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Participatory Propaganda in Seven Simple Steps

This series explores how propaganda is changing in a Digital Age, outlining an emerging hybrid model that is participatory, actively engaging target audiences in the spread of persuasive messaging.

This series explores how propaganda is changing in a Digital Age, outlining an emerging hybrid model that is participatory, actively engaging target audiences in the spread of persuasive messaging.

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58<br />

Pro-Trump Facebook Page Network<br />

The same <strong>in</strong>vestigative process was then applied<br />

to analys<strong>in</strong>g the two media page groups.<br />

Around one third of the posts made by Wake<br />

Up & Reclaim America (34.1%) and Citizens for<br />

Trump (28.7%) were shares from other Facebook<br />

accounts or pages, <strong>in</strong>dicat<strong>in</strong>g community-like<br />

behaviour on these two pages.<br />

Some pages such as Occupy Libtards 5 114 enjoyed<br />

repeated shares to Wake Up & Reclaim America,<br />

<strong>in</strong>clud<strong>in</strong>g The Deplorables. 115 This Facebook group<br />

has 472,297 Members (as of 18 April 2017)<br />

and takes its name from a comment made by<br />

Hillary Cl<strong>in</strong>ton dur<strong>in</strong>g the election about Trump<br />

supporters.<br />

More recent posts to pages and groups such as<br />

Wake Up & Reclaim America and The Deplorables,<br />

also suggests that these communities are already<br />

primed to support Trump, not to mention will<strong>in</strong>g<br />

A magnified section of the pro-Trump<br />

Facebook Page Like Network as shown<br />

on Page 57. Visit http://bit.ly/2pt9Iwi for<br />

full graph.<br />

to take action. In fact, mobilis<strong>in</strong>g them would take<br />

very little if this post is any example.<br />

These pro-Trump pages are not operat<strong>in</strong>g <strong>in</strong><br />

isolation. Of note as bigger nodes <strong>in</strong> the pro-<br />

Trump Facebook Page Like network visualisation<br />

are Fox News, Sean Hannity, The Blaze, and<br />

Glenn Beck (see the darker orange community<br />

<strong>in</strong> the upper left of the network) – not to mention<br />

the NRA Institute for Legislative Action and The<br />

Heritage Foundation.<br />

Beyond the official political campaign Facebook<br />

pages, hundreds if not thousands of other<br />

pages pumped content support<strong>in</strong>g Trump to<br />

sympathetic users of that social network. Indeed,

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