The BusinessDay CEO Magazine August 2017 (2)
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<strong>The</strong> <strong>BusinessDay</strong> <strong>CEO</strong>, Aug <strong>2017</strong> | 31<br />
But now more than<br />
ever is there a<br />
critical need for<br />
policies and<br />
legislation to be put<br />
in place to clamp<br />
down on the<br />
activities of IP<br />
thieves and other<br />
pirates.<br />
This will open the doors for other investors to<br />
cast in their resources to push for music<br />
streaming platforms where music lovers will<br />
not only have access to new albums by their<br />
favorite artistes, they will also have access to<br />
back-catalogues of these artistes, thereby<br />
reigniting and immortalizing old hits no<br />
longer available on the airwaves. By this,<br />
investors, labels, publishers and artistes, can<br />
have a continuous stream of revenue on their<br />
music products, long after its life cycle on the<br />
airwaves.<br />
Spotify, Apple Music and other streaming<br />
platforms are available worldwide which<br />
means African artistes can now release their<br />
albums on these platforms and not have their<br />
revenues halved by these IP thieves.Locally,<br />
platforms such as MusicPlus, Cloud9 and<br />
others are helping music artistes get a chunk<br />
of this streaming pie. Most music consumers<br />
who up till now could only assess music from<br />
their favorite artistes by patronizing music<br />
pirates in parts of Lagos, now can stream<br />
music endlessly by paying a nominal<br />
subscription fee between N50 and N150. <strong>The</strong><br />
size of the market and the volume of<br />
transactions that can be recorded on a daily<br />
basis is not lost on global music giants such as<br />
Sony Music, who opened its Nigerian doors in<br />
early 2016. <strong>The</strong> company's West Africa<br />
General Manager, Michael Ugwu, in a recent<br />
Reuters piece stated that “Nigeria's<br />
population of 180 million which the UN<br />
predicts will rise to 400 million in 2050 make it<br />
the world's third most populous nation after<br />
China and India and a large proportion of<br />
young people made the country attractive.”