Beyond the Screen - HNC Media (Clydebank) students

Discussion Page 10
Can Marketing
Make A Movie?
Does advertising really have the power to affect the success of a movie
before audiences have had the chance to see it?
By Scott McLeod
There are a number of
things that can lead to a
movie being successful:
the performances of the
actors, the story or even
the anticipation of a built
in fan base. But no one
can deny the importance
of marketing.
For certain movies
marketing can make or
break it. Smaller movies
rely on a good marketing
campaign to spread
interest. It can also help a
movie based on existing
material gain interest
from people outside the
pre-established fan base.
A recent example of
the latter is ‘Deadpool’.
Strangely, in the comic
book world, people
still had doubts about
‘Deadpool’ as a film. A
character that would be
unknown to mainstream
audiences and would
Deadpool: Christmas Promotional Poster