31.05.2017 Views

Rolls-Royce Orange County HQ

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

HISTORY OF ROLLS-ROYCE — 1960-1980s<br />

power windows, radio aerial, gear<br />

range selection and fuel filler. The<br />

first <strong>Rolls</strong>-<strong>Royce</strong> with monocoque<br />

construction it was also the first<br />

with all-independent self-levelling<br />

suspension and power-operated<br />

disc brakes. A coachbuilt 2-door<br />

saloon followed in 1966 and a<br />

convertible in 1967.<br />

In 1971, <strong>Rolls</strong>-<strong>Royce</strong> Ltd. went<br />

bankrupt and the Motor Car Division<br />

reformed into <strong>Rolls</strong>-<strong>Royce</strong><br />

Motors. In the upheaval, the<br />

rights to the <strong>Rolls</strong>-<strong>Royce</strong> trademark<br />

stayed with the company<br />

which would ultimately become<br />

<strong>Rolls</strong>-<strong>Royce</strong> plc.<br />

The Silver Spirit launched in 1980,<br />

setting the <strong>Rolls</strong>-<strong>Royce</strong> standard<br />

for the decade. In the same year,<br />

British defense company Vickers<br />

bought <strong>Rolls</strong>-<strong>Royce</strong> Motors<br />

Limited, producing <strong>Rolls</strong>-<strong>Royce</strong><br />

alongside Bentley motor cars.<br />

In 1998, <strong>Rolls</strong>-<strong>Royce</strong> introduced<br />

the Silver Seraph, the first new<br />

model in 18 years. This vehicle was<br />

fitted with a BMW-derived 5.4-litre<br />

V12 motor and a five-speed automatic<br />

gearbox.<br />

BMW would later purchase<br />

acquire the <strong>Rolls</strong>-<strong>Royce</strong> name;<br />

Volkswagen would acquire Bentley<br />

and keep making them at Crewe;<br />

BMW would supply engines for<br />

the <strong>Rolls</strong>-<strong>Royce</strong> motor, which<br />

were built at the Crewe factory<br />

until 2002. Simultaneously, the<br />

<strong>Rolls</strong>-<strong>Royce</strong> motor cars design<br />

team worked in Goodwood<br />

factory to carry on the <strong>Rolls</strong>-<strong>Royce</strong><br />

name and legacy.<br />

32

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!