VBJ-August2017-ONLINE

Serving Southwest Riverside County Since 1989 

VOLUME 28, NUMBER 8 

AUGUST 2017 

And... 

How to Advertise Effectively 

Local Housing Market 

5 Ways to Burn Calories 

on Your Lunch Break 

Kenny Rice Sings 

Sinatra His Way 

page 30 

Links Between 

Meal Frequency 

and BMI 

page 20 

TECHNOLOGY 

by Stefani Laszko 

Paradise Chevrolet 

Cadillac Named One 

of the General 

Motors’ 

TOP 

PERFORMERS 

PHOTO: Mark Franczek (General Motors Fleet), Mark Hogland (General Motors Fleet), 

Terry Gilmore (Owner/President Paradise Chevrolet Cadillac), Todd Tracy (Owner/ 

General Manager Paradise Chevrolet Cadillac) 

SEE PAGE 27 

Social Engineering: 

More than Just 

Phishing 

You are probably tired of reading about email 

security with constant chatter about phishing attacks. 

I get it, I’ve written 3 other articles on the topic. 

This month I’d like to go a step further and discuss other 

ways that criminals gain you or your client’s information 

through different types of social engineering. 

SEE PAGE 26 

Senator Stone Honors 

“Assistance League 

of Temecula Valley” 

as Nonprofit of the Year 

Senator Jeff Stone (R-Riverside 

County) today honored The 

Assistance League of Temecula 

Valley as the 2017 Nonprofit of 

the Year for the 28th Senate 

District. 

SEE PAGE 15 

The Assistance League of 

Temecula Valley, a 501(c) 3, was 

incorporated in 1989 with about 

50 volunteer members and was 

chartered in 1993 as the 81st 

chapter of the National Assistance 

League. 

SEE PAGE 15 

Go Local Temecula Valley 

Initiative Launches to help 

Temecula Businesses and 

Boost Local Economy 

Locally-owned businesses are the lifeblood of a 

community. 

SEE PAGE 25 

PEOPLE IN THE NEWS 

Temecula Noon Rotary Announces 

Lisa Locke as New 

President 

page 

9 

COMMUNITY 

LOOKING FOR SIGNALS 

page 11 

FINANCIAL 

Shareholder-Employee of 

an S Corporation: Are You 

Paying Yourself Reasonable 

Compensation? 

page 13 

page page 19

www.TheValleyBusinessJournal.com 

THE VALLEY BUSINESS JOURNAL 

2 August 2017

August 2017 



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4 August 2017

August 2017 



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6 www.TheValleyBusinessJournal.com 

August 2017 


www.facebook/ 

thevalleybusinessjournal 

For questions, comments, or story ideas, please 

e-mail publishertvbj@verizon.net or 

call (951) 461-0400. 

EDITOR/PUBLISHER/CEO 

Linda Wunderlich 

Email: publishertvbj@verizon.net 

ADVERTISING SALES INFORMATION 

(951) 461-0400 

CREATIVE DIRECTOR 

Helen M. Ryan 

www.HelenMRyan.com 

VP OF DISTRIBUTION 

Dane Wunderlich 

STAFF WRITERS/ 

CONTRIBUTING WRITERS 

Gene Wunderlich 

Ted Saul 

Helen M. Ryan 

Stefani Laszko 

Nicole Albrecht 

Julie Ngo 

Tracey Papke 

Craig Davis 

Tom Plant 

Esther Phahla 

Dr. Dennis Petersen 

Steve Amante 

Jack Brown 

Dr. Derek Albrecht 

Monique deGroot 

Mort Grabel 

John Messina 

Andrea Shoop 

Gloria Wolnick 

CONTRIBUTING PHOTOGRAPHERS 

Cy Rathbun 

Todd Montgomery 

Kip A. Cothran 

Tom Plant 

Pat Benter 

Criteria for Submitting Articles: 

1. Since the publication of articles is an added 

public relations feature for our advertisers, 

their articles will be given first priority. Other 

articles will be published on a space available 

basis. 

2. Articles should be submitted as a Word 

document file. 

3. Articles must be business-oriented and 

pertain to the author’s area of expertise. A 

photo of the writer is appropriate. 

4. All submissions are subject to editing by the 

publisher. 

5. Send completed articles by e-mail to: 

publishertvbj@verizon.net 

6. Article and advertising deadlines are the 15th 

of each month for the next issue. 

The Valley Business Journal is a California Corporation. 

All rights reserved. Reproduction in any form, in whole or 

in part, without the written permission of the Publisher 

is prohibited. The publication is published monthly. The 

opinions and views expressed in these pages are those 

of the writer or person interviewed and not necessarily 

those of The Valley Business Journal. The Valley Business 

Journal hereby expressly limits its liability resulting 

from any and all misprints, errors and/or inaccuracies 

any advertisement or editorial may contain, to the 

credit of the specific advertising payment and/or the 

running of a corrected advertisement or editorial 

correction notice.

August 2017 



7



August 2017 

Al Rubio Promoted to VIP 

Purchase Program Manager 

DCH Auto Group Temecula is 

pleased to announce that Al Rubio has 

accepted the Position of VIP Purchase 

Program Manager for the Temecula 

Region. In his new role, Al will assist 

corporate clients to facilitate a VIP/Executive 

buying experience representing 

Acura, Honda, KIA, Chrysler, Jeep, 

Dodge, Ram Trucks, and Fiat. 

Al has been with DCH Auto Group 

since 1999 when it was a division of the 

Norm Reeves Supergroup. He started 

in the Sales Department and progressed 

to the position of Regional Human 

Resources Manager- a role he fulfilled 

for 14 years. Al’s expertise is in the 

people business. He knows the retail 

Automobile business, general retail and 

merchandising and has a great rapport 

with the community. 

Al is a member of The Rotary Club 

of Old Town Temecula serving as President 

in 2008-2009 and continues to serve 

on the Board. He also serves as a Board 

Director for the Temecula Valley Chamber 

of Commerce, Board Director for 

the Southwest Riverside County Boys 

and Girls Club, and is on the Executive 

Board for Michelle’s Place, a Breast 

Cancer Resource Center. Al believes in 

giving back and serving the community 

he does business in and beyond. 

“DCH Delivering Customer Happiness. 

This is the brand promise we make 

to our customers,” says Al. “Helping 

our customers feel welcome, respected, 

productive, confident and enthused is a 

priority for us. We are proud to be recognized 

as a leader in our industry and our 

community. After all, our customers are 

our neighbors.” 

DCH Auto Group Temecula is part 

of Lithia Motors, Inc., one of the largest 

automotive retailers in the United States 

and among the fastest growing companies 

in the Fortune 500. Lithia sells 30 brands 

of new vehicles and all brands of used 

vehicles at 160 stores in 18 states. Lithia 

also arranges finance, warranty and credit 

insurance contracts. In addition, Lithia 

provides vehicle parts, maintenance and 

repair services at all of its locations. Visit 

lithia.com. to learn more. 

Al Rubio 

PWR Announces 

August Member 

Showcase 

Debbie Herrera is a District Representative 

for California State Senator Jeff Stone, 

28th District. Her love for computers started 

in 1981 as a file clerk at the Hotel Del 

Coronado. Her computer skills gave her a 

career for the next 25 years as a Legal Secretary/Paralegal. 

Debbie worked for a land 

use attorney in Temecula and became very 

involved in the community including the 

Temecula Noon Rotary Club. Debbie and 

her husband, Fred, were married on July 4th 

at the Lake Elsinore Storm Stadium at home 

plate in front of 8,000 fans! Their passion 

for baseball is apparent to everyonet. Every 

year they travel to a major league ball park 

to celebrate their anniversary. 

Midori Ramsey - Midori Ramsey is 

the co-owner of Essential Ink Body Art 

in Murrieta and a certified aromatherapist 

for E & M Apothicaire. She strives to help 

people with their wellness issues both 

through body piercing (for migraines) 

and through the use of essential oils and 

all natural handcrafted products that are 

free from harmful chemicals, additives or 

preservatives. She is active in the community, 

a board member of the Murrieta 

Chamber of Commerce and volunteers at 

the St. Martha’s food pantry in Murrieta. 

This meeting is Thursday, August 3rd - 

11:15 a.m. – 1:00 p.m. 

The new meeting location is 8bit 

Brewing Company, 26755 Jefferson Ave., 

Ste. F, in Murrieta. RSVP is a must! The 

cost is $20.00 members and $25.00 guests. 

Must pay online at www.pwroline.org 

the Monday before or $25.00 at the door. 

For more information visit our website 

www.pwronline.org. 

The Professional Women’s Roundtable 

invites all professional women and 

PWR members to attend the meetings 

every first Thursday of the month. For 

reservations and information visit www. 

pwronline.org, or Annette LaRocque: 

951-300-6676. 

Midori 

Ramsey 

Debbie 

Herrera 

In this issue 

Paradise Chevrolet Cadillac Named One of GM’s Top Performers 1 

Social Engineering: More than Just Phishing 1 

Assistance League of Temecula Nonprofit of the Year 1 

GoLocal Temecula Valley Initiative 1 

People in the News 8-9 

Community 10-12 

Shareholder-Employee of an S Corporation 13 

A Personal Injury Primer 14 

Buyer’s Real Estate Agent Not Liable in Personal Injury Case 16 

Smart Business Connections 17 

TVE2 and Murrieta School of Business 18 

A Vital Relationship 19 

Loma Lind a University Researchers Find Links to BMI 20 

“Be Free from Depression, Anxiety and Panic Attacks” 20 

Fracture Risk & Prevention 21 

Online Healthcare Advice Available Through Temecula Valley Hospital 22 

The Importance of Relaxation 22 

5 Ways to Burn Calories on Your Lunch Break 23 

Local Housing Market as Hot as the Weather 24 

Arts & Entertainment 27-31 

August ‘17

August 2017 



9 

Lisa Locke 

Temecula Noon Rotary Announces 

Lisa Locke as New President 

The Rotary Club of Temecula are Dream Builders Making a Difference. 

Rotary Club of Temecula welcomes 

a new President with the start of a new 

Rotary year. 

The Rotary Club of Temecula met on 

July 12, 2017 at Claim Jumper Restaurant 

where the new board was introduced and 

former President, Julie Ngo passed the 

gavel to new President, Lisa Locke. 

Lisa Locke is the President of Equity 

Management & Realty Services Inc. in 

Temecula and has been a Rotarian for 5 

years contributing to the clubs fundraising 

efforts and a Co-Chair of the Military 

Committee. Resident of Temecula for 

over 25 years and married to Darren 

Locke with two children Brandon and 

Brittany and a grandson, Bradley. 

President Lisa Locke will guide our 

club this coming year in performing over 

40 service projects and humanitarian 

projects. Lisa is looking forward to a fun 

and productive year with the club’s Rotarians 

and their continued commitment 

to the Club, the Community, and the 

World in Making a Difference. 

We invite you to join our diverse 

group of local men and women of all 

ages who are Making a Difference in this 

community, region, and the world. 

The Rotary Club of Temecula meets 

at 12:00 pm every Wednesday at Claim 

Jumper Restaurant located at 29540 Rancho 

California Road in Temecula. 

Rotary is a global network of 1.2 million 

neighbors, friends, leaders, and problem-solvers 

who come together to make 

positive, lasting change in communities at 

home and abroad. Visit www.rotary.org for 

more information on Rotary. 

Visit our website at 

www.rotarycluboftemecula.com or our 

Facebook Page Rotary Club of Temecula. 

Edward Jones Financial Advisor Wins Award for 

Outstanding Performance 

Nathan Welsh of Edward Jones 

recently won the firm’s coveted Zeke 

McIntyre Pioneer Award, which recognizes 

new financial advisors who 

achieve high levels of success early in 

their careers with the financial services 

firm. Welsh was one of only 318 of 

the firm’s more than 15,000 financial 

advisors to receive the award. Welsh 

received the award at the Edward Jones 

Region 252 regional meeting in Lake 

Arrowhead, CA. 

Jim Weddle, the firm’s managing 

partner, said the award is a strong indicator 

of a financial advisor’s future 

success. 

“We recruit and hire our financial 

advisors from among the best, so we 

expect them to do well,” Weddle said. 

“But to achieve such success early in 

his career with Edward Jones is outstanding, 

and I commend Nathan for 

his performance and dedication.” 

The award is named after Edward 

Jones legend Zeke McIntyre, who 

opened the firm’s first branch office in 

1957 in Mexico, Mo. 

Edward Jones, a Fortune 500 company, 

provides financial services for 

individual investors in the United States 

and, through its affiliate, in Canada. Every 

aspect of the firm’s business, from 

the types of investment options offered 

to the location of branch offices, is 

designed to cater to individual investors 

in the communities in which they 

live and work. The firm’s 15,000-plus 

financial advisors work directly with 

more than 7 million clients. Edward 

Jones, which ranked No. 5 on Fortune 

magazine’s 100 Best Companies to 

Work For in 2017, is headquartered in 

St. Louis. The Edward Jones website is 

located at www.edwardjones.com, and 

its recruiting website is www.careers. 

edwardjones.com. Member SIPC.



August 2017 

How to Advertise Effectively 

MARKETING 

by Tracey Papke 

Effective advertising is an important 

part of building a relationship with your 

clients. When utilized properly it will 

not only reach your intended client, but 

maximize your advertising dollars. It will 

pay off if you put the time and effort into 

a well thought out campaign. Here are 

some things to take into consideration: 

1. Clear and Concise: The message in 

an effective marketing piece should 

be clear and concise. By keeping it 

simple, it will be easier for your client 

to remember you or your product. 

Pique your potential client’s interest 

and they will ask for more; bombard 

them with too much information and 

they will lose interest. 

2. Consistent: Keep all aspects of your 

marketing consistent. Same look, logo 

and message on everything from your 

business card to your website, and any 

printed materials in between. You want 

your clients to know it’s from you, even 

at a glance. If you change your logo or 

your message, then you should make 

sure to update it on everything. If an 

old marketing piece is left lingering, it 

could confuse your client. 

3. Focus: Marketing pieces should focus 

on your target market, and figuring out 

the best way to reach them is key to 

marketing success. Are you using the 

right avenues to reach them? Internet 

marketing and social media are great 

tools to use, and often times are more 

effective when combined with printed 

materials. It is also very important 

to look at where your potential client 

will come across your advertising. If 

you would like to reach business to 

business, then advertising in a business 

periodical makes sense, and if you 

are trying to reach homeowners, then 

perhaps a series of Every Door Direct 

Mailers would be the best investment. 

4. Utilize All Media Options: Effective 

advertising utilizes all media options 

to reach your clients. Many digital 

options are low to no cost, but can be 

lost to your client in a myriad of emails 

and pop up ads. Print advertising 

is tangible, but can cost more than 

digital options. Set your budget and 

research what media mix will benefit 

your business the most. 

Partnering with a graphic designer or 

local printer help streamline your efforts 

and show a quicker return on your investment. 

They will work with you to keep it 

clear, consistent and focused. They can 

also offer suggestions on available media 

options that might compliment your plan. 

Tracey Papke is the owner of Potamus 

Press, a commercial print shop 

that specializes in digital printing. 

For more information please visit 

www.potamuspress.com or call (951)693- 

2136. 

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24/7/365 Emergency Service 

Fully Licensed, Bonded and Certified 

Insurance Approved and Preferred 

Water, Flood, Fire, Smoke, Mold Damage? 

With Pulido you are family. 

We will get you through this. 

The most trusted Restoration company in 

the Temecula valley since 1989 

951-296-9090 

Teampulido.com 

Share your news with us 

on Facebook 

Lic# 710901 

Watermark President and Chief Strategist 

to be Guest Speakers at Temecula Valley Learning 

Forum on August 1st 

Darcy Burke is the President and 

Chief Executive Officer of Watermark 

Associates, a business consulting firm. 

Prior to leading Watermark, she was the 

Director of Public Affairs for the Municipal 

Water District of Orange County 

(MWDOC) and Executive Director of 

several non-profit organizations throughout 

Southern California. She has spent her 

career in the non-profit and public service 

sectors, focusing on strategic planning, 

partnership development, operation efficiencies, 

communications and legislative/ 

regulatory affairs. Ms. Burke received her 

Bachelor’s Degree from Mount St. Mary’s 

University, Los Angeles, in International 

Economics & Marketing as well as her 

Master’s in Business Administration with 

an emphasis in Organizational Leadership. 

She completed her field study in China in 

Energy and Utility Management. 

Darcy Burke’s Areas of Expertise: 

Leadership, Strategic Planning & 

Implementation, Team/Organizational 

Development, Stakeholder Engagement/ 

Partnership Development, Communications, 

Customer Service, Board training 

and development, Legislative Affairs/ 

Regulatory Affairs, Public Affairs, Local 

and Regional political sensitivities, 

Change Management, Best Business 

Management Practices, Media Strategy 

and Implementation. 

Judy Zulfiqar serves Watermark Associates 

as Chief Strategist. Prior to joining 

Watermark, Judy was founder and President 

of RKR Marketing & Advertising, 

which was founded in 2001. Judy has had 

the pleasure of serving a wide variety of 

industries locally, regionally, nationally 

and internationally. She established RKR 

as a boutique agency that was strategically 

located in the heart of Southern California 

Wine Country to serve as a perfectly 

positioned destination in the marketplace 

to handle projects large and small and 

she brings that experience with her to 

Watermark. Judy earned her Master’s in 

Business Administration from Pepperdine 

University. She completed her field study 

in Thailand focusing on emerging markets. 

Judy Zulfiqar’s Areas of Expertise: 

Leadership, Strategic Planning & 

Implementation, Team/Organizational Development, 

Stakeholder Engagement/Partnership, 

Development, Communications, 

Board management and Development, 

Public Affairs, Change Management, Best 

Business Management Practices, Media 

Strategy and Implementation, Media buying 

and placement. 

We will be meeting Tuesday, August 

1st from 9:00 am – 10:00 am at Mercedes 

Benz of Temecula. Refreshments and 

coffee served.

August 2017 



11 

LOOKING FOR 

SIGNALS 

Here’s a tip, to safely ride a bike 

around town constantly be “watching for 

signals”. For example, when waiting at a 

stop light, its good practice to keep watch 

on adjacent traffic and their intentions. 

Warning signs include a car signaling to 

cross your path, wheels turned in your 

direction or a driver simply not paying 

attention. Similarly, business owners 

need to be watching for signals. Not doing 

so may result in a financial collision 

with damaging results. The first step is to 

identify the “signals” to watch that warn 

of potential trouble. 

For the startup, it might be not 

knowing how much revenue is needed 

each month to do business. Without this 

figure, it will be difficult to recognize 

when cash flow is becoming an issue and 

financial commitments will become a 

challenge to meet. Every business should 

watch for low profit margins hinting that 

pricing strategies may need review or 

operating expenses are drifting too high. 

A company unable to keep products 

stocked resulting in limited selection may 

be missing a signal that customers will 

be soon seeking to purchase elsewhere. 

Additionally, this may be a sign that your 

manufacturing capacity is not sufficient 

or the supply chain feeding your inventory 

is not adequate. External signals that 

may be taking place could include stock 

market swings, interest rate changes or 

a turn in consumer spending. 

“Key Performance Indicators” 

(KPIs) reflecting events taking place in 

the business and market place can help 

keep challenges in check. A set of well 

thought out KPIs can guide business 

owners and decision makers as they 

identify trends allowing them to intelli- 

gently adjust direction of the company. 

This might include temporarily reducing 

spending, negotiating new contracts with 

vendors, review pricing strategies or increasing 

production output. Guess work 

is turned into educated decisions. Within 

larger companies, each department may 

have its own set of KPIs. The quality 

department may look at survey results, 

parts returned from customer and “dead 

on arrival” products from vendors. It 

may report on system downtime both 

planned and unplanned as well response 

time requirements and fulfillments for 

users. Purchasing may want to watch 

progress to reduce costs in order to react 

to price increases from vendors. 

Watching for these types of “signals” 

is a key to keeping your company healthy 

and on-track towards its goals while 

preventing the unexpected collisions of 

business. 

Ted Saul is a business coach and writer 

that assists with Business Plans and Project 

Management. He holds a master certificate 

in project management and has 

earned his MBA from Regis University. 

Ted can be reached on LinkedIn, TedS787 

on Twitter or emailing Ted@tsaul.com. 

by 

by 

Ted Saul, 

Steve Fillingim 

Sr. Staff Writer 

connect: Ted@tsaul.com 

“ 

Business owners need to be watching 

for signals. Not doing so may result in a 

financial collision with damaging results.



August 2017 

Invisco Whole House Fan Co. Offers Charity 

Donation Plan, Affiliate Marketing and Free Fan 

with Solar 

by Kurt Shafer 

There are many fine charities in the 

Temecula Valley and all over the United 

States. I am Kurt Shafer, the founder of 

Invisco, and I have been working with 

Project T.O.U.C.H., Michelle’s Place, 

Oak Grove, Canine Support Teams, Villa 

Chardonnay and other local charities 

to enable them to increase donations by 

simply telling their supporters about 

Invisco. Not only do their supporters 

get the best deal in town on the highest 

performance whole house fan – the Invisco 

ES-6400 - saving $100s compared 

to the ES-6400 from QuietCool, their 

charity gets a $200 donation. 

I also offer you the only affiliate 

marketing program in this business. 

As an affiliate, any person can alert 

their friends and family to the Invisco 

product line and make a very good 

commission when a fan is bought. There 

are 18 affiliates listed on Invisco.com 

already and many more to be added 

shortly. Affiliate marketing is very 

popular. You can become an affiliate for 

1000s of web sites like Sears, Walmart, 

Amazon and more. The average pay for 

an affiliate is 10% of orders created by 

the affiliate. The amount paid by Invisco 

is $200 for each rafter mounted whole 

house fan and $300 for each rooftop 

mounted whole house fan sold to an 

affiliate’s contact. 

If you have been thinking about 

solar, you have likely seen the latest ad 

from WeCare. WeCare’s solar power 

offer was just announced in a mailing 

from Edison. They offer a free Quiet- 

Cool Trident 4.8 whole house fan with 

the purchase of a solar electric system 

from WeCare. 

You will be happy to learn that 

Invisco can offer you a better deal. 

Invisco has teamed up with a local 

solar company, AA Solar, located on 

Diaz Road, with a web site https:// 

joe-kozicki.squarespace.com/new-index/. 

I am happy to tell you that Joe 

and I can offer you a solar system that 

will be every bit as good as the WeCare 

system PLUS you get a free Invisco 

ES-6400 high performance whole 

house fan! Be sure to call me before 

you buy any solar. 

What is the difference between the 

Trident 4.8 and the Invisco ES-6400? 

First, performance – The Tri-4.8 pulls 

just 4750 CFM but takes 673 watts. 

The ES-6400 pulls 6,320 CFM at just 

505 watts. Second, the Tri-4.8 has 

2 speeds, the ES-6400 has infinitely 

variable speeds and comes with both 

a wireless and a wired speed control. 

Third, warranty – while not a big deal, 

the Tri-4.8 has a 15-year warranty, the 

ES-6400 is 16 years. 

So please let me know if you have 

a school, church or charity that can 

use more donations. I can add them to 

the program in minutes. If you want to 

make some nice extra income then let 

me set you up as an affiliate. If you 

are thinking about 

solar, call me asap. 

If not, and you 

just want the best 

whole house fan 

in history, call me 

any time at (951) 

296-3611. 

Advertise with a proven winner! 

(951) 461-0400

August 2017 



Shareholder-Employee of an S Corporation: Are 

You Paying Yourself Reasonable Compensation? 

FINANCIAL 

by 

Esther Phahla, 

CPA, CTC, MST 

An S corporation is a corporation 

that elects to pass its corporate income, 

losses, deductions and credits through to 

its shareholder(s). A shareholder of an 

S corporation reports the flow-through 

of income and losses on their personal 

tax returns and are assessed tax at their 

individual income tax rates. 

When a corporate officer performs 

services for the S corporation and receives 

or is entitled to receive payments, 

their compensation is generally considered 

wages. Does it mean the corporate 

officer is an employee? 

Who is an employee of the S Corporation? 

The IRS states specifically 

that corporate officers are employees 

and that companies must comply with 

all employment laws in relation to these 

employees, including: 1) Paying payroll 

taxes on their salaries and withholding 

federal and state income tax from these 

salaries; 2) Paying unemployment taxes 

and workers compensation taxes on the 

salaries. The fact that an officer is also 

a shareholder does not change the requirement 

that payments to the corporate 

officer be treated as wages. 

The IRS requires that all shareholders 

of S Corporations who perform services 

for their company pay themselves 

Reasonable Compensation, and it should 

be paid prior to taking any distributions. 

S corporation shareholders don’t pay 

self-employment taxes (Social Security 

and Medicare) on their distribution from 

the business. Because S corporation income 

is not subject to self-employment 

tax, there is tremendous motivation for 

shareholder-employees to minimize 

their salary in favor of distributions. S 

corporations should not attempt to avoid 

paying employment taxes by having 

their officers treat their compensation as 

cash distributions, payments of personal 

expenses or loans rather than wages. the 

IRS has began taking aim at taxpayers 

who abused the employment tax advantage 

of S corporations by minimizing salary. 

Shareholder-employees who opted 

to forgo salary in favor of distributions, 

have found themselves in a situation 

where the courts have recharacterized the 

distributions as compensation under the 

principle that any employee who renders 

significant services to an employer must 

be paid “reasonable compensation.” 

What is Reasonable Compensation? 

Reasonable Compensation is the 

salary or wages that you, the shareholder-employee 

of an S Corp, pay yourself 

for the work you perform for your 

company. 

Some factors considered by the 

courts in determining reasonable compensation 

are: 

• Training and experience 

• Duties and responsibilities 

• Time and effort devoted to the business 

• Dividend history 

• Payments to non-shareholder employees 

• Timing and manner of paying bonuses 

to key people 

• What comparable businesses pay for 

similar services 

• Compensation agreements 

• The use of a formula to determine compensation 

Another way to determine a reasonable 

salary for corporate officers is to 

look at what other companies of similar 

size and type pay for such services. 

As a shareholder employee, the key to 

establishing reasonable compensation 

is determining what you do for your S 

Corporation. You might be doing more 

than just generating revenue for your 

business, you are probably also involved 

in administrative work. It is important 

that you research and document how you 

reach your Reasonable Compensation 

amount and be able to substantiate the 

salaries you are paying that will help keep 

you on the right side of the IRS when 

it comes time for them to review your 

company’s tax returns. The best time to 

establish your Reasonable Compensation 

amount is before an IRS examination. 

Esther Phahla is a Certified Public 

Accountant and Certified Tax Coach in 

Temecula. She is the Best Selling Co-Author 

of a tax planning book “Why Didn’t 

My CPA Tell Me That”. She also holds 

a Master’s of Science in Taxation. She 

can be reached at (951) 514-2652 or visit 

www.estherphahlacpa.com 

13 

Applicants Sought for Riverside County 

Archives Commission 

Riverside County Third District 

Supervisor Chuck Washington is 

seeking residents interested in serving 

on the County Archives Commission. 

County Archives Commission members 

will advise and make recommendations 

to the Riverside County 

Board of Supervisors concerning the 

development of the County Archives 

and the preservation of County historical 

records, documents, and objects. 

There are two vacant positions 

on the Commission, each term lasting 

four years. The Commission meets at 

least four times a year, at least once 

in a two-year period in each supervisorial 

district, as scheduled by the 

Commission. 

Third District Riverside County 

residents who are available and willing 

to share their time and expertise 

are encouraged to apply for the 

appointed position by September 1, 

2017. For more information, please 

contact Jeff Comerchero at (951) 

955-1030.



August 2017 

A Personal Injury Primer 

by Morton J. Grabel, Esq. 

If someone injured you through their 

negligence in driving a vehicle, you may 

have rights under the law. You want to 

protect those rights so you don’t end up 

paying for someone else’s careless driving. 

Read the top 10 reasons why hiring 

an experienced attorney will help protect 

your rights. 

1. You have only a limited time to sue: 

In California, the statute of limitations 

for filing an accident claim is 

limited. If you don’t sue within a 

specific time, you give up your right 

to sue forever. 

2. You will need to comply with certain 

rules to sue: An experienced attorney 

who handles personal injury matters 

will be familiar with the laws and 

can help you make sure you don’t do 

anything that jeopardizes your rights. 

3. Your insurance company may have 

a different agenda: Generally insurance 

companies aim to protect their 

insured and to compensate fairly 

for damages. However, insurance 

companies also aim to keep expenses 

down. Since your agenda and your 

insurance companies agenda may 

not align; hiring an attorney can be 

the best way to insure you have an 

advocate on your side. 

4. You may not fully understand all of 

your potential damages: There are 

various potential damages available 

when injured in a car accident. In 

addition to medical bills, you may be 

able to recover for lost wages, pain/ 

suffering, emotional distress and 

possibly for your spouse or family 

members. 

5. Proving liability can be complex: 

Even with favorable witnesses and 

a police report; proving there was 

negligence and a legal duty of care 

was breached still may be difficult. 

There are many elements that go into 

winning a personal injury lawsuit, 

you should hire an attorney who 

understands the law and can support 

your position with proper case law 

and citations. 

6. The laws differ from state to state: 

Auto insurance and auto accident 

rules are decided by each individual 

jurisdiction. An experienced attorney 

in California can explain the nuances 

of the laws here, so you will understand 

your rights. 

7. You need to understand settlement 

options: Most cases settle out of court, 

which means the defendant or his insurance 

company is likely to make you 

an offer. Your attorney can help you understand 

the implications of accepting 

the offer; because once you settle, you 

give up your right to sue forever. 

8. Filing a lawsuit requires adhering 

to complex rules: If you decide to 

sue, you will have to file the correct 

papers in the right court. This is not 

simple; complex rules exist on everything 

from the font size of the brief 

to how legal precedent is cited and 

what evidence is admissible. 

9. Proving your case is even more 

complex: Just as filing your case is 

complex, proving your case is more 

difficult. You may be permitted to 

“discover” certain information from 

the other side through a detailed process 

and set of rules, and you may be 

limited in the types of witnesses and 

evidence you present. There are even 

restrictions on the kind of questions 

and phrasing of questions you may 

ask in court. Furthermore, extensive 

legal research is often required to 

prove your case. 

10. If you don’t hire an attorney, you 

could be faced with financial loss: If 

you don’t sue in time or if you don’t 

sue for the right damages or sue the 

wrong defendants or if you lose your 

case you will be barred from ever 

suing again. This means you will 

have eliminated your only chance for 

recovery and you may be stuck with 

all the costs and bills as a result of the 

accident that someone else carelessly 

caused. 

Please note: the information provided 

herein is general and not to be relied 

upon for your circumstance or case. For 

further information or if you have any 

legal questions please call the Law Office 

of Morton J. Grabel, in Temecula at (951) 

695-7700. Mort originally from Philadelphia, 

PA is a graduate from an ABA 

Law School, has an MBA, a California 

Nursing Home Administrator’s License 

& a California Real Estate Broker’s License 

[all active and in good standing]. 

You have only a limited time to 

sue: In California, the statute of 

limitations for filing an accident 

claim is limited. If you don’t sue 

within a specific time, you give up 

your right to sue forever.

August 2017 



15 

ASSISTANCE LEAGUE OF TEMECULA valley 

CONTINUED FROM PAGE 1 

Across the nation, more than 26,000 

volunteers in 120 chapters focus on 

making their communities better. Last 

year these chapters combined to return 

almost $39 million and provide 3.34 

million service hours to their local 

communities. 

For over 27 years, the Assistance 

League of Temecula Valley has dedicated 

itself to serving the people of 

Southwest Riverside County by providing 

resources to meet the growing 

communities of the region. 

Last year the 250 volunteers of the 

Assistance League of Temecula Valley 

donated more than 34,000 hours of service 

and returned more than $378,000 

to the communities they serve. 

“As both a Temecula City Councilman 

and a Riverside County Supervisor, 

I have seen firsthand the impact 

this great group of volunteers has had 

on the people of Southwest Riverside 

County,” said Senator Stone. “Through 

programs like Operation School Bell, 

which provides school clothes to many 

youngsters in the region, The Thrift 

Shop, which raises money for numerous 

philanthropic programs and many other 

endeavors, the Assistance League has 

greatly enhanced the lives of thousands 

of people in our community.” Wednesday’s 

recognition was part of a larger 

celebration of “California Nonprofits 

Day” at the State Capitol. 

Senator Stone presented Ginny 

Wetzel and Leticia Plummer of the 

Assistance League of Temecula Valley 

with a Senate resolution. 

Jeff Stone represents California’s 

28th Senate District. The district, 

which is entirely in Riverside County, 

stretches from the vineyards of 

the Temecula Valley to the Colorado 

River and includes the cities of Blythe, 

Canyon Lake, Cathedral City, 

Coachella, Desert Hot Springs, Indian 

Wells, Indio, Lake Elsinore, La Quinta, 

Murrieta, Temecula, Palm Desert, 

Palm Springs, Rancho Mirage and 

Wildomar. 

For more information visit: www. 

Senate.ca.gov/Stone or on Facebook at 

www.facebook.com/SenatorJeffStone.



August 2017 

Buyer’s Real Estate Agent Not Liable in Personal Injury Case 

LEGAL 

by by 

David Steve Grabhorn Fillingim 

In previous articles, our firm has 

discussed the risk of professional liability 

incurred by “dual agency” real estate 

brokers. “Dual agency” exists when the 

listing broker is also the buyer’s broker. 

At present, California law recognizes and 

allows real estate brokers to engage in this 

kind of representation, despite the inherent 

problem of conflicting loyalties simultaneously 

owed by the agent to both buyer and 

seller. Moreover, California imposes the 

same premises liability on listing brokers 

and agents as it does for property owners. 

In Coughlin v. Harland L. Weaver, Inc., 

103 Cal. App. 2d (1951), the listing agent 

was liable to a prospective buyer who fell 

down the basement steps theorizing the 

listing agent was holding “open house” and 

therefore had possession and control of the 

property. Consequently, the typical Errors 

& Omissions insurance carried today by real 

estate agents covers personal injury liability 

during “open house.” In Hall v. Rockcliff 

Realtors, 215 Cal. App. 4th 1134 (2013), the 

listing agent was found liable for an injury 

caused by a defective attic ladder due to his 

status as the owner’s agent who failed to 

warn. But so far premises liability has not 

been extended to reach a non-listing agent 

(buyer’s broker). 

Today, we report on a slip and fall case 

decided in July 2017, by a Los Angeles 

Superior Court in favor of a buyer’s broker, 

while their co-defendants, the seller’s broker 

and agent, accepted liability and settled the 

lawsuit. 

A young professional couple with a 

toddler and plans for more children sold 

their first house in order to buy a larger 

home. They found the one they wanted in 

a gated community, for approximately $1 

million. It was a lovely, two-story home 

with a hilltop view, immaculate landscaping, 

swimming pool, and room for a tennis 

court. It was also vacant and ready to move 

in. After one look the young couple made a 

formal offer to buy through their own real 

estate agent who was not the listing broker. 

Two days after escrow opened, the 

young wife arranged to show the new place 

to her parents. It was late on a November 

afternoon just before dark, when their real 

estate agent escorted them into the gated 

community, unlocking the front door so she 

could give her mother and father a quick 

tour. Wife’s mother was duly impressed 

with the wide marble foyer, dining room, 

butler’s pantry, kitchen and family room and 

everything. After exploring and talking for 

about twenty minutes, they decided to end 

the visit. But as the wife and her mother 

were leaving, they decided to detour into 

the sunken living room for a closer look at 

the fireplace. Unfortunately, wife’s mother 

fell on the wide marble step leading from 

the marble foyer to the sunken living room 

and broke her hip. 

It was an accident. It could have 

happened to anyone not paying attention 

while walking in a strange house. Nearly 

two years later, mother decided to sue. 

Claiming nobody warned her of a dangerous 

condition (the dimly lit marble step) wife’s 

mother sued the seller, the seller’s broker, 

the seller’s real estate agent, the buyer’s broker, 

and the buyer’s real estate agent alleging 

premises liability against all. Premises 

liability, by definition, is imposed on those 

who own or control the premises. Yet, the 

only person not sued by the wife’s mother 

was the new owner—the wife. California 

law makes a property owner responsible for 

damage caused to visitors by any hidden 

dangers or defects on his property that he 

does not warn of, or correct. The seller 

was arguably liable to the wife’s mother in 

this case, assuming a jury found the dimly 

lit step to be an unreasonably dangerous 

condition. If the seller was liable in these 

circumstances, then the seller’s broker 

marketing the property is also liable as the 

owner’s representative. 

This is nothing new. Homeowners 

insurance protects against that sort of risk, 

and listing brokers have professional liability 

coverage, sometimes called “Errors and 

Omissions” insurance, for the same reason. 

But here the buyer’s agent was also sued, because 

he had allowed wife’s mother access. 

He allowed her to walk around the empty 

house with his client, her daughter, and did 

not warn her of the dimly lit step when she 

was guided to it by her daughter. 

To prevail on a premises liability claim 

like this, the plaintiff must prove she was 

owed a duty to correct, or warn of, a hidden 

dangerous condition of the premises, 

that such duty was breached, and that such 

breach caused injury to plaintiff resulting 

in damages. In this case, we filed a motion 

for summary judgment, arguing that unless 

the buyer’s agent is a “dual agent”, he is not 

liable for defects in the premises and has 

no duty to warn, because he has no agency 

relationship with the owner. 

There had been no California case that 

directly addressed this issue, but now there 

is. The court ruled—as a matter of law—the 

buyer’s broker and real estate agent had 

no legal duty to correct the condition of 

the dimly lit step, nor did they have a duty 

to warn wife’s mother of any dangerous 

condition of a property they neither owned 

nor controlled. 

Note: Had the buyer’s broker also been 

functioning as the listing broker, such dual 

agency would have resulted in a different 

outcome. 

“David Grabhorn is a Senior Attorney 

with Messina & Hankin LLP. David has 

an extensive career in the labor movement, 

during which he successfully chaired literally 

hundreds of collective bargaining 

negotiations throughout the United States. 

He has dealt with nearly every major 

newspaper chain and commercial printer 

in the United States, as well as with the 

largest paper and packaging corporations 

in the world.” 

The SW Riverside County Bar Association 

Announces its 2nd Annual Scholarship Program 

The Southwest Riverside County 

Bar Association will be awarding a 

$1,000 scholarship to a student aspiring 

to become an Attorney. There will also 

be a second place prize of $500. 

Applicants for the Scholarship 

should meet the following criteria: 

1. Must reside in Southwest Riverside 

County (Temecula, Murrieta, 

Menifee, Wildomar, Canyon Lake 

or Lake Elsinore) 

2. Must meet one of the following 

criteria and must be able to provide 

proof. 

• Students who are registered to 

attend law school (in-state or 

out-of-state) 

• Students who are currently attending 

law school (in-state or 

out-of-state) 

• Students who have registered for 

the California Bar Examination 

3. Must complete a Scholarship Application 

4. Must submit the following written 

essays (1000-word maximum) 

• A personal statement describing 

what drives you to practice law 

and how you intend on giving 

back to your community. 

• A persuasive (advocacy) essay 

which answers one of the following 

two questions: 

Should college be free? Should 

the drinking age be lowered to 

18? 

For more information and to obtain a 

copy of the Scholarship Application, 

visit www.swrbar.org 

Deadline and submission for applications 

to be considered: 

Complete application packages must be 

received by October 15th, 2017 

Prior applicants, but not prior winners 

may apply. 

Application packages should be mailed 

to: Scholarship Committee, c/o Southwest 

Riverside County Bar Association, 

P.O. Box 1775, Temecula, CA 92592- 

1775.

August 2017 



17 

Smart Business Connections 

Featured 

Things We Love Thrift Store, 

family owned and operated. Located 

in lovely Old Town Murrieta 

featuring quality items at amazing 

thrift store prices. Come check 

out the selection of clothes for the 

entire family, decorations for the 

home, toys, as well as vintage and 

collectible items. New sales and 

inventory are available every week. 

Business Hours are Monday- Saturday 

10:00am-6:00pm. Come find 

something you’ll Love! 

Best Regards, 

Marina Plumey, Co-Owner 

Things We Love Thrift Store 

24710 Washington Ave 

Murrieta, CA 92562 

Facebook.com/ 

ThingsWeLoveThriftStore 

NOW, you can be seen in this multiple award-winning 

newspaper at a lower price than ever before - only $89 per month. 

Contact us for more information at (951) 461-0400.



August 2017 

Temecula Valley 

Entrepreneur’s Exchange 

You are invited to join us at the following TVE2 workshops/events: 

August 9th: TVE2 Pitch Practice. 11:30am - 1:00pm 

Come and practice your business or investor pitch in a fun and friendly 

environment. Entrepreneurs that pitch will receive feedback from a panel of 

experts. No cost to attend. If you would like to pitch, please email Charles 

Walker at Charles.Walker@TemeculaCA.gov. To register please visit https:// 

goo.gl/QCcDPx. 

August 17th: Federal and State Basic Payroll Tax Workshop. 

9:00am – 3:00pm 

Are you about to hire a new employee? Are you processing your current payroll 

taxes properly? Join us for an in-depth seminar presented by the California State 

Employment Development Department and the Internal Revenue Service and 

learn what you need to be doing now to ensure your business complies with 

employment tax laws to avoid payroll tax problems and penalties. No cost to 

attend. To register please visit https://goo.gl/Yk1x4m 

Murrieta School of Business 

August 8th, 2017 9:00 AM – 10:30 AM “2,000 Known Earthquake Faults 

Crisscross California; Are you near one?” 

Presented by Glenn Pomeroy, CEO of the California Earthquake Authority 

Glenn Pomeroy, CEO of the California Earthquake Authority, meets with 

business leaders and local, community stakeholders about the importance of 

earthquake preparedness. His 25-minute presentation offers insight on what 

communities and businesses can do to prepare for an earthquake, and what 

recovery steps to take following a natural disaster. Glenn also touches on the 

organization’s exciting new programs and initiatives launched this year. 

Additionally, Glenn’s presentation covers the potential economic consequences 

often caused by the aftermath damages of a significant earthquake, and 

the tremendous effect on homeowners and the growth of business. 

Did you know California Earthquake Facts? 

• Most Californians live within 30 miles of an active fault 

• In California, there is a 99% chance of a Magnitude 6.7 or larger earthquake in 

the next 30 years 

• In Southern California, there is a 75% chance of a Magnitude 7.0 or larger 

earthquake occurring in the next 30 years 

• Less than 10% of all California homes are covered by earthquake insurance 

• 1994 Northridge Earthquake caused $40 billion in total property damage 

Location: Murrieta Chamber Office, 25125 Madison Ave. Suite 108, Murrieta, 

CA 92562

August 2017 

A Vital Relationship 

EDUCATION 

by 

by 

Drake Levasheff, PhD. 


As a newcomer to the valley, I have 

been spending a great deal of time in the 

community, attending meetings, connecting 

with influencers, and listening 

to local leaders. It’s been invigorating! 

I have enjoyed the opportunity to get to 

know people and understand the area. 

I’ve been encouraged by the vitality of 

our community. 

One recent meeting with local educators 

was particularly invigorating. 

The people were bright and welcoming. 

And the conversation reminded me of 

the vital relationship between business 

and education. 

We began with introductions. One 

participant was head of school at a private 

academy. Two were K-12 school district 

leaders. An education foundation leader 

attended. And a number of universities 

were represented. 

With all of the colleges in attendance, 

I wondered how the conversation would 

go. When you put that many potential 

competitors in one room, there’s always 

a chance for individual agendas to get 

in the way of the greater good. But my 

concern quickly diminished as I heard 

these colleagues talk about the needs of 

the community, how they hope to help, 

and that we can accomplish more if we 

work together. We even began sharing the 

programs that each school offered so we 

could direct students we could not serve 

to local options. 

The room came alive when one of 

the district representatives shared about 

his passion for career and technical 



education. We discussed its value for 

many students. We shared stories about 

students who had learned through the 

type of hands-on experience that career 

and technical education provides. We 

discussed the essential role businesses 

play in helping to educate these students. 

The last point about the vital role of 

businesses occupied us for sometime. It 

was noted that state mandates had not 

been helpful of late, and that businesses 

needed to gain a vision for these programs. 

Of course, the question was asked, 

why don’t businesses do more to partner 

with high schools for career education? 

The district leaders told us that a few 

businesses expressed interest, but that 

often something as simple as completing 

the paperwork became an obstacle. None 

of us were surprised by this observation, 

but one participant responded by emphasizing 

how shortsighted the decision not 

to partner with high schools for career 

and technical education was. 

“I brought high school students to 

work in a business I owned years ago with 

a similar program. Sure, there are obstacles, 

and even then there was a lot of paperwork. 

But the students that worked for me did 

very well. In fact, all totaled, the students I 

hired through that program stayed with my 

business for forty years or more.” 

Her words have been on my mind 

since that meeting. What an outstanding 

example of the symbiosis between education 

and business! It filled me with 

hope and made me consider what I can 

do in the valley to help bring business and 

education together. For the good of our 

students. For the good of our community. 

When business and education work 

together, everyone benefits. 

Drake Levasheff, PhD, Senior Director, 

Murrieta Regional Campus, Azusa Pacific 

University - dlevasheff@apu.edu 

connect: dlevasheff@apu.edu 

Your Local Chambers 

Temecula Valley Chamber of Commerce 

www.temecula.org 

Murrieta Chamber of Commerce 

www.murrietachamber.org 

19 

Azusa Pacific University and KATY 101.3 

Announce 2017-18 Teachers are 

Heroes Promotion 

Since 2013, Azusa Pacific University 

(APU) Murrieta Regional Campus and 

KATY 101.3, The Mix, have partnered 

to honor educators who have impacted 

their student’s lives. APU and KATY 

101.3 are excited to announce the 2017- 

18 Teachers are Heroes promotion which 

begins September 1, 2017, and will run 

through the last week of April 2018. 

Once a month, Teachers Are Heroes 

will recognize a teacher who personifies 

dedication to their students. Each honoree 

will win great prizes from The Mix 

Prize Closet and a classroom pizza party 

from The Pizza Factory in Temecula. 

At the conclusion of the school year, all 

selected teachers and their classes will 

be invited to attend a celebration at the 

Lake Elsinore Storm Stadium. 

Teachers from the Southwest Riverside 

County, and nearby areas, may 

be nominated by students, parents, 

grandparents, and even other school 

administrators. 

For more information or to fill out the 

entry form go to www.1013themix.com 

or www.apu.edu/murrieta/teachers/ 

Menifee Valley Chamber of Commerce 

www.menifeevalleychamber.com 

Lake Elsinore Valley Chamber 

www.lakeelsinorechamber.com 

Hemet/San Jacinto Valley 

Chamber of Commerce 

www.hsjvc.com 

See how the chambers can help your business.



August 2017 

Loma Linda University 

Researchers Find Links Between 

Meal Frequencyand BMI 

Researchers find new information 

on how the timing of meals 

impacts weight gain or loss 

A study by researchers from Loma 

Linda University School of Public 

Health (LLUSPH) and the Czech 

Republic has found that timing and 

frequency of meals play a role in predicting 

weight loss or gain. 

Using information gleaned from 

more than 50,000 participants in the 

Adventist Health Study-2 (AHS-2), the 

researchers discovered four factors associated 

with a decrease in body mass 

index: eating only one or two meals per 

day; maintaining an overnight fast of 

up to 18 hours, eating breakfast instead 

of skipping it, and making breakfast 

or lunch the largest meal of the day. 

Making breakfast the largest meal 

yielded a more significant decrease in 

BMI than did lunch. 

The two factors associated with 

higher BMI were eating more than 

three meals per day —snacks were 

counted as extra meals — and making 

supper the largest meal of the day. 

As a practical weight-management 

strategy, Hana Kahleova, MD, PhD, 

recommends eating breakfast and lunch, 

skipping supper, avoiding snacks, making 

breakfast the largest meal of the 

day and fasting overnight for up to 18 

hours. A postdoctoral research fellow at 

LLUSPH when the study was conducted, 

Kahleova is now director of clinical 

research for the Physicians Committee 

for Responsible Medicine in Washington, 

DC, and is currently on sabbatical from 

the Institute for Clinical and Experimental 

Medicine in Prague, Czech Republic, 

as a postdoctoral research fellow and 

diabetes consultant physician. 

Kahleova says the findings confirm 

an ancient nutritional maxim: “Eat 

breakfast like a king, lunch like a prince, 

and dinner like a pauper.” Titled “Meal 

frequency and timing are associated with 

Body Mass Index in the Adventist Health 

Study-2,” the study was co-written by 

Gary Fraser, MBChB, PhD, a professor 

at LLU Schools of Medicine and Public 

Health, and director of AHS-2. It was 

published as an online advance on July 12 

and will appear in the Sept. 2017 edition 

of the Journal of Nutrition. 

Fraser said that irrespective of 

meal pattern, there was, on average, an 

increase in weight gain year by year until 

participants reached the age of 60. After 

age 60, most participants experienced a 

weight loss each year. “Before age 60 

years, those eating calories earlier in the 

day had less weight gain,” Fraser said, 

adding that after age 60, the same behavior 

tended to produce a larger rate of 

weight loss than average. “Over decades, 

the total effect would be very important.” 

The team employed a technique 

called linear regression analysis and 

adjusted their findings to exclude demographic 

and lifestyle factors that might 

skew the results. 

The full text of the study — which 

was supported by grants from the National 

Cancer Institute, the World Cancer 

Research Fund, and the Ministry of 

Health of the Czech Republic — is 

available online. 

About Loma Linda University Health - 

Loma Linda University Health includes 

Loma Linda University’s eight schools, 

Loma Linda University Medical Center’s 

six hospitals and over 900 faculty 

physicians located in the Inland Empire 

of Southern California. Established in 

1905, Loma Linda University Health 

is a global leader in education, research 

and clinical care. It offers over 

100 academic programs and provides 

quality health care to 40,000 inpatients 

and 1.5 million outpatients each year. 

A Seventh-day Adventist organization, 

Loma Linda University Health 

is a faith-based health system with a 

mission “to continue the teaching and 

healing ministry of Jesus Christ.” 

St. John’s University Offers Free Workshop August 19th 

“Be Free from Depression, Anxiety and Panic Attacks” 

St. John’s University will offer Saturday 

from 2:00 to 4:00 p.m. on August 

19 a free workshop, “Be Free from Depression, 

Anxiety and Panic Attacks”. 

St. John’s University is located at 40945 

County Center Drive, Suite H, in Temecula 

across from the Grace Mellman library. 

If we are not directly experiencing 

one of these debilitating problems, we 

probably know someone who is. We 

can harness our inner mind to manage 

stress, quit smoking, control our weight, 

experience comfortable child birth, and 

even sleep better at night. 

We now are learning we can also use 

our inner mind to resolve depression and 

anxiety that rob us of our sense of safety 

and security. We can also learn to resolve 

personal issues that typically began deep 

within the mind with memories that can 

later cause us to feel out of control. 

Pamela Winkler, Ph.D., Director of 

the St. John’s University Counseling 

Services stated, “We are seeing more 

and more clients experiencing chronic 

depression, anxiety and more recently 

frightening panic attacks. These issues 

seem to have a life of their own and often 

seem to come out of nowhere. When 

these problems begin to interfere with 

how well people are sleeping, it effects 

just about everything else in their lives.” 

The Mayo Clinic, considered to 

be the most highly respected hospital 

in the United States, has included for 

many years hypnosis and hypnotherapy 

in every department of patient care, including 

obstetrics, pediatrics, geriatrics, 

and the treatment of mental health issues. 

According to AARP, research reveals a 

clear link between depression and anxiety 

and chronic pain. If every day stress is 

getting the best of us, it may explain the 

increase of people who are suffering 

with insomnia, depression and anxiety. 

“We now know, with proper guidance, 

the inner mind can resolve the root cause 

of anxiety, depression and panic attacks.” 

“The inner mind can also resolve 

what is triggering these feelings. This 

then puts us back in control of our own 

sense of wellness,” stated Dr. Winkler. 

The mind-body connection is so intertwined, 

that once the mind begins to heal 

the mind, the mind automatically begins 

to heal the body. When we have peace of 

mind, we also can have a peaceful and 

healthier body, a body that is not holding 

stress in our muscles or joints. 

To learn more about the power of 

the inner mind for resolving depression, 

anxiety and panic attacks, and to register 

for Dr. Winkler’s Saturday, August 19th 

workshop, call 951-599-7550. Seating is 

limited. Early registration is suggested. 

For more information about S.J.U.’s 

3-tiered distance learning Certification 

program and Master of Science and 

Doctoral degree programs in Clinical 

Hypnotherapy, visit www.sjunow.org. 

Pamela Winkler, Ph.D. is an Educational 

Psychologist, Clinical Hypnotherapist, 

and has served as President of St. John’s 

University since 1995. She is a motivational 

speaker on the topic of the power 

of the mind for self-healing. Dr. Winkler 

was inducted into the International Hypnosis 

Hall of Fame in 1992. 

connect: www.sjunow.org 

“ The mind-body 

connection is so 

intertwined, that 

once the mind 

begins to heal the 

mind, the mind 

automatically begins 

to heal the body.

August 2017 



21 

Fracture Risk & Prevention 

Healthy 

Living 

by by 

Tina Dr. Derek M. Gottlieb, Albrecht, D.C. D.C. 

A few days ago, I was skimming 

through The Valley Business Journal 

and happened to come across my 

last month’s article. After reading it 

through, I noticed I had placed all the 

emphasis on bone density and its role 

in fracture management, and somehow 

neglected a huge component regarding 

fracture risk and prevention. Sure, if 

your bones are healthy and dense, you 

run a much smaller risk of breaking 

them if you fall; but herein lies the 

catch, “if you fall”. 

What would it look like if your 

strength increased, double or even 

triple, to that of what it is now? How 

about increasing reaction time, coordination 

and balance? Just maybe if 

those components were enhanced, we 

could remove the “if you fall” from the 

sentence all together. It seems fair to 

say that not falling in the first place may 

be more important than what happens 

to you “if you fall”. I’ve mentioned 

before how osteogenic loading at 

OsteoStrong is the safest and most 

effective method known for increasing 

your skeletal density, but somehow underemphasized 

the incredible changes 

which take place within your body, 

both neurologically and muscularly, 

with each and every weekly OsteoStrong 

session. 

Stability arises from a combination 

of strength plus coordination. With 

every measure of increased stability, 

we can decrease our fall risk by an 

equal measure. Balance and stability 

are often used synonymously; although 

not exactly the same, for our purposes, 

we will assume they are. To date, more 

than fifty percent of our members have 

at least doubled their overall strength, 

with many tripling it, and one even 

increasing it by a factor of four. We 

have had members shove their canes 

and walkers back into the closet because 

they no longer need them to get about 

the house or while shopping. Being 50 

years “young” and still very active, I 

often times take for granted just how 

important strength, balance and coordination 

are when you look at living 

a safe, productive and enjoyable life. 

Please don’t take these for granted. 

Those who’ve known me for a 

while know I like to educate rather 

than sell. That being said, let’s get you 

educated on your “current” state of 

well-being. Remember, you can’t measure 

progress if you don’t know where 

you started from. So be proactive, call 

our office now and schedule a complimentary 

initial strength assessment and 

we will also complete a computerized 

balance and postural assessment as well. 

See you soon. 

Yours for Better Health, 

Dr. Derek Albrecht D.C. 

Dr. Derek K. Albrecht D.C. is a partner 

at OsteoStrong in Murrieta as well as 

continuing in his private practice. For 

more information, call (951) 461-9584. 

American Specialty Health Opens Temecula 

Technology Center 

American Specialty Health Incorporated 

(ASH) has opened a new 10,000 

square foot technology center at 27524 

Via Industria in Temecula, CA. The new 

location is a growing southern California 

technology corridor. ASH is looking to 

fill more than 35 IT positions over the 

next year, with the potential to hire up 

to 50 people over the next 24 months. In 

addition, roughly a dozen current ASH 

tech employees are transferring from 

ASH’s Wateridge offices in San Diego 

to the new Temecula office. 

The company is currently seeking 

mid-level to advanced software engineers, 

UX/UI/QA engineers, EDI and 

reporting specialists. ASH also is looking 

for individuals who have programming 

experience with IBM Sterling B2B Integrator, 

Microsoft Dynamics, and GMC 

Inspire. 

“The health services industry is rapidly 

pivoting to embrace a more agile, 

more user-focused member and customer 

experience,” said ASH Chief Technology 

Officer Jerome Bonhomme. “ASH 

is investing tremendous new resources 

into the development of innovative consumer-facing 

applications. These vital 

capabilities help to activate and engage 

ASH’s many members, customers, providers 

and partners.” 

“We’re very pleased to be opening a 

technology center in Temecula, and we 

invite technology professionals seeking 

to enhance their careers to attend one 

of our many upcoming career fairs and 

events,” said ASH CIO and EVP Kevin 

Kujawa. “ASH offers exceptional opportunities 

in a positive, growing work 

environment.” 

Currently ASH employs more than 

200 technology professionals at their 

San Diego, CA, Southlake (Dallas), TX, 

Carmel (Indianapolis), IN and Columbia, 

SC offices. 

For an overview of ASH’s new Technology 

Center in Temecula, including a 

list of technology career opportunities 

and recruiting events, visit http://www. 

tech-mecula.com/.



August 2017 

Online Healthcare Advice Available Through 

Temecula Valley Hospital 

Do you find yourself searching online 

for health care advice? More and more, 

the average American is turning towards 

the web to get advice on their health. With 

information right at your fingertips, it can 

be easy to learn about different types of 

health care, procedures and treatment 

options right from the comfort of your 

own home! 

• Do you have trouble sleeping? 

• Are you wondering about things you can 

do to stay healthy as you age? 

• Do you need information on what is the 

role of an anesthesiologist? 

• Are you looking for ways to manage 

your diabetes? 

• Do you want detailed information on 

varicose veins? 

Temecula Valley Hospital can help. 

These are just a sample of the topics 

available online from a variety of doctors 

that practice right here in the Temecula 

Valley area. Educational health podcasts 

from Temecula Valley Hospital are now 

available for listening or to download. 

According to businessdictionary.com, 

a podcast is defined as: A digital recording 

of music, news or other media that can be 

downloaded from the internet to a portable 

media player. The term originated from 

“P.O.D.”, meaning Portable on Demand, 

and “cast”, relating to the term broadcast. 

“Podcasts are a great tool for our 

community to use when they want to learn 

more about different health topics,” said 

Darlene Wetton, Chief Executive Officer, 

Temecula Valley Hospital. “If you want to 

speak to any of the doctors that do the TVH 

podcasts, you can make an appointment 

right here in our region to get additional 

information in person.” 

Hear the latest health information 

from medical professionals at the hospital! 

Please visit our podcasts online at: 

https://www.temeculavalleyhospital.com/ 

resources/podcasts 

About Temecula Valley Hospital - Temecula 

Valley Hospital brings advanced technology, 

innovative programs, patient centered 

and family sensitive care to area residents. 

The hospital features 140 private 

patient rooms; 24 hour a day emergency 

care; advanced cardiac and stroke care in 

clinical collaboration with UCSD Health; 

orthopedics; and general and surgical 

specialties. For more information, visit 

www.temeculavalleyhospital.com. 

connect: www.temeculavalleyhospital.com 

The Importance of Relaxation 

Healthy 

Living 

by 

Tina Monique M. Gottlieb, deGroot D.C. 

After owning and operating a spa for 

over 28 years I hear this all the time, “I 

just don’t have time to relax” or “I wish I 

had more time for myself”. In fact, some 

people even pride themselves in the inability 

to simply sit still. Busy schedules 

have become the norm and people can 

actually perceive you as lazy if your 

weeks are packed full like theirs. We 

certainly have become a culture where 

a hectic lifestyle is standard. 

Unfortunately, the frantic pursuit of 

happiness often leads to fatigue, disappointment, 

and illness. Many adults see 

it as irresponsible to take a day off from 

work simply to relax yet they would 

consider it responsible to take necessary 

medication. What some don’t realize is 

that relaxation IS necessary medication. 

It’s a prescription for health! 

What we also fail to realize is that 

“busy” does not always mean “productive. 

Stress causes poor memory, poor 

concentration, and depressed feelings. 

It’s no surprise that when you’re under 

stress, you might not always be thinking 

so clearly. Stress seems to actually 

change how we weigh risks and rewards, 

and can cloud our judgment when we are 

faced with important decisions. 

So, what do we do about it? We 

HAVE to make time to relax. This doesn’t 

always mean a long vacation. There are 

things you can do monthly and even 

daily to help unwind. Calming music, 

yoga videos, diffusing essential oils, and 

progressive muscle relaxation are just a 

few ways you can relax at home. While 

watching a favorite show or reading 

a book can be enjoyable, take time to 

do “nothing”. Just sitting still for a few 

minutes each day allows you to recognize 

how you feel mentally, physically, and 

spiritually. 

Another way to ensure you slow 

down is to get monthly massages, facials, 

or nail services. I’ve seen so many 

clients come in to the spa and breathe a 

sigh of relief once they stepped through 

the doors. It’s imperative to establish a 

routine of relaxing. Many of our monthly 

members sign up so they’re held 

accountable to come each month. The 

phone number to Murrieta Day Spa is 

951-677-8111 if you have any questions 

regarding the membership! 

The decision to make sure 

you stay well and relax is 

entirely yours. So, make the 

decision to relax today!

August 2017 



23 

5 Ways 

to BURN CALORIES 

ON YOUR LUNCH BREAK 

You want to exercise and 

get in better shape, but you 

have a full-time job and 

several other responsibilities. 

With a jam-packed 

schedule and no time to 

exercise, you’ll just have to 

give up, right? 

Wait! While you might find it impossible 

to spend two hours per day at 

the gym, being busy does not equal a 

free pass to an exercise-free life! You 

can still exercise, burn some calories, 

and feel better about yourself in as little 

as 30 minutes per day. 

Try the following exercises on your 

lunch break, and you can burn 100 calories 

or more in half an hour. 

Vinyasa yoga. Also called 

“flow yoga”, this is the form of yoga 

in which you move smoothly and 

quickly from one pose (asana) to another. 

A quick search of YouTube on 

your smartphone can bring up quick, 

ten-minute routines (or longer, of you 

prefer). 

A short run. When you picture 

running for exercise, you probably 

think of your neighbor who gets up at 

5 am every morning to run five miles. 

While that’s admirable, not everyone is 

interested in doing that. The good news 

is, you can take a very slow jog on your 

lunch break, and burn 100 calories or 

more in just ten minutes or so. Stash a 

pair of shoes in your office, and map 

out a one-mile route near the office. 

Use your body weight. 

You can do body-weight exercises 

pretty much anywhere, even in your office. 

Put together a routine of push-ups, 

sit-ups, squats, and lunges. If you don’t 

have room in your office, head outside 

to a nearby park. You can take along a 

jump rope for a little cardio, too. 

Hike the stairs. You don’t 

need the Stair Master at the gym, when 

the real thing is right there in your 

office building! Take a walk through 

the halls, and climb as many flights of 

stairs as you feel comfortable. 

Hit the work gym. If your 

company has a gym, or there’s one 

nearby, take advantage of it on your 

lunch break. As we said, you don’t 

have to spend hours there in order 

to see results. Spend 15 minutes on 

a stationary bike or elliptical, and 15 

minutes in the weight room focusing 

on one area of your body. Then head 

back to the office, feeling a little more 

powerful and dynamic. 

Steve Amante is the owner of Amante 

& Associates Insurance Solutions, Inc. 

He can be reached at 951-676-8800 - 

www.amanteandassociates.com 

Healthy 

Living 

by presented by 

Tina Steve M. Amante Gottlieb, D.C. 

connect: www.amanteandassociates.com 

Miss April’s Dance Classes through the Murrieta Parks and Recreation 

Department in Murrieta is now taking new registrations for 

morning and evening dance styles/classes. The new session begins 

again August 14th and 15th and run 6 weeks. For registration and 

information please contact 304-PARK or Murrietaca.gov 

Classes range from ages 2-15 - styles offered include dance with 

poms, lyrical, ballet, tap, jazz and funk. We also offer a He Instructor 

program ..come join the fun! 

You may contact April Vidal via facebook at Miss April’s 

Dance or aprilvidal1@gmail.com.



August 2017 

Local Housing Market as Hot as the Weather 

REAL ESTATE 

by by 

Gene Steve Wunderlich Fillingim 

June brought the first half of 2017 to 

a close by posting another record month 

of sales in our local housing markets 

while continuing to drive prices higher. 

May set a new five year high and June 

extended that roll back to at least 2004 

when I started compiling these reports. In 

all probability, June set a new high water 

mark for the region with 1,357 single 

family resales for the month and 5,986 

for the first half. 

That mark will likely stand for awhile 

as pending home sales were down 13% 

from the prior month and the rest of the 

year is historically slower than the first 

half. If we can maintain the run rate, we 

appear to be on our way to another yearover-year 

increase extending the run to 

five consecutive years of boosting sales. 

IF we can keep enough inventory available 

to meet buyer demand. 

Canyon Lake lead the increase parade 

with sales up 28% YOY (106 / 147), 

Lake Elsinore posted an 18% increase 

(526 / 647) and Temecula and Wildomar 

added 10% to 1st half sales (948 / 1,056 

and 180 / 200), leading our local region 

to a 13% YOY increase, the largest in the 

state. Our numbers helped drive the IE 

region to a 10.4% YOY increase, also the 

largest increase for regions in the state. 

The Los Angeles metro region came in 

2nd increasing sales by 8.3% and the Bay 

Area, in spite of being plagued by very 

low inventory and skyrocketing prices, 

still came in 3rd with a 6.1% increase. 

The median price for existing homes 

in the region reached $355,155 in June, 

a 1.5% month-over-month 

increase and up 7% over 1st half 

2016. That’s slightly higher than the rest 

of the IE region where the median rose 

to $346,380, an 8% increase over the 

prior year. Across our 9 city region, Temecula 

($450,000), Murrieta ($415,000), 

Wildomar ($404,000) and Canyon Lake 

($422,500) all exceeded the Riverside 

County median of $385,000 but remained 

well off the statewide median of 

$555,150. 

Median prices in Los Angeles 

County ($492,000), San Diego County 

($605,000) and Orange County 

($795,000) continue to push prospective 

coastal residents into our community 

as both quality of life and affordable 

housing provide a powerful draw. Now 

if we could only add enough local jobs so 

60% of them didn’t have to drive hours 

every day… 

Unsold inventory remained at a low 

1.4 months with just 1,743 units for sale, 

down 24% from last June when buyers 

had 2,285 homes to choose from. Those 

homes are also flying off the market in 

an average 17 days, down 70% from last 

June when they stuck around for 56 days. 

I’ll end on a happy note, at least for 

me. I just returned from vacation (why 

this newsletter is late) from my home in 

Telluride, Colorado. Their association 

just released 1st quarter data as well 

with the following: sales are up with 37 

single family homes sold so far this year 

at an average price of $2,464,022. They 

also sold 63 condos at an average price 

of $1,323,000. Up the hill in Mountain 

Village they sold 31 single family homes 

at an average $3,794,484. The most expensive 

home in Telluride so far this year 

sold for $6,200,000 and 9 homes sold in 

Mountain Village for over $6,000,000. 

One condo sold for $4,150,000 and the 

most expensive property sold in the region 

was a ranch for $24,000,000. 

The most expensive home currently 

on the market at 851 Wilson Way, is 

listed for $29,500,000. That will likely 

pale next to what is referred to as 

‘Oprah’s Project’. Oprah already has a 

$10,000,000 pied-aterre where she will 

suffer until her new place is built. So far 

they’ve completed the driveway to the 

new place which cost $14,000,000! For 

the driveway! 

If you’d like to buy a place there, I 

can sure help you. Happily. Eagerly. 

Gene Wunderlich, Vice President of 

Government Affairs, Southwest Riverside 

County Association of Realtors® 

SRCAR® . . . the trusted resource 

for REALTORS® 951-205-1911 

http://srcar.org/ 

“ 

That mark will likely 

stand for awhile as 

pending home sales 

were down 13% from 

the prior month and 

the rest of the year 

is historically slower 

than the first half

August 2017 



25 

Go Local Temecula Valley 


They portray a community’s distinctive 

character and offer a broader range 

of product choices – and those Main 

Street public spaces promote community 

cohesiveness. 

But today, ecommerce giants and 

“big-box” retailers threaten the small 

businesses that employ half of the working 

population in America. 

Many of our friends, neighbors and 

family members are likely to own or 

work for a small, local business – and 

they deserve our support. That’s exactly 

what the organizers of Go Local Temecula 

Valley have in mind. 

Go Local Temecula Valley is a local 

business support initiative founded and 

sponsored by Temecula-based National 

Merchants Association (NMA), a 

merchant advocacy group and payment 

processor. The purpose of Go Local Temecula 

Valley is two-pronged: to support 

locally-owned businesses by facilitating 

business-to-business collaboration; and 

to launch marketing campaigns that encourage 

area residents to patronize local 

businesses first. 

“We are excited to be a part of the Go 

Local program,” said Bob Patel, owner 

of the new Vail Pizzeria, located in the 

new Vail Headquarters shopping development 

in Temecula. “We are grateful for 

anyone who wants to help support small 

businesses like ours.” 

Studies indicate that money spent 

at locally-owned businesses creates 3 ½ 

times the local economic impact when 

compared with money spent at “big-box” 

retailers, or retail and restaurant chains. 

This impact includes everything from 

tax-generated community benefits like 

fire and police, to job creation, sustainability, 

quality of life for workers, and 

commercial and resident investment. 

“When you spend a dollar bill at a 

locally-owned business, that dollar bill 

is much more likely to be spent over and 

over again within the community,” said 

Go Local team member Holly Grieco. 

“The benefits of that are huge for the local 

economy and the community as a whole.” 

Go Local organizers have been meeting 

with business leaders and city officials, 

and is working to develop partnerships 

with area chambers of commerce, 

city governments and business-focused 

organizations throughout the valley. 

“We are hoping to support the great 

work that those groups already do,” said 

Go Local team member Jeff Pack. “We 

see this as an opportunity to give back 

to the business community and we hope 

cities, chambers and groups will partner 

with us to make the program as effective 

as possible. Those organizations 

are doing vitally important work in the 

community, and we just want to do our 

part to contribute.” 

National Merchants Association has 

been headquartered in Temecula since 

2012, and NMA’s CEO Heather Petersen 

determined that it was time to increase 

their support for the business community 

that has supported them over the past 

four years. 

“We’re very proud to help launch 

this program, and we’re excited about 

the feedback we’ve already received 

from other business owners and local 

residents,” Petersen said. “We think it’s 

something people will rally around, because 

everybody benefits from a healthy 

local business environment.” 

Businesses that sign up for the program 

will be provided consumer-facing 

promotion and networking and event 

opportunities — free of any membership 

fee or commitment. Go Local member 

businesses will receive digital, social 

media and print advertising support, as 

well as other benefits. 

Group organizers are also seeking 

candidates for the Go Local leadership 

committee, which will help guide the 

program going forward. “We know there 

are a lot of bright minds out there that can 

bring fresh ideas to the table — that’s who 

we want to be involved with Go Local,” 

Pack said. 

Consumers who sign up for free will 

receive information and special offers 

from Go Local member businesses. Local 

businesses that sign up will receive helpful 

information about the economic benefits 

of using local vendors and services; 

opportunities for collaboration with other 

member businesses; and Go Local promotional 

materials and collateral. 

Consumers and business owners can sign 

up at www.joingolocal.com. For more 

information on the Go Local program, 

e-mail hello@joingolocal.com. 

“ 

This impact includes everything from tax-generated 

community benefits like fire and police, 

to job creation, sustainability, quality of life for 

workers, and commercial and resident 

investment



August 2017 

Social Engineering: More than Just Phishing 


Social engineering is the act of manipulating 

people by appealing to some 

angle of their human psyche. Phishing 

is the most talked about one but other 

top tactics include: pretexting, baiting, 

quid pro quo and tailgating. 

Pretexting involves a scammer 

who has a presented some sort of back 

story or pretense for speaking to you 

that sounds believable. Scammers will 

use this tactic to gain account information, 

names of contacts, etc. to use 

to their benefit. Pretexting is often just 

one component of a multi-layer scam. 

With each bit of information they gain, 

their next interaction with yourself or a 

co-worker becomes even more believable 

as they work in the new details 

they’ve gained into their story. 

Baiting involves a scammer offering 

something up in exchange for 

information from you. These types of 

scams are often seen with free music 

or software downloads. Though it may 

not be apparent to you, the scammer has 

gained access to your computer through 

the download. These types of scams can 

go undetected as the scammer is collecting 

information from your computer. 

Unlike baiting that provides some 

form of good, quid pro quo offers up 

some form of service. A popular scam 

is random calls made offering to fix 

your computer or the like. Victims are 

tricked into thinking they are speaking 

to someone from their software company 

and allow access to their system. 

Tailgating (or piggybacking) involves 

someone following you into a 

secure area. This happens constantly 

in apartment complexes, where one 

car just follows another one in. Larger 

corporations are usually protected 

from these types of scams as they often 

require door badges; but mid-sized 

companies are often used to outside 

clients, consultants, etc. visiting and 

may be more likely to allow someone 

to follow them in. 

Though these may be the four most 

popular social engineering tactics after 

phishing, this is nowhere near an exhaustive 

list. Tactics are only restricted 

to the level of creativity of a scammer. 

Some things to consider when trying 

to protect yourself and your business 

include: do not open emails from an untrusted 

source, do not give strangers the 

benefit of the doubt, slow down, reject 

requests of help from people you don’t 

know and take the time to research if 

something just feels “off”. 

These scams are not going anywhere, 

rather they are growing and 

evolving every day so you must remain 

diligent to protect yourself and your 

clients. 

Mythos Technology is an IT consulting 

and management firm that provides 

Managed Services including hosted 

cloud solutions. For more information, 

please visit www.mythostech.com or 

call (951) 813-2672. 

“ 

These scams are not 

going anywhere, 

rather they are 

growing and evolving 

every day so you 

must remain diligent 

to protect yourself 

and your clients. 

TECHNOLOGY 

by 

by 

Stefani 


Laszko

August 2017 



27 

Oak Grove Center to Host 

Media Event for Annual 

“So-Cal Chef Open” 

Oak Grove Center is proud to again 

be partnering with the local and regional 

community to bring you the “10th Annual 

Chef Open”—a culinary event to 

benefit Oak Grove Center. 

Oak Grove Center asks that you join 

them at Leoness Cellars for a media 

preview regarding the upcoming “So- 

Cal Chef Open” event. 

WHO: Oak Grove Center “So-Cal 

Chef Open” 

WHAT: Media Event for “So-Cal 

Chef Open” 

WHEN: Wednesday, August 9th 

from 5:30-7:30 P.M. 

WHERE: Leoness Cellars, 38311 

De Portola Road in Temecula 

campuses) for children throughout 

California with psychological, emotional, 

behavioral problems and special 

needs. Oak Grove Center’s mission is 

to rebuild the lives of at-risk children 

and their families through education, 

healing, restoring relationships, building 

character and instilling hope. 

The goal of this media event is to 

bring local media together in support 

of this exciting community event and 

nonprofit organization and to highlight 

the competing chefs and judges that 

are philanthropists as well as experts 

in their field. 

The “So-Cal Chef Open”, scheduled 

for September 11th has seen record 

growth each year since its inception in 

2007. 

All proceeds from the event will 

benefit the youth of Oak Grove Center, 

a nonprofit residential, educational 

and treatment Center (with multiple 

Paradise Chevrolet cadillac named... 


Paradise Chevrolet Cadillac announced 

that the dealership has been 

recognized by General Motors as a “Business 

Elite” Mark of Excellence Dealer. 

Mr. Mark Hogland – Director General 

Motors Fleet presented the prestigious 

award. 

Once again, Paradise is being recognized 

with this honor by GM. We all 

know how rare it is for a sport team to 

achieve a “three-peat” championship. 

As a matter of fact, the Commercial 

Sales and Service Team at Paradise has 

now earned the Business Elite Mark of 

Excellence Award for the 4th consecutive 

year. This unique distinction is reserved 

for dealerships who exhibit exceptional 

professionalism and superior customer 

service, along with extraordinary growth 

of their commercial business. 

“We had another great year in 2016, 

and are proud that our hard work has 

been recognized,” said Terry Gilmore 

– President of Paradise. “At Paradise, 

our commitment to complete customer 

satisfaction is our #1 goal. We treat each 

customer as a client as well as a friend, 

and we value that relationship. At Paradise, 

our family of employees continue 

to receive Chevrolet’s highest scores 

for customer satisfaction. We strive to 

exceed your expectations each time we 

are granted an opportunity, and keep you 

coming back for all your transportation 

needs. Our guiding principle is to provide 

a customer experience that is second 

to none, and we look forward to building 

on this in 2017.” 

Our of GM’s approximately 4,500 

dealerships across the United States, only 

about 640 are Business Elite. Paradise 

is one of only 10 Chevrolet Business 

Elite dealerships to receive this Mark of 

Excellence award. 

About Paradise Chevrolet Cadillac - 

Paradise Chevrolet Cadillac in Temecula, 

CA serving the greater San Diego, 

North County and Temecula Valley Area 

is proud to be an automotive leader 

in our area. We offer a wide selection 

of vehicles and hope to make the car 

buying experience as quick and hassle 

free as possible. Paradise was recently 

recognized by Chevrolet as a Dealer of 

the Year for 2016. Paradise is also committed 

to giving back to the community 

and generously supports numerous local 

charities in the area.



28 August 2017

August 2017 



Friday Live Music 

Alaina Blair (Country) 

Date: FRIDAY, August 4th 

Time: 6:00 pm - 9:00 pm 

Cost: FREE 

29 

B.I.G. (Soul, R&B, Jazz) 


Time: 6:00 pm - 9:00 pm 

Cost: FREE 

Derek Bordeaux (Soul, R&B) 


Time: 6:00 pm - 9:00 pm 

Cost: FREE 

Eagles Tribute Band 


Time: 6:00 pm - 9:00 pm 

Cost: $10 Cover 

AUGUST CONCERTS 

Saturday, August 12th - 7:00PM 

SPYRO GYRA 

Special Guest: Vincent Ingala 

$75 General Admission, $150 Gourmet Supper Package 

Sunday, August 20th - 6:00PM 


Reservations: Call (951) 699-0099, to reserve a table! 

Sunday, August 20th – 6:00PM 

Gerald Albright & Jonathan Butler 


September CONCERTS 

Melissa Etheridge 

Friday, September 8 at 7:30pm 

Dave Koz & Larry Graham 

Saturday, September 9 at 7:00pm 

Dave Koz & Larry Graham 

Sunday, September 10 at 5:00pm 

West Coast Jam: Rick Braun, Norman Brown 

& Richard Elliot 


Sunday, August 27th - 6:00PM 

OTTMAR LIEBERT 


Keiko Matsui and Poncho Sanchez 


Boney James 

Sunday, September 24 at 5:00pm 

Brian Culbertson 


www.jazzconcerts.com • www.thorntonwine.com 

(951) 699-0099



August 2017 

There are many Sinatra Impersonators. 

However, Kenny sings his 

songs in his own way and style on 

his new CD “Ken Rice Sings Sinatra”. 

As so many know, Ken’s main 

musical instrument is the saxophone 

which he proudly teaches at his music 

business in Temecula called “The 

Little Shop of Horns” for the past 19 

years. His devoted fans, love to hear 

him play and sing at many establishments 

& private parties. 

Ken’s wife, Lenore, introduced 

him to Sinatra “The Chairman of the 

Board” many years ago, and now he 

has finally created his own album 

for her “Because she knows and has 

taught me great music!” 

His $10.00 CD consists of 45 

minutes of Sinatra’s Greatest Hits, 

and his wonderful “Sinatra Show” is 

2 hours of fully orchestrated songs. 

Kenneth Rice was just inducted 

in the Rock & Roll Hall of Fame for 

his many years with his 70’s group 

“The Fabulous Flippers”. In music 

since age 12 in Kansas, he has proudly 

toured the globe with many Great 

Entertainers such as The Stylistics, 

Little Richard, Smokey Robinson, 

Gloria Gaynor, Ella Fitzgerald, Johnny 

Depp, Slash, Harold Melvin (In 

Berlin) Marvin Gaye, The Chi-lites 

with Barry White in Germany, and 

many more. 

For more info and performance 

dates visit 

www.kenricemusic.com, or 

give him a call (especially 

for private parties) at 951- 

694-9994. Email - kricemusic@aol.com. 

On Facebook, 

Kenneth Rice.

August 2017 



31



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