Participatory Propaganda in Seven Simple Steps
This series explores how propaganda is changing in a Digital Age, outlining an emerging hybrid model that is participatory, actively engaging target audiences in the spread of persuasive messaging.
This series explores how propaganda is changing in a Digital Age, outlining an emerging hybrid model that is participatory, actively engaging target audiences in the spread of persuasive messaging.
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60<br />
with<strong>in</strong> the Wake Up & Reclaim America Facebook<br />
Page Like network, 207 page names conta<strong>in</strong> the<br />
word “Trump” – many more that are pro-Trump do<br />
not, mak<strong>in</strong>g them more difficult to track. Together<br />
these Facebook pages support each other with<br />
reciprocal Page Likes and shar<strong>in</strong>g of posts,<br />
while also mobilis<strong>in</strong>g users to not just spread the<br />
message but also support Trump. In so do<strong>in</strong>g,<br />
these onl<strong>in</strong>e communities are also tapp<strong>in</strong>g <strong>in</strong>to<br />
bigger organisations, such as media outlets, lobby<br />
groups, and th<strong>in</strong>k tanks – h<strong>in</strong>t<strong>in</strong>g at a much more<br />
systemic participatory propaganda effort.<br />
This <strong>in</strong>teraction with established organisations, <strong>in</strong><br />
particular media, br<strong>in</strong>gs us to the next step. With an<br />
identified and co-opted target audience, bolstered<br />
by botnets and a network of websites boost<strong>in</strong>g<br />
manipulative content <strong>in</strong> major onl<strong>in</strong>e feeds and<br />
search returns, the next step is to translate this <strong>in</strong>to<br />
traditional media coverage:
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