Tonal

Logo Analysis
I am now going to look at other companies logo and analyse how they have been designed. I intend to learn and
gain inspiration from these designs so that I can create my own logo, that fits in with the theme of my gallery,
Martyrdom.
The imagery used in this
logo is very simple with just
the silhouette or a rabbit
rather than all the details.
For this design the
simplicity of the imagery
works well because it then
contrasts to the
overpowering combination
of the colours.
The colours used in this design contrast
each other well which captures the viewers
attention. The colours are how this design
reflects the theme of their gallery, Illusion,
rather than the imagery itself. The colours
are a power representation of their theme
because the illusion effects the viewer
directly creating a strong and memorable
impact.
The imagery in this logo design
is very power with the use of
overlapping silhouettes. The
silhouettes in this design have
had the transparency increased
so you can still see the outlines
of both shapes. This design has
been finished off with small dots
spraying up from the feet of the
rabbits which creates a sense of
movement in the design.
The text in this logo design very cleverly reflects the imagery design
with the use of the two colours repeated. The repeated colours unify
the design so that when you position it on a poster you can tell what
it is. The colours in the text mimic how they have been positioned in
the imagery as well, with the use of the red on the left and the blue
on the right. I really like this concept of having the writing fitting in
with the imagery through the use of colours. The font in this design
has been kept simple with even width and no serifs.