Open Air Business June/July 2017

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Visit ...and see where it leads you 21 st - 23 rd September 2017 NAEC, Warwickshire Register now to visit www.theglampingshow.com
ISSUE 11 | June/July 2017 | www.openairbusiness.com WELCOME Welcome WE ARE IN full swing of summer and the weather has so far been kind to most of the country; I hope this has impacted well on your outdoor businesses. If you are still in the data gathering stage of setting up a glampsite on your land then regular contributor Kate Morel’s overview of the different business models available to you is very comprehensive. Equally, if you are planning to offer, or are already offering, weddings then Kelly Chandler and Isabel Smiths' words of wisdom will get you a head start in selling your venue to couples in the most effective ways. Our case studies are a great source of inspiration and I applaud Jason Borthwick and the team at Deepdale Farm for their entrepreneurial spirit and their successful addition of events to an already thriving campsite and backpacking hostel. Read about the inaugural Deepdale Hygge in the Events section. I thank everyone who has taken the time to complete our reader’s survey – the results are very enlightening and an important guide to the team here. We will be making the called for tweaks from the next issue. You still have until 1 August to complete the short survey online and make it into the draw for one of 10 bottles of champagne – visit www.openairbusiness.com/survey Tally Wade Editor / Publisher Not a subscriber? Sign up for FREE at www.openairbusiness.com/subscribe-free to make sure you continue to receive the magazine. PUBLISHERS Steve Rix - steve@openairbusiness.com Tally Wade - tally@openairbusiness.com EDITOR Tally Wade - tally@openairbusiness.com ADVERTISING SALES Marney Whyte - 01892 677740 marney@openairbusiness.com DESIGN James English - www.jamesenglishdesign.co.uk PUBLISHED BY Coffee Shop Media - 01580 848555 www.coffeeshopmedia.com The House on the Hill, Friezley Lane, Cranbrook, Kent, TN17 2LL t: 01580 848555 Contents ISSUE #11 | June/July 2017 2017 FOLLOW US ON TWITTER @openairbusiness FOLLOW US ON FACEBOOK www.facebook.com/ openairbusiness UP FRONT 4 News 6 Product News FUNCTION VENUES 10 Sandon Hall – a stately home where couples can be Lord and Lady of the Manor 14 Sales 101 – the sales funnel explained for wedding venues 16 Do you Talk Bride? – what to say and not say 18 OAB Loves… Power! – products to power your marquee events GLAMPSITES 22 Heartland – a unique glampsite in the mountains of Italy 27 Business Models – how are you going to make money from yours? 32 Woodland Wonders – why hanging out in the trees is good for our health 35 OAB Loves… Site Facilities! – what we love about these glampsite products EVENTS 42 The Deepdale Hygge – finding happiness on the North Norfolk coast 46 Crowd Management Consultants – a guest comment warning of so called ‘experts’ 49 Control of the Cash – financial planning is crucial, says Nick Eade 52 Event Advice – suppliers share their tips 40 Industry Legend – Carwyn Lloyd Jones, creator of the Dragon’s Eye 55 Spotlight 57 Classifieds 58 Periwinkle Find more expert advice online: www.openairbusiness.com NOW LIVE ISSUE 11 | JUNE/JULY 2017 | www.openairbusiness.com Crowd Management CASE STUDIES: SANDON HALL • HEARTLAND • DEEPDALE HYGGE FUNCTION VENUES › Sales 101 › Talking ‘Bride’ GLAMPSITES › Business Models › Site Facilities EVENTS › Event Advice › Money Management COVER PHOTO Beware crowd management 'experts' - turn to pages 46-47. Photo courtesy of Getty Images BUSINESS WWW.OPENAIRBUSINESS.COM 3
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