BPCastrol trained Lubricant Application Specialist 2017 and profile
Profile of a Lubricant Specialist, ExCastrol Lubricant Specialist
Profile of a Lubricant Specialist, ExCastrol Lubricant Specialist
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Castrol Trained<br />
<strong>Lubricant</strong> <strong>Application</strong> <strong>Specialist</strong><br />
_______________________________<br />
Industrial, Marine, Commercial, Institutional applications<br />
Lube Technical Training – <strong>Lubricant</strong>s <strong>and</strong> applications<br />
Slow Speed Marine Engines in Captive Power Plants<br />
Downstream Petroleum – <strong>Lubricant</strong>s & Base Oils<br />
Light, Medium & Heavy Industrial applications<br />
Tech support <strong>and</strong> <strong>Lubricant</strong> trouble shooting<br />
Tribology <strong>and</strong> Tribology related applications<br />
<strong>Lubricant</strong> - Road shows <strong>and</strong> Seminars<br />
B2B <strong>and</strong> B2C engagement<br />
OEM related engagement<br />
Condition Monitoring role<br />
After sales support thru<br />
- Used Oil analysis <strong>and</strong><br />
- Condition monitoring<br />
_______________________________<br />
And<br />
Certified - Machinery <strong>Lubricant</strong> Analyst<br />
M Hussam Adeni B Tech – Chem., MLA 1
M Hussam Adeni<br />
B.Tech – Chemical Engineering, MLA I<br />
304, Paramount Gardens, 11 – 4 – 624, A C Guards, Hyderabad<br />
500 004, Andhra Pradesh, INDIA<br />
hussam_adeni@yahoo.com<br />
hussam.adeni@gmail.com<br />
+91 9848199515 Mob, Hyderabad, India Skype: Hussam.adeni<br />
+91 8897491300 WhatsApp +966 54<strong>2017</strong>250 WhatsApp<br />
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SUMMARY OF EXPERIENCE AND ACHIEVEMENTS<br />
Engineer from School of Chemical Engineering, Andhra University, Waltair, Visakapatnam.<br />
Over 17 years of Lube application, selling, marketing <strong>and</strong> business management with world class<br />
lubricant multinational, Castrol India Limited .<br />
Managed multiple market segments in Castrol India portfolio ( B2B & B2C), retail sales, industrial<br />
segment, industrial sub-segments, marine sales, institutional, commercial <strong>and</strong> fleet segments.<br />
Br<strong>and</strong> management, channel management <strong>and</strong> dealer development experience.<br />
Bagged Castrol India’s “Top Rep Award” during 1991.<br />
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Led a Team that cracked the largest ever lubricants order in the Castrol world. Bagged an order<br />
for 3 Million liters (Engine oil, Gear Oil, Grease, Brake Fluid) from Andhra Pradesh State Road<br />
Transport Corporation (APSRTC), during 1997-98. The order was worth over Rs. 120 Million.<br />
During 1999 generated 600,000 liters of new business <strong>and</strong> contributed 20% to Castrol India’s<br />
growth of 3 Million liters for the year.<br />
Took up <strong>Lubricant</strong> related overseas assignment<br />
o<br />
Technical Manager – <strong>Lubricant</strong>s & Tribology, based at Singapore & Manila, Philippines (Jan<br />
09 till Dec 10).<br />
o Sales & Business Development Manager – Jeddah, Saudi Arabia ( Oct 2014 – Nov 2015).<br />
o Business Development Manager – <strong>Lubricant</strong>s Muscat, Oman ( Jun 2016 – Oct 2016)<br />
In an earlier assignment managed a large team (85 to 95 members); in the Education Sector<br />
business of on-line tests as Head – Operations & Delivery for a well-known group South Indian<br />
Group the Manipal Group. Assets include 1100 plus test terminals in 16 locations across India.<br />
By virtue of transfers exposed to different business, cultural <strong>and</strong> economic environments in India,<br />
namely at Kochi, Bangalore, Hyderabad, Mumbai, Kolkata <strong>and</strong> Chennai <strong>and</strong> overseas, while<br />
posted at Jeddah (Saudi Arabia), Singapore, Manila (Philippines), Muscat ( Oman)<br />
Certified trainer of “Communication & soft Skills” from Andhra Pradesh State Council for Higher<br />
Education (APSCHE).<br />
Active member on www.noria.com message board for advice <strong>and</strong> expert comments on <strong>Lubricant</strong>s<br />
<strong>and</strong> lubrication related issues.<br />
Member – Individual : International Council for Machinery Lubrication ((ICML)<br />
(www.lubecouncil.org)<br />
Certified Level I Machinery <strong>Lubricant</strong> Analyst, equivalent to category I of ISO 18436-4.<br />
<br />
Also active on LinkedIn Groups connected to lubricants <strong>and</strong> lubrication. (http://linkd.in/tmk79g)<br />
Member Society of Tribologists <strong>and</strong> Lubrication Engineers (www.stle.org) since 2005.<br />
<br />
Life member, Tribology Society of India (www.tribologyIndia.org)<br />
Career Objectives<br />
Born in September, I wish to head a specialized company in a multi cultural, multinational<br />
environment, inculcating the best customer service, health <strong>and</strong> safety practices. Employ high ethical<br />
practices in all business <strong>and</strong> personal dealings to meet objectives agreed upon. Empower<br />
subordinates <strong>and</strong> customers to reduce wastage, leakage <strong>and</strong> protect environment <strong>and</strong> avoid<br />
pollution. Promote Green, CleanTech <strong>and</strong> Environment friendly technology <strong>and</strong> applications.
Responsibilities <strong>and</strong> summary of past experience<br />
June 2016 – Oct 2016 reputed Group in Muscat – Oman +968 90929327,<br />
Completed a short term assignment with a leading enterprise in Oman, a service provider to the Drilling<br />
Industry. Tasked to launch the <strong>Lubricant</strong>s Division, promote an Asian br<strong>and</strong> of <strong>Lubricant</strong>s into the Drilling<br />
Industry <strong>and</strong> other B2B <strong>and</strong> B2C accounts in Oman.<br />
Oct 2014 – Oct 2015 reputed Group in Saudi Arabia – Jeddah, Saudi Arabia +966 54 201 7250<br />
A <strong>Lubricant</strong>, <strong>Lubricant</strong> additives <strong>and</strong> lube after treatment related assignment – 1 year contract<br />
(http://www.rezagroup.com/1/Companies/chemicals/RezaIndustrialSolutionProOneLube.aspx) – for<br />
promoting US manufactured XPL Technology, through use of specialty after treatment additives in all types of<br />
machinery <strong>and</strong> in Biostable Downhole drilling operations (http://pro-one.us/.) Portfolio also included<br />
Industrial cleaners <strong>and</strong> degreasers, many of which were biodegradable. Industrial cleaning <strong>and</strong> degreasing<br />
products sourced from RMC, USA. (http://www.rochestermidl<strong>and</strong>.com/)<br />
Jan 2012 – Mar 2013 <strong>Lubricant</strong> <strong>Specialist</strong> – Petro Nuhr Trading, Chennai/Hyderabad (+919848199515)<br />
Responsible for Technical support <strong>and</strong> Business support for startup Grp I <strong>and</strong> Grp II Base Oils in India.<br />
Responsible for conceptualization <strong>and</strong> creation of Website <strong>and</strong> generation of all marketing collateral like<br />
brochures <strong>and</strong> Technical H<strong>and</strong>book <strong>Lubricant</strong>s <strong>and</strong> specialties for the Overseas branch in UAE.<br />
Web links to Marketing collateral <strong>and</strong> Market research taken up by me for Petro Nuhr:<br />
http://lubricantspecialist.files.wordpress.com/2013/12/lube-brochure-ver-3-0-18th-dec-2103-rvsd1.pdf<br />
http://lubricantspecialist.files.wordpress.com/2013/12/a-talk-about-lubricant-catalog-11.pdf<br />
http://www.slideshare.net/hussam57/india-market-for-lubricant-<strong>and</strong>-base-oils-2010<br />
Apr 2011 – Dec 2011 <strong>Lubricant</strong> <strong>Specialist</strong> – P&G International Pvt Ltd <strong>and</strong> P&G Enterprises Pvt Ltd.<br />
Hyderabad/Chennai: India +91 9848199515<br />
Provide Business & Tech support for Castrol Marine C&F at Chennai <strong>and</strong> sister concern for newly<br />
appointed IOC Lube Oils distributor - Kanchipuram Dt. This was a non-remunerative & advisory role.<br />
Jan 2009 - Dec 2010 - Technical Manager – Tribology & <strong>Lubricant</strong>s - Profitable Group Singapore & The<br />
MacKay Group, Manila ( http://www.themackaygroup.com.ph/mge-boron.html)<br />
Provided Tech support to Boron CLS Bond technology to South East Asia. Product range includes Fuel<br />
additives that are ISO 14064 compliant <strong>and</strong> reduce consumption, reduce emissions <strong>and</strong> reduce wear &<br />
tear of fuel injectors <strong>and</strong> pumps. Other products include after-treatment for engines, gear box,<br />
transmissions <strong>and</strong> specialty greases. Encourage <strong>and</strong> promote use of ISO 14064 & HOCNF approved<br />
products. Its use, allows accrual of Carbon credits. In the role of a Project Manager – Green House Gas<br />
(GHG) mitigation at Manila, conducted a series of trials <strong>and</strong> filed detailed reports. Web links to some of<br />
the reports are posted below:<br />
http://lubricantspecialist.files.wordpress.com/2012/09/mset-performance-report-lpg-taxis-manila-jun-09.pdf<br />
http://lubricantspecialist.files.wordpress.com/2012/10/emission-test-mmda-toyota-van-sed-942-updtd-aug-2k10-<br />
aug-09-2010.pdf<br />
Feb 2006 - Nov 2008, Head – Operations & Delivery<br />
Manipal Universal (MEMG) , Hyderabad<br />
Initially responsible for managing retail business of Sikkim Manipal University (SMU) <strong>and</strong> a 100 seater<br />
‘Prometric type’ Testing & Training Center at Hyderabad <strong>and</strong> later across India. Since May 2007 heading<br />
the Operations of 19 Online Test centers located in 15 cities in India, assets include 1100 Test terminals<br />
<strong>and</strong> 84 people. In the last project successfully served the Manipal University 08 On line PG entrance<br />
exams for 8000 c<strong>and</strong>idates <strong>and</strong> 57000 plus c<strong>and</strong>idates for UG admissions. During July/Aug 2009 served<br />
over 10,000 tests for the Sikkim Manipal University (SMU) on line semester exams. Between 2006-8<br />
served over a million recruitment online tests for ICICI, SCB, <strong>and</strong> HAL etc.
Feb 2004 - Feb 2006, Sr. General Manager – Business Development<br />
APTECH, Hyderabad<br />
Responsible for managing retail business in the IT Training industry in the Hyderabad <strong>and</strong> Bangalore<br />
regions. While managing the business of Computer Education with International alliances, oversee<br />
implementation of alliances with IT giants like Microsoft, Oracle, Sun etc., <strong>and</strong> their offerings of short<br />
term certifications in I T Education. Responsible for driving the Franchisee network a 20:80 model.<br />
Jun 2002 till Feb 2004, General Manager – Sales Management<br />
HBL NIFE, Hyderabad<br />
Responsible for leading a team of Sales Managers <strong>and</strong> Product Managers to develop <strong>and</strong> manage<br />
business of specialty batteries <strong>and</strong> ancillary products in India in the whole gamut of industries in the<br />
Private sector; Mining, Telecommunication <strong>and</strong> Railways in the Public sector.<br />
Dec 1983 till Nov 2001, Senior Business Manager<br />
<strong>BPCastrol</strong> India Limited, Chennai<br />
Joined Castrol India (now a <strong>BPCastrol</strong> enterprise) <strong>and</strong> was posted at Hyderabad, Chennai, Mumbai <strong>and</strong><br />
Kolkata. During the formative years in Castrol, tasked with Technical sales & Lube applications <strong>and</strong> was<br />
posted at Hyderabad <strong>and</strong> developed the Industrial lubricant market. During my tenure increased the<br />
business from a small 200 kl/yr business to 1200 kl/yr business in a space of less than ten years. Due to<br />
exemplary performance obtained a series of promotions, was “Nominated Top Castrol rep in India” in<br />
1991.<br />
Within the Industrial <strong>and</strong> Commercial segments developed <strong>and</strong> managed the different channels; one of<br />
which consisted largely of the Industrial Distributor network. This required identifying, operationalizing,<br />
nurturing, developing <strong>and</strong> supporting new distributor network for automotive, industrial, commercial <strong>and</strong><br />
marine range of products. As this catered to the unrecognized sector, the focus was on marketing the<br />
Castrol br<strong>and</strong> on “Technical platform of superiority in Castrol offering.” This channel was painstakingly<br />
developed by conducting Lube seminars <strong>and</strong> road shows; product promotion <strong>and</strong> developing application<br />
<strong>and</strong> specification based lube ready reckoners <strong>and</strong> application focused equivalent charts<br />
During 1998, the turnover was Rs 360 Million, volume 730000 liters <strong>and</strong> Gross profit Rs 105 Million. By<br />
generating 600000 liters of additional volume during 1999 doubled the turnover to Rs 730 Million, the<br />
volume to 1.4 Million liters. This resulted in a Gross profit of Rs 238 Million.<br />
Led a Team that bagged the largest lubricants order in Burmah Castrol. Bagged an order for 3 Million<br />
liters, consisting of Engine oils, Gear Oils, Greases, <strong>and</strong> Brake Fluids from (a Commercial passenger<br />
transportation <strong>and</strong> Fleet operator) Andhra Pradesh State Road Transport Corporation (APSRTC), during<br />
1997-98. The order was worth over Rs. 120 Million. Other major achievements include a 3 Million-liter<br />
order from APSRTC, 1 million-liter order from Singareni Collieries. Both these orders were predominately<br />
for automotive range of products. These two orders, contributed more than 10% of Castrol India’s<br />
Industrial <strong>and</strong> Commercial projections for 1998.<br />
During 1999, I was given greater responsibility with an All India or National assignment; the assignment<br />
consisted of managing the industrial sub segment for Infrastructure Development - Cement & Bricks,<br />
Rubber, <strong>and</strong> Glass & Ceramics. Developed a “business plan” <strong>and</strong> built an entry strategy encompassing<br />
the various segment requirements <strong>and</strong> by judicious use of limited manpower; had, by the end of the<br />
year, more than doubled the business <strong>and</strong> profits during the first year itself. In 1999 generated<br />
600,000 liters of new business <strong>and</strong> contributed 20% to Castrol India’s growth of 3 million liters for the<br />
year.<br />
June 1982- Sep 83: Sales Engineer – Exports. Ferric Industries, Bangalore <strong>and</strong> Jeddah, Saudi Arabia<br />
Posted at Jeddah, Saudi Arabia for Ferric Industries. Cochin based manufacturer of construction<br />
accessories <strong>and</strong> exporters of scaffolding <strong>and</strong> form work.
References – Professional & Personal<br />
I, Muhammed Hussam Uz Zaman Adeni (DOB- 12 th Sep 1957) was associated with Castrol in India for<br />
over 15 years. I give below a list of Professional references. I would like to add that I have often used a<br />
shorter form of my name i.e. M Hussam Adeni or M H Adeni; for most of the correspondence <strong>and</strong> all the<br />
references will remember me as Adeni. To my close friends, I am also known as Sam Adeni.<br />
1. Mr. Satish Rao,<br />
Director – Strategic Partnerships,<br />
British Petroleum Plc,<br />
Tel: +44 1793 452099<br />
Mob: +44 7879 430 413<br />
Email:raos@castrol.com<br />
Professional Reference: I have known Mr. Satish Rao since 1987.He was the Regional Head Castrol<br />
India, Western region <strong>and</strong> later Eastern Region. During 2002 he was transferred to Castrol Head Office<br />
in UK.<br />
2. Mr. Arun Kumar Rau,<br />
Vice President – Sales & Marketing<br />
Fuchs <strong>Lubricant</strong>s (India) Pvt. Ltd.,<br />
Email id: arkura@gmail.com<br />
Mob: +919962000039<br />
Professional Reference: I have known Mr. Arunkumar Rau, since early 90’s. Initially, as a senior<br />
colleague <strong>and</strong> later on, as a Line Manager.<br />
3. Mr. A M Thimmiya,<br />
C E O,<br />
Get Ahead Education<br />
Mob: +919845003697<br />
Email: thimmiya@gmail.com<br />
Personal Reference: I have known Mr. A M Thimmiya, since 1980. As we both graduated from Andhra<br />
University, Vizag <strong>and</strong> also started our sales career at Hyderabad. Consequently, Thimmiya knows me<br />
personally <strong>and</strong> for a brief period in 2004 was a senior colleague in Aptech.
Profile of a Chemical Engineer <strong>and</strong> Castrol <strong>trained</strong> <strong>Lubricant</strong> <strong>Application</strong> <strong>Specialist</strong><br />
As companies exp<strong>and</strong> globally, they will require speedy Techno Commercial support either locally or<br />
from close-by neighboring countries. With over 17 years association with Castrol <strong>and</strong> 3 years plus stint<br />
overseas - Singapore / Philippines, <strong>and</strong> the Middle East, I believe I can provide this support.<br />
My vision is to,<br />
Take up the role of a "Doctor" for lubrication <strong>and</strong> be ever ready to trouble shoot lube, base oils<br />
<strong>and</strong> additive related issues.<br />
Leverage Commercial <strong>and</strong> Technical knowledge base to promote Green <strong>and</strong> environment friendly<br />
downstream petroleum products – lubricants, Base oils, additives <strong>and</strong> after treatments.<br />
Continuously engage the customer. Educate customers on new specifications, upgrades, updates,<br />
its advantages, cost benefit analysis <strong>and</strong> drive towards improving targeted ROI.<br />
Enlighten customer on best practice, on energy saving techniques, ideal storing, topping-up,<br />
sampling, transferring practice <strong>and</strong> CleanTech environment.<br />
Provide after service through analysis reports, Ferrography, Elemental analysis etc...<br />
Expound, through graphs/images on "Projected Savings to customer."<br />
1. Relevant Technical Qualification, certification <strong>and</strong> membership professional bodies.<br />
A Chemical Engineering (B.Tech) graduate from Andhra University School of Chemical Engineering.<br />
Certified - Level I Machinery <strong>Lubricant</strong> Analyst, equivalent to category I of ISO 18436-4. Additionally, Noria<br />
(www.noria.com) <strong>trained</strong> as Practicing Oil Analyst (MLA 1) <strong>and</strong> Machinery <strong>Lubricant</strong> Technologist (MLT-1).<br />
<br />
<br />
<br />
Society of Tribologists <strong>and</strong> Lubrication Engineers – International member.<br />
International Council for Machinery Lubrication – Individual member.<br />
Life Member – Tribology Society of India<br />
2. Tech support for segments, sectors <strong>and</strong> channels h<strong>and</strong>led within the Downstream -<br />
lubricant business portfolio.<br />
A Chemical Engineer, I was initially <strong>trained</strong> to provide techno-commercial service for all type of<br />
lubricants, Automotive, Marine, Industrial <strong>and</strong> specialties of Tribol & Optimol, Atlas <strong>and</strong> Chemtrend<br />
product lines. I have taken up assignments that managed <strong>and</strong> provided Technical support to all the<br />
market segments in the Castrol India portfolio, retail sales, industrial <strong>and</strong> its sub-segments, marine<br />
sales, institutional, commercial off shore <strong>and</strong> fleet segments.<br />
At the Regional level, led a team responsible for direct interaction with the engineers of a whole gamut<br />
of Industries <strong>and</strong> Institutions starting from Mining, Steel, Power, Cement, Textiles, Paper <strong>and</strong> Rubber in<br />
the Process Industries to Automotive <strong>and</strong> Automotive components manufacturing. Identified that a<br />
myriad number of small manufacturing units often acted as ancillary to the larger industries. With<br />
relevant technical inputs nurtured <strong>and</strong> developed a dedicated group of Industrial distributors who<br />
successfully serviced these small units.<br />
Within the Industrial <strong>and</strong> Commercial segments developed <strong>and</strong> managed the different channels; one of<br />
which consisted largely of the Industrial Distributor network. This required identifying, operationalizing,<br />
nurturing, developing <strong>and</strong> supporting new distributor network for automotive, industrial <strong>and</strong> marine<br />
range of products. As this catered to the unrecognized sector, the focus was on “Technical platform of<br />
superiority in Castrol offering.” This channel was painstakingly developed by conducting Lube seminars
<strong>and</strong> road shows; product promotion <strong>and</strong> developing application <strong>and</strong> specification based lube ready<br />
reckoners <strong>and</strong> application focused equivalent charts<br />
Among the segments h<strong>and</strong>led, found the Industrial <strong>and</strong> the Marine business the most challenging. The<br />
high level of service dem<strong>and</strong>ed both by the direct customers as well as the distributors <strong>and</strong> wholesalers<br />
was invigorating. Supporting <strong>and</strong> ‘educating’ the Industrial distributors <strong>and</strong> wholesalers was like going<br />
back to the basics, the basic of lubrication <strong>and</strong> also selling <strong>and</strong> communication skills. The re-learning of<br />
the technical concepts led to building of a strong <strong>and</strong> confident sales team that consistently delivered<br />
gratifying results.<br />
3. Examples of innovation <strong>and</strong> success in developing <strong>and</strong> managing new business.<br />
In India till the early 90’s base oils were a precious commodity, its availability controlled <strong>and</strong> purchase<br />
restricted to licensees <strong>and</strong> quantities limited to licensed capacity. Imports of base oils were necessarily<br />
routed through Indian Oil Corporation (IOC), a Government of India enterprise <strong>and</strong> petro-chemical<br />
channeling authority, <strong>and</strong> incidentally also a competitor <strong>and</strong> lubricant market leader. It is against this<br />
background that I developed <strong>and</strong> promoted the process oil business to the medium <strong>and</strong> small<br />
scale sector in South India. By re-br<strong>and</strong>ing by-products from the distillation units <strong>and</strong><br />
refineries serviced the Rubber, Ink <strong>and</strong> Textile industries. The Rubber, Ink <strong>and</strong> Textile segments<br />
requirement of Engine oils, Hydraulic oils <strong>and</strong> compressor oils was met by the supply from the<br />
premium range. At its peak during 1987-90 the volumes were in excess of 1 million liters per year in<br />
South India. The large volumes thus generated, increased Castrol Market share <strong>and</strong> also profits.<br />
Strategically, I believe this new segment <strong>and</strong> practice of re-br<strong>and</strong>ing, increased Castrol’s<br />
throughput. It permitted existing <strong>and</strong> limited Castrol base oil <strong>and</strong> production capacities to be used to<br />
make more profitable <strong>and</strong> premium grades like engine oils.<br />
During 1999, I was given greater responsibility with an All India or National assignment; the assignment<br />
consisted of managing the industrial sub segment for Infrastructure Development - Cement & Bricks,<br />
Rubber, <strong>and</strong> Glass & Ceramics. Developed a “business plan” <strong>and</strong> built an entry strategy encompassing<br />
the various segment requirements <strong>and</strong> by judicious use of limited manpower; had, by the end of the<br />
year, more than doubled the business <strong>and</strong> profits during the first year itself. During 1998, the turnover<br />
was Rs 360 Million, volume 730000 liters <strong>and</strong> Gross profit Rs 105 Million. By generating 600000 liters of<br />
additional volume during 1999 doubled the turnover to Rs 730 Million, the volume to 1.4 Million liters.<br />
This resulted in a Gross profit of Rs 238 Million.<br />
4. Achievement in providing Techno commercial support for securing lubricant orders from<br />
the core sector like Mining, Steel, Power Plants, Cement, large Fleet owners etc.<br />
Major achievements include a 3 Million-liter order from APSRTC, 1 million-liter order from Singareni<br />
Collieries. Both these orders were predominately for automotive range of products. These two orders,<br />
contributed more than 10% of Castrol India’s Industrial <strong>and</strong> Commercial projections for 1998.<br />
Led a Team that bagged the largest lubricants order in Burmah Castrol. Bagged an order for 3 Million<br />
liters, consisting of Engine oils, Gear Oils, Greases, <strong>and</strong> Brake Fluids from (a Commercial passenger<br />
transportation <strong>and</strong> Fleet operator) Andhra Pradesh State Road Transport Corporation (APSRTC), during<br />
1997-98. The order was worth over Rs. 120 Million.<br />
Was largely responsible for single h<strong>and</strong>edly developing business from the Singareni Collieries over a<br />
period of 5 to 6 years. There was negligible presence of Castrol till 1983 at Singareni, the 2 nd largest<br />
Colliery in India <strong>and</strong> one which contributes about 10% of coal produced in India. Built upon old school<br />
<strong>and</strong> college contacts <strong>and</strong> slowly <strong>and</strong> steadily increased the Castrol share, languishing at close to<br />
negligible. By 1990 Castrol was supplying one-third of the lube requirement. This amounted to 1.2<br />
Million liters of lubricants of the estimated 3.6 million lube requirement of Singareni Collieries. The<br />
ground work that went into identifying <strong>and</strong> developing the business from Singareni was acknowledged<br />
by the Castrol management. During 1990-1 I was nominated as the “Top Castrol rep in India."
Achievements in the core sector include securing order for the highly competitive Fire Resistant<br />
Hydraulic Fluids from the Budge Power Station, near Calcutta. The Budge CCGT unit is a 500 MW<br />
Thermal Power Station having 2 x Rolls Royce/Parsons Gas Turbines <strong>and</strong> 1 Steam Turbine. Secured<br />
order for synthetic turbine lubricant for aviation turbine used in Captive Power Plant in Oil India,<br />
Duliajan, in North East.<br />
Bagged <strong>and</strong> executed 120000 Liter orders for maintenance oils from a leading steel PSU, for the<br />
Rourkela Steel Plant modernization. The order was bagged after a series of discussions with the<br />
technical staff of RSP <strong>and</strong> the also by interacting with the Russian experts. The interaction with the<br />
Russian team helped in getting exposure to GOST specifications.<br />
5. Experience in Downstream - lubricant application, Technical prowess <strong>and</strong> Management.<br />
I was associated with Castrol between 1983 <strong>and</strong> 2001. I joined as a Technical Sales Executive <strong>and</strong><br />
responsible for Techno-commercial aspects which included direct <strong>and</strong> (also in-direct) channel sales,<br />
business development of lubricants like Hydraulic oils, Gear oils, Compressor oils, Engine oils, Turbine<br />
oils <strong>and</strong> also<br />
Marine Engine oils used in DG sets. The job responsibility included trouble shooting of all types of<br />
maintenance lubricants <strong>and</strong> also production lubricants like neat <strong>and</strong> soluble metalworking <strong>and</strong> metal<br />
forming lubricants, cleaners, rust preventives, <strong>and</strong> specialties etc.<br />
As a part of the responsibility of a Technical Manager, I was in contact with the OEM’s to develop<br />
approvals <strong>and</strong> seek updating/approvals for older as well as newer products. This dem<strong>and</strong>ed a high<br />
degree of technical knowledge <strong>and</strong> updates on latest lubricant specifications. A two-year comprehensive<br />
Lube oil-monitoring programme at Grasim Industries resulted in substantial savings to the Captive<br />
Power Plant in terms of<br />
reduced down time <strong>and</strong> decline in spares part costs. The all-round savings, created in Management<br />
parlance, a win-win situation; a proposal was submitted for price revision, that was accepted by the<br />
customer, <strong>and</strong> this resulted in a better “price realization.”<br />
6. Experience in the troubleshooting, driving <strong>and</strong> supervising condition monitoring of mineral<br />
based lube oils. Experience <strong>and</strong> capability to diagnose lubricant <strong>and</strong> equipment condition<br />
based on laboratory analyses of lubricant samples.<br />
Managed a Team that took up a “major condition monitoring programme” for the Captive Power Plant<br />
(CPP) of Grasim Industries for their 1.2 Million-TPD Portl<strong>and</strong> Cement Plant at Raipur, Madhya Pradesh,<br />
India. The HFO fueled, CPP consisted of 4 x 6 MW Wartsila 18 v 32 D.G. sets. The programme consisted<br />
of collecting samples, speedily transferring to Castrol’s laboratory at Bombay, obtaining analysis report,<br />
building a graphical trend <strong>and</strong> discussing the various parameters of the spectrometric analysis (using<br />
ICP) <strong>and</strong> values of the elemental analysis with the client. This comprehensive two-year programme<br />
extended the life of the high TBN Marine lube oil from 8,000 hrs to 10,000 hours, a record in the<br />
industry.<br />
Capability <strong>and</strong> competency in driving <strong>and</strong> supervising the company’s Lube oil monitoring programme is<br />
aptly demonstrated while managing a team that conducted a two-year Lube oil-monitoring programme,<br />
which resulted in a 20% increase in the lube life in a diesel Power Plant. The assignment required<br />
conducting a number of technical seminars/presentations, frequent technical discussions on the analysis<br />
reports generated from the laboratory. Apart from st<strong>and</strong>ard physio-chemical reports ( Kin Vis at 40, Kin<br />
Vis 100, TBN etc.) to elemental analysis through spectrometric (ICP) analysis; reports from third-party<br />
lab obtained by Ferrography, were also debated <strong>and</strong> discussed in detail <strong>and</strong> corrections, top-up, <strong>and</strong><br />
follow-up actions recommended.<br />
7. Ability to plan <strong>and</strong> conduct training programs, Technical seminars, presentations <strong>and</strong><br />
provide application recommendations to field users of all types of lubricants for the most<br />
cost-effective lubrication of all types of machinery, also highlight environmental issues.<br />
Attended Technical, Sales <strong>and</strong> Management programs <strong>and</strong> also Train-the-trainer programs.<br />
Subsequently, conducted training programs for new sales recruits <strong>and</strong> the field force.
As a Business Manager conducted a series of seminars on Cement Plant lubrication, Mining Lubrication,<br />
<strong>and</strong> D.G. Power Plant lubrication <strong>and</strong> also product specific presentations on Hydraulic oils, Gear oils,<br />
Turbine oils, Engine Oils, Marine Engine oils, Rust Preventives, Greases etc. Also conducted educative<br />
seminars on the basics of lubrication, lubricants manufacture <strong>and</strong> applications; in addition, also<br />
conducted programs on lubricant conservation through condition monitoring, efficient methods for<br />
storage <strong>and</strong> disposal of lubricants.<br />
8. Potential for Energy saving in fossil fueled Power Plants <strong>and</strong> Transport fleets, by deploying<br />
<strong>Lubricant</strong> specialist professionals <strong>and</strong> by adopting Best Lubrication practice.<br />
In order to implement energy conservation practice, Singapore has already taken the lead, <strong>and</strong> energy<br />
conservation <strong>and</strong> <strong>Lubricant</strong> professionals are being recruited to reduce mitigation of Green House Gases<br />
(GHG) <strong>and</strong> the Carbon footprint.<br />
http://www.asian-power.com/regulation/news/mewr-introduce-energy-conservation-act-in-2013<br />
I believe my background is a great match (Chem. Engr, over 15 years, Techno Commercial experience,<br />
conducted field trials for mitigating GHG, reducing fuel consumption...) to the <strong>profile</strong> sought by leading<br />
companies. My experience is enriched by my experience with <strong>BPCastrol</strong> in India. This is further<br />
complimented by my assignment in Singapore/Manila, where I provided Technical support while fulfilling<br />
the role of a Fuel conservation Evangelist to Boron CLS Bond Technology range of fuel additives <strong>and</strong><br />
lubricant after-treatment that are ISO 14064 compliant. This mix, I believe equips me with the<br />
wherewithal to take up the challenging Technical role.<br />
9. Project – GHG mitigation through after treatment –<br />
Details of trials conducted using Nano-technology knowledge base through deployment of<br />
fuel <strong>and</strong> lube additives <strong>and</strong> after-treatment products for mitigating Green House Gases<br />
(GHG).<br />
Conducted trials on a Fuel <strong>and</strong> Lube additive as an after-treatment. These trials were conducted at<br />
Manila, Philippines. The c<strong>and</strong>idate for trials consisted of<br />
<br />
<br />
Click Airport Taxi, Nissan Sentra GX – LPG Taxis<br />
o Result – Fuel consumption – Avge of 4 taxis 18.10% improvement in Fuel economy<br />
Emission test on MMDA Toyota Tamaraw Van – a real smoke belcher<br />
o Result – Opacity: Before test – 9.99 k Avge; After treatment 0.74 k Avge - Dramatic<br />
Reduction<br />
Emission Test on Metro Manila Water Services Inc. (MMWS) vehicle - Isuzu D Max Turbo 3.0<br />
o Result – Opacity: Before test – 0.44 k Avge; After treatment 0.2 k Avge - 46 %<br />
Reduction<br />
<br />
Emission Test on Subic Bay Metropolitan Authority (SBMA) vehicles - Mitsubishi 2.5D GLX<br />
o Result – Opacity: Before test – 1.27 k Avge; After treatment 0.4 k Avge - 68.5%<br />
Reduction<br />
Web-links of some of the reports filed are posted below <strong>and</strong> full details can be furnished on request.<br />
1. http://lubricantspecialist.files.wordpress.com/2012/09/mset-performance-report-lpg-taxismanila-jun-09.pdf<br />
2. http://lubricantspecialist.files.wordpress.com/2012/10/emission-test-mmda-toyota-van-sed-942-<br />
updtd-aug-2k10-aug-09-2010.pdf
Networking – Memberships <strong>and</strong> Certificates Professional:<br />
Hussam Adeni hussam57 Blog URL: http://lubricantspecialist.wordpress.com/<br />
www.stle.org<br />
www.lubecouncil.com<br />
Society of Tribologists & Lubrication Engineer:<br />
Member – Individual<br />
Membership number - 49912 M Certification: MLA 1<br />
Section - International (99).<br />
Certified Level 1 Machinery <strong>Lubricant</strong><br />
Analyst, equivalent to Category I of<br />
ISO 18436-4<br />
For details of my prowess on the net, please feel free to browse the web links.<br />
http://www.slideshare.net/hussam57/testing-of-lubes-<strong>and</strong>-its-significance-nov-2011<br />
http://www.slideshare.net/hussam57/basic-of-lubricants-amp-lubrication<br />
http://lubricantspecialist.wordpress.com/2011/10/25/6/ http://twitter.com/#!/hussamadeni<br />
Invite you to Google search for "Hussam Adeni" for blogs & posts of my web activity.