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Beyond the Screen - HNC Media (Clydebank) students

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Culture Page 14<br />

Toonami. Westerners<br />

had become so interested<br />

in Anime that <strong>the</strong>se<br />

shows aired and were<br />

completely re-dubbed<br />

by English voice actors<br />

so that audiences in<br />

America, Europe and<br />

<strong>the</strong> UK could enjoy <strong>the</strong><br />

experience of <strong>the</strong>se shows<br />

for <strong>the</strong>mselves. However,<br />

it could be argued that<br />

too much was changed<br />

when Japanese animation<br />

was introduced to <strong>the</strong><br />

West. When ‘Tokyo Mew<br />

Mew’ was released in <strong>the</strong><br />

UK in 2005, a number of<br />

changes had been made<br />

to fit in with Western<br />

television standards. The<br />

original title ‘referred to<br />

five female superheroes<br />

that fought evil in Tokyo,<br />

but was <strong>the</strong>n changed<br />

to ‘Mew Mew Power’.<br />

Fur<strong>the</strong>rmore, <strong>the</strong> original<br />

Japanese names given<br />

to <strong>the</strong> characters were<br />

changed: <strong>the</strong> protagonist<br />

was known as Ichigo<br />

(<strong>the</strong> Japanese word for<br />

Strawberry), yet her name<br />

became Zoe in <strong>the</strong> dub,<br />

and o<strong>the</strong>r non-Japanese<br />

names Renee, Bridget and<br />

Corina were introduced.<br />

The original Japanese<br />

opening <strong>the</strong>me ‘My Sweet<br />

Heart’ by Rika Komatsu<br />

was replaced with<br />

‘Team Up’ performed<br />

by American singer/<br />

songwriter Bree Hall.<br />

With Westerners<br />

becoming more infatuated<br />

with Japanese animation<br />

in recent years, <strong>the</strong> new<br />

wave of animated series<br />

have clearly started<br />

Tokyo Mew Mew: (left to right) Bu-Ling Huang, Retasu Midorikawa , Ichigo Momomiya, Minto Aizawa and<br />

Zakuro Fujiwara

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