17.05.2017 Views

Participatory Propaganda in Seven Simple Steps

This series explores how propaganda is changing in a Digital Age, outlining an emerging hybrid model that is participatory, actively engaging target audiences in the spread of persuasive messaging.

This series explores how propaganda is changing in a Digital Age, outlining an emerging hybrid model that is participatory, actively engaging target audiences in the spread of persuasive messaging.

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Develop a Firewall for<br />

Your M<strong>in</strong>d.<br />

89<br />

Where does all this manipulation leave you,<br />

Dear Reader? Like it or not, your m<strong>in</strong>d is the new<br />

battleground <strong>in</strong> a Digital Age. While the U.S. has<br />

had laws <strong>in</strong> the past to protect citizens from be<strong>in</strong>g<br />

propagandised to by their own government, 172<br />

there are no such restrictions on political<br />

campaigns, corporations, or foreign governments,<br />

really. Moreover, polic<strong>in</strong>g the <strong>in</strong>terconnected,<br />

global world of the <strong>in</strong>ternet is next to impossible.<br />

A website taken down <strong>in</strong> the U.S. today, can just<br />

as easily come back up <strong>in</strong> Tuvalu tomorrow. So,<br />

you, alas, must retra<strong>in</strong> your bra<strong>in</strong> to cope with<br />

the distorted <strong>in</strong>formation space that is our “onlife”<br />

world.<br />

Don’t look for technological solutions. While ICTs<br />

might have brought us to this challenge, they are<br />

not likely to take us out of it. Sure, the <strong>in</strong>ternet<br />

giants will attempt various solutions to counter<br />

fake news and bots, but a company’s bottom l<strong>in</strong>e<br />

is to make money, not prevent your manipulation at<br />

the hands of campaigns – who, it might be added,<br />

pay a lot more money to position ads <strong>in</strong> your feed,<br />

than you likely do to use that social network.<br />

Th<strong>in</strong>k twice before engag<strong>in</strong>g with apparent news<br />

content onl<strong>in</strong>e. Even the most reputable outlets<br />

have been known to get the story wrong. Fake<br />

news isn’t just a problem for those who lean to<br />

the right of the political spectrum. Anti-Trump<br />

content, 173 particularly coverage that purports to<br />

be the key to his impeachment is spread<strong>in</strong>g like

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