BASE_book_RZ_2712_screen
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
The Adaptation<br />
Response<br />
The SunSmart programme<br />
involved a range of actions<br />
to increase awareness<br />
of the risks of skin cancer<br />
and sun exposure and is<br />
part of a series of public<br />
health campaigns to deliver<br />
messages regarding individual<br />
risk of UV exposure,<br />
particularly in the summer<br />
months. The SunSmart<br />
campaign included research,<br />
public communication, policy<br />
development and stakeholder<br />
interaction to try to reduce<br />
the levels of skin cancer.<br />
It ran from 2003 to 2011.<br />
The People and<br />
Institutions<br />
involved<br />
Cornwall Council was<br />
involved in the initial<br />
scoping of this work as<br />
part of a risk assessment<br />
for climate change impacts.<br />
The analysis was conducted<br />
by the University of Exeter<br />
Medical School.<br />
The Outcome<br />
of Action<br />
One key difficulty for<br />
campaigns was evidencing<br />
the outcomes;<br />
good evidence exists on<br />
knowledge outcomes but<br />
whether knowledge results<br />
in behavioural change and<br />
leads to lower skin cancer<br />
risk is less obvious.<br />
Previous campaigns<br />
achieved significant<br />
awareness and behavioural<br />
outcomes (e.g. in Australia).<br />
Another limiting factor at<br />
present is knowledge of<br />
the precise climate-skin<br />
cancer link.<br />
Photo: iistock.com/Andrey Prokhorov<br />
53
Change language