Home Science (Clothing & Textiles) - Tmu.ac.in
Home Science (Clothing & Textiles) - Tmu.ac.in
Home Science (Clothing & Textiles) - Tmu.ac.in
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Semester-IV<br />
Commercial <strong>Cloth<strong>in</strong>g</strong><br />
Course Code: MCT403 L-4, P-0, C-4<br />
Objectives: To promote entrepreneurship skills among students and to develop an understand<strong>in</strong>g for visual<br />
merchandis<strong>in</strong>g and its importance <strong>in</strong> today’s consumer market.<br />
Unit – I<br />
Bus<strong>in</strong>ess environment for the entrepreneur- government of India’s policy towards promotion of<br />
entrepreneurship, reservations and sanctions for small scale sector. Establish<strong>in</strong>g an enterprise: Problems,<br />
Information, and Source/Scheme of Assistance. (10 hours)<br />
Unit – II<br />
Manag<strong>in</strong>g Boutique- management techniques- plann<strong>in</strong>g, organiz<strong>in</strong>g, appo<strong>in</strong>t<strong>in</strong>g staff, execut<strong>in</strong>g, controll<strong>in</strong>g<br />
and review. (6 hours)<br />
Unit – III<br />
F<strong>in</strong>ancial management, work<strong>in</strong>g capital, bank fund<strong>in</strong>g, calculat<strong>in</strong>g risks, personal management, product<br />
management, purchase techniques, cost<strong>in</strong>g, market<strong>in</strong>g management, sales promotion. (8 hours)<br />
Unit – IV<br />
Visual Merchandis<strong>in</strong>g : Plans and schedules, seasons, holiday promotions, sales, themes/ideas, Types of<br />
displays- w<strong>in</strong>dow displays, <strong>in</strong>terior display, Elements of display- the merchandise, the b<strong>ac</strong>k drop, walls and<br />
shelves, mannequ<strong>in</strong>s and forms, signage light<strong>in</strong>g- illum<strong>in</strong>ation levels, relation to colour. (8 hours)<br />
Unit – V<br />
Plann<strong>in</strong>g and budget<strong>in</strong>g for retail store, ma<strong>in</strong>tenance and order<strong>in</strong>g of stocks, keep<strong>in</strong>g sales record and<br />
prepare report. (8 hours)<br />
Suggested Read<strong>in</strong>g:<br />
1. Stone, E and Samples, J.A.: Fashion Merchandis<strong>in</strong>g - An Introduction, McGraw Hill Book Company.<br />
2. Michael Armstrong: A handbook of Management Technique, Kogan Page Ltd.<br />
3. S.K.G. Sundaram: Entrepreneurship: A Handbook for Beg<strong>in</strong>ners, SNDTR women’s University,<br />
Mumbai.<br />
4. Ja<strong>in</strong> G.R. and Gupta Debmuni: New Initiatives <strong>in</strong> Entrepreneurship Education and Tra<strong>in</strong><strong>in</strong>g.<br />
5. SadgroveK.: The Complete Guide to Bus<strong>in</strong>ess Risk Management, Jaice Publish<strong>in</strong>g house, Mumbai.<br />
6. Dhake, Spoons: Green World Retail Fashion Promotion and Advertis<strong>in</strong>g, Mc-million Publication.<br />
* Latest editions of the books are recommended.<br />
M. Sc. <strong>Home</strong> <strong>Science</strong> (C & T) Revised Syllabus Applicable w.e.f. Academic Session 2011-12 Page 36
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