Beth Grafton-Cardwell and her team at Lindcove - Citrus Research ...

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EDITORIAL 4 Citrograph July/August 2011 BY TED A. BATKIN, President, Citrus Research Board It’s all about communications… We are in for a very long battle with this pest in California, and we need all the help we can get from the public. I recently completed the Annual Media Tour for the Citrus Pest and Disease Prevention Program (CPDPP) where we covered California and Arizona from Yuma to Sacramento. During the week-long tour, we completed 28 interviews with various TV, radio, and print media outlets. Along the way we were joined by John Loghry, John Gless Jr., Nick Hill and Tony Aguilar, all growers from the areas we were covering. The most interesting thing about the tour this year was the very open and positive response from the media in helping us promote the message to homeowners. The message was very clear: 1. Look at your trees in your yard for symptoms of ACP; 2. Cooperate with the CDFA officials when asked to place a trap or treat a population; and, 3. Please only plant trees from a certified nursery (in Southern California) that carry the blue CDFA tag, and do not bring trees from the Southern California quarantine area to Northern California. This message is clear and concise and works well with the radio and TV media. They like very short “sound bites”. This strategy was developed to support the CP- DPC and CDFA programs in Southern California, mainly in the Los Angeles area. It also was presented to help prevent the movement of ACP into the San Joaquin Valley and points north. We are in for a very long battle with this pest in California, and we need all the help we can get from the public. One thing I did find from the travels was the amount of interest from everyone about keeping their trees safe from the pest and disease. One of the radio shows was a 30-minute segment on Cindy Dole’s Garden Show on KFWB News Talk in Los Angeles. Here we were able to fully develop the story about the problem that both homeowners and growers share. When faced with the reality, everyone wants to get involved and help with the solutions. So, to answer the question: “Why are you spending time and money with PR and outreach?” The answer is simple. The more cooperation we get from the public, the more successful the detection and treatment programs will be in the urban areas. We all understand the problem as growers, but at present that is not where we are waging the battle with the pest. The members of the Citrus Pest and Disease Prevention Committee understand this formula and have included this public outreach effort as a part of the total program here in California (and the Arizona border). We will continue the efforts as part of a long-term strategy to keep the California citrus industry strong and viable for many years to come. l
CITRUS RESEARCH BOARD MEMBER LIST BY DISTRICT 2011-2012 District 1 – Northern California Member Alternate Allan Lombardi, Exeter Justin Brown, Orange Cove Donald Roark, Lindsay Dan Dreyer, Exeter Jim Gorden, Exeter Dan Galbraith, Porterville Joe Stewart, Bakersfield Franco Bernardi, Visalia Etienne Rabe, Bakersfield Richard Bennett, Visalia John Richardson, Porterville Jeff Steen, Strathmore Kevin Olsen, Pinedale (Vacant) District 2 – Southern California – Coastal Member Alternate Earl Rutz, Pauma Valley Alan Washburn, Riverside William Pidduck, Santa Paula James Finch, Santa Paula Joe Barcinas, Riverside (Vacant) The Mission of the Citrus Research Board: Develop knowledge and build systems for grower vitality. Focus on quality assurance, clonal protection, production research, variety development, and grower/public education. 11009-TSN, Citrograph Psyllid Special Issue Half Pg Ad.pdf 1 8/11/11 11:35 AM 800-992-2304 District 3 – California Desert Member Alternate Mark McBroom, Calipatria Craig Armstrong, Thermal Public Member Member Alternate Seymour Van Gundy, Riverside Steve Garnsey, Fallbrook Citrus Research Board 217 N Encina, Visalia, CA 93291 PO Box 230, Visalia, CA 93279 (559) 738-0246 FAX (559) 738-0607 E-Mail Info@citrusresearch.org We’re building for the FUTURE to protect your INVESTMENT TreeSource is committed to supplying trees that are protected by insect resistant structures to keep diseases and pests like CTV, HLB, ACP, CVC and GWSS out of our trees. Using technologies from around the world, we’ve developed a “SuperCitrus Tree” that’s grown indoors and shows premium performance in your orchard. We’re investing now to be ready for the disease problems in the future. Give us a call and we’ll give you a tour of our new facilities and show you what we have built to help protect your future investment in the citrus industry. W W W . C I T R U S T R E E S O U R C E . C O M July/August Citrograph 5
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