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Serving Southwest Riverside County Since 1989<br />

VOLUME 28, NUMBER 5<br />

MAY <strong>2017</strong><br />

And...<br />

The Challenge of Being<br />

a Trustee<br />

Temecula’s Hidden<br />

Treasure<br />

SCORE Mentor of Year<br />

Another Great<br />

Reason to<br />

Ditch Sugar<br />

page 20<br />

<strong>May</strong> is<br />

Osteoporosis<br />

Awareness Month<br />

page 21<br />

AWARDS<br />

Temecula Valley Hospital<br />

Earns “A” Grade for Patient<br />

Safety for the Second Time<br />

by Ted Saul<br />

Sr. Staff Writer<br />

Make Your<br />

Website<br />

Look Like<br />

<strong>2017</strong><br />

August 6th 1991 is an important date in Internet history. On this day, the first<br />

website was launched for public use. While the site no longer exists one can imagine<br />

how it might have looked. So how is your website? Does it compare favorably to<br />

the competitions? Does it look like it belongs in <strong>2017</strong> or 1991?<br />

City of Temecula Planning Commission and Old<br />

Town Local Review Board Positions Available<br />

The Temecula City Council invites interested residents of the City of Temecula to<br />

apply for one position on the Planning Commission. The position is for a full three-year<br />

term through June 15, 2020. The Temecula City Council also invites interested residents<br />

to apply for two positions on the Old Town Local Review Board. The positions are for<br />

full three-year terms through June 15, 2020.<br />

To be a member of the Planning Commission and the Old Town Local Review Board<br />

it is necessary to be a resident of the City of Temecula and a registered voter at the time<br />

the application is submitted.<br />

SEE PAGE 22<br />

SEE PAGE 25<br />

The Leapfrog Group, a nonprofit organization<br />

committed to driving quality, safety, and transparency<br />

in the U.S. health care system, today<br />

released new Leapfrog Hospital Safety Grades,<br />

which assign A, B, C, D and F letter grades to<br />

hospitals nationwide. Temecula Valley Hospital<br />

received an “A” for the second time in a row for<br />

its commitment to reducing errors, infections, and<br />

accidents that can harm patients.<br />

SEE PAGE 27<br />

PHOTO: CY RATHBUN<br />

FROM LEFT: Murrieta Rotary Club President Mike Stromsoe,<br />

Adria Poindexter from New Gen Club, LouEllen Ficke<br />

and Jennifer Rasmussen from Commerce Bank<br />

Lou Ellen Ficke Receives<br />

RAVE Award<br />

The RAVE award—Rotary Award for Vocational Excellence<br />

is awarded to special people in our community who have had<br />

positive impacts in their workplace and community.<br />

SEE PAGE 28<br />

COMMUNITY<br />

Lee Torres<br />

Named General Manager<br />

at Pechanga<br />

page 12<br />

COMMUNITY<br />

Michael Fisher to Receive<br />

<strong>2017</strong> ‘SCORE Mentor of the<br />

Year’ Award<br />

page13<br />

LEGAL<br />

GeT DIVORCED LIKE AN<br />

“A-LISTER”<br />

page 15<br />

page 19 page 19


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

2 <strong>May</strong> <strong>2017</strong>


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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THE VALLEY BUSINESS JOURNAL<br />

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<strong>May</strong> <strong>2017</strong><br />

In this issue<br />

Make Your Website Look Like <strong>2017</strong> 1<br />

Temecula Valley Hospital Earns “A” Grade 1<br />

Planning Commission and Local Review Board Positions Available 1<br />

Lou Ellen Ficke Receives RAVE Award 1<br />

Community 8-13<br />

The Challenges of Being a Trustee to Aging Parents in California 14<br />

Get Divorced Like an A-Lister 15<br />

Is Probate in California Always Required When Someone Dies? 16<br />

The Importance of Proofing 17<br />

Business Seminars and Workshops 18<br />

Learn about Opportunities with a Criminal Justice Degree! 19<br />

Sandra Turner Presented with March Teachers are Heroes Award 19<br />

Another Great Reason to Ditch Sugar 20<br />

<strong>May</strong> is Osteoporosis Awareness Month 21<br />

Temecula Valley Woman Joins LLU Children’s Hospital Foundation Board 21<br />

LLU Medical Center Awarded Advanced Certification 22<br />

Microdermabrasion“ 21<br />

The Importance of a Makeover 23<br />

Preventing Heat Exhaustion 23<br />

What’s Your Backup Plan? 24<br />

Real Estate Fraud - Alive and Well 26<br />

Badoooooinnnng! 27<br />

Arts & Entertainment 29-31<br />

<strong>May</strong> ‘17


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

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THE VALLEY BUSINESS JOURNAL<br />

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<strong>May</strong> <strong>2017</strong><br />

www.TheValleyBusinessJournal.com<br />

www.facebook/<br />

thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or<br />

call (951) 461-0400.<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

www.HelenMRyan.com<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Gene Wunderlich<br />

Ted Saul<br />

Helen M. Ryan<br />

Stefani Laszko<br />

Nicole Albrecht<br />

Julie Ngo<br />

Tracey Papke<br />

Craig Davis<br />

Vickie Becker<br />

Tom Plant<br />

Esther Phahla<br />

Dr. Dennis Petersen<br />

Steve Amante<br />

Jack Brown<br />

Dr. Derek Albrecht<br />

Monique deGroot<br />

Mort Grabel<br />

Robert Rosenstein<br />

Steven Brunette<br />

John Messina<br />

Andrea Shoop<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Cy Rathbun<br />

Todd Montgomery<br />

Kip A. Cothran<br />

Tom Plant<br />

Pat Benter<br />

Criteria for Submitting Articles:<br />

1. Since the publication of articles is an added<br />

public relations feature for our advertisers,<br />

their articles will be given first priority. Other<br />

articles will be published on a space available<br />

basis.<br />

2. Articles should be submitted as a Word<br />

document file.<br />

3. Articles must be business-oriented and<br />

pertain to the author’s area of expertise. A<br />

photo of the writer is appropriate.<br />

4. All submissions are subject to editing by the<br />

publisher.<br />

5. Send completed articles by e-mail to:<br />

publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the 15th<br />

of each month for the next issue.<br />

The Valley Business Journal is a California Corporation.<br />

All rights reserved. Reproduction in any form, in whole or<br />

in part, without the written permission of the Publisher<br />

is prohibited. The publication is published monthly. The<br />

opinions and views expressed in these pages are those<br />

of the writer or person interviewed and not necessarily<br />

those of The Valley Business Journal. The Valley Business<br />

Journal hereby expressly limits its liability resulting<br />

from any and all misprints, errors and/or inaccuracies<br />

any advertisement or editorial may contain, to the<br />

credit of the specific advertising payment and/or the<br />

running of a corrected advertisement or editorial<br />

correction notice.


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

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<strong>May</strong> <strong>2017</strong><br />

TEMECULA COUPLE<br />

OFFERS FULL-SERVICE<br />

TRANSPORTATION; LAUNCHES<br />

BREWERY TOURS<br />

Most locals know John and Kim<br />

Kelliher as advocates for tourism,<br />

Rotarians, and the founders of<br />

Grapeline Wine Tours. But did you<br />

also know the couple owns a full-service<br />

transportation company?<br />

Stryder Transportation is probably,<br />

unintentionally, one of the best kept secrets<br />

in the Valley. Now marking its 12th<br />

year in business, Stryder is the driving<br />

force behind Grapeline Wine Tours,<br />

providing all of its vehicles and licensed<br />

drivers.<br />

But what’s really not widely known<br />

is that this local company has quietly become<br />

a comprehensive ground transportation<br />

company with a major local impact.<br />

Stryder offers wedding shuttles, corporate<br />

transportation, commuter services,<br />

and rides to all the Southern California<br />

airports. And this month, in conjunction<br />

with Temecula Valley Craft Beer Month,<br />

Stryder is launching a new service: The<br />

Stryder Brew Hopper.<br />

Local breweries will be collaborating<br />

throughout <strong>May</strong> to offer featured beers,<br />

beer pairings and other specials, said<br />

Rebecca Paredez, Marketing Director<br />

for Visit Temecula Valley. “It’ll be a<br />

great month to check out all that the local<br />

breweries have to offer.”<br />

For small beer-loving groups during<br />

the months of <strong>May</strong> and June, a Stryder<br />

six-passenger executive SUV can be<br />

secured Sunday through Friday for up to<br />

five hours for just $275, plus gratuity. Or<br />

for a larger posse, 12- to 35-passenger<br />

mini-coaches are available to visit any<br />

of the 11 local breweries within the Temecula<br />

Valley.<br />

Guests can travel a la carte, or Stryder<br />

is offering an introductory Brew Hopper<br />

tour on Fridays and Saturdays that includes<br />

beer tastings at three breweries,<br />

transportation and lunch for just $95 per<br />

person.<br />

“The craft breweries locally have<br />

really become something worth experiencing,”<br />

said Stryder founder and IPA-fan<br />

John Kelliher. “There’s gastro-pub fare,<br />

a fun vibe, and some great craft beers<br />

out there.”<br />

The Stryder Brew Hopper will offer<br />

the same exceptional service, flexibility<br />

and insider knowledge to brewery aficionados<br />

that Grapeline brings to wine tour<br />

fans, Kelliher said.<br />

Meanwhile, he said the company<br />

plans to continue to expand its transportation<br />

services for local businesses<br />

and residents -- even on a large scale as<br />

demand increases.<br />

For example, during Pechanga Resort<br />

and Casino’s first year of its current<br />

$285-million expansion, Stryder ran a<br />

service 24 hours a day shuttling Pechanga’s<br />

3,000-plus employees from a remote<br />

parking lot to the casino. Stryder also ran<br />

a six-month trial commuter service for<br />

the casino, transporting employees daily<br />

from Perris and Sun City to the casino<br />

and back.<br />

“We expanded our fleet and our driving<br />

staff three-fold during the past year,”<br />

said General Manager Emily Falappino.<br />

“We now have the most expansive fleet in<br />

the Valley and can offer the most full-service<br />

and cost-effective transportation options<br />

for local businesses and residents.”<br />

For more information about transportation<br />

services or to book The Brew<br />

Hopper, contact Stryder at 951-693-0242<br />

or visit gostryder.com.


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

9<br />

Antony Chandler<br />

to be Guest Speaker<br />

at Temecula Valley<br />

Learning Forum<br />

<strong>May</strong> 2nd<br />

Antony Chandler, General Manager<br />

of Mercedes Benz of Temecula is the<br />

guest speaker for The Temecula Valley<br />

Learning Forum in <strong>May</strong>. He will be<br />

talking about the opening of Mercedes<br />

Benz in Temecula and the economic impact<br />

the dealership has in the community.<br />

We will be meeting Tuesday, <strong>May</strong><br />

2nd 9:00 am – 10:00 am at Mercedes<br />

Benz of Temecula. Refreshments and<br />

coffee served.<br />

Temecula Chamber Commissions National Publisher<br />

for Book on Temecula Valley<br />

The Temecula Valley Chamber of<br />

Commerce (TVCC) has proudly commissioned<br />

a leading national publisher,<br />

HPN Books, to produce a full-color<br />

coffee table book titled TEMECULA<br />

VALLEY. This one-of-a-kind book will<br />

highlight the exciting story of the Temecula<br />

Valley’s amazing growth and recognition<br />

as a great California community.<br />

It will showcase not only our business<br />

sector and outstanding quality of life, but<br />

also the people of the Temecula Valley.<br />

The TVCC hopes to highlight the life<br />

and enterprise that has helped create our<br />

dynamic economy, rich heritage, and the<br />

unique culture of the Temecula Valley. A<br />

special feature of the book is a section<br />

entitled “Temecula Valley Partners,”<br />

honoring businesses and institutions<br />

which have played a major role in the<br />

development and vitality of the region.<br />

The elegant, oversized volume will<br />

feature the stunning photography and<br />

vibrant writing of acclaimed Temecula<br />

photojournalist, Jann Gentry, owner of<br />

Gentry Studio. This keepsake will have<br />

a wide local, national and international<br />

audience, distributed by the Temecula<br />

Valley Chamber as a unique piece to<br />

introduce our region to business location<br />

and investment prospects. The book<br />

will be circulated to business leaders,<br />

government officials and new residents.<br />

In addition, it will be sold in book stores<br />

locally, nationally, on Amazon and as<br />

an e-book.<br />

For more information on being a part<br />

of this book please contact Bart Barica,<br />

Managing Editor at 951-526-7545, or<br />

2010media@q.com.<br />

About the Temecula Valley Chamber of<br />

Commerce<br />

Since 1966 the Chamber has made<br />

every effort to promote business development<br />

and give our members direct access<br />

to business and community leaders who<br />

share their economic, civic and social<br />

concerns. We provide access to a complete<br />

list of members who embody the<br />

expertise needed to help you manage the<br />

financial, organizational, and marketing<br />

issues that businesses face every day.<br />

We are an advocate for business, dedicated<br />

to regional prosperity by informing<br />

our members of the latest business<br />

trends. The Chamber unites the efforts<br />

of business, industrial and professional<br />

individuals to ensure an enhanced business<br />

climate, harnessing the tremendous<br />

potential of the private enterprise system<br />

and enabling its members to accomplish<br />

collectively what no one could do individually.


THE VALLEY BUSINESS JOURNAL<br />

10 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Temecula’s Sweet Oaks Experiencing<br />

a Dynamic Transformation under<br />

New Ownership<br />

Heather Petersen, founder and Chief<br />

Executive Officer of National Merchants<br />

Association (NMA), recently purchased<br />

Sweet Oaks Ranch, a 40-acre equestrian<br />

facility and vineyard property in the heart<br />

of Temecula horse and wine country.<br />

“I am proud to be the new owner of<br />

Sweet Oaks,” Petersen said. “It is a very<br />

special place that has great potential to become<br />

a premier destination for members<br />

of the local community and visitors from<br />

around the world.”<br />

The property, conveniently located<br />

near the intersection of Highway 79 and<br />

Pauba Road at 43240 Los Corralitos<br />

Road, is just 15 minutes from Old Town<br />

Temecula.<br />

Petersen has selected one of the country’s<br />

most well-respected equestrians, Jess<br />

Hargrave, to serve as the head trainer for<br />

Sweet Oaks. Hargrave is a Certified Level<br />

III coach with a wide range of specialties<br />

ranging from U.S. Pony Club to dressage<br />

and eventing.<br />

Sweet Oaks is equipped with state-ofthe-art<br />

equestrian training equipment, facilities<br />

and amenities including top-flight<br />

horse barns with 28 stalls, two large arenas<br />

complete with covered viewing area and<br />

24/7 onsite security.<br />

Petersen, who built NMA from a<br />

home-based business into a multi-million<br />

dollar payments industry giant, has big<br />

plans for the property. Her vision includes<br />

a destination wedding venue, a wine<br />

production facility, and the ability to host<br />

private, corporate and live music events.<br />

“We are excited about the plans that<br />

we have for Sweet Oaks,” Petersen said.<br />

“We are committed to creating first-class<br />

venues where memories will be made to<br />

last a lifetime.”<br />

About Sweet Oaks - A world-class<br />

equestrian training facility with topof-the-line<br />

equipment and some of the<br />

country’s most respected trainers, Sweet<br />

Oaks is located on 40 picturesque acres<br />

in the heart of Temecula horse and wine<br />

country. The property is dedicated to creating<br />

elevated experiences for equestrians<br />

and visitors alike. Sweet Oaks Ranch is<br />

undergoing an exciting transformation that<br />

includes plans for a wine production facility,<br />

and a picturesque venue for live music,<br />

private events, and destination weddings.<br />

Visit http://www.SweetOaks.com.<br />

Read the full press release on PRWeb<br />

at:<br />

http://www.prweb.com/releases/SweetOaks/NewOwnership/prweb14241286.<br />

htm


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

11<br />

Temecula’s Hidden Treasure<br />

Bamboo House<br />

by Tom Plant<br />

Tucked away in Temecula’s Tower<br />

Plaza at the corner of Ynez and Rancho<br />

California Roads sits Bamboo<br />

House Asian Bistro. I’d been hearing<br />

a buzz about this place well before I<br />

paid my first visit, and it’s very clear<br />

what all the excitement is about. I sat<br />

with general manager Chase Waitman,<br />

and his enthusiasm is evident.<br />

Chase has local roots in the Temecula<br />

Valley, and he and Executive Chef/<br />

owner Dong Ho pay tribute to the region<br />

in everything they do. Local wines<br />

are prominently featured, and they use<br />

only the freshest ingredients, choosing<br />

local at every opportunity. Bamboo<br />

House features local musicians, with<br />

violin virtuoso Diego de Jesus Mondragon<br />

performing nearly every Friday<br />

evening. When Diego isn’t available,<br />

other local artists step in.<br />

Chase and Dong pride themselves<br />

not only on the quality and variety of<br />

their food, but on their friendly staff<br />

as well. Regulars are greeted by name.<br />

It’s family friendly with family style<br />

portions. New menu items are introduced<br />

often and there are always chef’s<br />

specials. “It’s a little bit upscale, but<br />

still casual,” Waitman told me. Dong<br />

is Vietnamese, and the Asian fusion<br />

menu features not only Vietnamese<br />

food, but Chinese, Japanese, Korean<br />

and Hawaiian, too. He graduated from<br />

culinary school at age 26 and his passion<br />

for everything he touches, from<br />

the food presentation to the menu<br />

and décor is evident. Sushi chef Max<br />

Takao is well respected in the area<br />

and comes from the family that started<br />

Nihon Japanese restaurants.<br />

I came for lunch and enjoyed a<br />

delicious appetizer plate with Pacific<br />

Islander’s Ribs, crab won tons, summer<br />

rolls and Vietnamese egg rolls.<br />

The presentation was simple, yet<br />

elegant with fresh flowers perched<br />

atop the appetizer plate. Each bite<br />

was delicious, seasoned to perfection<br />

and bursting with fresh flavors. For an<br />

entrée I enjoyed Bo Luc Lac, cubed<br />

filet mignon sautéed in a garlic sauce<br />

with peppers and onions aside a tossed<br />

green salad.<br />

Lunch specials are offered from<br />

11 – 2 everyday and include both<br />

soup and salad. Happy hour is from<br />

3 – 6 every day with all appetizers,<br />

house wine and well cocktails $5, $3<br />

Sapporo and $4 for all other drafts.<br />

Bamboo House Asian Bistro, 27473<br />

Ynez Road in Temecula. This is one<br />

hidden treasure worth searching for.


THE VALLEY BUSINESS JOURNAL<br />

12 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Lee Torres<br />

Named General Manager at<br />

Pechanga<br />

The Pechanga Development Corporation’s<br />

Board of Directors has just named<br />

the first-ever general manager promoted<br />

from within Pechanga Resort & Casino,<br />

California’s largest resort-casino and No.<br />

1 casino in the country voted by the readers<br />

of USA Today. Lee Torres, Pechanga’s<br />

former chief marketing officer, will now<br />

oversee the entire property and all 11<br />

divisions as the new general manager.<br />

In addition to overseeing all departments<br />

and the property as a whole, Lee<br />

will continue to play a lead role, in conjunction<br />

with the Pechanga Development<br />

Corporation, in executing Pechanga’s<br />

$285 million expansion set to be completed<br />

by December <strong>2017</strong>. Lee has been<br />

an integral part of Pechanga’s leadership<br />

team, most recently serving as its chief<br />

marketing officer and vice president<br />

of marketing for the past six years. He<br />

has been instrumental in the property’s<br />

growth, as well as in obtaining the honor<br />

of being named the No. 1 casino in the<br />

United States.<br />

“As a reflection of Pechanga Resort<br />

& Casino’s growth and commitment to<br />

internal development, the board is especially<br />

proud that Lee is the first general<br />

manager to be promoted from within<br />

the organization,” said Edith Atwood,<br />

president of the Pechanga Development<br />

Corporation. “Lee has been an integral<br />

part of Pechanga’s strong growth and<br />

success over the last six years, and we<br />

look forward to his leadership and strategic<br />

vision for the future of the property.”<br />

Prior to Pechanga, Lee worked for<br />

some of the largest casino properties in<br />

the U.S., serving as the vice president<br />

of casino marketing and<br />

director of marketing. In<br />

those roles, he ran player<br />

development, VIP services<br />

and database and marketing<br />

analytics. He also oversaw<br />

the departments that ran advertising,<br />

public relations,<br />

business development and<br />

sponsorships, group sales and bussing,<br />

database and analytics, and event hotel<br />

revenue management.<br />

“I’m honored to be the first general<br />

manager selected from within of such a<br />

premier property, rivaling even the most<br />

prestigious of casino-resort properties in<br />

Las Vegas, by the Pechanga Development<br />

Corporation’s Board of Directors,” said<br />

Lee Torres, general manager at Pechanga<br />

Resort & Casino. “They’re trusting me<br />

with not only the responsibility of overseeing<br />

all 11 divisions and essentially all<br />

four thousand team members on property,<br />

but also with leading the charge on<br />

Pechanga’s $285 million expansion. This<br />

is a very exciting time for Pechanga and<br />

I’m deeply humbled to be a part of the<br />

journey.”<br />

The current $285 million resort<br />

expansion set to open at the end of the<br />

year includes the addition of 568 rooms<br />

and suites, 70,000 additional square feet<br />

of indoor/outdoor event space, a luxury,<br />

two-story spa and salon, a four-acre resort<br />

pool complex with eight new pools,<br />

and two new restaurants. Pechanga just<br />

celebrated the grand opening of the brand<br />

new 2,400-space parking garage featuring<br />

44 electric vehicle charging stations<br />

and three Tesla Superchargers, marking<br />

the completion of the first phase of the<br />

expansion. Enough solar to power 100<br />

homes along with a moving sidewalk to<br />

the casino entrance will be added to the<br />

new East Parking Garage this summer.<br />

Lee has worked in the gaming industry<br />

ever since earning his bachelor’s<br />

degree in business management from the<br />

University of Nevada, Las Vegas in 1998.


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Michael Fisher<br />

to Receive <strong>2017</strong><br />

‘SCORE Mentor of<br />

the Year’ Award<br />

13<br />

The U.S. Small Business Administration,<br />

Santa Ana District Office has selected<br />

Michael Fisher as the <strong>2017</strong> SCORE<br />

Mentor of the Year. After a successful<br />

50 year career in retail, shopping center<br />

and commercial real estate development,<br />

Fisher joined the SCORE Inland Empire<br />

chapter and now spends his retirement<br />

mentoring small business owners and<br />

entrepreneurs in the Murrieta, California,<br />

area. He was nominated for the award by<br />

Scott Agajanian, Business Development<br />

Manager for the City of Murrieta.<br />

Four years ago when Fisher became<br />

a Certified SCORE Mentor, he started<br />

out volunteering to help small businesses<br />

one day a week. This quickly became two<br />

days, then three, and now he spends his<br />

retirement volunteering to what amounts<br />

to almost a full-time job. In his capacity<br />

as a Certified SCORE Mentor, he enjoys<br />

helping business owners avoid making<br />

missteps with business planning or sales<br />

and marketing ramifications, he provides<br />

resources to entrepreneurs to help them<br />

get assistance in fields they may be lacking<br />

in, and he counsels on how to prepare<br />

for growth and manage expectations. He<br />

builds awareness in his clients, educates<br />

them in areas of business ownership they<br />

may be unaware of, building their confidence<br />

but also warns them of possible<br />

downfalls.<br />

Fisher’s focus as a SCORE Mentor is<br />

to help strengthen business prospects and<br />

owner knowledge through education and<br />

mentoring. Due to his reputation as a top<br />

level business counselor, his schedule is<br />

packed. In addition to one-on-one client<br />

sessions he utilizes the Murrieta Innovation<br />

Center, the City of Murrieta’s startup<br />

incubator, to host workshops that help<br />

businesses gain much needed information<br />

and networking opportunities. He promotes<br />

being engaged with the business<br />

community by being active with local<br />

chambers of commerce and utilizing SBA<br />

opportunities.<br />

As if his work with SCORE wasn’t<br />

enough, Fisher’s community involvement<br />

goes much deeper. He is a Planning<br />

Commissioner for the City of Murrieta,<br />

a current Board of Director and former<br />

Ambassador for the Murrieta Chamber<br />

of Commerce, routinely a guest speaker<br />

at the Chamber’s “New Member Orientation”,<br />

and was named Volunteer of<br />

the Year in 2015 by the Chamber. He<br />

most recently was a judge on a “Virtual<br />

Enterprise” panel for the Murrieta Valley<br />

Unified School District.<br />

Fisher will be recognized and receive<br />

his award as the <strong>2017</strong> SCORE Mentor<br />

of the Year at the local Small Business<br />

Week Awards program which will be<br />

held Friday, June 9 from 10:30 a.m. to<br />

approximately 2:00 p.m. at the Disneyland<br />

Hotel Grand Ballroom. The event<br />

is being hosted by the Orange County<br />

Hispanic Chamber of Commerce. For<br />

more information on the event or to register,<br />

email events@ochcc.com or call<br />

About SCORE - SCORE is a nonprofit<br />

association dedicated to helping<br />

small businesses get off the ground,<br />

grow and achieve their goals through<br />

education and mentorship for more<br />

than fifty years. Because their work is<br />

supported by the U.S. Small Business<br />

Administration (SBA), and thanks to<br />

their network of 11,000+ volunteers,<br />

they are able to deliver services at no<br />

charge or at very low cost.<br />

“<br />

After a successful 50<br />

year career in retail,<br />

shopping center and<br />

commercial real estate<br />

development, Fisher<br />

now spends his<br />

retirement mentoring<br />

small business owners<br />

and entrepreneurs in<br />

the Murrieta area.


THE VALLEY BUSINESS JOURNAL<br />

14 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

The Challenges of Being a Trustee to<br />

Aging Parents in California<br />

Often, aging parents will name<br />

one of their adult children to act as<br />

successor trustee for a revocable trust<br />

in their estate plan. While this may<br />

seem like a simple job until both parents<br />

pass away, there are some challenges<br />

that can arise if your parents<br />

are elderly or unable to make sound<br />

decisions for themselves.<br />

Here are some of the issues that<br />

you might face, and how to handle<br />

potential problems that might occur<br />

before your parents pass away.<br />

Dealing with Incapacity Issues<br />

One of the first things to consider<br />

is what to do if your parents become<br />

incapacitated and cannot manage their<br />

affairs on their own, including their<br />

trust. Normally, a creator of a trust<br />

(or trustor) can change the trust terms<br />

at any time. But if your parents are<br />

incapacitated, this may not be a good<br />

idea, or even possible.<br />

When can I act as trustee to help my<br />

parents?<br />

Usually, a trust will name the parents<br />

as primary trustees and the child<br />

as successor trustee, so the successor<br />

does not have authority to act until<br />

they both die or are incapacitated. So,<br />

it is important to know when to begin<br />

taking over as trustee, and preserve<br />

the trust assets for the beneficiaries.<br />

The trust should have terms on<br />

how to handle a situation when a parent<br />

is incapacitated, which will likely<br />

require physicians’ statements that the<br />

person cannot manage their financial<br />

affairs. Once someone is determined<br />

to be incapacitated, then a successor<br />

trustee can step in to act. Another option<br />

is naming a child as a co-trustee<br />

from the start.<br />

Do I need to have a Power of<br />

Attorney?<br />

Durable powers of attorney for<br />

finances and health care can be created<br />

in addition to the trust, to give an adult<br />

child the ability to handle decisions<br />

about medical treatment or assets not<br />

held in the trust. Sometimes these<br />

roles are divided up or shared among<br />

siblings.<br />

Challenges with Other Family<br />

Members<br />

One overlooked challenge can be<br />

how to handle other family members<br />

when you take over as trustee for<br />

incapacitated parents, such as aunts,<br />

uncles and brothers or sisters. If only<br />

one sibling is named as trustee, the<br />

others might feel jealous, could dispute<br />

whether the parents are actually<br />

incapacitated or claim the trustee is<br />

just trying to take over prematurely.<br />

Even if everyone agrees that the<br />

parents need assistance, there could<br />

be disputes about how the trustee is<br />

managing the trust assets. You should<br />

avoid making any major investment<br />

changes or asset sales if it can be<br />

avoided.<br />

The advice of skilled estate planning<br />

attorney can be a real asset in<br />

this situation to avoid any chance<br />

of breaching your fiduciary duty as<br />

trustee. In California, a trustee is responsible<br />

for trust assets even while<br />

the trustor is still alive.<br />

If you have questions about trusts and<br />

estate planning, please contact Andrea<br />

Shoup at 951-445-4114.<br />

Once someone is determined to<br />

be incapacitated, then a successor<br />

trustee can step in to act. Another<br />

option is naming a child as a<br />

co-trustee from the start


<strong>May</strong> <strong>2017</strong><br />

Get Divorced Like an A-Lister<br />

LEGAL<br />

Presented by by<br />

Kelly Steve Bennett, FillingimEsq.<br />

What is the difference between you,<br />

your soon-to-be-ex, and Brad and Angelina?<br />

Sure, you’re a firefighter and your<br />

spouse is an educator, and even with your<br />

401Ks and dashing good looks. Neither<br />

of you has won an Academy Award or<br />

appeared on the pages of Vanity Fair.<br />

But aside from that and oodles of money,<br />

private jets, and personal chefs, there’s<br />

another thing that sets you apart from the<br />

Hollywood divorce crowd: They know<br />

how to keep their dirty laundry from being<br />

aired in the corridors of the county courthouse.<br />

The A-listers understand how to<br />

package their “conscientious uncoupling”<br />

while getting it signed, sealed, and delivered<br />

quicker than Blake divorced Miranda<br />

and began dating Gwen. These couples<br />

never set foot into family law court.<br />

I was on the bench for almost 20<br />

years, nine of which were devoted to<br />

presiding over a family law docket, and<br />

though I worked very hard to bring dignity<br />

to my courtroom and fairness in my<br />

rulings, I was still a stranger in a black<br />

robe making generational decisions for<br />

families I met only in the sterile environs<br />

of my courtroom. Honestly, for the life of<br />

me I never understood why people kept<br />

coming through my doors to share their<br />

family’s heartaches, grief, anger, and intimate<br />

details in such a public and often<br />

chaotic arena.<br />

Do any of the following statements<br />

describe you or your partner?<br />

• We cannot get along about anything<br />

–kids, cars or our house!<br />

• We get along pretty well, but need<br />

some guidance to get through the<br />

divorce.<br />

• The last thing I want to do is have some<br />

judge decide where my kids spend<br />

their Saturday evenings.<br />

• We have a lot of things and issues to<br />

sort out, and I have no idea where to<br />

begin.<br />

• My ex is a ________. (Jerk, narcissist,<br />

control freak, etc.)<br />

• We cannot talk about anything.<br />

• I cannot keep taking days off from<br />

work to go to court just to have my<br />

case continued.<br />

• I cannot keep paying out thousands of<br />

dollars to get a divorce!<br />

WHAT “THEY” KNOW, THAT<br />

YOU SHOULD - If any of this rings true,<br />

the “A-Lister’s” divorce secrets may be<br />

the perfect antidote for your frustration.<br />

What Hollywood and the elite know is<br />

that traditional court works for some people,<br />

but not everyone. Traditional court is<br />

based on an adversarial template, and the<br />

breakup of a family is already adversarial<br />

enough without adding kerosene to the<br />

flame. Family law attorneys who have a<br />

practice based on resolution, integrity and<br />

helpfulness to their clients are wonderful.<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

These practitioners make a stressful time<br />

as supportive as possible. Unfortunately,<br />

gun-slinging, take-no-prisoners attorneys<br />

add fuel to the fire, ratcheting up the heat<br />

until you are financially and emotionally<br />

spent and burned to a crisp. Additionally,<br />

courts are under-resourced, packed with<br />

families clamoring to get their six minutes<br />

of time before a judge who will make generational<br />

decisions about your kids, your<br />

business, your money and your house. It<br />

is a scary and often unpredictable way to<br />

tear apart a household.<br />

A-listers know there are other ways<br />

to resolve family law disputes or settle a<br />

divorce without going to court. Here are<br />

a few things those in the know are doing<br />

to keep their private lives private. They<br />

can be indispensible in your divorce, too:<br />

AN EXPERIENCED FAMILY<br />

LAW ATTORNEY CAN MAKE ALL<br />

THE DIFFERENCE - A conscientious<br />

and experienced family law attorney<br />

can help you draft a marital settlement<br />

agreement. If you and your partner agree<br />

on everything and you are both represented<br />

by attorneys, you can submit all<br />

necessary paperwork directly to court and<br />

never make a court appearance. This only<br />

works if both sides agree to everything<br />

and you are paired with an attorney who<br />

knows that resolving your case privately<br />

is more important than puffing, posturing<br />

and pumping up for fighting.<br />

A-LISTERS AVOID THE “DIY<br />

APPROACH” - After hearing horror<br />

stories of prolonged divorces and ghastly<br />

amounts of money being spent, the doit-yourself,<br />

paralegal approach can look<br />

very appealing. Tread cautiously here,<br />

and do your homework. Don’t simply<br />

Google “divorce paralegal” and select<br />

the first name you see. Is the paralegal<br />

service supervised by a licensed family<br />

law attorney? Did you know that paralegals<br />

may not draft legal documents<br />

that secure or advance legal rights (that’s<br />

called the unauthorized practice of law<br />

in California, and is illegal). Are you and<br />

your spouse able to dictate 100% of the<br />

terms of your divorce agreement to the<br />

paralegal service and not rely on any<br />

“advice” they may give you? Unless the<br />

paralegal is a licensed attorney, they are<br />

unable to practice law, so you’ll also want<br />

to know who the paralegal connects with<br />

in order to help guide you. Also, beware<br />

of notarios, document preparers and<br />

paralegal services who are doing more<br />

than preparing paperwork. If a document<br />

preparer is giving you any legal advice,<br />

they may be practicing law without a<br />

license – a serious offense.<br />

MEDIATORS, PRIVATE JUDG-<br />

ES, AND NEUTRALS – THE SU-<br />

PERSONIC A-LISTER SECRET TO<br />

A COURTLESS DIVORCE - If you<br />

play around on the Internet researching<br />

divorce in California, the answers to how<br />

much it costs and how long it takes vary.<br />

Certainly there are horror stories outside<br />

the average, and success stories as well.<br />

Generally, the consensus is that for a<br />

simple, average, run-of-the-mill divorce<br />

it will cost around $25,000 and take you<br />

15 months. If you have complicated<br />

issues, own a business, disagree on the<br />

children or someone is moving out of the<br />

area, those numbers increase rapidly. As<br />

Unfortunately, gun-slinging,<br />

take-no-prisoners attorneys add<br />

fuel to the fire, ratcheting up the<br />

heat until you are financially and<br />

emotionally spent and burned to<br />

a crisp.<br />

a judge I saw attorneys’ fees and custody<br />

and business evaluator fees, therapist<br />

fees, minor’s counsel fees, and all sorts<br />

of expert fees frequently hit and surpass<br />

$75,000! And on many occasions I heard<br />

distraught parties plead with me, “I was<br />

quoted $5,000, and now I am into this<br />

for $50,000 with no end in sight, judge!”<br />

Parties have spent life savings and gone<br />

into debt fighting in court about holiday<br />

schedules for kids and whether or not to<br />

sell the marital home. No one wins in<br />

divorce court if the parties and attorneys<br />

are fighting till death do you part with<br />

your money, your possessions, and your<br />

sanity. Smart parties who are divorcing,<br />

separating or attempting to resolve their<br />

conflicts, with or without an attorney, understand<br />

that mediation empowers parties<br />

to make decisions for themselves.<br />

Good, experienced, and smart mediators<br />

and private judges settle cases<br />

privately and outside of traditional court<br />

for a fraction of the cost and time. Do<br />

your research and find a mediation firm<br />

that has vast experience and knowledge<br />

in the area of dissolution, parentage, child<br />

custody, business litigation and resolving<br />

15<br />

cases. A-listers resolve their cases faster,<br />

cheaper and much more privately by<br />

using a private judge or mediator in the<br />

comfort of a mediation office. SMART<br />

COURT and any mediation firm worth<br />

their title will provide a comfortable,<br />

large space with separate rooms for conferencing,<br />

beverages and snacks, helpful<br />

staff, and access to technology as well as<br />

competent, experienced conflict resolution<br />

experts.<br />

If you are getting a divorce or battling<br />

in family court, you are no different than<br />

the A-listers. You have options, and now<br />

you know what they are.<br />

Why would you spend all that money<br />

and emotional currency in a hostile public<br />

pressure-cooker when you can reduce<br />

costs, time and stress?<br />

Consider the SMART way of handling<br />

your family law case – the future<br />

for you, your ex and your children will<br />

look brighter.<br />

Kelly A. Bennett, Esq. is the CEO of<br />

Smart Court, a full-service mediation<br />

and arbitration firm in Temecula. Ms.<br />

Bennett and her partner, Retired Judge<br />

Sherrill Ellsworth serve as the area’s<br />

only judge-attorney mediation team,<br />

helping divorcing couples, businesses<br />

and organizations quickly and privately<br />

settle their legal disputes. For more information<br />

on how you can get your case<br />

out of the court and into settlement with<br />

the Bennett-Ellsworth team, at a fraction<br />

of the cost of traditional court, contact<br />

them at: 1-866-403-8690, email: info@<br />

SmartCourt.com and see the SmartCourt.<br />

com website for valuable information.


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Share your news on Facebook<br />

Your Local Chambers<br />

Temecula Valley Chamber of Commerce<br />

www.temecula.org<br />

Murrieta Chamber of Commerce<br />

www.murrietachamber.org<br />

Menifee Valley Chamber of Commerce<br />

www.menifeevalleychamber.com<br />

Lake Elsinore Valley Chamber<br />

www.lakeelsinorechamber.com<br />

Hemet/San Jacinto Valley<br />

Chamber of Commerce<br />

www.hsjvc.com<br />

See how the chambers can help your business.<br />

Is Probate in California Always Required<br />

When Someone Dies?<br />

LEGAL<br />

by<br />

Theodore by M. Hankin<br />

Steve Fillingim<br />

No, not always. Probate is the court<br />

supervision of the distribution of assets<br />

of a deceased person after payment of<br />

taxes and creditors.<br />

Probate can be in accordance with a<br />

will, whereby the deceased person leaves<br />

written and witnessed instructions as to<br />

the disposition of his or her estate (this<br />

person is said to have died “testate”).<br />

Or Probate can be in accordance with<br />

the laws of the State of California, if the<br />

deceased person died without a will (this<br />

person is said to have died “intestate”).<br />

In either event, the process of probating<br />

the estate of the deceased person<br />

is the same. More on that later in this<br />

article after I answer the question as to<br />

whether a probate is always required<br />

when someone dies.<br />

If the deceased person has a trust,<br />

and the trust has been “funded” with the<br />

assets of the deceased person prior to<br />

death, those assets transfer in accordance<br />

with the terms of the trust, no probate<br />

required in that circumstance. However,<br />

even if a deceased person has a trust, if<br />

the trust is not funded with the assets<br />

of the deceased person prior to death,<br />

a probate will be required as to those<br />

assets that should have been in the trust<br />

but were not transferred to the trust, in<br />

order to ultimately have those assets<br />

transferred to the trust for distribution<br />

in accordance with the terms of the trust.<br />

“Funding” a trust means transferring<br />

title of assets to the trust. For example,<br />

if the deceased person owned Blackacre,<br />

there was a deed by which the deceased<br />

person initially acquired Blackacre.<br />

After the trust is created, the deceased<br />

person should have recorded a new<br />

deed, transferring ownership from the<br />

individual, to the individual as trustee<br />

of the trust. In that event, the trust has<br />

been funded with Blackacre. Similarly,<br />

financial institution accounts can be<br />

re-titled, to show that the owner of the<br />

account is the trustee of the trust; in that<br />

event, those financial institution assets<br />

are funding the trust.<br />

Another way of holding title is “joint<br />

tenancy” which, in California, includes<br />

the right of survivorship. This means<br />

that when one of the joint tenants dies,<br />

the survivor takes over ownership of<br />

the deceased joint tenant’s share in the<br />

property; no probate required in this<br />

situation. A similar situation exists with<br />

respect to married couples who hold<br />

title to real property as husband and<br />

wife, as community property, with right<br />

of survivorship. All that is required is<br />

recording an Affidavit – Death of Joint<br />

Tenant to transfer ownership of the joint<br />

tenancy interest.<br />

Financial institutions offer “Payable<br />

on Death” or “POD” accounts. This is<br />

a designation that requires the financial<br />

institution to pay over the proceeds of<br />

the account to the identified individual(s)<br />

who is to receive it, as directed by the<br />

deceased person.<br />

Life insurance also does not require<br />

probate, assuming that there is a named<br />

beneficiary for the proceeds. If there is<br />

no named beneficiary, there may be a<br />

required probate. This is also true for<br />

retirement benefits; typically, if married,<br />

the spouse is named as the primary beneficiary.<br />

Probate should generally not be<br />

required in this event.<br />

There is law in California that if the<br />

personal property assets of a deceased<br />

person, exclusive of those in trust or<br />

which pass by operation of law (e.g.<br />

joint tenancy property, POD accounts,<br />

life insurance, retirement benefits) do not<br />

exceed $150,000.00 in value, a beneficiary<br />

may execute an affidavit requiring a<br />

financial institution to deliver those assets<br />

to the beneficiary, no probate required<br />

in that circumstance. This procedure<br />

does not apply to real property; for real<br />

property the limit is $20,000.00 in value.<br />

Someone has died; the relatives<br />

have gone over all of the assets and it is<br />

determined that there has be a probate<br />

as to some of those assets…. what then?<br />

The process is started by filing a petition<br />

for probate with the Superior Court<br />

for the County in which the deceased<br />

person had their residence at the time of<br />

death (if they lived out of State but there<br />

is property in California, the petition is<br />

one for an ancillary probate).<br />

Notice is given to all those concerned<br />

as well as being published in the<br />

newspaper. Assuming no one has filed<br />

objections, all the paperwork has been<br />

properly submitted, published and served,<br />

the court will order the commencement<br />

of a probate with a person appointed<br />

as executor (testate) or administrator<br />

(intestate).<br />

The duty of that person (also referred<br />

to as the personal representative of the<br />

estate) is to ascertain who the creditors<br />

of the deceased person are (by giving<br />

Notice to Creditors) and to inventory<br />

the assets of the deceased person. The<br />

personal representative can value cash<br />

assets for purposes of the inventory and<br />

appraisal but any other type of asset (e.g.<br />

real property, securities, art collection)<br />

requires valuation by a probate referee.<br />

Probate referees are assigned to value an<br />

estate by the court.<br />

Once the inventory and appraisal has<br />

been filed, the time for filing creditor’s<br />

claims has run (typically four months<br />

from appointment of the personal representative),<br />

the personal representative has<br />

paid the claims and final tax returns for<br />

the deceased person have been prepared<br />

and filed, the personal representative can<br />

begin the process of closing the estate and<br />

distributing the assets.<br />

For further information, please contact<br />

the author, Theodore M. Hankin, 949-<br />

383-4356.


<strong>May</strong> <strong>2017</strong><br />

The Importance of Proofing<br />

MARKETING<br />

by Tracey Papke<br />

You’ve spent hours developing your<br />

flier for printing. Now it’s time to get it off<br />

your plate and over to the printer. What<br />

do they say? “Your proof is ready for your<br />

approval.” By this time you are done with<br />

this project and have moved on to the next<br />

one. The last thing you are interested in is<br />

putting your head back into it. You may<br />

even be tempted to offer your approval<br />

without one last look before printing.<br />

Time and again pieces get printed without<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

a contact phone number or requesting your<br />

“presents” rather than your “presence” at<br />

an event. Here are some tips so that you<br />

can avoid this happening to you.<br />

1. Make time to proof: Business moves at<br />

lightning speed, but there are times to<br />

slow down and check the details. Proof<br />

reading is one of those times. Taking<br />

15 minutes to really look at your piece<br />

can make all of the difference. If you<br />

are proofing a larger piece, then schedule<br />

a portion of your day to devote to<br />

the job.<br />

2. Proof from a printed copy: Even if<br />

your printer sends you a digital proof,<br />

you should always print it out. It is<br />

very easy to scroll past errors on the<br />

computer screen. It, also, gives you a<br />

perspective on what your clients will<br />

receive. You may discover that you<br />

want to add information or move things<br />

around when you can see things from<br />

their point of view.<br />

3. Whenever possible, see the original<br />

proof in person: This is particularly<br />

important when a piece is color critical<br />

or when choosing the stock. Nothing<br />

is worse, for you and your printer, than<br />

when your printed piece does not live<br />

up to your expectations. Remember,<br />

the goal of your piece is to remind your<br />

clients about you, and that happens<br />

when appealing to all of their senses.<br />

You ensure that the color and the paper<br />

stock texture and weight are correct<br />

when you proof your project in person.<br />

4. Another set of eyes can help: Asking<br />

another person to take a look at your<br />

piece can offer a fresh perspective and<br />

even vet out errors for correction. Often<br />

printers are focused on file preparation<br />

and color correction, rather than<br />

content, but they can add insight on the<br />

things to check.<br />

Proofreading is a very important part<br />

of the design/printing process. In the long<br />

run, it will save time, money and frustration.<br />

Partner with a local printer and reap<br />

the rewards!<br />

Tracey Papke is the owner of Potamus<br />

Press, a commercial print shop<br />

that specializes in digital printing.<br />

For more information please visit<br />

www.potamuspress.com or call (951)693-<br />

2136.<br />

17


THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Murrieta School of Business<br />

‘Believing with Action’<br />

Presented by California Realty Experts’ founders Geno Diegelman and<br />

Alesia Amodio<br />

Date: <strong>May</strong> 9, <strong>2017</strong> 9:00 AM – 10:30 AM<br />

Often we need reminders as to why we started the business we are in. The<br />

monotony in our day to day tasks can sometimes cloud our original vision and<br />

replace it with doubt and fear. To avoid this in an entrepreneurial business,<br />

your regular routine needs to include tasks that refuel your core values and<br />

are in line with your “Why”. Our discussion, encompassed with a “Yes You<br />

Can” attitude; will cover how to objectively sustain a routine that will move<br />

you closer to your original goals. We BELIEVE you can.<br />

All Classes are typically from 9:00am-10:30am, FREE for Murrieta Chamber<br />

Members/ $25 non-members.<br />

Location: Murrieta Chamber Office, 25125 Madison Ave. Suite 108,<br />

Murrieta, CA<br />

Business Seminars and Workshops<br />

Temecula Valley Entrepreneur Exchange recognizes National Small Business<br />

week during the week of April 30-<strong>May</strong> 6. This Small Business week tradition<br />

has been around for several decades and focuses on the importance of American<br />

entrepreneurs and small business owners. During this week there will be<br />

events highlighting small business owners and recognizing their efforts to grow<br />

small business. You are invited to join us at the following workshops/events:<br />

<strong>May</strong> 3rd: Get Found on Google. 1:00-3:00pm.<br />

Live webinar event with Google. An intro class explaining how to set up<br />

Google My Business, a free tool that helps you manage information displayed<br />

to customers on Google Search and Maps. Facilitated by Mary Stovall, Plus<br />

Your Business, Official City Partner, Let’s Put Temecula Valley on the Map.<br />

This workshop will include a Live Google Webinar presentation and handson<br />

Q&A by our facilitator. It’s helpful if attendees bring laptop and login info<br />

for business Google account. To register please visit https://goo.gl/9G4E8x<br />

<strong>May</strong> 4th: Incorporating Your Small Business. 9:00am – 11:00am.<br />

Do you know what it takes to incorporate your business? Presenter Gary Foltz,<br />

Attorney, has over 20 years of experience assisting entrepreneurs in incorporating<br />

their small businesses. A few topics include: forming a corporation, forms<br />

of an organization, selecting the type of organization that’s right for you. No<br />

cost to attend. To register please visit https://goo.gl/dt30SQ.<br />

<strong>May</strong> 10th: Pitch Practice. 11:30am - 1:00pm.<br />

Come and practice your business or investor pitch in a fun and friendly environment.<br />

Entrepreneurs that pitch will receive feedback from a panel of experts.<br />

No cost to attend. If you would like to pitch please email Cheryl Kitzerow<br />

at cheryl.kitzerow@tve2.org. To register please visit https://goo.gl/qpIMRY.<br />

<strong>May</strong> 12th: TVCC Marketing Workshop – Developing a Marketing Plan.<br />

9am – 11am.<br />

Learn where to start, what to include, what to consider and how to measure<br />

success. Presented by Darcy Burke and Judy Zulfiqar, Watermark Associates.<br />

Reservations are complimentary for anyone to attend. RSVP to Brooke Nunn<br />

at (951) 676-5090 or brooke@temecula.org.<br />

<strong>May</strong> 26th: TVCC Marketing Workshop – The 7 Pillars of Digital Marketing.<br />

9am – 11am.<br />

Learn the foundation for online success including identifying your target<br />

audience, starting with a plan and a goal, knowing how to create a content<br />

calendar and ensuring your online visibility. Presented by Charles and Linda<br />

Musselwhite, Musselwhite Enterprises. Reservations are complimentary<br />

for anyone to attend. RSVP to Brooke Nunn at (951) 676-5090 or brooke@<br />

temecula.org.<br />

City of Temecula Media Contact: Cheryl Kitzerow, Economic Development<br />

Analyst, Cheryl.kitzerow@TemeculaCA.gov (951) 694-6409.


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

19<br />

Learn About Opportunities with a Criminal<br />

Justice Degree!<br />

Information Session to be held at Azusa Pacific University Murrieta<br />

Regional Campus<br />

Attending an Azusa Pacific University<br />

(APU) Murrieta Campus information<br />

session is a terrific way to learn more<br />

about APU’s Professional Undergraduate<br />

Bachelor of Arts Degree in Criminal<br />

Justice.<br />

APU Murrieta Regional Campus is<br />

hosting a free Information Meeting on<br />

Wednesday, <strong>May</strong> 24, <strong>2017</strong>, from 6:00 pm<br />

– 7:30 pm at 40508 Murrieta Hot Springs<br />

Road (to the right of Sam’s Club). A light<br />

dinner will be served.<br />

This information session will cover<br />

key topics including: career opportunities,<br />

program information, admissions<br />

requirements, navigating the application<br />

process, financial aid opportunities, and<br />

important dates and deadlines.<br />

The Bureau of Labor Statistics (BLS)<br />

projects job growth from now until 2022<br />

in several occupations related to criminal<br />

justice, such as information security analysts,<br />

paralegals and legal assistants, private<br />

detectives and investigators, security<br />

guards and gaming surveillance officers,<br />

and criminal justice and law enforcement<br />

teachers. The BLS also projects several<br />

replacement positions available in law<br />

enforcement. This, coupled with the societal<br />

outcry for a fresh look at all aspects<br />

of the criminal justice system, makes this<br />

an exciting time to study criminal justice,<br />

and leaders are needed in all areas of this<br />

vital field.<br />

APU is a leading Christian university<br />

and continues to be recognized annually<br />

among the nation’s best colleges by U.S.<br />

News & World Report and The Princeton<br />

Review. APU is WSCUC (formerly<br />

WASC) accredited. The APU Murrieta<br />

Regional Campus is proud to be a part of<br />

Southwest Riverside County for over 30<br />

years and offers a variety of undergraduate<br />

and graduate degrees.<br />

The <strong>May</strong> 24th information meeting<br />

is for adults only. To RSVP for the event<br />

please contact Gloria Wolnick at (951)<br />

304-3400 or gwolnick@apu.edu. To<br />

learn more about APU and these programs<br />

visit www.apu.edu/murrieta.<br />

connect: www.apu.edu/murrieta<br />

Hemet Teacher Sandra Turner Presented with March Teachers are Heroes Award<br />

Celebrating educators who go far<br />

above and beyond the call of duty,<br />

the Azusa Pacific University (APU)<br />

Teachers are Heroes program shines a<br />

spotlight on one of the most important<br />

professions…teaching! On Tuesday,<br />

March 21, <strong>2017</strong>, representatives from<br />

APU and KATY 101.3 “The Mix”<br />

recognized Diamond Valley Middle<br />

School teacher Sandra Turner as the<br />

March Teachers are Heroes winner.<br />

Turner was grateful as she accepted<br />

this special award. Diamond Valley<br />

Principal Robert Dominguez along<br />

with Turner’s students and husband<br />

were on hand to share this happy occasion.<br />

Mrs. Turner is currently a Language<br />

Arts and Honor’s Social Studies<br />

teacher. She has been teaching for 18<br />

years. Turner spent her first two years<br />

teaching Kindergarten and then taught<br />

middle school for 16 years, teaching<br />

many different subjects.<br />

Jacen Moore, one of her students,<br />

nominated Mrs. Turner and said, “I<br />

think she is our hero because she does<br />

community service to help others,<br />

and loves to teach her students in a<br />

positive way that make her students<br />

feel important. She also comes from<br />

a four-generation military family.”<br />

Jacen’s mother, Mrs. Moore, added,<br />

“Mrs. Turner has opened my son’s eyes<br />

to Social Studies and he is fascinated<br />

with ancient history.”<br />

Turner was awarded special prizes<br />

from The Mix Prize Closet and APU.<br />

Following the presentation, Turner and<br />

her class were treated to a pizza party<br />

provided by the Temecula Pizza Factory.<br />

Mrs. Turner and previous Teachers<br />

are Heroes award recipients and their<br />

classes are invited to attend a special<br />

Teachers are Heroes celebration at the<br />

Lake Elsinore Storm Stadium in <strong>May</strong>.


THE VALLEY BUSINESS JOURNAL<br />

20 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Another Great<br />

Reason to Ditch<br />

Sugar<br />

Sugar has (rightfully) earned<br />

itself a bad reputation. It’s packed<br />

with empty calories, it causes weight<br />

gain, and it happens to be as addictive<br />

as many drugs. It’s no wonder<br />

many nutrition experts recommend<br />

quitting sugar! But if those reasons<br />

aren’t enough for you, you might be<br />

interested to learn that sugar is also<br />

implicated in many mental health<br />

conditions.<br />

We now know that whatever<br />

happens in your gut will also affect<br />

your brain. In the case of sugar, an inflammatory<br />

response throughout your<br />

body – which is exactly what happens<br />

when you eat too much sugar – translates<br />

into inflammation in the brain as<br />

well. And that inflammation affects<br />

the way our neurotransmitters work,<br />

leading to problems like anxiety and<br />

depression. Recent research from the<br />

University of Basel in Switzerland<br />

even links sugar to bipolar disorder!<br />

In order to quit sugar (or at least<br />

cut way back on it), you essentially<br />

have to give up all processed foods.<br />

Having done that, you will find that<br />

you’re eating more “real” foods –<br />

fresh fruits and veggies, nuts, lean<br />

meats, and so on. Now, you’ve not<br />

only decreased your consumption<br />

of harmful foods; you’ve increased<br />

your consumption of “good” foods<br />

too. Here’s what research has to say<br />

about that:<br />

According to a study published in<br />

the American Journal of Psychiatry,<br />

a healthy, low-sugar diet corresponds<br />

to lower levels of anxiety. Fermented<br />

foods (containing pro-biotics) might<br />

reduce social anxiety. Anxiety triggers<br />

cortisol production, which impairs<br />

your body’s ability to absorb<br />

essential nutrients like B vitamins,<br />

zinc, iron, magnesium, and omega-3<br />

fats – coincidentally the same ones<br />

that help to regulate brain health.<br />

Sugar and emotional health issues<br />

appear to be intimately related.<br />

More stress might lead you to indulge<br />

in more sugar, and more sugar leads<br />

to more anxiety! Breaking the cycle<br />

can help your brain heal, lead to fewer<br />

sugar cravings, and improve both<br />

emotional and physical health in the<br />

long term.<br />

Start by turning down dessert,<br />

avoiding vending machines, and<br />

substituting healthier foods instead.<br />

Once you master that, begin removing<br />

sugar from items like coffee, and start<br />

reading food labels. Gradually cut<br />

back on sugar, and replace processed<br />

foods with healthier options. Quitting<br />

sugar works very similarly to beating<br />

any other addiction. It takes time and<br />

patience, but the rewards are well<br />

worth it.<br />

Steve Amante is the owner of Amante<br />

& Associates Insurance Solutions, Inc.<br />

He can be reached at 951-676-8800 -<br />

www.amanteandassociates.com.<br />

“<br />

Sugar and emotional<br />

health issues appear<br />

to be intimately related.<br />

More stress might<br />

lead you to indulge in<br />

more sugar, and more<br />

sugar leads to more<br />

anxiety!<br />

Healthy<br />

Living<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

connect: www.amanteandassociates.com


<strong>May</strong> <strong>2017</strong><br />

Monday, <strong>May</strong> 1st 10am – 2 pm<br />

The Liquid Leaf, 39028 Winchester Rd, Unit 109, Murrieta<br />

Thursday, <strong>May</strong> 4th 10 am – 2 pm<br />

Baron’s Market, 40545 California Oaks, Murrieta<br />

Monday, <strong>May</strong> 8th 11 am – 3 pm<br />

Designs on a Vine, 27536 Ynez Rd. Suite F-13, Temecula<br />

Thursday, <strong>May</strong> 11th<br />

Salk Employee Health Fair, San Diego<br />

Wednesday, <strong>May</strong> 17th 2:00 pm – 3:30<br />

Brookdale Retirement Community, Hemet<br />

Thursday, <strong>May</strong> 18th 11:30 am – 2 pm<br />

QSC 1675 Macarthur Blvd, Costa Mesa<br />

Friday, <strong>May</strong> 19th 12 pm – 5 pm<br />

Beaumont Unified School Health Fair, Beaumont<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

<strong>May</strong> is<br />

Osteoporosis<br />

Awareness<br />

Month<br />

Join us for our Free<br />

Osteoporosis Screenings<br />

Thursday, <strong>May</strong> 25th 10am – 4pm<br />

Pechanga Employee Health and Wellness Fair, Pechanga Resort and Casino<br />

Remember to check our website for newly added events:<br />

www. Osteostrongmurrieta.com<br />

21<br />

Temecula Valley Woman Joins Loma Linda<br />

University Children’s Hospital Foundation Board<br />

Loma Linda University Children’s<br />

Hospital (LLUCH) announces Christine<br />

McCusker, a long time educator and<br />

non-profit supporter in the Temecula<br />

Valley, has accepted membership on the<br />

LLUCH Foundation Board.<br />

McCusker is founder of McCusker<br />

Enterprises, which operates Van Avery<br />

Prep, a private coeducational school.<br />

She has also been an active participant<br />

on various non-profit boards during the<br />

past 40 years, most recently with Habitat<br />

for Humanity of the Inland Valley and the<br />

Big Hearts for Little Hearts Temecula<br />

Valley Guild.<br />

The Foundation Board’s volunteer<br />

members support the hospital’s efforts to<br />

provide health and healing to children in<br />

a four county area. The pediatric emergency<br />

department is part of the only Level<br />

I trauma center in the Inland Empire.<br />

The Foundation Board also plays a<br />

key role in assisting Loma Linda University<br />

Health complete Vision 2020: The<br />

Campaign for a Whole Tomorrow. Vision<br />

2020 is a $360 million comprehensive<br />

philanthropic initiative and represents<br />

the largest investment in health care and<br />

education in the Inland Empire.<br />

The Vision 2020 campaign supports<br />

priorities in:<br />

• Clinical care, allowing Loma Linda<br />

University Health to continue providing<br />

excellent health care in a new<br />

adult hospital and expanded Children’s<br />

Hospital.<br />

• Education, providing funding for<br />

increased scholarship endowments,<br />

faculty development and new educational<br />

approaches.<br />

• Research, constructing a research<br />

center where Loma Linda University<br />

Health’s best scientists can collaborate<br />

across disciplines.<br />

• Wholeness, expanding Loma Linda<br />

University Health’s historic emphasis<br />

on living a healthy lifestyle and<br />

sharing that knowledge locally and<br />

internationally.


THE VALLEY BUSINESS JOURNAL<br />

22 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Loma Linda University Medical Center Awarded<br />

Advanced Certification for Comprehensive Stroke Centers<br />

Loma Linda University Medical<br />

Center (LLUMC) is the first and only<br />

hospital in the Inland Empire to earn<br />

The Joint Commission’s Gold Seal of<br />

Approval® and the American Heart<br />

Association/American Stroke Association’s<br />

Heart-Check mark for Advanced<br />

Certification for Comprehensive Stroke<br />

Centers.<br />

With this certification, LLUMC<br />

joins an elite group of health care organizations<br />

focused on highly-specialized<br />

stroke care. LLUMC underwent a<br />

rigorous onsite review earlier this year<br />

when Joint Commission experts evaluated<br />

compliance with stroke-related<br />

standards and requirements.<br />

To be eligible, LLUMC had to<br />

demonstrate compliance with stroke-related<br />

standards as a Primary Stroke Center<br />

and meet additional requirements,<br />

including those related to advanced<br />

imaging capabilities, 24/7 availability<br />

of advanced, specialized treatments,<br />

and providing staff with the unique<br />

education and competencies to care for<br />

complex stroke patients.<br />

Lyndon Edwards, senior vice president,<br />

adult hospital services, said this<br />

designation is a testament to the organization’s<br />

commitment to the health of the<br />

community. “At Loma Linda University<br />

Health we are committed to providing<br />

quick, innovative, compassionate care<br />

from the minute patients arrive.”<br />

The stroke program at LLUMC is<br />

an alliance of health professionals all<br />

working toward the common goal of<br />

protecting and healing stroke patients<br />

from when they have a stroke to when<br />

they go home and beyond. Collaborative<br />

care is delivered by specialty-trained<br />

physicians and nurses in neurology,<br />

emergency medicine, neuro-critical<br />

care, endovascular and cerebrovascular<br />

neurosurgery, interventional neuroradiology,<br />

vascular surgery and<br />

neuro-rehabilitation. Additionally, the<br />

multidisciplinary team is staffed with<br />

trained physical, occupational, speech,<br />

and respiratory therapists, as well as<br />

nutritionists, case managers and social<br />

workers.<br />

Education is a key element of the<br />

stroke program, which is committed to<br />

educating staff and patients and their<br />

families alike in the care and prevention<br />

of stroke. It is dedicated to the continual<br />

pursuit of the highest quality of health<br />

care by tracking significant outcomes to<br />

effectively evaluate its methods.<br />

According to Vincent V. Truong,<br />

MD, director, Loma Linda University<br />

Health Comprehensive Stroke Center,<br />

the stroke program strives to streamline<br />

an interdisciplinary effort to rapidly<br />

recognize and treat stroke patients with<br />

the highest quality of care.<br />

“When timing is critical you want a<br />

stroke center that is prepared to deliver<br />

the most advanced, comprehensive<br />

stroke care at any time,” Truong said,<br />

“and our recent designation proves we<br />

can do just that. From stroke prevention<br />

through rehabilitation, Loma Linda University<br />

Health is committed to caring for<br />

our community.”<br />

For more information on the stroke<br />

program, visit lomalindastroke.org or<br />

call 909-558-2880.<br />

About Loma Linda University Health -<br />

Loma Linda University Health includes<br />

Loma Linda University’s eight schools,<br />

Loma Linda University Medical Center’s<br />

six hospitals and over 900 faculty<br />

physicians located in the Inland Empire<br />

of Southern California. Established in<br />

1905, Loma Linda University Health is a<br />

global leader in education, research and<br />

clinical care. It offers over 100 academic<br />

programs and provides quality health<br />

care to 40,000 inpatients and 1.5 million<br />

outpatients each year. A Seventh-day<br />

Adventist organization, Loma Linda<br />

University Health is a faith-based health<br />

system with a mission “to continue the<br />

teaching and healing ministry of Jesus<br />

Christ.”<br />

Board Positions Available<br />

CONTINUED FROM PAGE 1<br />

Application forms are available on<br />

the City of Temecula website and in the<br />

City Clerk’s Office. Original completed<br />

applications will be accepted at the<br />

Temecula Civic Center, 41000 Main<br />

Street, Temecula, in the City Clerk’s<br />

Office from April 1, <strong>2017</strong> through April<br />

30, <strong>2017</strong> at 5:00 PM. Original completed<br />

applications will also be accepted by<br />

mail if they are received by the deadline.<br />

Mail applications to: 41000 Main Street,<br />

Temecula, CA 92590.<br />

Additional information is available in the<br />

City Clerk’s Office, 41000 Main Street,<br />

Temecula, California, (951) 694-6444.


<strong>May</strong> <strong>2017</strong><br />

Microdermabrasion<br />

Healthy<br />

Living<br />

by<br />

Tina Monique M. Gottlieb, deGroot D.C.<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Microdermabrasions have been popular<br />

treatments for several skin concerns<br />

for quite some time now. It’s generally a<br />

treatment that many people have heard<br />

of but aren’t informed about. We regularly<br />

perform Microdermabrasions (also<br />

known as micros) here at Murrieta Day<br />

Spa and clients are pleasantly surprised<br />

with the results.<br />

A Microdermabrasion treatment is a<br />

non-invasive approach to skin care that<br />

removes damaged and dry layers of skin,<br />

stimulating the production of new skin<br />

cells. It is traditionally performed with a<br />

handheld tool/wand that gently removes<br />

the top layer of skin. The tool the esthetician<br />

utilizes uses has a rough diamond<br />

shaped head (they used to use crystals in<br />

the old days) that physically slough away<br />

dead skin and a light suction is applied to<br />

vacuum up the dead skin cells.<br />

There are several benefits to receiving<br />

a Micro. Firstly, there is no preparation<br />

needed and it is a convenient service<br />

you can receive whenever your schedule<br />

permits. It is also comfortable and virtually<br />

painless. Micros are suitable for all<br />

skin types and generally as soon as your<br />

Micro treatment is over you will see a<br />

difference in your skins appearance. It<br />

also improves the absorbability of quality<br />

skin care products so that you’re getting<br />

more “bang for your buck” from your<br />

skin care line.<br />

There are also long term benefits to<br />

receiving multiple micros every couple<br />

of weeks. Ongoing micros will keep you<br />

pores clean so blackheads and breakouts<br />

are less frequent. If you deal with acne<br />

scars or age spots, regular micro treatment<br />

will help to reduce the appearance<br />

of pigmentation. Also you will enjoy<br />

smoother skin regularly since micros also<br />

help treat fine lines and wrinkles.<br />

We have noticed that most clients<br />

enjoy purchasing a series of 3 to 6 Micros<br />

at a discounted rate. The goal is to come<br />

in monthly to ensure proper upkeep of<br />

your skin. Micros give years back to the<br />

face and neck by diminishing fine lines,<br />

wrinkles, age spots, and sun damage. I<br />

highly recommend trying a Microdermabrasion<br />

or booking a consultation with<br />

an esthetician to assess your needs and<br />

recommend the best treatment for you.<br />

You will never regret taking care of your<br />

skin!<br />

Monique deGroot is the owner of Murrieta<br />

Day Spa which is located at 41885<br />

Ivy St. in Murrieta.<br />

23<br />

If you deal with acne scars or age spots,<br />

regular micro treatment will help to reduce<br />

the appearance of pigmentation.<br />

Preventing Heat Exhaustion<br />

Healthy<br />

Living<br />

by<br />

Tina Dennis M. Petersen, Gottlieb, D.O. D.C.<br />

This summer, be aware of the dangers<br />

of heat exhaustion. Here are some<br />

suggestions for your safety.<br />

• Wear loose fitting, lightweight clothing.<br />

Dark or tight clothing holds in heat and<br />

doesn’t let your body cool properly<br />

because it inhibits sweat evaporation.<br />

• Do not get sunburned. If you’re going<br />

to be outdoors, wear a lightweight,<br />

wide-brimmed hat or use an umbrella<br />

to protect yourself from the sun, and<br />

apply sunscreen to any exposed skin.<br />

Having a sunburn reduces your body’s<br />

ability to rid itself of heat.<br />

• Stay in a cool place. Being in an<br />

air-conditioned building, even for just<br />

a few hours, is one of the best ways to<br />

prevent heat exhaustion. If your home<br />

doesn’t have an air conditioner, consider<br />

spending time at a library or shopping<br />

mall. At the least, find a well-shaded<br />

spot. Fans alone aren’t adequate to<br />

counter high heat and humidity.<br />

• Drink plenty of fluids. Staying hydrated<br />

will help your body sweat and maintain<br />

a normal body temperature. If your doctor<br />

has told you to limit fluids because<br />

of a health condition, be sure to check<br />

with him or her about how much extra<br />

you need to drink when the temperature<br />

rises. Avoid alcoholic beverages.<br />

• Understand the risk of some medications.<br />

Ask your doctor or pharmacist<br />

whether the medications you take make<br />

you more susceptible to heat exhaustion<br />

and, if so, what you can do to keep<br />

your body from overheating.<br />

• Watch out for hot spots. On a hot day,<br />

the temperature in your parked car can<br />

rise 20 F (about 6.7 C) in just 10 minutes.<br />

Let your car cool off before you<br />

drive it. Never leave children or anyone<br />

else in a parked car in hot weather for<br />

any period of time.<br />

• Be aware of your body temperature.<br />

If you travel to somewhere hot, or the<br />

temperatures suddenly jump in your<br />

area, it can take several weeks for your<br />

body to get used to the heat. You’ll still<br />

need to take precautions, but working<br />

or exercising in heat should become<br />

more tolerable. If you’re on vacation,<br />

you probably don’t have several weeks<br />

to wait, but it’s a good idea to wait<br />

at least a few days before attempting<br />

vigorous activity in the heat.<br />

It’s best not to exercise or do any<br />

strenuous activity in hot weather, but if<br />

you must, follow the same precautions<br />

and rest frequently in a cool spot. Taking<br />

breaks and replenishing your fluids<br />

during that time will help your body<br />

regulate your temperature.<br />

For more information on preventing heat<br />

exhaustion, contact Dr. Dennis Petersen<br />

at (951) 506-3112.


THE VALLEY BUSINESS JOURNAL<br />

24 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

What’s Your Backup Plan?<br />

TECHNOLOGY<br />

by<br />

by<br />

Stefani<br />

Steve Fillingim<br />

Laszko<br />

You’ve made sure your car, house<br />

and business is protected with appropriate<br />

insurance but what have you done to<br />

protect the data on your computer? These<br />

days, replacing a computer is quick and<br />

relatively low cost but what would you<br />

do without the information stored on it?<br />

Ask anyone that has had a data loss how<br />

important a good backup is and you’ll<br />

be happy that you did the planning now.<br />

Many questions go into determining<br />

what type of backup makes the most<br />

sense for your business data. Onsite versus<br />

offsite, how much needs to be stored,<br />

how many computers and servers, how<br />

often you want to backup, etc. are all<br />

things to be considered. The three main<br />

options of computer backup are tape<br />

drive, disk to disk and cloud.<br />

Tape drive backup is the oldest<br />

method of backing up but it is still very<br />

reliable when used correctly though it<br />

does require human intervention. Along<br />

with being relatively expensive, a tape<br />

drive backup will not be of any use if the<br />

tapes are left onsite and a disaster occurs.<br />

I’ve heard of employees taking the tapes<br />

home with them but then you also run the<br />

risk of something happening to it when<br />

it’s out of the office.<br />

USB drives, external hard drives and<br />

network drives are all examples of Disk<br />

to Disk (D2D) backup systems. Compared<br />

to a tape backup system, a D2D is<br />

less expensive and much quicker. Again<br />

though, human intervention is involved<br />

and for higher level of protection the<br />

devices should not be kept under the<br />

same roof.<br />

Cloud backup solutions are understandably<br />

becoming the standard among<br />

small to medium size businesses. Most<br />

importantly, cloud solutions are safe from<br />

burglary and natural disasters, easily accessible<br />

from an Internet connection and<br />

there’s no physical device to lose or break.<br />

Human intervention is also minimal; often<br />

you are just looking for a “backup successful”<br />

indicator. The downside is that you’re<br />

entrusting your information to someone<br />

else so you must feel comfortable with a<br />

company you are working with and ensure<br />

that they are utilizing proper safeguards<br />

such as encryption.<br />

Regardless of the method you choose,<br />

proper setup and ongoing verification of<br />

successful backups is the key to protecting<br />

your data. No matter how computer<br />

savvy you are it never hurts to speak with<br />

an IT professional to make sure that your<br />

plan makes sense. Again, just ask someone<br />

who has lost their QuickBooks files<br />

or years of customer data and they’ll tell<br />

you how important it is to have a proper<br />

“<br />

backup solution in place, giving you the<br />

peace of mind that your data is protected.<br />

Mythos Technology is an IT consulting<br />

and management firm. For more information,<br />

please visit www.mythostech.com<br />

or call (951) 813-2672.<br />

connect: www.mythostech.com<br />

Most importantly, cloud solutions are safe<br />

from burglary and natural disasters<br />

Registration Open for Southwest Riverside Heart<br />

& Stroke Walk<br />

Event encourages Americans, who are spending more time sitting, to “Move More”<br />

The American Heart Association’s<br />

(AHA) Inland Empire Division will host<br />

its annual Southwest Riverside County<br />

Heart & Stroke Walk at 5:00pm on Saturday,<br />

<strong>May</strong> 6th, <strong>2017</strong> at Lake Skinner<br />

in Winchester (CA), where an estimated<br />

3,000 people will lace up their sneakers<br />

and make lifesaving strides.<br />

Event registration is open and everyone<br />

is encouraged to form or join teams at<br />

SWRCheartwalk.heart.org. Participation<br />

is free and donations are welcomed to<br />

fight heart disease and stroke, the leading<br />

killers in the United States, including the<br />

Inland Empire. The event is also a way to<br />

encourage Americans to “Move More”,<br />

part of the Healthy for Good campaign<br />

by the American Heart Association, designed<br />

to inspire lasting change through<br />

small, simple steps.<br />

American are spending more time<br />

sitting – at work, school or in front of<br />

a screen- than ever before. Whether it’s<br />

walking, running, biking, swimming,<br />

playing sports or doing yoga, the goal is<br />

for adults to get at least 150 minutes per<br />

week of moderate exercise or 75 minutes<br />

per week of vigorous exercise (or a combination<br />

of both). Kids should get at least<br />

60 minutes of physical activity every day.<br />

Being physically active on a regular<br />

basis is important to promote overall<br />

health and prevent heart disease and<br />

stroke, which are responsible for more<br />

deaths in the U.S. than all forms of cancer<br />

combined. Research has shown that<br />

every hour of regular exercise can add<br />

about two hours to life expectancy, even<br />

if you don’t start until midlife.<br />

The Southwest Riverside Heart &<br />

Stroke Walk promises to be an exciting<br />

occasion for the whole family to “move<br />

more”. The day’s main events are the<br />

non-competitive 5-kilometer walk and<br />

a 1-mile Survivor Path. Other highlights<br />

include a Health and Wellness Expo, as<br />

well as a Kids Zone featuring games promoting<br />

heart health. Pets are welcomed!<br />

Among the participants will be<br />

many families who lost loved ones to<br />

the nation’s leading causes of death,<br />

and heart disease and stroke survivors.<br />

Everyone is invited to be a part of this<br />

important community event sponsored<br />

nationally by Subway, and locally by<br />

Abbott Vascular. To join or learn more<br />

visit SWRCheartwalk.heart.org or call<br />

951-751-2115.


<strong>May</strong> <strong>2017</strong><br />

WEBSITE <strong>2017</strong><br />

CONTINUED FROM PAGE 1<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

25<br />

The company website can easily<br />

be a “set and forget” task but technology<br />

is progressing with new tools<br />

and formats developed regularly and<br />

it won’t take long until your site looks<br />

out of date. Consider these website<br />

basics.<br />

Is what is being sold clear? Products<br />

and services needs to be prominently<br />

displayed so customers know<br />

they have the right site while being<br />

drawn to find out more information.<br />

Pricing should be easily found as<br />

well. Remember potential customers<br />

may only spend a few seconds looking<br />

at the site so it needs to grab and hold<br />

their attention.<br />

Use images and videos to enhance<br />

the shopping experience. The use of<br />

visual media has been a catalyst to the<br />

growth of on-line sales. Keep your<br />

media library updated using technology<br />

like 3D photography to give<br />

the buyer the ability to look at your<br />

product from all angles.<br />

Videos can show a product in<br />

action while giving the opportunity to<br />

narrate the experience.<br />

Website must be simple and intuitive.<br />

With programming tools today<br />

there is no reason to have viewers be<br />

more than a few clicks away from what<br />

they are looking.<br />

If your business is primarily online<br />

sales, then hot selling and sale<br />

items should be on the front page.<br />

You may want to use a scroll through<br />

format to reduce the amount of page<br />

loading. With a higher number of<br />

items in your stock, a good filter is a<br />

necessity to help customers narrow<br />

down their search.<br />

Don’t forget to review company<br />

information. Allow visitors to easily<br />

find who you are, where you’re located<br />

and the best contact methods.<br />

Background history can be important<br />

to help sell your company along with<br />

products.<br />

Finally, checkout should be fast<br />

and easy. There are many new ways<br />

to process payments so make sure you<br />

are using the latest and safest tools.<br />

Twenty-six years later the website<br />

plays a key role in business. Take time<br />

to make it look like it belongs in <strong>2017</strong>.<br />

Ted Saul is a business coach that assists<br />

with Business Plans and Project<br />

Management. He holds a master certificate<br />

in project management and has<br />

earned his MBA from Regis University.<br />

Ted can be reached on LinkedIn,<br />

TedS787 on Twitter or emailing Ted@<br />

tsaul.com.<br />

“<br />

The company website can easily<br />

be a “set and forget” task but<br />

technology is progressing with<br />

new tools and formats developed<br />

regularly and it won’t take long<br />

until your site looks out of date<br />

Water, Flood, Fire, Smoke, Mold Damage?<br />

With Pulido you are family.<br />

We will get you through this.<br />

The most trusted Restoration company in<br />

the Temecula valley since 1989<br />

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Teampulido.com


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Real Estate Fraud - Alive and Well<br />

REAL ESTATE<br />

by<br />

Gene Wunderlich<br />

At a recent event for Realtors®<br />

in D.C. , Fox Business News Tonight<br />

anchor Lou Dobbs was queried on<br />

some of the changes proposed by<br />

the Trump administration loosening<br />

‘safeguards’ imposed by Dodd-Frank<br />

and the Consumer Finance Protection<br />

Bureau. In response to the question<br />

“Shouldn’t there be more rules for<br />

Wall Street”? Dobbs replied, “There<br />

is simply no way to protect the stupid<br />

from the shrewd.”<br />

Harsh but true. Why has the Nigerian<br />

Prince scam proliferated for so<br />

long? How many grandparents have<br />

wired money to bail out their granddaughter<br />

held in a Mexican jail? How<br />

many of you have wired money to<br />

avoid being arrested for missing jury<br />

duty, or to rent a cut-rate house, or buy<br />

a car online? Statistically a few of you<br />

have. Not you, of course.<br />

In coalition with our District<br />

Attorney’s office, the Southwest Riverside<br />

County Association of Realtors®<br />

(SRCAR) has joined other groups<br />

including title reps, escrow companies<br />

and lenders to form the Real Estate<br />

Fraud Advisory Team (REFAT). In place<br />

for about five years now, REFAT was<br />

originally conceived in response to the<br />

massive Stonewood Financial housing<br />

scam a decade ago that jump started our<br />

foreclosure crisis. Thanks to sharing<br />

information on trends we see at the field<br />

level together with more aggressive pursuit<br />

and prosecution at the county level,<br />

Riverside County is no longer a haven<br />

for scam artists.<br />

But they’re still around, so the occasional<br />

reminder is in order so you can<br />

protect yourself. After all, by the time<br />

somebody gets prosecuted, somebody<br />

else has already been the victim. And<br />

you don’t want it to be you. So to help<br />

you avoid those pitfalls, here’s a brief<br />

summary of the top real estate scams<br />

going around.<br />

Anytime you hear the words ‘wire<br />

money’ come up in a conversation with<br />

someone you don’t know, RUN. The<br />

majority of scams involve funds that<br />

have been wired. Scammers will come<br />

up with a host of compelling reasons why<br />

money would need to be sent through a<br />

wire transfer. Immediately.<br />

1. Wire fraud closing scam. More<br />

insidious and costly that the grandkid in<br />

jail version, this victimizes homebuyers<br />

and sellers at their most vulnerable.<br />

Ready to close escrow on your dream<br />

home and you get an email with wiring<br />

instructions for your closing funds. Trouble<br />

is, somebody hacked your info and<br />

you just wired a bunch of your money<br />

somewhere. And there’s no take-backs.<br />

You may not even notice for a day or<br />

two, until your escrow company calls<br />

with the real instructions. NEVER trust<br />

just one source. Call the escrow company<br />

to verify wiring information. Call your<br />

Realtor® to check. Protect yourself.<br />

2. Elder abuse. Sad to say this<br />

type of abuse currently ranks 2nd in frequency.<br />

It’s no secret that older folks are<br />

preyed upon by all manner of charlatan<br />

and they end up losing their homes, their<br />

savings and any security they had built. If<br />

you feel like someone’s trying to fast-talk<br />

you, call your family. If it’s your family<br />

that’s doing it (yeah, it happens), call the<br />

District Attorney. If a Realtor® sees a<br />

questionable situation, they are obligated<br />

to bring that forward for review. I’ve<br />

heard two in the last two days.<br />

3. Rental scam. Generically referred<br />

to as the ‘Craig’s List’ scam,<br />

people trying to rent a house in this tight<br />

market see an ad for a nice home renting<br />

below market. The ‘owner’ has been<br />

deployed or transferred and they need a<br />

quick deal. They’ll be back in five years<br />

so don’t want to sell the house, just rent<br />

to the right person. Which happens to<br />

be you? Please wire your 1st and last<br />

month’s rent, they’ll waive the security<br />

deposit, and they’ll call their neighbor<br />

to release the keys to you tomorrow.<br />

Neighbor says ‘you’re the 8th person<br />

came by this week for keys. I have no<br />

idea what you’re talking about.’ Bye<br />

bye money<br />

4. Rental scam II. You stop by<br />

a rental open house on the weekend.<br />

Vacant house, owner gone, need to<br />

rent quick, cheap. Wire the money<br />

Monday and move in Tuesday. Key’s<br />

in the lockbox, here’s the code. You<br />

and 11 other families all show up<br />

Tuesday with your U-Hauls but no<br />

keys, no agent and a ‘For Sale’ sign in<br />

the yard. Was that there Saturday? Did<br />

you notice, honey?<br />

Here’s a couple free tips - and<br />

worth every penny. If somebody you<br />

don’t know asks you to wire money -<br />

RUN! Verify with at least two trusted<br />

sources before wiring money anywhere,<br />

anytime, anyhow. Tip II - ‘If<br />

it sounds too good to be true...’ Well,<br />

you know.<br />

Got a question about real estate fraud?<br />

Email fraud@srcar.org.


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

27<br />

Badoooooinnnng! (Thanks to Don Martin)<br />

by Gene Wunderlich<br />

That’s the sound of our housing<br />

market bouncing back! (Sometimes a<br />

newsletter needs sound effects.) Last<br />

month I doubted we’d come anywhere<br />

close to the March 2016 uptick of 30%.<br />

But defying the constraints of shrinking<br />

inventory and demand, sales actually<br />

rebounded a whopping 32% last<br />

month, leading to the best 1st quarter<br />

performance since 2013.<br />

Sales volume was up 4% Q1<br />

<strong>2017</strong> over Q1 2016, and just 23 units<br />

shy of 2013 (2.457 / 2,434). Pending<br />

sales were up also 11% in March so<br />

April sales volume should reflect that.<br />

Homes are flying off the shelf after just<br />

39 days on market across the region<br />

with days-on-market at a month or less<br />

in several cities.<br />

Median price actually dropped<br />

month-over-month in March by about<br />

1% ($342,977 / $339,161) but still<br />

4% ahead of last March. Q1 median<br />

was up 7% over Q1 2016 ($314,624<br />

/ $337,422) and up 41% from 2012<br />

($200,001). That’s good. 7% a year<br />

is good.<br />

Lack of inventory continues to<br />

be a problem plaguing the region, the<br />

state and the rest of the country. Our inventory<br />

was down again last month but<br />

very nominally (1,597 / 1,549), but off<br />

22% from a year ago (1,982). You’d have<br />

to go back to February of 2014 to find a<br />

lower month. Our inventory is down to<br />

1.7 months across the region. That inevitably<br />

constrains sales and contributes<br />

to escalating prices. The good news is<br />

that 67% more homes were brought to<br />

the market in March than in February.<br />

1,331 new listings last month was nearly<br />

25% more than January and February<br />

combined. That not only met increased<br />

sales demand, but left a little cushion<br />

such that absorption dropped under 100%<br />

in March, down 39% from February’s<br />

121% to 74%. That means we weren’t<br />

cannibalizing every new listing as it<br />

entered the market, allowing inventory<br />

to grow a bit (maybe) in April.<br />

Most prognosticators still have high<br />

hopes for housing for at least the next<br />

couple years, some more, some less.<br />

We’ll probably know more about the<br />

housing agenda in DC when we go back<br />

next month. Some things look promising,<br />

others, not so much. We are hopeful that<br />

this administration will recognize the<br />

need for regulatory and lending reform<br />

that will allow and/or encourage more<br />

people to enter the housing market and<br />

stimulate the need for more construction.<br />

Probably won’t help California much but<br />

maybe the rest of the country.<br />

After all, housing is generally the<br />

flywheel that gets the economy moving.<br />

While we have technically been out of<br />

the recession for the past eight years,<br />

housing construction and homeownership<br />

rates have fallen precipitously.<br />

Homeownership stood at just 63.7% in<br />

Q4 2016, down from a peak of 69.2% before<br />

the boom. As a result total spending<br />

on housing declined to 15.6% of GDP<br />

compared to a 60 year average of 19%.<br />

As each new single family unit typically<br />

creates three jobs as well as demand<br />

for ancillary services like appliance<br />

purchases, home renovations and jobs<br />

for Realtors®, escrow, title, lender and<br />

other services and products, the stifling<br />

regulatory climate of the past eight years<br />

has had a profoundly negative impact on<br />

the housing sector and kept economic<br />

growth at a somnambulous pace.<br />

Some experts argue that our default<br />

rate is actually too low. While not advocating<br />

a return to the lending licentiousness<br />

of a decade ago, just 5.1% of<br />

mortgages are at risk of default today<br />

compared to a historic run rate of<br />

12%. This indicates that lenders aren’t<br />

making loans to thousands of people<br />

who pose little risk, depriving many<br />

middle-class families of the equity appreciation<br />

the market has enjoyed the<br />

past five years and forcing more Americans<br />

into the rental market – which is<br />

pushing rents ever higher as well.<br />

Then again, if we had all those<br />

extra buyers running around and no<br />

houses to sell them... Is there a happy<br />

middle ground anywhere?<br />

Gene Wunderlich is Vice President of<br />

Government Affairs, Southwest Riverside<br />

County Association of Realtors.<br />

(951) 205-1911 http://srcar.org/<br />

After all, housing is generally the<br />

flywheel that gets the economy<br />

moving<br />

Temecula Valley Hospital Earns “A” Grade<br />

CONTINUED FROM PAGE 1<br />

“We are very pleased that this is the<br />

second time we have received the A rating<br />

from Leapfrog,” said Darlene Wetton,<br />

CEO, Temecula Valley Hospital. “This<br />

demonstrates our commitment to the<br />

safety of our patients and the diligence<br />

of our staff in continuing to uphold the<br />

same high standards of care.”<br />

Hospitals that earn top marks nationally<br />

in the Leapfrog Hospital Safety Grade,<br />

‘have achieved the highest safety standards<br />

in the country,” said Leah Binder, president<br />

and CEO of The Leapfrog Group. “That<br />

takes commitment from every member of<br />

the hospital staff, who all deserve thanks<br />

and congratulations when their hospitals<br />

achieve an ‘A’ Safety Grade.”<br />

Developed under the guidance of<br />

an Expert Panel, the Leapfrog Hospital<br />

Safety Grade uses 30 measures of publicly<br />

available hospital safety data to assign<br />

A, B, C, D and F grades to more than<br />

2,600 U.S. hospitals twice per year. It is<br />

calculated by top patient safety experts,<br />

peer-reviewed, fully transparent and free<br />

to the public.<br />

To see Temecula Valley Hospital’s<br />

full grade, and to access consumer-friendly<br />

patient tips for<br />

staying safe in the hospital, visit<br />

www.hospitalsafetygrade.org.<br />

About the Leapfrog Group - Founded<br />

in 2000 by large employers and other<br />

purchasers, The Leapfrog Group is a<br />

national nonprofit organization driving<br />

a movement for giant leaps forward in<br />

the quality and safety of American health<br />

care. The flagship Leapfrog Hospital<br />

Survey collects and transparently reports<br />

hospital performance, empowering purchasers<br />

to find the highest-value care<br />

and giving consumers the lifesaving<br />

information they need to make informed<br />

decisions. The Leapfrog Hospital Safety<br />

Grade, Leapfrog’s other main initiative,<br />

assigns letter grades to hospitals based<br />

on their record of patient safety, helping<br />

consumers protect themselves and their<br />

families from errors, injuries, accidents<br />

and infections.<br />

About Temecula Valley Hospital<br />

- Temecula Valley Hospital brings<br />

advanced technology, innovative programs,<br />

patient centered and family<br />

sensitive care to area residents. The<br />

hospital features 140 private patient<br />

rooms; 24 hour a day emergency care;<br />

advanced cardiac and stroke care in<br />

clinical collaboration with UCSD Health;<br />

orthopedics; and general and surgical<br />

specialties. For more information, visit<br />

www.temeculavalleyhospital.com.<br />

Healthy<br />

Living<br />

You need to know these...<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

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www.ladieswholaunch.com<br />

connect: www.amanteandassociates.com<br />

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www.thebossnetwork.org<br />

Savor the Success<br />

join.savorthesuccess.com<br />

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www.jamesaltucher.com<br />

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Small Biz Trends<br />

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“This demonstrates our commitment to the safety of our patients and the<br />

diligence of our staff in continuing to uphold the same high standards<br />

of care.” ~Darlene Wetton, CEO, Temecula Valley Hospital


THE VALLEY BUSINESS JOURNAL<br />

28 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Lou Ellen Ficke Receives RAVE Award<br />

CONTINUED FROM PAGE 1<br />

People from all walks of life are<br />

considered by the Rotary club making<br />

the presentation.<br />

This year the New Gen Rotary Club<br />

made the decision to give the award to<br />

LouEllen Ficke, of the Murrieta Rotary<br />

Club. “Presenting the award to LouEllen<br />

Ficke as our first recipient was a<br />

hands-down, unanimous decision by the<br />

committee tasked with selection,” said<br />

Adria Poindexter, New Gen representative.<br />

“It is evident that Lou has had a<br />

positive impact on many, many people<br />

in this Valley (myself included), so it<br />

was an honor to present that to her, in<br />

front of her Club.”<br />

Lou Ellen Ficke has been a resident<br />

of Southern California for many years<br />

and a valued member of the banking<br />

industry since 1973. Presently the<br />

Executive Vice –President and Chief<br />

Financial Officer of Commerce Bank<br />

of Temecula Valley, Lou Ellen has also<br />

opened Ohana Pacific Bank in Honolulu,<br />

Discovery Bank in San Marcos<br />

and Valley Merchants Bank in Hemet.<br />

Over the years, she has served as Vice<br />

President and Marketing Administrator<br />

in the banks where she has worked, developing<br />

marketing strategies, directing<br />

advertising efforts and community relations<br />

activities utilizing business and<br />

interpersonal communication skills not<br />

always associated with CFOs.<br />

Community service is an integral<br />

part of Lou Ellen’s life. She is on<br />

the Board of Directors of the Temecula<br />

Valley Chamber of Commerce, a<br />

member of the board of the Santa Rosa<br />

Plateau Foundation, and is treasurer for<br />

the Loma Linda Big Hearts for Little<br />

Hearts. She is also a contributing<br />

member of the Temecula Valley Guild,<br />

is a board member of Slow Food of<br />

Temecula Valley and is a member of<br />

the Women’s Peer Connection Group.<br />

She is also a very active participant in<br />

the Murrieta Rotary Club.<br />

“Presenting the award to LouEllen<br />

Ficke as our first recipient was a<br />

hands-down, unanimous decision<br />

by the committee tasked with<br />

selection,” said Adria Poindexter,<br />

New Gen representative. “It is evident<br />

that Lou has had a positive<br />

impact on many, many people in<br />

this Valley (myself included), so it<br />

was an honor to present that to<br />

her, in front of her Club.”


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

29<br />

June 22, <strong>2017</strong>, from 3:30-7:00pm.<br />

Murrieta Spectrum, 25125 Madison Avenue, Murrieta, 92562<br />

Booth pricing (includes 6’ table and one chair)<br />

Members: $150 | Nonmembers:$300<br />

Limited 10’ x 10’ booth<br />

Members: $225 | Nonmembers $450<br />

For more information or to register for a booth, contact Murrieta Chamber<br />

of Commerce<br />

(951) 677-7916 | www.MurrietaChamber.org<br />

Resources<br />

Need help? Ideas? Tips?<br />

Here are some top sites to visit for ideas.<br />

PRODUCTIVITY<br />

www.unroll.me<br />

www.getpocket.com<br />

www.evernote.com<br />

www. slack.com<br />

www.ifttt.com<br />

www.zapier.com<br />

www.todoist.com<br />

www.dropbox.com<br />

www.idonethis.com<br />

docs.google.com<br />

www.upwork.com<br />

www.fiverr.com<br />

MARKETING/<br />

SOCIAL MEDIA<br />

www.hubspot.com<br />

www.socialmediaexaminer.com<br />

www.copyblogger.com<br />

www.sumome.com<br />

www.smallbiztrends.com<br />

www.buffer.com<br />

www.hootsuite.com<br />

www.pegfitzpatrick.com<br />

www.unbounce.com<br />

www.jeffbullas.com<br />

www.smallbizdaily.com


THE VALLEY BUSINESS JOURNAL<br />

30 www.TheValleyBusinessJournal.com<br />

<strong>May</strong> <strong>2017</strong><br />

Nestle Toll House Café Opens in<br />

Promenade Mall<br />

Nestlé® Toll House® Café by<br />

Chip® officially opened its doors on<br />

Friday, April 21. The popular bakery<br />

café is located at 40820 Winchester<br />

Road, on the upper level of Promenade<br />

Temecula.<br />

The brand’s first Temecula café is<br />

owned and operated by husband and<br />

wife franchisees Rob and Gina Hernandez.<br />

They moved to the area from<br />

Madison, Wisconsin, last June and have<br />

three of their four children among their<br />

20 employees.<br />

“Gina and I couldn’t be more excited<br />

about opening Temecula’s first Nestlé<br />

Toll House Café by Chip and we look<br />

forward to becoming an integral part of<br />

this community,” said Rob Hernandez.<br />

“We invite everyone from the local area<br />

to come by and see our beautiful new<br />

café. We’ll be waiting with our freshly<br />

baked treats and a warm, welcoming<br />

environment.”<br />

A special grand opening ribbon-cutting<br />

event was held April 21, hosted by<br />

the Temecula Chamber of Commerce,<br />

Crest Foods CEO Ziad Dalal and COO<br />

Shawnon Bellah, mall officials and other<br />

local dignitaries. The event kicked off<br />

a week’s worth of specials and promotions<br />

in celebration of the arrival of<br />

the newest Nestlé Toll House Café by<br />

Chip and in conjunction with events and<br />

promotions promoted by the Promenade<br />

Temecula.<br />

The premium dessert destination<br />

concept is built around one of the<br />

world’s most recognized food brands –<br />

Nestlé. The Temecula café will offer a<br />

full menu that’ll include freshly baked<br />

cookies, customized cookie cakes, a<br />

wide assortment of freshly baked confections,<br />

ice creams, wraps, flatbreads,<br />

paninis, crepes, mocha frappes and<br />

smoothies. “Our savory items have<br />

been a pleasant surprise to many of our<br />

customers who know our name largely<br />

for our cookies,” Rob Hernandez said.<br />

“They have been a huge hit with many<br />

of the employees in the mall who seem<br />

to enjoy another lunch and dinner option<br />

during their day.”<br />

The Temecula café marks the 15th<br />

Nestlé Toll House Café by Chip in<br />

California and among more than 160<br />

worldwide. The café will be open daily<br />

during mall hours, from 9 a.m. to 9 p.m.<br />

(and 10 a.m. to 7 p.m. on Sundays).<br />

With a seating inside and in front of the<br />

location and free Wifi, the Promenade’s<br />

new café will be the perfect place to<br />

take a break from shopping, grab a bite<br />

to eat and relax.<br />

For more information about<br />

Nestlé Toll House Café by Chip, visit<br />

NestleCafe.com, Facebook, Twitter and<br />

Instagram.<br />

“<br />

“We invite everyone<br />

from the local area<br />

to come by and see<br />

our beautiful new<br />

café. We’ll be waiting<br />

with our freshly baked<br />

treats and a warm,<br />

welcoming<br />

environment.”


<strong>May</strong> <strong>2017</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

31<br />

RESTAURANT REVIEW<br />

The Broken Yolk by<br />

Wyatt A. Meal<br />

Y<br />

ou might be aware of The Broken Yolk Cafe from the recent Man v<br />

Food show where Adam Richman took on the massive Broken Yolk<br />

Iron Man (or Woman) challenge involving a 12 egg omelet, slathered<br />

in chili and cheese with a massive side of home fries and biscuits.<br />

I hadn’t been by the local Broken Yolk for awhile until I saw the show last week<br />

and it got me salivating. Oh, not necessarily for the $26.99 behemoth that defeated<br />

Murrieta Chamber CEO Patrick Ellis last year, but for some of their other great<br />

breakfast and lunch offerings.<br />

So a recent morning found me in Temecula looking for lunch and in the neighborhood<br />

of the Broken Yolk Cafe on Ynez. Even though the Broken Yolk has a great<br />

lunchtime menu of burgers, soups and salads, I opted for a Border Benedict, one of<br />

six distinct Benedict styles they offer. The Border Benedict features two poached eggs<br />

and seasoned carne asada atop sweet corn cakes smothered in a green poblano sauce.<br />

You can get it with some fresh jalapenos chopped on top and comes with home fries<br />

or fruit or beans and rice and it is one tasty breakfast, or lunch, as the case might be.<br />

It was so darn good that I ventured back with companion next day for a nosh.<br />

Being a healthy eater, companion went for the SBA omelet made with eggwhites and<br />

a side of dry rye toast. Didn’t sound very tasty to me, but the SBA part stands for<br />

Spinach, Bacon and Asparagus and there’s enough yummy ingredients to offset the<br />

healthful effects of the egg whites and dry rye toast, especially bacon.<br />

They’ve also got a great South of the Border section with Huevos Con Chorizo,<br />

Chilaquiles, Baja Breakfast Tacos and a Fiesta Burrito, which is what I ordered. This<br />

plate load of goodness includes scrambles eggs, onion, bell pepper, tomato, cheddar<br />

cheese and shredded beef wrapped lovingly in a flour tortilla the size of Wildomar,<br />

smothered in salsa verde, sour cream, fresh salsa and avocado. Delicious!<br />

There’s no shortage of other goodies to select from including a variety of pancakes,<br />

Belgian waffles (or chicken & waffles for you Southern folks), steak & eggs, biscuits<br />

& gravy, sweet potato pancakes (worth another trip to try these), Nutella crepes or<br />

just fruit and oatmeal. In addition to the burgers, soups and salads, their lunch menu<br />

includes a variety of wraps and sandwiches like Ruebens and Tuna Melts and if I<br />

could ever get past the breakfast menu I’d probably try one of everything.<br />

The wait staff is prompt, friendly and solicitous, ready to keep the coffee mug<br />

filled, make sure you are happy and bend over backwards to keep you that way. For<br />

the number of people it holds, it’s surprisingly quiet and the ambience is warm and<br />

comfortable so you feel right at home. The kitchen is partially open so you can watch<br />

the cooks hustle around and smell the delicious aromas wafting through the place.<br />

Overall, it’s a great food experience. And while The Broken Yolk will happily<br />

cook you up their signature Iron Man Challenge, you need to get there before 3 pm,<br />

because that’s when they close their doors until 6 am the next morning - no dinner<br />

menu here. So get there early and enjoy - you’ll be glad you did.<br />

The Original Broken Yolk Cafe - “We’ve got huevos!”<br />

Open 6 am - 3 pm daily right across from the Promenade Mall at 26495 Ynez Road<br />

in Temecula.<br />

thebrokenyolkcafe.com


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

32 <strong>May</strong> <strong>2017</strong>

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