SINGAPORE YACHT SHOW 2017 POST SHOW REPORT
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MARKETING & PR<br />
This year we substantially expanded our media reach with a Chinese-language version of the<br />
event website, an increased number of hosted overseas media and two official press conferences.<br />
Through our printed Show Preview, via social media, the SYS website, targeted newsletters and<br />
our appointed PR agents in Singapore, Hong Kong and London, the Show’s marketing team is<br />
constantly seeking to promote our clients. Our success is dependent on our clients’ success, and<br />
that is something we aim to drive further.<br />
TOTAL PR VALUE<br />
21.5%<br />
45.5%<br />
SGD3,530,766<br />
28%<br />
5%<br />
VALUE<br />
SGD7,749,260<br />
PR VALUE<br />
INCREASED<br />
BY 22%<br />
COMPARED<br />
TO 2016<br />
PRINT<br />
ONLINE<br />
BROADCAST<br />
SOCIAL MEDIA<br />
MARKETING<br />
MORE THAN<br />
420<br />
ARTICLES<br />
PUBLISHED BY INTERNATIONAL,<br />
REGIONAL AND LOCAL MEDIA<br />
ALREADY<br />
12<br />
INTERNATIONAL<br />
BROADCAST<br />
MEDIA FEATURES<br />
*as at 22/05/17<br />
37<br />
MEDIA<br />
PARTNERS<br />
SOCIAL MEDIA GROWTH: 2016-<strong>2017</strong><br />
930%<br />
GROWTH<br />
ACROSS<br />
FACEBOOK<br />
FOLLOWING<br />
890%<br />
GROWTH<br />
ACROSS<br />
INSTAGRAM<br />
FOLLOWING<br />
390%<br />
TOTAL<br />
GROWTH<br />
ACROSS<br />
SOCIAL<br />
MEDIA REACH<br />
www.singaporeyachtshow.com • <strong>POST</strong> <strong>SHOW</strong> <strong>REPORT</strong> 39
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