls.<br />
Fisher’s focus as a SCORE Mentor is<br />
to help strengthen business prospects and<br />
owner knowledge through education and<br />
mentoring. Due to his reputation as a top<br />
level business counselor, his schedule is<br />
packed. In addition to one-on-one client<br />
sessions he utilizes the Murrieta Innovation<br />
Center, the City of Murrieta’s startup<br />
incubator, to host workshops that help<br />
businesses gain much needed information<br />
and networking opportunities. He promotes<br />
being engaged with the business<br />
community by being active with local<br />
chambers of commerce and utilizing SBA<br />
opportunities.<br />
As if his work with SCORE wasn’t<br />
enough, Fisher’s community involvement<br />
goes much deeper. He is a Planning<br />
Commissioner for the City of Murrieta,<br />
a current Board of Director and former<br />
Ambassador for the Murrieta Chamber<br />
of Commerce, routinely a guest speaker<br />
at the Chamber’s “New Member Orientation”,<br />
and was named Volunteer of<br />
the Year in 2015 by the Chamber. He<br />
most recently was a judge on a “Virtual<br />
Enterprise” panel for the Murrieta Valley<br />
Unified School District.<br />
Fisher will be recognized and receive<br />
his award as the <strong>2017</strong> SCORE Mentor<br />
of the Year at the local Small Business<br />
Week Awards program which will be<br />
held Friday, June 9 from 10:30 a.m. to<br />
approximately 2:00 p.m. at the Disneyland<br />
Hotel Grand Ballroom. The event<br />
is being hosted by the Orange County<br />
Hispanic Chamber of Commerce. For<br />
more information on the event or to register,<br />
email events@ochcc.com or call<br />
About SCORE - SCORE is a nonprofit<br />
association dedicated to helping<br />
small businesses get off the ground,<br />
grow and achieve their goals through<br />
education and mentorship for more<br />
than fifty years. Because their work is<br />
supported by the U.S. Small Business<br />
Administration (SBA), and thanks to<br />
their network of 11,000+ volunteers,<br />
they are able to deliver services at no<br />
charge or at very low cost.<br />
“<br />
After a successful 50<br />
year career in retail,<br />
shopping center and<br />
commercial real estate<br />
development, Fisher<br />
now spends his<br />
retirement mentoring<br />
small business owners<br />
and entrepreneurs in<br />
the Murrieta area.
THE VALLEY BUSINESS JOURNAL<br />
14 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
The Challenges of Being a Trustee to<br />
Aging Parents in California<br />
Often, aging parents will name<br />
one of their adult children to act as<br />
successor trustee for a revocable trust<br />
in their estate plan. While this may<br />
seem like a simple job until both parents<br />
pass away, there are some challenges<br />
that can arise if your parents<br />
are elderly or unable to make sound<br />
decisions for themselves.<br />
Here are some of the issues that<br />
you might face, and how to handle<br />
potential problems that might occur<br />
before your parents pass away.<br />
Dealing with Incapacity Issues<br />
One of the first things to consider<br />
is what to do if your parents become<br />
incapacitated and cannot manage their<br />
affairs on their own, including their<br />
trust. Normally, a creator of a trust<br />
(or trustor) can change the trust terms<br />
at any time. But if your parents are<br />
incapacitated, this may not be a good<br />
idea, or even possible.<br />
When can I act as trustee to help my<br />
parents?<br />
Usually, a trust will name the parents<br />
as primary trustees and the child<br />
as successor trustee, so the successor<br />
does not have authority to act until<br />
they both die or are incapacitated. So,<br />
it is important to know when to begin<br />
taking over as trustee, and preserve<br />
the trust assets for the beneficiaries.<br />
The trust should have terms on<br />
how to handle a situation when a parent<br />
is incapacitated, which will likely<br />
require physicians’ statements that the<br />
person cannot manage their financial<br />
affairs. Once someone is determined<br />
to be incapacitated, then a successor<br />
trustee can step in to act. Another option<br />
is naming a child as a co-trustee<br />
from the start.<br />
Do I need to have a Power of<br />
Attorney?<br />
Durable powers of attorney for<br />
finances and health care can be created<br />
in addition to the trust, to give an adult<br />
child the ability to handle decisions<br />
about medical treatment or assets not<br />
held in the trust. Sometimes these<br />
roles are divided up or shared among<br />
siblings.<br />
Challenges with Other Family<br />
Members<br />
One overlooked challenge can be<br />
how to handle other family members<br />
when you take over as trustee for<br />
incapacitated parents, such as aunts,<br />
uncles and brothers or sisters. If only<br />
one sibling is named as trustee, the<br />
others might feel jealous, could dispute<br />
whether the parents are actually<br />
incapacitated or claim the trustee is<br />
just trying to take over prematurely.<br />
Even if everyone agrees that the<br />
parents need assistance, there could<br />
be disputes about how the trustee is<br />
managing the trust assets. You should<br />
avoid making any major investment<br />
changes or asset sales if it can be<br />
avoided.<br />
The advice of skilled estate planning<br />
attorney can be a real asset in<br />
this situation to avoid any chance<br />
of breaching your fiduciary duty as<br />
trustee. In California, a trustee is responsible<br />
for trust assets even while<br />
the trustor is still alive.<br />
If you have questions about trusts and<br />
estate planning, please contact Andrea<br />
Shoup at 951-445-4114.<br />
Once someone is determined to<br />
be incapacitated, then a successor<br />
trustee can step in to act. Another<br />
option is naming a child as a<br />
co-trustee from the start
<strong>May</strong> <strong>2017</strong><br />
Get Divorced Like an A-Lister<br />
LEGAL<br />
Presented by by<br />
Kelly Steve Bennett, FillingimEsq.<br />
What is the difference between you,<br />
your soon-to-be-ex, and Brad and Angelina?<br />
Sure, you’re a firefighter and your<br />
spouse is an educator, and even with your<br />
401Ks and dashing good looks. Neither<br />
of you has won an Academy Award or<br />
appeared on the pages of Vanity Fair.<br />
But aside from that and oodles of money,<br />
private jets, and personal chefs, there’s<br />
another thing that sets you apart from the<br />
Hollywood divorce crowd: They know<br />
how to keep their dirty laundry from being<br />
aired in the corridors of the county courthouse.<br />
The A-listers understand how to<br />
package their “conscientious uncoupling”<br />
while getting it signed, sealed, and delivered<br />
quicker than Blake divorced Miranda<br />
and began dating Gwen. These couples<br />
never set foot into family law court.<br />
I was on the bench for almost 20<br />
years, nine of which were devoted to<br />
presiding over a family law docket, and<br />
though I worked very hard to bring dignity<br />
to my courtroom and fairness in my<br />
rulings, I was still a stranger in a black<br />
robe making generational decisions for<br />
families I met only in the sterile environs<br />
of my courtroom. Honestly, for the life of<br />
me I never understood why people kept<br />
coming through my doors to share their<br />
family’s heartaches, grief, anger, and intimate<br />
details in such a public and often<br />
chaotic arena.<br />
Do any of the following statements<br />
describe you or your partner?<br />
• We cannot get along about anything<br />
–kids, cars or our house!<br />
• We get along pretty well, but need<br />
some guidance to get through the<br />
divorce.<br />
• The last thing I want to do is have some<br />
judge decide where my kids spend<br />
their Saturday evenings.<br />
• We have a lot of things and issues to<br />
sort out, and I have no idea where to<br />
begin.<br />
• My ex is a ________. (Jerk, narcissist,<br />
control freak, etc.)<br />
• We cannot talk about anything.<br />
• I cannot keep taking days off from<br />
work to go to court just to have my<br />
case continued.<br />
• I cannot keep paying out thousands of<br />
dollars to get a divorce!<br />
WHAT “THEY” KNOW, THAT<br />
YOU SHOULD - If any of this rings true,<br />
the “A-Lister’s” divorce secrets may be<br />
the perfect antidote for your frustration.<br />
What Hollywood and the elite know is<br />
that traditional court works for some people,<br />
but not everyone. Traditional court is<br />
based on an adversarial template, and the<br />
breakup of a family is already adversarial<br />
enough without adding kerosene to the<br />
flame. Family law attorneys who have a<br />
practice based on resolution, integrity and<br />
helpfulness to their clients are wonderful.<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
These practitioners make a stressful time<br />
as supportive as possible. Unfortunately,<br />
gun-slinging, take-no-prisoners attorneys<br />
add fuel to the fire, ratcheting up the heat<br />
until you are financially and emotionally<br />
spent and burned to a crisp. Additionally,<br />
courts are under-resourced, packed with<br />
families clamoring to get their six minutes<br />
of time before a judge who will make generational<br />
decisions about your kids, your<br />
business, your money and your house. It<br />
is a scary and often unpredictable way to<br />
tear apart a household.<br />
A-listers know there are other ways<br />
to resolve family law disputes or settle a<br />
divorce without going to court. Here are<br />
a few things those in the know are doing<br />
to keep their private lives private. They<br />
can be indispensible in your divorce, too:<br />
AN EXPERIENCED FAMILY<br />
LAW ATTORNEY CAN MAKE ALL<br />
THE DIFFERENCE - A conscientious<br />
and experienced family law attorney<br />
can help you draft a marital settlement<br />
agreement. If you and your partner agree<br />
on everything and you are both represented<br />
by attorneys, you can submit all<br />
necessary paperwork directly to court and<br />
never make a court appearance. This only<br />
works if both sides agree to everything<br />
and you are paired with an attorney who<br />
knows that resolving your case privately<br />
is more important than puffing, posturing<br />
and pumping up for fighting.<br />
A-LISTERS AVOID THE “DIY<br />
APPROACH” - After hearing horror<br />
stories of prolonged divorces and ghastly<br />
amounts of money being spent, the doit-yourself,<br />
paralegal approach can look<br />
very appealing. Tread cautiously here,<br />
and do your homework. Don’t simply<br />
Google “divorce paralegal” and select<br />
the first name you see. Is the paralegal<br />
service supervised by a licensed family<br />
law attorney? Did you know that paralegals<br />
may not draft legal documents<br />
that secure or advance legal rights (that’s<br />
called the unauthorized practice of law<br />
in California, and is illegal). Are you and<br />
your spouse able to dictate 100% of the<br />
terms of your divorce agreement to the<br />
paralegal service and not rely on any<br />
“advice” they may give you? Unless the<br />
paralegal is a licensed attorney, they are<br />
unable to practice law, so you’ll also want<br />
to know who the paralegal connects with<br />
in order to help guide you. Also, beware<br />
of notarios, document preparers and<br />
paralegal services who are doing more<br />
than preparing paperwork. If a document<br />
preparer is giving you any legal advice,<br />
they may be practicing law without a<br />
license – a serious offense.<br />
MEDIATORS, PRIVATE JUDG-<br />
ES, AND NEUTRALS – THE SU-<br />
PERSONIC A-LISTER SECRET TO<br />
A COURTLESS DIVORCE - If you<br />
play around on the Internet researching<br />
divorce in California, the answers to how<br />
much it costs and how long it takes vary.<br />
Certainly there are horror stories outside<br />
the average, and success stories as well.<br />
Generally, the consensus is that for a<br />
simple, average, run-of-the-mill divorce<br />
it will cost around $25,000 and take you<br />
15 months. If you have complicated<br />
issues, own a business, disagree on the<br />
children or someone is moving out of the<br />
area, those numbers increase rapidly. As<br />
Unfortunately, gun-slinging,<br />
take-no-prisoners attorneys add<br />
fuel to the fire, ratcheting up the<br />
heat until you are financially and<br />
emotionally spent and burned to<br />
a crisp.<br />
a judge I saw attorneys’ fees and custody<br />
and business evaluator fees, therapist<br />
fees, minor’s counsel fees, and all sorts<br />
of expert fees frequently hit and surpass<br />
$75,000! And on many occasions I heard<br />
distraught parties plead with me, “I was<br />
quoted $5,000, and now I am into this<br />
for $50,000 with no end in sight, judge!”<br />
Parties have spent life savings and gone<br />
into debt fighting in court about holiday<br />
schedules for kids and whether or not to<br />
sell the marital home. No one wins in<br />
divorce court if the parties and attorneys<br />
are fighting till death do you part with<br />
your money, your possessions, and your<br />
sanity. Smart parties who are divorcing,<br />
separating or attempting to resolve their<br />
conflicts, with or without an attorney, understand<br />
that mediation empowers parties<br />
to make decisions for themselves.<br />
Good, experienced, and smart mediators<br />
and private judges settle cases<br />
privately and outside of traditional court<br />
for a fraction of the cost and time. Do<br />
your research and find a mediation firm<br />
that has vast experience and knowledge<br />
in the area of dissolution, parentage, child<br />
custody, business litigation and resolving<br />
15<br />
cases. A-listers resolve their cases faster,<br />
cheaper and much more privately by<br />
using a private judge or mediator in the<br />
comfort of a mediation office. SMART<br />
COURT and any mediation firm worth<br />
their title will provide a comfortable,<br />
large space with separate rooms for conferencing,<br />
beverages and snacks, helpful<br />
staff, and access to technology as well as<br />
competent, experienced conflict resolution<br />
experts.<br />
If you are getting a divorce or battling<br />
in family court, you are no different than<br />
the A-listers. You have options, and now<br />
you know what they are.<br />
Why would you spend all that money<br />
and emotional currency in a hostile public<br />
pressure-cooker when you can reduce<br />
costs, time and stress?<br />
Consider the SMART way of handling<br />
your family law case – the future<br />
for you, your ex and your children will<br />
look brighter.<br />
Kelly A. Bennett, Esq. is the CEO of<br />
Smart Court, a full-service mediation<br />
and arbitration firm in Temecula. Ms.<br />
Bennett and her partner, Retired Judge<br />
Sherrill Ellsworth serve as the area’s<br />
only judge-attorney mediation team,<br />
helping divorcing couples, businesses<br />
and organizations quickly and privately<br />
settle their legal disputes. For more information<br />
on how you can get your case<br />
out of the court and into settlement with<br />
the Bennett-Ellsworth team, at a fraction<br />
of the cost of traditional court, contact<br />
them at: 1-866-403-8690, email: info@<br />
SmartCourt.com and see the SmartCourt.<br />
com website for valuable information.
THE VALLEY BUSINESS JOURNAL<br />
16 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Share your news on Facebook<br />
Your Local Chambers<br />
Temecula Valley Chamber of Commerce<br />
www.temecula.org<br />
Murrieta Chamber of Commerce<br />
www.murrietachamber.org<br />
Menifee Valley Chamber of Commerce<br />
www.menifeevalleychamber.com<br />
Lake Elsinore Valley Chamber<br />
www.lakeelsinorechamber.com<br />
Hemet/San Jacinto Valley<br />
Chamber of Commerce<br />
www.hsjvc.com<br />
See how the chambers can help your business.<br />
Is Probate in California Always Required<br />
When Someone Dies?<br />
LEGAL<br />
by<br />
Theodore by M. Hankin<br />
Steve Fillingim<br />
No, not always. Probate is the court<br />
supervision of the distribution of assets<br />
of a deceased person after payment of<br />
taxes and creditors.<br />
Probate can be in accordance with a<br />
will, whereby the deceased person leaves<br />
written and witnessed instructions as to<br />
the disposition of his or her estate (this<br />
person is said to have died “testate”).<br />
Or Probate can be in accordance with<br />
the laws of the State of California, if the<br />
deceased person died without a will (this<br />
person is said to have died “intestate”).<br />
In either event, the process of probating<br />
the estate of the deceased person<br />
is the same. More on that later in this<br />
article after I answer the question as to<br />
whether a probate is always required<br />
when someone dies.<br />
If the deceased person has a trust,<br />
and the trust has been “funded” with the<br />
assets of the deceased person prior to<br />
death, those assets transfer in accordance<br />
with the terms of the trust, no probate<br />
required in that circumstance. However,<br />
even if a deceased person has a trust, if<br />
the trust is not funded with the assets<br />
of the deceased person prior to death,<br />
a probate will be required as to those<br />
assets that should have been in the trust<br />
but were not transferred to the trust, in<br />
order to ultimately have those assets<br />
transferred to the trust for distribution<br />
in accordance with the terms of the trust.<br />
“Funding” a trust means transferring<br />
title of assets to the trust. For example,<br />
if the deceased person owned Blackacre,<br />
there was a deed by which the deceased<br />
person initially acquired Blackacre.<br />
After the trust is created, the deceased<br />
person should have recorded a new<br />
deed, transferring ownership from the<br />
individual, to the individual as trustee<br />
of the trust. In that event, the trust has<br />
been funded with Blackacre. Similarly,<br />
financial institution accounts can be<br />
re-titled, to show that the owner of the<br />
account is the trustee of the trust; in that<br />
event, those financial institution assets<br />
are funding the trust.<br />
Another way of holding title is “joint<br />
tenancy” which, in California, includes<br />
the right of survivorship. This means<br />
that when one of the joint tenants dies,<br />
the survivor takes over ownership of<br />
the deceased joint tenant’s share in the<br />
property; no probate required in this<br />
situation. A similar situation exists with<br />
respect to married couples who hold<br />
title to real property as husband and<br />
wife, as community property, with right<br />
of survivorship. All that is required is<br />
recording an Affidavit – Death of Joint<br />
Tenant to transfer ownership of the joint<br />
tenancy interest.<br />
Financial institutions offer “Payable<br />
on Death” or “POD” accounts. This is<br />
a designation that requires the financial<br />
institution to pay over the proceeds of<br />
the account to the identified individual(s)<br />
who is to receive it, as directed by the<br />
deceased person.<br />
Life insurance also does not require<br />
probate, assuming that there is a named<br />
beneficiary for the proceeds. If there is<br />
no named beneficiary, there may be a<br />
required probate. This is also true for<br />
retirement benefits; typically, if married,<br />
the spouse is named as the primary beneficiary.<br />
Probate should generally not be<br />
required in this event.<br />
There is law in California that if the<br />
personal property assets of a deceased<br />
person, exclusive of those in trust or<br />
which pass by operation of law (e.g.<br />
joint tenancy property, POD accounts,<br />
life insurance, retirement benefits) do not<br />
exceed $150,000.00 in value, a beneficiary<br />
may execute an affidavit requiring a<br />
financial institution to deliver those assets<br />
to the beneficiary, no probate required<br />
in that circumstance. This procedure<br />
does not apply to real property; for real<br />
property the limit is $20,000.00 in value.<br />
Someone has died; the relatives<br />
have gone over all of the assets and it is<br />
determined that there has be a probate<br />
as to some of those assets…. what then?<br />
The process is started by filing a petition<br />
for probate with the Superior Court<br />
for the County in which the deceased<br />
person had their residence at the time of<br />
death (if they lived out of State but there<br />
is property in California, the petition is<br />
one for an ancillary probate).<br />
Notice is given to all those concerned<br />
as well as being published in the<br />
newspaper. Assuming no one has filed<br />
objections, all the paperwork has been<br />
properly submitted, published and served,<br />
the court will order the commencement<br />
of a probate with a person appointed<br />
as executor (testate) or administrator<br />
(intestate).<br />
The duty of that person (also referred<br />
to as the personal representative of the<br />
estate) is to ascertain who the creditors<br />
of the deceased person are (by giving<br />
Notice to Creditors) and to inventory<br />
the assets of the deceased person. The<br />
personal representative can value cash<br />
assets for purposes of the inventory and<br />
appraisal but any other type of asset (e.g.<br />
real property, securities, art collection)<br />
requires valuation by a probate referee.<br />
Probate referees are assigned to value an<br />
estate by the court.<br />
Once the inventory and appraisal has<br />
been filed, the time for filing creditor’s<br />
claims has run (typically four months<br />
from appointment of the personal representative),<br />
the personal representative has<br />
paid the claims and final tax returns for<br />
the deceased person have been prepared<br />
and filed, the personal representative can<br />
begin the process of closing the estate and<br />
distributing the assets.<br />
For further information, please contact<br />
the author, Theodore M. Hankin, 949-<br />
383-4356.
<strong>May</strong> <strong>2017</strong><br />
The Importance of Proofing<br />
MARKETING<br />
by Tracey Papke<br />
You’ve spent hours developing your<br />
flier for printing. Now it’s time to get it off<br />
your plate and over to the printer. What<br />
do they say? “Your proof is ready for your<br />
approval.” By this time you are done with<br />
this project and have moved on to the next<br />
one. The last thing you are interested in is<br />
putting your head back into it. You may<br />
even be tempted to offer your approval<br />
without one last look before printing.<br />
Time and again pieces get printed without<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
a contact phone number or requesting your<br />
“presents” rather than your “presence” at<br />
an event. Here are some tips so that you<br />
can avoid this happening to you.<br />
1. Make time to proof: Business moves at<br />
lightning speed, but there are times to<br />
slow down and check the details. Proof<br />
reading is one of those times. Taking<br />
15 minutes to really look at your piece<br />
can make all of the difference. If you<br />
are proofing a larger piece, then schedule<br />
a portion of your day to devote to<br />
the job.<br />
2. Proof from a printed copy: Even if<br />
your printer sends you a digital proof,<br />
you should always print it out. It is<br />
very easy to scroll past errors on the<br />
computer screen. It, also, gives you a<br />
perspective on what your clients will<br />
receive. You may discover that you<br />
want to add information or move things<br />
around when you can see things from<br />
their point of view.<br />
3. Whenever possible, see the original<br />
proof in person: This is particularly<br />
important when a piece is color critical<br />
or when choosing the stock. Nothing<br />
is worse, for you and your printer, than<br />
when your printed piece does not live<br />
up to your expectations. Remember,<br />
the goal of your piece is to remind your<br />
clients about you, and that happens<br />
when appealing to all of their senses.<br />
You ensure that the color and the paper<br />
stock texture and weight are correct<br />
when you proof your project in person.<br />
4. Another set of eyes can help: Asking<br />
another person to take a look at your<br />
piece can offer a fresh perspective and<br />
even vet out errors for correction. Often<br />
printers are focused on file preparation<br />
and color correction, rather than<br />
content, but they can add insight on the<br />
things to check.<br />
Proofreading is a very important part<br />
of the design/printing process. In the long<br />
run, it will save time, money and frustration.<br />
Partner with a local printer and reap<br />
the rewards!<br />
Tracey Papke is the owner of Potamus<br />
Press, a commercial print shop<br />
that specializes in digital printing.<br />
For more information please visit<br />
www.potamuspress.com or call (951)693-<br />
2136.<br />
17
THE VALLEY BUSINESS JOURNAL<br />
18 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Murrieta School of Business<br />
‘Believing with Action’<br />
Presented by California Realty Experts’ founders Geno Diegelman and<br />
Alesia Amodio<br />
Date: <strong>May</strong> 9, <strong>2017</strong> 9:00 AM – 10:30 AM<br />
Often we need reminders as to why we started the business we are in. The<br />
monotony in our day to day tasks can sometimes cloud our original vision and<br />
replace it with doubt and fear. To avoid this in an entrepreneurial business,<br />
your regular routine needs to include tasks that refuel your core values and<br />
are in line with your “Why”. Our discussion, encompassed with a “Yes You<br />
Can” attitude; will cover how to objectively sustain a routine that will move<br />
you closer to your original goals. We BELIEVE you can.<br />
All Classes are typically from 9:00am-10:30am, FREE for Murrieta Chamber<br />
Members/ $25 non-members.<br />
Location: Murrieta Chamber Office, 25125 Madison Ave. Suite 108,<br />
Murrieta, CA<br />
Business Seminars and Workshops<br />
Temecula Valley Entrepreneur Exchange recognizes National Small Business<br />
week during the week of April 30-<strong>May</strong> 6. This Small Business week tradition<br />
has been around for several decades and focuses on the importance of American<br />
entrepreneurs and small business owners. During this week there will be<br />
events highlighting small business owners and recognizing their efforts to grow<br />
small business. You are invited to join us at the following workshops/events:<br />
<strong>May</strong> 3rd: Get Found on Google. 1:00-3:00pm.<br />
Live webinar event with Google. An intro class explaining how to set up<br />
Google My Business, a free tool that helps you manage information displayed<br />
to customers on Google Search and Maps. Facilitated by Mary Stovall, Plus<br />
Your Business, Official City Partner, Let’s Put Temecula Valley on the Map.<br />
This workshop will include a Live Google Webinar presentation and handson<br />
Q&A by our facilitator. It’s helpful if attendees bring laptop and login info<br />
for business Google account. To register please visit https://goo.gl/9G4E8x<br />
<strong>May</strong> 4th: Incorporating Your Small Business. 9:00am – 11:00am.<br />
Do you know what it takes to incorporate your business? Presenter Gary Foltz,<br />
Attorney, has over 20 years of experience assisting entrepreneurs in incorporating<br />
their small businesses. A few topics include: forming a corporation, forms<br />
of an organization, selecting the type of organization that’s right for you. No<br />
cost to attend. To register please visit https://goo.gl/dt30SQ.<br />
<strong>May</strong> 10th: Pitch Practice. 11:30am - 1:00pm.<br />
Come and practice your business or investor pitch in a fun and friendly environment.<br />
Entrepreneurs that pitch will receive feedback from a panel of experts.<br />
No cost to attend. If you would like to pitch please email Cheryl Kitzerow<br />
at cheryl.kitzerow@tve2.org. To register please visit https://goo.gl/qpIMRY.<br />
<strong>May</strong> 12th: TVCC Marketing Workshop – Developing a Marketing Plan.<br />
9am – 11am.<br />
Learn where to start, what to include, what to consider and how to measure<br />
success. Presented by Darcy Burke and Judy Zulfiqar, Watermark Associates.<br />
Reservations are complimentary for anyone to attend. RSVP to Brooke Nunn<br />
at (951) 676-5090 or brooke@temecula.org.<br />
<strong>May</strong> 26th: TVCC Marketing Workshop – The 7 Pillars of Digital Marketing.<br />
9am – 11am.<br />
Learn the foundation for online success including identifying your target<br />
audience, starting with a plan and a goal, knowing how to create a content<br />
calendar and ensuring your online visibility. Presented by Charles and Linda<br />
Musselwhite, Musselwhite Enterprises. Reservations are complimentary<br />
for anyone to attend. RSVP to Brooke Nunn at (951) 676-5090 or brooke@<br />
temecula.org.<br />
City of Temecula Media Contact: Cheryl Kitzerow, Economic Development<br />
Analyst, Cheryl.kitzerow@TemeculaCA.gov (951) 694-6409.
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
19<br />
Learn About Opportunities with a Criminal<br />
Justice Degree!<br />
Information Session to be held at Azusa Pacific University Murrieta<br />
Regional Campus<br />
Attending an Azusa Pacific University<br />
(APU) Murrieta Campus information<br />
session is a terrific way to learn more<br />
about APU’s Professional Undergraduate<br />
Bachelor of Arts Degree in Criminal<br />
Justice.<br />
APU Murrieta Regional Campus is<br />
hosting a free Information Meeting on<br />
Wednesday, <strong>May</strong> 24, <strong>2017</strong>, from 6:00 pm<br />
– 7:30 pm at 40508 Murrieta Hot Springs<br />
Road (to the right of Sam’s Club). A light<br />
dinner will be served.<br />
This information session will cover<br />
key topics including: career opportunities,<br />
program information, admissions<br />
requirements, navigating the application<br />
process, financial aid opportunities, and<br />
important dates and deadlines.<br />
The Bureau of Labor Statistics (BLS)<br />
projects job growth from now until 2022<br />
in several occupations related to criminal<br />
justice, such as information security analysts,<br />
paralegals and legal assistants, private<br />
detectives and investigators, security<br />
guards and gaming surveillance officers,<br />
and criminal justice and law enforcement<br />
teachers. The BLS also projects several<br />
replacement positions available in law<br />
enforcement. This, coupled with the societal<br />
outcry for a fresh look at all aspects<br />
of the criminal justice system, makes this<br />
an exciting time to study criminal justice,<br />
and leaders are needed in all areas of this<br />
vital field.<br />
APU is a leading Christian university<br />
and continues to be recognized annually<br />
among the nation’s best colleges by U.S.<br />
News & World Report and The Princeton<br />
Review. APU is WSCUC (formerly<br />
WASC) accredited. The APU Murrieta<br />
Regional Campus is proud to be a part of<br />
Southwest Riverside County for over 30<br />
years and offers a variety of undergraduate<br />
and graduate degrees.<br />
The <strong>May</strong> 24th information meeting<br />
is for adults only. To RSVP for the event<br />
please contact Gloria Wolnick at (951)<br />
304-3400 or gwolnick@apu.edu. To<br />
learn more about APU and these programs<br />
visit www.apu.edu/murrieta.<br />
connect: www.apu.edu/murrieta<br />
Hemet Teacher Sandra Turner Presented with March Teachers are Heroes Award<br />
Celebrating educators who go far<br />
above and beyond the call of duty,<br />
the Azusa Pacific University (APU)<br />
Teachers are Heroes program shines a<br />
spotlight on one of the most important<br />
professions…teaching! On Tuesday,<br />
March 21, <strong>2017</strong>, representatives from<br />
APU and KATY 101.3 “The Mix”<br />
recognized Diamond Valley Middle<br />
School teacher Sandra Turner as the<br />
March Teachers are Heroes winner.<br />
Turner was grateful as she accepted<br />
this special award. Diamond Valley<br />
Principal Robert Dominguez along<br />
with Turner’s students and husband<br />
were on hand to share this happy occasion.<br />
Mrs. Turner is currently a Language<br />
Arts and Honor’s Social Studies<br />
teacher. She has been teaching for 18<br />
years. Turner spent her first two years<br />
teaching Kindergarten and then taught<br />
middle school for 16 years, teaching<br />
many different subjects.<br />
Jacen Moore, one of her students,<br />
nominated Mrs. Turner and said, “I<br />
think she is our hero because she does<br />
community service to help others,<br />
and loves to teach her students in a<br />
positive way that make her students<br />
feel important. She also comes from<br />
a four-generation military family.”<br />
Jacen’s mother, Mrs. Moore, added,<br />
“Mrs. Turner has opened my son’s eyes<br />
to Social Studies and he is fascinated<br />
with ancient history.”<br />
Turner was awarded special prizes<br />
from The Mix Prize Closet and APU.<br />
Following the presentation, Turner and<br />
her class were treated to a pizza party<br />
provided by the Temecula Pizza Factory.<br />
Mrs. Turner and previous Teachers<br />
are Heroes award recipients and their<br />
classes are invited to attend a special<br />
Teachers are Heroes celebration at the<br />
Lake Elsinore Storm Stadium in <strong>May</strong>.
THE VALLEY BUSINESS JOURNAL<br />
20 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Another Great<br />
Reason to Ditch<br />
Sugar<br />
Sugar has (rightfully) earned<br />
itself a bad reputation. It’s packed<br />
with empty calories, it causes weight<br />
gain, and it happens to be as addictive<br />
as many drugs. It’s no wonder<br />
many nutrition experts recommend<br />
quitting sugar! But if those reasons<br />
aren’t enough for you, you might be<br />
interested to learn that sugar is also<br />
implicated in many mental health<br />
conditions.<br />
We now know that whatever<br />
happens in your gut will also affect<br />
your brain. In the case of sugar, an inflammatory<br />
response throughout your<br />
body – which is exactly what happens<br />
when you eat too much sugar – translates<br />
into inflammation in the brain as<br />
well. And that inflammation affects<br />
the way our neurotransmitters work,<br />
leading to problems like anxiety and<br />
depression. Recent research from the<br />
University of Basel in Switzerland<br />
even links sugar to bipolar disorder!<br />
In order to quit sugar (or at least<br />
cut way back on it), you essentially<br />
have to give up all processed foods.<br />
Having done that, you will find that<br />
you’re eating more “real” foods –<br />
fresh fruits and veggies, nuts, lean<br />
meats, and so on. Now, you’ve not<br />
only decreased your consumption<br />
of harmful foods; you’ve increased<br />
your consumption of “good” foods<br />
too. Here’s what research has to say<br />
about that:<br />
According to a study published in<br />
the American Journal of Psychiatry,<br />
a healthy, low-sugar diet corresponds<br />
to lower levels of anxiety. Fermented<br />
foods (containing pro-biotics) might<br />
reduce social anxiety. Anxiety triggers<br />
cortisol production, which impairs<br />
your body’s ability to absorb<br />
essential nutrients like B vitamins,<br />
zinc, iron, magnesium, and omega-3<br />
fats – coincidentally the same ones<br />
that help to regulate brain health.<br />
Sugar and emotional health issues<br />
appear to be intimately related.<br />
More stress might lead you to indulge<br />
in more sugar, and more sugar leads<br />
to more anxiety! Breaking the cycle<br />
can help your brain heal, lead to fewer<br />
sugar cravings, and improve both<br />
emotional and physical health in the<br />
long term.<br />
Start by turning down dessert,<br />
avoiding vending machines, and<br />
substituting healthier foods instead.<br />
Once you master that, begin removing<br />
sugar from items like coffee, and start<br />
reading food labels. Gradually cut<br />
back on sugar, and replace processed<br />
foods with healthier options. Quitting<br />
sugar works very similarly to beating<br />
any other addiction. It takes time and<br />
patience, but the rewards are well<br />
worth it.<br />
Steve Amante is the owner of Amante<br />
& Associates Insurance Solutions, Inc.<br />
He can be reached at 951-676-8800 -<br />
www.amanteandassociates.com.<br />
“<br />
Sugar and emotional<br />
health issues appear<br />
to be intimately related.<br />
More stress might<br />
lead you to indulge in<br />
more sugar, and more<br />
sugar leads to more<br />
anxiety!<br />
Healthy<br />
Living<br />
by presented by<br />
Tina Steve M. Amante Gottlieb, D.C.<br />
connect: www.amanteandassociates.com
<strong>May</strong> <strong>2017</strong><br />
Monday, <strong>May</strong> 1st 10am – 2 pm<br />
The Liquid Leaf, 39028 Winchester Rd, Unit 109, Murrieta<br />
Thursday, <strong>May</strong> 4th 10 am – 2 pm<br />
Baron’s Market, 40545 California Oaks, Murrieta<br />
Monday, <strong>May</strong> 8th 11 am – 3 pm<br />
Designs on a Vine, 27536 Ynez Rd. Suite F-13, Temecula<br />
Thursday, <strong>May</strong> 11th<br />
Salk Employee Health Fair, San Diego<br />
Wednesday, <strong>May</strong> 17th 2:00 pm – 3:30<br />
Brookdale Retirement Community, Hemet<br />
Thursday, <strong>May</strong> 18th 11:30 am – 2 pm<br />
QSC 1675 Macarthur Blvd, Costa Mesa<br />
Friday, <strong>May</strong> 19th 12 pm – 5 pm<br />
Beaumont Unified School Health Fair, Beaumont<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
<strong>May</strong> is<br />
Osteoporosis<br />
Awareness<br />
Month<br />
Join us for our Free<br />
Osteoporosis Screenings<br />
Thursday, <strong>May</strong> 25th 10am – 4pm<br />
Pechanga Employee Health and Wellness Fair, Pechanga Resort and Casino<br />
Remember to check our website for newly added events:<br />
www. Osteostrongmurrieta.com<br />
21<br />
Temecula Valley Woman Joins Loma Linda<br />
University Children’s Hospital Foundation Board<br />
Loma Linda University Children’s<br />
Hospital (LLUCH) announces Christine<br />
McCusker, a long time educator and<br />
non-profit supporter in the Temecula<br />
Valley, has accepted membership on the<br />
LLUCH Foundation Board.<br />
McCusker is founder of McCusker<br />
Enterprises, which operates Van Avery<br />
Prep, a private coeducational school.<br />
She has also been an active participant<br />
on various non-profit boards during the<br />
past 40 years, most recently with Habitat<br />
for Humanity of the Inland Valley and the<br />
Big Hearts for Little Hearts Temecula<br />
Valley Guild.<br />
The Foundation Board’s volunteer<br />
members support the hospital’s efforts to<br />
provide health and healing to children in<br />
a four county area. The pediatric emergency<br />
department is part of the only Level<br />
I trauma center in the Inland Empire.<br />
The Foundation Board also plays a<br />
key role in assisting Loma Linda University<br />
Health complete Vision 2020: The<br />
Campaign for a Whole Tomorrow. Vision<br />
2020 is a $360 million comprehensive<br />
philanthropic initiative and represents<br />
the largest investment in health care and<br />
education in the Inland Empire.<br />
The Vision 2020 campaign supports<br />
priorities in:<br />
• Clinical care, allowing Loma Linda<br />
University Health to continue providing<br />
excellent health care in a new<br />
adult hospital and expanded Children’s<br />
Hospital.<br />
• Education, providing funding for<br />
increased scholarship endowments,<br />
faculty development and new educational<br />
approaches.<br />
• Research, constructing a research<br />
center where Loma Linda University<br />
Health’s best scientists can collaborate<br />
across disciplines.<br />
• Wholeness, expanding Loma Linda<br />
University Health’s historic emphasis<br />
on living a healthy lifestyle and<br />
sharing that knowledge locally and<br />
internationally.
THE VALLEY BUSINESS JOURNAL<br />
22 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Loma Linda University Medical Center Awarded<br />
Advanced Certification for Comprehensive Stroke Centers<br />
Loma Linda University Medical<br />
Center (LLUMC) is the first and only<br />
hospital in the Inland Empire to earn<br />
The Joint Commission’s Gold Seal of<br />
Approval® and the American Heart<br />
Association/American Stroke Association’s<br />
Heart-Check mark for Advanced<br />
Certification for Comprehensive Stroke<br />
Centers.<br />
With this certification, LLUMC<br />
joins an elite group of health care organizations<br />
focused on highly-specialized<br />
stroke care. LLUMC underwent a<br />
rigorous onsite review earlier this year<br />
when Joint Commission experts evaluated<br />
compliance with stroke-related<br />
standards and requirements.<br />
To be eligible, LLUMC had to<br />
demonstrate compliance with stroke-related<br />
standards as a Primary Stroke Center<br />
and meet additional requirements,<br />
including those related to advanced<br />
imaging capabilities, 24/7 availability<br />
of advanced, specialized treatments,<br />
and providing staff with the unique<br />
education and competencies to care for<br />
complex stroke patients.<br />
Lyndon Edwards, senior vice president,<br />
adult hospital services, said this<br />
designation is a testament to the organization’s<br />
commitment to the health of the<br />
community. “At Loma Linda University<br />
Health we are committed to providing<br />
quick, innovative, compassionate care<br />
from the minute patients arrive.”<br />
The stroke program at LLUMC is<br />
an alliance of health professionals all<br />
working toward the common goal of<br />
protecting and healing stroke patients<br />
from when they have a stroke to when<br />
they go home and beyond. Collaborative<br />
care is delivered by specialty-trained<br />
physicians and nurses in neurology,<br />
emergency medicine, neuro-critical<br />
care, endovascular and cerebrovascular<br />
neurosurgery, interventional neuroradiology,<br />
vascular surgery and<br />
neuro-rehabilitation. Additionally, the<br />
multidisciplinary team is staffed with<br />
trained physical, occupational, speech,<br />
and respiratory therapists, as well as<br />
nutritionists, case managers and social<br />
workers.<br />
Education is a key element of the<br />
stroke program, which is committed to<br />
educating staff and patients and their<br />
families alike in the care and prevention<br />
of stroke. It is dedicated to the continual<br />
pursuit of the highest quality of health<br />
care by tracking significant outcomes to<br />
effectively evaluate its methods.<br />
According to Vincent V. Truong,<br />
MD, director, Loma Linda University<br />
Health Comprehensive Stroke Center,<br />
the stroke program strives to streamline<br />
an interdisciplinary effort to rapidly<br />
recognize and treat stroke patients with<br />
the highest quality of care.<br />
“When timing is critical you want a<br />
stroke center that is prepared to deliver<br />
the most advanced, comprehensive<br />
stroke care at any time,” Truong said,<br />
“and our recent designation proves we<br />
can do just that. From stroke prevention<br />
through rehabilitation, Loma Linda University<br />
Health is committed to caring for<br />
our community.”<br />
For more information on the stroke<br />
program, visit lomalindastroke.org or<br />
call 909-558-2880.<br />
About Loma Linda University Health -<br />
Loma Linda University Health includes<br />
Loma Linda University’s eight schools,<br />
Loma Linda University Medical Center’s<br />
six hospitals and over 900 faculty<br />
physicians located in the Inland Empire<br />
of Southern California. Established in<br />
1905, Loma Linda University Health is a<br />
global leader in education, research and<br />
clinical care. It offers over 100 academic<br />
programs and provides quality health<br />
care to 40,000 inpatients and 1.5 million<br />
outpatients each year. A Seventh-day<br />
Adventist organization, Loma Linda<br />
University Health is a faith-based health<br />
system with a mission “to continue the<br />
teaching and healing ministry of Jesus<br />
Christ.”<br />
Board Positions Available<br />
CONTINUED FROM PAGE 1<br />
Application forms are available on<br />
the City of Temecula website and in the<br />
City Clerk’s Office. Original completed<br />
applications will be accepted at the<br />
Temecula Civic Center, 41000 Main<br />
Street, Temecula, in the City Clerk’s<br />
Office from April 1, <strong>2017</strong> through April<br />
30, <strong>2017</strong> at 5:00 PM. Original completed<br />
applications will also be accepted by<br />
mail if they are received by the deadline.<br />
Mail applications to: 41000 Main Street,<br />
Temecula, CA 92590.<br />
Additional information is available in the<br />
City Clerk’s Office, 41000 Main Street,<br />
Temecula, California, (951) 694-6444.
<strong>May</strong> <strong>2017</strong><br />
Microdermabrasion<br />
Healthy<br />
Living<br />
by<br />
Tina Monique M. Gottlieb, deGroot D.C.<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Microdermabrasions have been popular<br />
treatments for several skin concerns<br />
for quite some time now. It’s generally a<br />
treatment that many people have heard<br />
of but aren’t informed about. We regularly<br />
perform Microdermabrasions (also<br />
known as micros) here at Murrieta Day<br />
Spa and clients are pleasantly surprised<br />
with the results.<br />
A Microdermabrasion treatment is a<br />
non-invasive approach to skin care that<br />
removes damaged and dry layers of skin,<br />
stimulating the production of new skin<br />
cells. It is traditionally performed with a<br />
handheld tool/wand that gently removes<br />
the top layer of skin. The tool the esthetician<br />
utilizes uses has a rough diamond<br />
shaped head (they used to use crystals in<br />
the old days) that physically slough away<br />
dead skin and a light suction is applied to<br />
vacuum up the dead skin cells.<br />
There are several benefits to receiving<br />
a Micro. Firstly, there is no preparation<br />
needed and it is a convenient service<br />
you can receive whenever your schedule<br />
permits. It is also comfortable and virtually<br />
painless. Micros are suitable for all<br />
skin types and generally as soon as your<br />
Micro treatment is over you will see a<br />
difference in your skins appearance. It<br />
also improves the absorbability of quality<br />
skin care products so that you’re getting<br />
more “bang for your buck” from your<br />
skin care line.<br />
There are also long term benefits to<br />
receiving multiple micros every couple<br />
of weeks. Ongoing micros will keep you<br />
pores clean so blackheads and breakouts<br />
are less frequent. If you deal with acne<br />
scars or age spots, regular micro treatment<br />
will help to reduce the appearance<br />
of pigmentation. Also you will enjoy<br />
smoother skin regularly since micros also<br />
help treat fine lines and wrinkles.<br />
We have noticed that most clients<br />
enjoy purchasing a series of 3 to 6 Micros<br />
at a discounted rate. The goal is to come<br />
in monthly to ensure proper upkeep of<br />
your skin. Micros give years back to the<br />
face and neck by diminishing fine lines,<br />
wrinkles, age spots, and sun damage. I<br />
highly recommend trying a Microdermabrasion<br />
or booking a consultation with<br />
an esthetician to assess your needs and<br />
recommend the best treatment for you.<br />
You will never regret taking care of your<br />
skin!<br />
Monique deGroot is the owner of Murrieta<br />
Day Spa which is located at 41885<br />
Ivy St. in Murrieta.<br />
23<br />
If you deal with acne scars or age spots,<br />
regular micro treatment will help to reduce<br />
the appearance of pigmentation.<br />
Preventing Heat Exhaustion<br />
Healthy<br />
Living<br />
by<br />
Tina Dennis M. Petersen, Gottlieb, D.O. D.C.<br />
This summer, be aware of the dangers<br />
of heat exhaustion. Here are some<br />
suggestions for your safety.<br />
• Wear loose fitting, lightweight clothing.<br />
Dark or tight clothing holds in heat and<br />
doesn’t let your body cool properly<br />
because it inhibits sweat evaporation.<br />
• Do not get sunburned. If you’re going<br />
to be outdoors, wear a lightweight,<br />
wide-brimmed hat or use an umbrella<br />
to protect yourself from the sun, and<br />
apply sunscreen to any exposed skin.<br />
Having a sunburn reduces your body’s<br />
ability to rid itself of heat.<br />
• Stay in a cool place. Being in an<br />
air-conditioned building, even for just<br />
a few hours, is one of the best ways to<br />
prevent heat exhaustion. If your home<br />
doesn’t have an air conditioner, consider<br />
spending time at a library or shopping<br />
mall. At the least, find a well-shaded<br />
spot. Fans alone aren’t adequate to<br />
counter high heat and humidity.<br />
• Drink plenty of fluids. Staying hydrated<br />
will help your body sweat and maintain<br />
a normal body temperature. If your doctor<br />
has told you to limit fluids because<br />
of a health condition, be sure to check<br />
with him or her about how much extra<br />
you need to drink when the temperature<br />
rises. Avoid alcoholic beverages.<br />
• Understand the risk of some medications.<br />
Ask your doctor or pharmacist<br />
whether the medications you take make<br />
you more susceptible to heat exhaustion<br />
and, if so, what you can do to keep<br />
your body from overheating.<br />
• Watch out for hot spots. On a hot day,<br />
the temperature in your parked car can<br />
rise 20 F (about 6.7 C) in just 10 minutes.<br />
Let your car cool off before you<br />
drive it. Never leave children or anyone<br />
else in a parked car in hot weather for<br />
any period of time.<br />
• Be aware of your body temperature.<br />
If you travel to somewhere hot, or the<br />
temperatures suddenly jump in your<br />
area, it can take several weeks for your<br />
body to get used to the heat. You’ll still<br />
need to take precautions, but working<br />
or exercising in heat should become<br />
more tolerable. If you’re on vacation,<br />
you probably don’t have several weeks<br />
to wait, but it’s a good idea to wait<br />
at least a few days before attempting<br />
vigorous activity in the heat.<br />
It’s best not to exercise or do any<br />
strenuous activity in hot weather, but if<br />
you must, follow the same precautions<br />
and rest frequently in a cool spot. Taking<br />
breaks and replenishing your fluids<br />
during that time will help your body<br />
regulate your temperature.<br />
For more information on preventing heat<br />
exhaustion, contact Dr. Dennis Petersen<br />
at (951) 506-3112.
THE VALLEY BUSINESS JOURNAL<br />
24 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
What’s Your Backup Plan?<br />
TECHNOLOGY<br />
by<br />
by<br />
Stefani<br />
Steve Fillingim<br />
Laszko<br />
You’ve made sure your car, house<br />
and business is protected with appropriate<br />
insurance but what have you done to<br />
protect the data on your computer? These<br />
days, replacing a computer is quick and<br />
relatively low cost but what would you<br />
do without the information stored on it?<br />
Ask anyone that has had a data loss how<br />
important a good backup is and you’ll<br />
be happy that you did the planning now.<br />
Many questions go into determining<br />
what type of backup makes the most<br />
sense for your business data. Onsite versus<br />
offsite, how much needs to be stored,<br />
how many computers and servers, how<br />
often you want to backup, etc. are all<br />
things to be considered. The three main<br />
options of computer backup are tape<br />
drive, disk to disk and cloud.<br />
Tape drive backup is the oldest<br />
method of backing up but it is still very<br />
reliable when used correctly though it<br />
does require human intervention. Along<br />
with being relatively expensive, a tape<br />
drive backup will not be of any use if the<br />
tapes are left onsite and a disaster occurs.<br />
I’ve heard of employees taking the tapes<br />
home with them but then you also run the<br />
risk of something happening to it when<br />
it’s out of the office.<br />
USB drives, external hard drives and<br />
network drives are all examples of Disk<br />
to Disk (D2D) backup systems. Compared<br />
to a tape backup system, a D2D is<br />
less expensive and much quicker. Again<br />
though, human intervention is involved<br />
and for higher level of protection the<br />
devices should not be kept under the<br />
same roof.<br />
Cloud backup solutions are understandably<br />
becoming the standard among<br />
small to medium size businesses. Most<br />
importantly, cloud solutions are safe from<br />
burglary and natural disasters, easily accessible<br />
from an Internet connection and<br />
there’s no physical device to lose or break.<br />
Human intervention is also minimal; often<br />
you are just looking for a “backup successful”<br />
indicator. The downside is that you’re<br />
entrusting your information to someone<br />
else so you must feel comfortable with a<br />
company you are working with and ensure<br />
that they are utilizing proper safeguards<br />
such as encryption.<br />
Regardless of the method you choose,<br />
proper setup and ongoing verification of<br />
successful backups is the key to protecting<br />
your data. No matter how computer<br />
savvy you are it never hurts to speak with<br />
an IT professional to make sure that your<br />
plan makes sense. Again, just ask someone<br />
who has lost their QuickBooks files<br />
or years of customer data and they’ll tell<br />
you how important it is to have a proper<br />
“<br />
backup solution in place, giving you the<br />
peace of mind that your data is protected.<br />
Mythos Technology is an IT consulting<br />
and management firm. For more information,<br />
please visit www.mythostech.com<br />
or call (951) 813-2672.<br />
connect: www.mythostech.com<br />
Most importantly, cloud solutions are safe<br />
from burglary and natural disasters<br />
Registration Open for Southwest Riverside Heart<br />
& Stroke Walk<br />
Event encourages Americans, who are spending more time sitting, to “Move More”<br />
The American Heart Association’s<br />
(AHA) Inland Empire Division will host<br />
its annual Southwest Riverside County<br />
Heart & Stroke Walk at 5:00pm on Saturday,<br />
<strong>May</strong> 6th, <strong>2017</strong> at Lake Skinner<br />
in Winchester (CA), where an estimated<br />
3,000 people will lace up their sneakers<br />
and make lifesaving strides.<br />
Event registration is open and everyone<br />
is encouraged to form or join teams at<br />
SWRCheartwalk.heart.org. Participation<br />
is free and donations are welcomed to<br />
fight heart disease and stroke, the leading<br />
killers in the United States, including the<br />
Inland Empire. The event is also a way to<br />
encourage Americans to “Move More”,<br />
part of the Healthy for Good campaign<br />
by the American Heart Association, designed<br />
to inspire lasting change through<br />
small, simple steps.<br />
American are spending more time<br />
sitting – at work, school or in front of<br />
a screen- than ever before. Whether it’s<br />
walking, running, biking, swimming,<br />
playing sports or doing yoga, the goal is<br />
for adults to get at least 150 minutes per<br />
week of moderate exercise or 75 minutes<br />
per week of vigorous exercise (or a combination<br />
of both). Kids should get at least<br />
60 minutes of physical activity every day.<br />
Being physically active on a regular<br />
basis is important to promote overall<br />
health and prevent heart disease and<br />
stroke, which are responsible for more<br />
deaths in the U.S. than all forms of cancer<br />
combined. Research has shown that<br />
every hour of regular exercise can add<br />
about two hours to life expectancy, even<br />
if you don’t start until midlife.<br />
The Southwest Riverside Heart &<br />
Stroke Walk promises to be an exciting<br />
occasion for the whole family to “move<br />
more”. The day’s main events are the<br />
non-competitive 5-kilometer walk and<br />
a 1-mile Survivor Path. Other highlights<br />
include a Health and Wellness Expo, as<br />
well as a Kids Zone featuring games promoting<br />
heart health. Pets are welcomed!<br />
Among the participants will be<br />
many families who lost loved ones to<br />
the nation’s leading causes of death,<br />
and heart disease and stroke survivors.<br />
Everyone is invited to be a part of this<br />
important community event sponsored<br />
nationally by Subway, and locally by<br />
Abbott Vascular. To join or learn more<br />
visit SWRCheartwalk.heart.org or call<br />
951-751-2115.
<strong>May</strong> <strong>2017</strong><br />
WEBSITE <strong>2017</strong><br />
CONTINUED FROM PAGE 1<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
25<br />
The company website can easily<br />
be a “set and forget” task but technology<br />
is progressing with new tools<br />
and formats developed regularly and<br />
it won’t take long until your site looks<br />
out of date. Consider these website<br />
basics.<br />
Is what is being sold clear? Products<br />
and services needs to be prominently<br />
displayed so customers know<br />
they have the right site while being<br />
drawn to find out more information.<br />
Pricing should be easily found as<br />
well. Remember potential customers<br />
may only spend a few seconds looking<br />
at the site so it needs to grab and hold<br />
their attention.<br />
Use images and videos to enhance<br />
the shopping experience. The use of<br />
visual media has been a catalyst to the<br />
growth of on-line sales. Keep your<br />
media library updated using technology<br />
like 3D photography to give<br />
the buyer the ability to look at your<br />
product from all angles.<br />
Videos can show a product in<br />
action while giving the opportunity to<br />
narrate the experience.<br />
Website must be simple and intuitive.<br />
With programming tools today<br />
there is no reason to have viewers be<br />
more than a few clicks away from what<br />
they are looking.<br />
If your business is primarily online<br />
sales, then hot selling and sale<br />
items should be on the front page.<br />
You may want to use a scroll through<br />
format to reduce the amount of page<br />
loading. With a higher number of<br />
items in your stock, a good filter is a<br />
necessity to help customers narrow<br />
down their search.<br />
Don’t forget to review company<br />
information. Allow visitors to easily<br />
find who you are, where you’re located<br />
and the best contact methods.<br />
Background history can be important<br />
to help sell your company along with<br />
products.<br />
Finally, checkout should be fast<br />
and easy. There are many new ways<br />
to process payments so make sure you<br />
are using the latest and safest tools.<br />
Twenty-six years later the website<br />
plays a key role in business. Take time<br />
to make it look like it belongs in <strong>2017</strong>.<br />
Ted Saul is a business coach that assists<br />
with Business Plans and Project<br />
Management. He holds a master certificate<br />
in project management and has<br />
earned his MBA from Regis University.<br />
Ted can be reached on LinkedIn,<br />
TedS787 on Twitter or emailing Ted@<br />
tsaul.com.<br />
“<br />
The company website can easily<br />
be a “set and forget” task but<br />
technology is progressing with<br />
new tools and formats developed<br />
regularly and it won’t take long<br />
until your site looks out of date<br />
Water, Flood, Fire, Smoke, Mold Damage?<br />
With Pulido you are family.<br />
We will get you through this.<br />
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the Temecula valley since 1989<br />
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951-296-9090<br />
Teampulido.com
THE VALLEY BUSINESS JOURNAL<br />
26 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Real Estate Fraud - Alive and Well<br />
REAL ESTATE<br />
by<br />
Gene Wunderlich<br />
At a recent event for Realtors®<br />
in D.C. , Fox Business News Tonight<br />
anchor Lou Dobbs was queried on<br />
some of the changes proposed by<br />
the Trump administration loosening<br />
‘safeguards’ imposed by Dodd-Frank<br />
and the Consumer Finance Protection<br />
Bureau. In response to the question<br />
“Shouldn’t there be more rules for<br />
Wall Street”? Dobbs replied, “There<br />
is simply no way to protect the stupid<br />
from the shrewd.”<br />
Harsh but true. Why has the Nigerian<br />
Prince scam proliferated for so<br />
long? How many grandparents have<br />
wired money to bail out their granddaughter<br />
held in a Mexican jail? How<br />
many of you have wired money to<br />
avoid being arrested for missing jury<br />
duty, or to rent a cut-rate house, or buy<br />
a car online? Statistically a few of you<br />
have. Not you, of course.<br />
In coalition with our District<br />
Attorney’s office, the Southwest Riverside<br />
County Association of Realtors®<br />
(SRCAR) has joined other groups<br />
including title reps, escrow companies<br />
and lenders to form the Real Estate<br />
Fraud Advisory Team (REFAT). In place<br />
for about five years now, REFAT was<br />
originally conceived in response to the<br />
massive Stonewood Financial housing<br />
scam a decade ago that jump started our<br />
foreclosure crisis. Thanks to sharing<br />
information on trends we see at the field<br />
level together with more aggressive pursuit<br />
and prosecution at the county level,<br />
Riverside County is no longer a haven<br />
for scam artists.<br />
But they’re still around, so the occasional<br />
reminder is in order so you can<br />
protect yourself. After all, by the time<br />
somebody gets prosecuted, somebody<br />
else has already been the victim. And<br />
you don’t want it to be you. So to help<br />
you avoid those pitfalls, here’s a brief<br />
summary of the top real estate scams<br />
going around.<br />
Anytime you hear the words ‘wire<br />
money’ come up in a conversation with<br />
someone you don’t know, RUN. The<br />
majority of scams involve funds that<br />
have been wired. Scammers will come<br />
up with a host of compelling reasons why<br />
money would need to be sent through a<br />
wire transfer. Immediately.<br />
1. Wire fraud closing scam. More<br />
insidious and costly that the grandkid in<br />
jail version, this victimizes homebuyers<br />
and sellers at their most vulnerable.<br />
Ready to close escrow on your dream<br />
home and you get an email with wiring<br />
instructions for your closing funds. Trouble<br />
is, somebody hacked your info and<br />
you just wired a bunch of your money<br />
somewhere. And there’s no take-backs.<br />
You may not even notice for a day or<br />
two, until your escrow company calls<br />
with the real instructions. NEVER trust<br />
just one source. Call the escrow company<br />
to verify wiring information. Call your<br />
Realtor® to check. Protect yourself.<br />
2. Elder abuse. Sad to say this<br />
type of abuse currently ranks 2nd in frequency.<br />
It’s no secret that older folks are<br />
preyed upon by all manner of charlatan<br />
and they end up losing their homes, their<br />
savings and any security they had built. If<br />
you feel like someone’s trying to fast-talk<br />
you, call your family. If it’s your family<br />
that’s doing it (yeah, it happens), call the<br />
District Attorney. If a Realtor® sees a<br />
questionable situation, they are obligated<br />
to bring that forward for review. I’ve<br />
heard two in the last two days.<br />
3. Rental scam. Generically referred<br />
to as the ‘Craig’s List’ scam,<br />
people trying to rent a house in this tight<br />
market see an ad for a nice home renting<br />
below market. The ‘owner’ has been<br />
deployed or transferred and they need a<br />
quick deal. They’ll be back in five years<br />
so don’t want to sell the house, just rent<br />
to the right person. Which happens to<br />
be you? Please wire your 1st and last<br />
month’s rent, they’ll waive the security<br />
deposit, and they’ll call their neighbor<br />
to release the keys to you tomorrow.<br />
Neighbor says ‘you’re the 8th person<br />
came by this week for keys. I have no<br />
idea what you’re talking about.’ Bye<br />
bye money<br />
4. Rental scam II. You stop by<br />
a rental open house on the weekend.<br />
Vacant house, owner gone, need to<br />
rent quick, cheap. Wire the money<br />
Monday and move in Tuesday. Key’s<br />
in the lockbox, here’s the code. You<br />
and 11 other families all show up<br />
Tuesday with your U-Hauls but no<br />
keys, no agent and a ‘For Sale’ sign in<br />
the yard. Was that there Saturday? Did<br />
you notice, honey?<br />
Here’s a couple free tips - and<br />
worth every penny. If somebody you<br />
don’t know asks you to wire money -<br />
RUN! Verify with at least two trusted<br />
sources before wiring money anywhere,<br />
anytime, anyhow. Tip II - ‘If<br />
it sounds too good to be true...’ Well,<br />
you know.<br />
Got a question about real estate fraud?<br />
Email fraud@srcar.org.
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
27<br />
Badoooooinnnng! (Thanks to Don Martin)<br />
by Gene Wunderlich<br />
That’s the sound of our housing<br />
market bouncing back! (Sometimes a<br />
newsletter needs sound effects.) Last<br />
month I doubted we’d come anywhere<br />
close to the March 2016 uptick of 30%.<br />
But defying the constraints of shrinking<br />
inventory and demand, sales actually<br />
rebounded a whopping 32% last<br />
month, leading to the best 1st quarter<br />
performance since 2013.<br />
Sales volume was up 4% Q1<br />
<strong>2017</strong> over Q1 2016, and just 23 units<br />
shy of 2013 (2.457 / 2,434). Pending<br />
sales were up also 11% in March so<br />
April sales volume should reflect that.<br />
Homes are flying off the shelf after just<br />
39 days on market across the region<br />
with days-on-market at a month or less<br />
in several cities.<br />
Median price actually dropped<br />
month-over-month in March by about<br />
1% ($342,977 / $339,161) but still<br />
4% ahead of last March. Q1 median<br />
was up 7% over Q1 2016 ($314,624<br />
/ $337,422) and up 41% from 2012<br />
($200,001). That’s good. 7% a year<br />
is good.<br />
Lack of inventory continues to<br />
be a problem plaguing the region, the<br />
state and the rest of the country. Our inventory<br />
was down again last month but<br />
very nominally (1,597 / 1,549), but off<br />
22% from a year ago (1,982). You’d have<br />
to go back to February of 2014 to find a<br />
lower month. Our inventory is down to<br />
1.7 months across the region. That inevitably<br />
constrains sales and contributes<br />
to escalating prices. The good news is<br />
that 67% more homes were brought to<br />
the market in March than in February.<br />
1,331 new listings last month was nearly<br />
25% more than January and February<br />
combined. That not only met increased<br />
sales demand, but left a little cushion<br />
such that absorption dropped under 100%<br />
in March, down 39% from February’s<br />
121% to 74%. That means we weren’t<br />
cannibalizing every new listing as it<br />
entered the market, allowing inventory<br />
to grow a bit (maybe) in April.<br />
Most prognosticators still have high<br />
hopes for housing for at least the next<br />
couple years, some more, some less.<br />
We’ll probably know more about the<br />
housing agenda in DC when we go back<br />
next month. Some things look promising,<br />
others, not so much. We are hopeful that<br />
this administration will recognize the<br />
need for regulatory and lending reform<br />
that will allow and/or encourage more<br />
people to enter the housing market and<br />
stimulate the need for more construction.<br />
Probably won’t help California much but<br />
maybe the rest of the country.<br />
After all, housing is generally the<br />
flywheel that gets the economy moving.<br />
While we have technically been out of<br />
the recession for the past eight years,<br />
housing construction and homeownership<br />
rates have fallen precipitously.<br />
Homeownership stood at just 63.7% in<br />
Q4 2016, down from a peak of 69.2% before<br />
the boom. As a result total spending<br />
on housing declined to 15.6% of GDP<br />
compared to a 60 year average of 19%.<br />
As each new single family unit typically<br />
creates three jobs as well as demand<br />
for ancillary services like appliance<br />
purchases, home renovations and jobs<br />
for Realtors®, escrow, title, lender and<br />
other services and products, the stifling<br />
regulatory climate of the past eight years<br />
has had a profoundly negative impact on<br />
the housing sector and kept economic<br />
growth at a somnambulous pace.<br />
Some experts argue that our default<br />
rate is actually too low. While not advocating<br />
a return to the lending licentiousness<br />
of a decade ago, just 5.1% of<br />
mortgages are at risk of default today<br />
compared to a historic run rate of<br />
12%. This indicates that lenders aren’t<br />
making loans to thousands of people<br />
who pose little risk, depriving many<br />
middle-class families of the equity appreciation<br />
the market has enjoyed the<br />
past five years and forcing more Americans<br />
into the rental market – which is<br />
pushing rents ever higher as well.<br />
Then again, if we had all those<br />
extra buyers running around and no<br />
houses to sell them... Is there a happy<br />
middle ground anywhere?<br />
Gene Wunderlich is Vice President of<br />
Government Affairs, Southwest Riverside<br />
County Association of Realtors.<br />
(951) 205-1911 http://srcar.org/<br />
After all, housing is generally the<br />
flywheel that gets the economy<br />
moving<br />
Temecula Valley Hospital Earns “A” Grade<br />
CONTINUED FROM PAGE 1<br />
“We are very pleased that this is the<br />
second time we have received the A rating<br />
from Leapfrog,” said Darlene Wetton,<br />
CEO, Temecula Valley Hospital. “This<br />
demonstrates our commitment to the<br />
safety of our patients and the diligence<br />
of our staff in continuing to uphold the<br />
same high standards of care.”<br />
Hospitals that earn top marks nationally<br />
in the Leapfrog Hospital Safety Grade,<br />
‘have achieved the highest safety standards<br />
in the country,” said Leah Binder, president<br />
and CEO of The Leapfrog Group. “That<br />
takes commitment from every member of<br />
the hospital staff, who all deserve thanks<br />
and congratulations when their hospitals<br />
achieve an ‘A’ Safety Grade.”<br />
Developed under the guidance of<br />
an Expert Panel, the Leapfrog Hospital<br />
Safety Grade uses 30 measures of publicly<br />
available hospital safety data to assign<br />
A, B, C, D and F grades to more than<br />
2,600 U.S. hospitals twice per year. It is<br />
calculated by top patient safety experts,<br />
peer-reviewed, fully transparent and free<br />
to the public.<br />
To see Temecula Valley Hospital’s<br />
full grade, and to access consumer-friendly<br />
patient tips for<br />
staying safe in the hospital, visit<br />
www.hospitalsafetygrade.org.<br />
About the Leapfrog Group - Founded<br />
in 2000 by large employers and other<br />
purchasers, The Leapfrog Group is a<br />
national nonprofit organization driving<br />
a movement for giant leaps forward in<br />
the quality and safety of American health<br />
care. The flagship Leapfrog Hospital<br />
Survey collects and transparently reports<br />
hospital performance, empowering purchasers<br />
to find the highest-value care<br />
and giving consumers the lifesaving<br />
information they need to make informed<br />
decisions. The Leapfrog Hospital Safety<br />
Grade, Leapfrog’s other main initiative,<br />
assigns letter grades to hospitals based<br />
on their record of patient safety, helping<br />
consumers protect themselves and their<br />
families from errors, injuries, accidents<br />
and infections.<br />
About Temecula Valley Hospital<br />
- Temecula Valley Hospital brings<br />
advanced technology, innovative programs,<br />
patient centered and family<br />
sensitive care to area residents. The<br />
hospital features 140 private patient<br />
rooms; 24 hour a day emergency care;<br />
advanced cardiac and stroke care in<br />
clinical collaboration with UCSD Health;<br />
orthopedics; and general and surgical<br />
specialties. For more information, visit<br />
www.temeculavalleyhospital.com.<br />
Healthy<br />
Living<br />
You need to know these...<br />
by presented by<br />
Tina Steve M. Amante Gottlieb, D.C.<br />
Ladies Who Launch<br />
www.ladieswholaunch.com<br />
connect: www.amanteandassociates.com<br />
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www.thebossnetwork.org<br />
Savor the Success<br />
join.savorthesuccess.com<br />
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www.jamesaltucher.com<br />
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Small Biz Trends<br />
smallbiztrends.com<br />
“This demonstrates our commitment to the safety of our patients and the<br />
diligence of our staff in continuing to uphold the same high standards<br />
of care.” ~Darlene Wetton, CEO, Temecula Valley Hospital
THE VALLEY BUSINESS JOURNAL<br />
28 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Lou Ellen Ficke Receives RAVE Award<br />
CONTINUED FROM PAGE 1<br />
People from all walks of life are<br />
considered by the Rotary club making<br />
the presentation.<br />
This year the New Gen Rotary Club<br />
made the decision to give the award to<br />
LouEllen Ficke, of the Murrieta Rotary<br />
Club. “Presenting the award to LouEllen<br />
Ficke as our first recipient was a<br />
hands-down, unanimous decision by the<br />
committee tasked with selection,” said<br />
Adria Poindexter, New Gen representative.<br />
“It is evident that Lou has had a<br />
positive impact on many, many people<br />
in this Valley (myself included), so it<br />
was an honor to present that to her, in<br />
front of her Club.”<br />
Lou Ellen Ficke has been a resident<br />
of Southern California for many years<br />
and a valued member of the banking<br />
industry since 1973. Presently the<br />
Executive Vice –President and Chief<br />
Financial Officer of Commerce Bank<br />
of Temecula Valley, Lou Ellen has also<br />
opened Ohana Pacific Bank in Honolulu,<br />
Discovery Bank in San Marcos<br />
and Valley Merchants Bank in Hemet.<br />
Over the years, she has served as Vice<br />
President and Marketing Administrator<br />
in the banks where she has worked, developing<br />
marketing strategies, directing<br />
advertising efforts and community relations<br />
activities utilizing business and<br />
interpersonal communication skills not<br />
always associated with CFOs.<br />
Community service is an integral<br />
part of Lou Ellen’s life. She is on<br />
the Board of Directors of the Temecula<br />
Valley Chamber of Commerce, a<br />
member of the board of the Santa Rosa<br />
Plateau Foundation, and is treasurer for<br />
the Loma Linda Big Hearts for Little<br />
Hearts. She is also a contributing<br />
member of the Temecula Valley Guild,<br />
is a board member of Slow Food of<br />
Temecula Valley and is a member of<br />
the Women’s Peer Connection Group.<br />
She is also a very active participant in<br />
the Murrieta Rotary Club.<br />
“Presenting the award to LouEllen<br />
Ficke as our first recipient was a<br />
hands-down, unanimous decision<br />
by the committee tasked with<br />
selection,” said Adria Poindexter,<br />
New Gen representative. “It is evident<br />
that Lou has had a positive<br />
impact on many, many people in<br />
this Valley (myself included), so it<br />
was an honor to present that to<br />
her, in front of her Club.”
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
29<br />
June 22, <strong>2017</strong>, from 3:30-7:00pm.<br />
Murrieta Spectrum, 25125 Madison Avenue, Murrieta, 92562<br />
Booth pricing (includes 6’ table and one chair)<br />
Members: $150 | Nonmembers:$300<br />
Limited 10’ x 10’ booth<br />
Members: $225 | Nonmembers $450<br />
For more information or to register for a booth, contact Murrieta Chamber<br />
of Commerce<br />
(951) 677-7916 | www.MurrietaChamber.org<br />
Resources<br />
Need help? Ideas? Tips?<br />
Here are some top sites to visit for ideas.<br />
PRODUCTIVITY<br />
www.unroll.me<br />
www.getpocket.com<br />
www.evernote.com<br />
www. slack.com<br />
www.ifttt.com<br />
www.zapier.com<br />
www.todoist.com<br />
www.dropbox.com<br />
www.idonethis.com<br />
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THE VALLEY BUSINESS JOURNAL<br />
30 www.TheValleyBusinessJournal.com<br />
<strong>May</strong> <strong>2017</strong><br />
Nestle Toll House Café Opens in<br />
Promenade Mall<br />
Nestlé® Toll House® Café by<br />
Chip® officially opened its doors on<br />
Friday, April 21. The popular bakery<br />
café is located at 40820 Winchester<br />
Road, on the upper level of Promenade<br />
Temecula.<br />
The brand’s first Temecula café is<br />
owned and operated by husband and<br />
wife franchisees Rob and Gina Hernandez.<br />
They moved to the area from<br />
Madison, Wisconsin, last June and have<br />
three of their four children among their<br />
20 employees.<br />
“Gina and I couldn’t be more excited<br />
about opening Temecula’s first Nestlé<br />
Toll House Café by Chip and we look<br />
forward to becoming an integral part of<br />
this community,” said Rob Hernandez.<br />
“We invite everyone from the local area<br />
to come by and see our beautiful new<br />
café. We’ll be waiting with our freshly<br />
baked treats and a warm, welcoming<br />
environment.”<br />
A special grand opening ribbon-cutting<br />
event was held April 21, hosted by<br />
the Temecula Chamber of Commerce,<br />
Crest Foods CEO Ziad Dalal and COO<br />
Shawnon Bellah, mall officials and other<br />
local dignitaries. The event kicked off<br />
a week’s worth of specials and promotions<br />
in celebration of the arrival of<br />
the newest Nestlé Toll House Café by<br />
Chip and in conjunction with events and<br />
promotions promoted by the Promenade<br />
Temecula.<br />
The premium dessert destination<br />
concept is built around one of the<br />
world’s most recognized food brands –<br />
Nestlé. The Temecula café will offer a<br />
full menu that’ll include freshly baked<br />
cookies, customized cookie cakes, a<br />
wide assortment of freshly baked confections,<br />
ice creams, wraps, flatbreads,<br />
paninis, crepes, mocha frappes and<br />
smoothies. “Our savory items have<br />
been a pleasant surprise to many of our<br />
customers who know our name largely<br />
for our cookies,” Rob Hernandez said.<br />
“They have been a huge hit with many<br />
of the employees in the mall who seem<br />
to enjoy another lunch and dinner option<br />
during their day.”<br />
The Temecula café marks the 15th<br />
Nestlé Toll House Café by Chip in<br />
California and among more than 160<br />
worldwide. The café will be open daily<br />
during mall hours, from 9 a.m. to 9 p.m.<br />
(and 10 a.m. to 7 p.m. on Sundays).<br />
With a seating inside and in front of the<br />
location and free Wifi, the Promenade’s<br />
new café will be the perfect place to<br />
take a break from shopping, grab a bite<br />
to eat and relax.<br />
For more information about<br />
Nestlé Toll House Café by Chip, visit<br />
NestleCafe.com, Facebook, Twitter and<br />
Instagram.<br />
“<br />
“We invite everyone<br />
from the local area<br />
to come by and see<br />
our beautiful new<br />
café. We’ll be waiting<br />
with our freshly baked<br />
treats and a warm,<br />
welcoming<br />
environment.”
<strong>May</strong> <strong>2017</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
31<br />
RESTAURANT REVIEW<br />
The Broken Yolk by<br />
Wyatt A. Meal<br />
Y<br />
ou might be aware of The Broken Yolk Cafe from the recent Man v<br />
Food show where Adam Richman took on the massive Broken Yolk<br />
Iron Man (or Woman) challenge involving a 12 egg omelet, slathered<br />
in chili and cheese with a massive side of home fries and biscuits.<br />
I hadn’t been by the local Broken Yolk for awhile until I saw the show last week<br />
and it got me salivating. Oh, not necessarily for the $26.99 behemoth that defeated<br />
Murrieta Chamber CEO Patrick Ellis last year, but for some of their other great<br />
breakfast and lunch offerings.<br />
So a recent morning found me in Temecula looking for lunch and in the neighborhood<br />
of the Broken Yolk Cafe on Ynez. Even though the Broken Yolk has a great<br />
lunchtime menu of burgers, soups and salads, I opted for a Border Benedict, one of<br />
six distinct Benedict styles they offer. The Border Benedict features two poached eggs<br />
and seasoned carne asada atop sweet corn cakes smothered in a green poblano sauce.<br />
You can get it with some fresh jalapenos chopped on top and comes with home fries<br />
or fruit or beans and rice and it is one tasty breakfast, or lunch, as the case might be.<br />
It was so darn good that I ventured back with companion next day for a nosh.<br />
Being a healthy eater, companion went for the SBA omelet made with eggwhites and<br />
a side of dry rye toast. Didn’t sound very tasty to me, but the SBA part stands for<br />
Spinach, Bacon and Asparagus and there’s enough yummy ingredients to offset the<br />
healthful effects of the egg whites and dry rye toast, especially bacon.<br />
They’ve also got a great South of the Border section with Huevos Con Chorizo,<br />
Chilaquiles, Baja Breakfast Tacos and a Fiesta Burrito, which is what I ordered. This<br />
plate load of goodness includes scrambles eggs, onion, bell pepper, tomato, cheddar<br />
cheese and shredded beef wrapped lovingly in a flour tortilla the size of Wildomar,<br />
smothered in salsa verde, sour cream, fresh salsa and avocado. Delicious!<br />
There’s no shortage of other goodies to select from including a variety of pancakes,<br />
Belgian waffles (or chicken & waffles for you Southern folks), steak & eggs, biscuits<br />
& gravy, sweet potato pancakes (worth another trip to try these), Nutella crepes or<br />
just fruit and oatmeal. In addition to the burgers, soups and salads, their lunch menu<br />
includes a variety of wraps and sandwiches like Ruebens and Tuna Melts and if I<br />
could ever get past the breakfast menu I’d probably try one of everything.<br />
The wait staff is prompt, friendly and solicitous, ready to keep the coffee mug<br />
filled, make sure you are happy and bend over backwards to keep you that way. For<br />
the number of people it holds, it’s surprisingly quiet and the ambience is warm and<br />
comfortable so you feel right at home. The kitchen is partially open so you can watch<br />
the cooks hustle around and smell the delicious aromas wafting through the place.<br />
Overall, it’s a great food experience. And while The Broken Yolk will happily<br />
cook you up their signature Iron Man Challenge, you need to get there before 3 pm,<br />
because that’s when they close their doors until 6 am the next morning - no dinner<br />
menu here. So get there early and enjoy - you’ll be glad you did.<br />
The Original Broken Yolk Cafe - “We’ve got huevos!”<br />
Open 6 am - 3 pm daily right across from the Promenade Mall at 26495 Ynez Road<br />
in Temecula.<br />
thebrokenyolkcafe.com
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
32 <strong>May</strong> <strong>2017</strong>