Grey Power June 2016

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national Greypower mAGAZINE » june 2016 35
Where’s Woolly? Children’s book a success for
Young Entrepreneurs
A group of teenagers in their final
year at Nelson College, a school
with a proud Business Studies
Programme, have designed and
published their own children’s book
called Where’s Woolly.
Where’s Woolly is a
search-and-find
book equipped
with seven New Zealand
themed scenes
with iconic animals
hidden in each. Three
animal farm friends;
Woolly the sheep, Collie
the dog and Mooey
the cow leave the farm
and take off on a grand
adventure which leads
them to a beach, a ski
field, a rugby match
and four other iconic
New Zealand places.
Can you find them
among New Zealand’s
iconic sights?
At the beginning of
2016 the group, planned to
spend every spare moment
they had trying to come up
with new ways to market a
children’s book. And it has
become a privilege to to do
everything to further their
passion for business.
The brief for the group
was: Come up with a business
idea and, with the
support of teachers, mentors
and the Young Enterprise
Scheme, take it
where you want to go.
The Lion Foundation
Young Enterprise Scheme
was created to foster entrepreneurial
creativity
among New Zealand college
students in their final
two years of study. Student
projects must pass a
series of rigorous tests that
demonstrate a real-world
understanding of what it
takes to build a successful
business.
“We wanted to create
something that would represent
New Zealand, and
would be of an educational
benefit to the children of
this country,” said team
member Alistair King.
“We believe in re-defining
learning, or as we call it,
“finding literacy”.
“We aim to transform
learning into something
children want to do, rather
than being told what to
do and subsequently, we
are big believers in visual
learning.
“We designed and selfpublished
the book, and
set about getting a return
on our out-of-pocket (our
own) investment of more
than $1000.
“We began spending
countless hours at the local
market, talking to the
people, getting ideas and
clearing stock.
“In the few months
since, we have visited local
schools, stocked books
in local book stores, sold
books to libraries and
schools nationwide, and
made four best sellers
lists,” said Alistair.
“We have sold more
than $10,000 worth of
books in the 10 weeks following
March 20, all the
while trying to balance part
time jobs, and the most important
schooling year of
our lives so far.
“We have recently donated
10 books to Starship
Children’s Hospital, and
have no intentions of lightening
the increasing workload.”
In the coming months,
the group aims to host a
treasure hunt-esque event
for more than 100 local
primary school children,
donate a portion of sales to
Starship, and put a Where’s
Woolly book in every book
store in New Zealand.
The Where’s Woolly
team has designed the
book to be fun and provide
a variety of information
about our beautiful
country. They believe that
young children deserve to
know about the diversity
of New Zealand, and our
book represents this view.
Where’s Woolly is
educational, engaging
and most importantly extremely
enjoyable for children
of any age.
“We are privileged to
have the reins of such a
business, and for the next
seven months aim to take
this as far as we possibly
can,” said Alistair.
“We have had support
by more than 600 customers
so far, and offer you the
opportunity to become one
of them.
“By simply emailing
Sales@WheresWoolly.
co.nz we can arrange the
delivery for a Where’s
Woolly book to any child
(or adult for that matter)
across the country that
would love to learn about
our beautiful country in
a fun and engaging way,”
said Alistair.
“Ultimately, if not for
the help of our teachers,
mentors, and the countless
others who have supported
us and lent us their
time, there would be no
way we would even be
close to the position we are
in today.
“Where’s Woolly is our
attempt at showing off
our amazing country. We
believe in making a difference
in the lives of New
Zealand children, about
young people helping
young people.”
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