(Clothing & Textiles) [Applicable for the Batch 2012-13 ... - Tmu.ac.in

SEMESTER II
Textile Merchandising
Course Code: MCT210 L-4, P-0, C-4
Objectives: To acquaint the students’ with the multifaceted profile of textile industry of India and to give an
understanding of product pricing and selling practices.
Unit I
History, development, present status, problems and export – import trends in cotton, wool, silk, jute, and
manmade fibre industries. (8 hours)
Unit II
Price determination- pricing policies, factor affecting- price determination and cause of price fluctuation.
(8 hours)
Unit III
Distribution-Channels of distribution for consumer and industrial products, classification of middle man,
Retailing-History, modern retail stores and future trends. (8 hours)
Unit IV
Sales promotion: Advertising, Personal selling, Publicity and Display-Visual Merchandising : Plans and
schedules, seasons, holiday promotions, sales, themes/ideas, Types of displays- window displays, interior
display, Elements of display- the merchandise, the back drop, walls and shelves, mannequins and forms,
signage lighting- illumination levels, relation to colour. (8 hours)
Unit V
Labelling- Importance, classification, problems, regulations, care labelling. Certification labels- eco-label,
wool-mark, ISI mark. Branding-Need, function, types of brands, brand names and their selection.
(8 hours)
Suggested Reading:
1. Stones E and samples JA, Fashion Merchanding, Mc Graw Hill Company, New York.
2. Gini stephens, Fashion-concept to consumers, Prentice hall, New Jersey.
* Latest editions of the books are recommended.
M. Sc (Clothing & Textiles) Revised syllabus applicable w.e.f Academic Session 2012-2013(01112012)
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