Rolls-Royce Orange County HQ

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Rolls-Royce Motor Cars Orange County:President, Michael Chadwick Michael Chadwick, president of the Shelly Automotive Group, believes in hard work and creating a great future – this belief changed the trajectory of his path in life and led him to success. In 1985, Michael Chadwick was living in Honolulu working in the restaurant business for 10 years. As a bartender, he had grown weary of the late hours and took notice of the well-dressed men coming in after their shifts at Shelly Mazda, located just down the street. Mr. Chadwick formed relationships with the team from Shelly Mazda, and was easily enticed to give car sales a try to gain a more normal schedule with more possibilities for professional growth and success. “I’ve never been afraid of hard work.” It didn’t take long for Mr. Chadwick to move from sales to finance and into management. After several “I want the industry and market, and our customer base and employees to know, we will do what it takes to continue to reinvent ourselves to stay hopefully ahead of that curve.” years of continued success, Mr. Chadwick was looking for bigger opportunities and knew that moving to the mainland would be his next move. With impeccable timing, this decision came at the same time Damon Shelly, now owner of the Shelly Automotive Group, was purchasing his first BMW dealership in Southern California. That was the beginning of a 30 year relationship between Mr. Chadwick and Mr. Shelly, that Mr. Chadwick endearingly Photo Courtesy of RRMCOC Michael Chadwick, President Of The Shelly Automotive Group And Rolls-Royce Motorcars Orange County describes as “so far so good.” In 2013, as part of the growth of the Shelly Automotive Group, Rolls-Royce Motor Cars Orange County was purchased, bringing the Rolls-Royce brand to the Shelly Automotive Group. “I think it’s the finest car built in the world.” Mr. Chadwick said. “From the beginning of the assembly line it takes about 8 hours to build a 62
Mercedes or BMW, which are unbelievable cars. It takes them two months to build a Rolls- Royce.” Mr. Chadwick holds a deep appreciation of the time and energy put into building each Rolls-Royce. “There are still humans involved. The cars are hand built. The woods they use and the interior are all handpicked and honed by hands with craftsmanship that doesn’t exist much anymore in mass production.” Rolls-Royce Motor Cars Orange County differs from other dealerships in commitment and mind set. “It’s our commitment to the brand, we hold a familyowned and operated mind-set, even though we’re bigger than a typical family owned operation, we still have that mind-set. Rolls- Royce just fits in the family,” Mr. Chadwick said. “Our commitment at Shelly Automotive is to seek new horizons and focus on the future.” “The industry continues to change and reinvent itself, with millennials, Gen X and Gen Y moving up and Baby Boomers, like myself, are getting older. I want the industry, market, our customer base, and employees to know, we will do what it takes to continue to reinvent ourselves to stay hopefully ahead of that curve.” Looking forward, Mr. Chadwick notes, ”The road to personal growth is always under construction. You have to be continually looking in the mirror and trying to be better, keeping up with the times and trying to stay ahead of it – that’s the only way you’re going to prosper. Our commitment at Shelly Automotive is to seek new horizons and focus on the future.” 63
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Rolls-Royce Motor Cars Orange Count
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DEFINING LUXURY 949 717 6000 | VILL
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Contents & Contributors Twila True
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Into the Brochure We would like to
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Rolls-Royce Orange County HQ

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