East 39th Street Commercial Corridor Plan by Chris Devins

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ACCESS As stated above, the East Pershing Commercial Corridor, is locked in on both sides with uninformative highway signage and blocks of empty lots as you approach from both the east and the west, making what few stores that are present there difficult to find. Interstate 90/94 forms a barrier that effectively cuts East Pershing off from neighborhoods to the west. This cuts the corridor off from the spending potential of the thousands of White Sox fans who park at US Cellular Field’s 39th street parking lot and from the over 274,000 commuters who pass 39ith on 90/94 daily. West 39th attracts truck drivers passing 39th with a cluster of truck stop restaurants. However, truck traffic is neither desired nor appropriate for East 39th street. Still, someone exiting from the major arteries to both the east and the west must drive two to three blocks before coming upon the East Pershing Commercial Corridor. To the east of Langley, substantial improvements have been made to the streetscape including roadway plantings and open park space. Figure 13 No Signage at I90/94 Looking East Source: Google Maps Figure 14 I90/94 Exit at 39th No Signage Indicating Shopping Source: Google Maps 22
TRANSPORTATION AND TRAFFIC COUNTS Transportation Bus service on the corridor (#39 Bus) has been slowed since the tearing down of the area’s projects and shut down completely on weekends. However 39th street is served to the west by the CTA Red Line train and to the East by the Green Line, which has a stop at 40th and Indiana. The #3 King Drive Bus also stops at 39th and South King Drive. Also, in May of 2011 Metra opened the new Lovana S. Jones/Bronzeville Station at 35th and Federal. Figure 15 Traffic Counts on East 39th Source: ESRI Community Analyst Traffic Counts Traffic counts on the corridor are at present modest, the highest of 14,800 being located between Michigan and Wells. The north/south orange street in the center and at the junction to the entrance of the main part of the corridor, King Drive counts 17,400 cars per day. Importantly, traffic counts at both the west end 90/94 and the east’s Lake Shore Drive are much higher. Properly planned and developed, East 39th could pull in traffic from these major thoroughfares. Figure 16 Traffic Counts at I90/94 and Lake Shore Drive Source: ESRI Community Analyst 23
Page 1: East 39th Street Commercial Corrido
Page 4 and 5: ii
Page 6 and 7: iv
Page 8 and 9: INTRODUCTION Street faces serious c
Page 10 and 11: PROJECT DESCRIPTION This plan’s p
Page 12 and 13: EXISTING CONDITIONS tio, resulting
Page 14 and 15: PRIMARY MARKET AREA The primary mar
Page 16 and 17: SPENDING POTENTIAL IN PRIMARY AND S
Page 18 and 19: SUPPLY & DEMAND ANALYSIS FOR HALF M
Page 20 and 21: RESTAURANT POTENTIAL Table 4 Restau
Page 22 and 23: DEVELOPMENT ACTIVITY Oakwood Shores
Page 24 and 25: EXISTING LAND USE ON EAST 39TH STRE
Page 26 and 27: EXISTING LAND USE ON EAST 39TH STRE
Page 30 and 31: CHICAGO WHITE SOX FACTS In 2009 the
Page 32 and 33: SAFETY In the many surveys that hav
Page 34 and 35: SWOT ANALYSIS 11,200 cars per day a
Page 36 and 37: RECOMMENDATIONS Development of a co
Page 38 and 39: RECOMMENDATIONS supplies stores; al
Page 40 and 41: BILLBOARD IDENTITY CAMPAIGN Figure
Page 42 and 43: IMPLEMENTATION Enterprise Zone 2 Th

East 39th Street Commercial Corridor Plan by Chris Devins

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