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THE HONOURABLE CHARLES STEWART ROLLS Charles Stewart Rolls The exciting possibility of the automobile caught the attention of a young man named Charles Rolls, who studied mechanical engineering at Cambridge. Rolls was born in 1877 in London’s affluent Berkeley Square, the third son to 1st Baron Lord and Lady Llangattock. Lord Llangattock, born John Rolls, served as a politician, landowner, and his rise in peerage led to his top rank in society. For example, in late October to early November of 1900, the Duke and Duchess of York (later King George and Queen Mary) stayed with the Rolls family at their home at the Herde estate. Rolls attended Eton College, a prep school in Berkshire, and the Trinity College at the University of Cambridge. Rolls became the first undergraduate at Cambridge (and perhaps in the world) to own a motor car, for which he saved and purchased second-hand. Known Photo credit: John Howard Preston, The National Archives UK, public domain Honorable Charles S. Rolls’ in his autocar with HRH The Duke of York, Lord Llangattock, [Rolls’ father], Sir Charles Cust. Rolls went on to co-found Rolls-Royce in 1904. The photograph shows ‘The Hendre’, the family’s gothic mansion in Monmouthshire. 16
for tinkering with engines, Rolls earned the nicknames, ‘Dirty Rolls,” and ‘Petrolls.’ Passionate about advances in electricity, engineering, speed, travel, and flight, Rolls started competing in motoring events - and winning. He founded C.S. Rolls and Co. to sell imported cars in 1902 and was later joined by partner Claude Johnson, former secretary of the Automobile Club and later managing director of Rolls-Royce. They imported and sold Peugot motor cars from France and Minerva motor cars from Belgium. Rolls held a larger vision: distinguish the English automobile and himself as a leader in the world market. Honorable Charles S. Rolls’ enjoying his passion of flying - in a hot air ballon. Courtesy of the Rolls-Royce Museum 17
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Page 4 and 5: DEFINING LUXURY 949 717 6000 | VILL
Page 7 and 8: Contents & Contributors Twila True
Page 9 and 10: Into the Brochure We would like to
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Page 15: HISTORY OF ROLLS-ROYCE Technology:
Page 19 and 20: SIR HENRY ROYCE saved to open his o
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Page 25 and 26: C.S. Rolls Stand, 1906 Olympia Moto
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Page 37 and 38: the exposed roof with sedum plants,
Page 39 and 40: The same high levels of skill and a
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