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the Pebble Spring 2017

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and I enjoy every minute of it,” Bruno said.<br />

Bruno’s blend of hard work, passion and<br />

superb craftsmanship has helped him gain<br />

customers from all across <strong>the</strong> United States.<br />

“I think with his handturned kendamas,<br />

he can really make a difference in [<strong>the</strong> kendama<br />

market],” said customer Andrew Benincasa,<br />

a freshman at MPH.<br />

Bruno<br />

first became<br />

fascinated with<br />

kendama in<br />

October 2015.<br />

Four months<br />

later, he started<br />

to make <strong>the</strong><br />

skill toy. Before<br />

thinking<br />

about starting<br />

a company,<br />

Bruno focused<br />

on making his<br />

kendamas as<br />

high-quality<br />

as possible. It<br />

wasn’t until<br />

his Advanced<br />

Portfolio class<br />

with Teresa<br />

Henderson,<br />

chair of <strong>the</strong><br />

visual art and<br />

design department,<br />

that<br />

Bruno began<br />

to seriously<br />

think about<br />

selling <strong>the</strong>m.<br />

Through <strong>the</strong><br />

class, Henderson<br />

developed<br />

into a mentor<br />

for him, guiding<br />

him on<br />

many aspects<br />

of his business,<br />

such as branding, photos, packaging and<br />

marketing. Henderson and o<strong>the</strong>rs who have<br />

given him advice or assistance are why Bruno<br />

sees being an entrepreneur while still in high<br />

school as an advantage.<br />

“Being able to run your own company at a<br />

young age is really cool,” Bruno said. [It’s] an<br />

experience [where] you keep learning things<br />

as you run into problems and have to solve<br />

<strong>the</strong>m.”<br />

While <strong>the</strong> idea of launching a company<br />

was Bruno’s, his older bro<strong>the</strong>r and fa<strong>the</strong>r both<br />

influenced and inspired him. Bruno’s fa<strong>the</strong>r<br />

had a passion for woodworking from a young<br />

age, and he shared this passion with Bruno,<br />

who also found<br />

it interesting and<br />

decided to start<br />

woodworking.<br />

However, when it<br />

came to entrepreneurial<br />

endeavors,<br />

Bruno’s<br />

biggest inspiration<br />

was his<br />

bro<strong>the</strong>r Simon,<br />

who also had his<br />

own businesses<br />

in high school.<br />

Growing up,<br />

watching his<br />

older bro<strong>the</strong>r run<br />

his own businesses<br />

inspired<br />

Bruno to do<br />

something of his<br />

own.<br />

“I just<br />

thought it was<br />

cool how my<br />

bro<strong>the</strong>r, since he<br />

was my age, was<br />

doing his own<br />

little businesses<br />

and just pretty<br />

much figuring<br />

stuff out on his<br />

own and learning<br />

through starting<br />

a business,”<br />

Bruno said. “I<br />

While Bruno enjoys making kendamas, he finds playing with <strong>the</strong>m even more always liked that<br />

fun.<br />

and thought it<br />

really fit my learning style to do something<br />

like that.”<br />

When Bruno launched his company and<br />

his kendamas hit <strong>the</strong> market, all five sold out.<br />

Customers from places such as Los Angeles,<br />

San Diego, New York City and Pennsylvania<br />

all hurried to get <strong>the</strong>ir hands on one. To date,<br />

spring <strong>2017</strong> | 33

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