Equity Magazine August 2017 Issue
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FINANCE<br />
CEO of PureFunds, Andrew Chanin, realised that<br />
people wanted to invest, were not covered by<br />
ETFs yet. PureFunds licenses indexes that are<br />
created by International Securities Exchange, LLC<br />
(ISE). ISE creates indices for specific new themes,<br />
such as cybersecurity, big data, fintech, drones,<br />
gaming etc. and PureFunds launches low-cost<br />
ETFs, that track these indices, into the<br />
marketplace. Just like PureFunds and Motif,<br />
several focused tools are penetrating the investing<br />
world today. Strategies now exist that allow<br />
investors to get exposure to any concept they wish<br />
to buy into, be it technological mega trends,<br />
innovative real estate investing or even trading<br />
strategies they believe have the potential to beat<br />
traditional benchmarks.<br />
Today, such companies that are at the forefront of<br />
innovative thematic investing are seeing massive<br />
inflows into their strategies, which is proof that<br />
investors are looking for alternative ways and means<br />
to invest in the world that is their future. These firms<br />
have disrupted traditional banking and conventional<br />
investments and are innovating in line with the<br />
desires of the new generation investors. Costeffectiveness,<br />
unprecedented access, user-friendly<br />
trading tools and, above all, concept driven<br />
methodologies, have helped these firms in<br />
revolutionising thematic investing. Numerous<br />
competitors are recognising this trend and moving<br />
away from traditional strategies. Thus, an increase in<br />
competition will only serve to improve the experience<br />
for investors. That said, many UHNWIs continue to<br />
be unaware of these new generation investing tools<br />
that are easily available to them. The main reason<br />
being that conventional banking and wealth<br />
management continue to propagate affluent active<br />
funds and traditional investment strategies. It is<br />
imperative that financial advisors lead the progress<br />
and introduce modern age investing tools, such as<br />
these, to their clients, lest they be left behind in<br />
strategies turning obsolete by the day.<br />
itsparipassu.wordpress.com<br />
These firms have disrupted<br />
traditional banking and<br />
conventional investments and<br />
are innovating in line with the<br />
desires of the new generation<br />
investors<br />
15<br />
EQUITY
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